Members:

Chun, SiEun
Flordeliz, Isabel Marchelle
Geronimo, Katherine O.
Iba, Krizzean Mare B.
Indog, Louise May
Timbal, Liezel Mae
Tolentino, Lei Marie Danielle M.
Wong, Katherine Sophia L.
Executive Summary
PROBLEM
• To satisfy the needs and wants of:
• Students
• Faculty and Staffs
• People inside and outside Silliman
Executive Summary
SOLUTION
• To provide consumers goods specifically mac
and cheese, and black sambo
• Can be ordered individually or in a combo that
includes dalandan juice
• Offering Delivery:
• Free delivery
• Valentine delivery service
Executive Summary
TARGET MARKET
• Students
• Faculty and Staffs
• Other neighboring institution
Executive Summary
COMPETITION
We are confident about having a good shot
against our competitors during the
entrepreneurship fair. Although most of us are
selling food, everyone is selling such of different
types. And, since we have coupons which make
transactions faster, we believe we have an
advantage.
Executive Summary
TEAM
Our team consists of creative and strategic minds
that can work harmoniously together despite
differences. We also have the right team to take our
ideas to market since we can make decisions prior on
how to solve different situations during the day when
we are going to sell our products. And all of us are
enthusiastic about doing our very best to make the
whole idea along with our effort to work out.
Executive Summary
FINANCIAL SUMMARY

Aim: 450 servings of mac and cheese

450 servings of black sambo
Target: ₱ 30,000
Executive Summary
Capital Requirements
Assets Amount Products Cost Price Projected
Inventory ₱ 4906.63 Gross
Materials and ₱ 3120.52 Margin
Fixtures
Total Assets ₱ 8,027.15
Liabilities
Black Sambo ₱ 16.06 ₱ 28 57.36%
Rent ₱ 300.00
Total Liabilities ₱ 300.00 Mac and cheese ₱ 16.65 ₱ 35 47.57%
Total Capital/Equity ₱ 7,727.15
Executive Summary
MILESTONE AND TRACTION
• utilizing coupons to gain a good start of finding
consumers
• we did a face-to-face poll and asked several people if
they would buy our product
• we also aim to serve customers who do not have
coupons
• In order to prevent traffic, we have developed a flow
plan that requires two lanes
Market Analysis
• Target Market:
• Students
• Faculty

• Market Share:
• aiming to cater to at least 70% of our target
market
Market Analysis
Products Cost Price Projected
Gross Margin

Black Sambo ₱ 16.06 ₱ 28 57.36%

Mac and ₱ 16.65 ₱ 35 47.57%

cheese
Market Analysis SWOT Matrix
Strengths Weaknesses

 appeals to students or millennials  no experience with business

 both a need and want; tangible  other teams are also selling food
 motivated, creative and organized workforce
 great teamwork

Opportunities Threats

 Products are not common and are cheaper  Freshness and spoilage factor
compared to those sold in most local restaurants
 items take a long time to produce
 Valentine delivery service
 possible rainy weather
 advertising on social media, etc
 coupons that let consumers have the products
reserved for them in advance
Market Analysis
SMART Goals
Broad Goal: To start a food business
Specific: To sell mac and cheese, and black
sambo during the entrepreneurship fair
Measurable: To sell at least 300 pieces of our
products per day.
Attainable: To have a hands-on business
experience that involves having to produce,
sell and interact with people
Market Analysis
SMART Goals

Relevant: To financially benefit from this

business project after the fair
Time-Based: To have a running business with items
good for 2-3 working days
Market Analysis Porter’s Five Forces
Business Description
Our brand, appropriately named Blackaroni, is based
on the fusion of Filipino and American food. Derived
from the classic Filipino dessert and the popular
American snack, we sell our own blend of black sambo,
and spiced mac and cheese with mashed potato and
bacon flakes.

Aim: catch the interest of our target consumers, our

fellow students, by having them indulge their cravings
on food that is not often seen together in
Dumaguete City.
Production Plan
Product:
Mac and Cheese
Black Sambo

• mainly served for snacks in complimentary with our

fast facing generation today
• the said products are also good to be share with
classmates or group mates
Marketing and Sales Plan
Timeline Objectives Activity planned Measure Channel

2017, November 22- 24 Meeting Group meeting 1 -

2017, December 4 Meeting Group meeting 1 -
2017, December 8 Submission Submission of business -
canvas
2017, December 15 Meeting Group meeting 1 -
2018, January 17 Reputation Production of marketing - digital
management materials (logos, banners,
posters, etc.)

2018, January 22 Reputation Food taste test - -

management
Marketing and Sales Plan
Anticipated Demand
• The demand for the product we offer is greatly
affected by the presence of our customers, students

Marketing Methods
• We will use a variety of advertising channels
• Coupons
• Facebook pages and other social medias
Marketing and Sales Plan
Attracting Clients

Our food has been tested numerous times to ensure

that its taste is worth paying for. In addition to that, we
also offer our free delivery and a special Valentine
service.
Operation and Management Plan
Blackaroni

• In operation for three days

• In a booth which will be situated inside the campus
of Silliman University
• Operation hours: 9:00am to 5:00 pm
(8 hours/day)
Operation and Management Plan
Mac and Cheese Black Sambo
Item Market Price Item Market Price
1 pack of macaroni ₱58 1 can evaporated ₱24
pasta milk
1 can of milk ₱34.50
500g sugar ₱22
1 bar of butter ₱43.30
500g of flour ₱22 Gelatin ₱40

1 sachet of cheese ₱69 Cocoa powder ₱385

spread Condensed milk ₱50.50
1 bar of cheese ₱77
Cream ₱50
Production
Bacon ₱119 cost (rent):
Cream O’s ₱19.75
1 kg of potatoes ₱65 ₱300.00
Cups ₱41 Cups ₱60

Spoons ₱12.50 Spoons ₱16

Operation and Management Plan
Capital Requirements Table Tools and equipments to be used:
Assets Amount
• Food processor
Inventory ₱ 4906.63 • Stove
Materials and Fixtures ₱ 3120.52
• Knives
• Microwave
Total Assets ₱ 8,027.15 • Ice bucket
• Water jug
Liabilities
• Measuring cup
Rent ₱ 300.00 • Rice cooker
Total Liabilities ₱ 300.00

Total Capital/Equity ₱ 7,727.15

Operation and Management Plan
Organizational Management Chart
Development Plan
• Our marketing direction which is similar to those of
other fast food establishments would have to involve
combo deals and add-ons
• we will sell out coupons for us to have guaranteed
customers
• Valentine delivery service
• To manage traffic of buyers at the site, we have also
designed a flow plan
• to ensure a clean, organized and well-embellished
setting
Financial Plan
Product Cost
Mac and cheese (1 batch=22 servings)

Ingredients Market Price Portion Used Cost of the Amount Used

1 Pack of Macaroni ₱ 58.00 ½ of pack ₱ 29.00

1 Can of Milk ₱ 34.50 1/2 can ₱ 17.25
1 Bar of Butter ₱ 43.30 1/12 + 1/6 of bar ₱ 10.83
500g of Flour ₱ 22.00 1/8 of 500g ₱ 2.75
Cheese spread ₱ 69.00 1/2 pack ₱ 34.50
cheese ₱ 77.50 1 pack ₱ 77.50
Bacon ₱ 119.00 ½ Pack ₱ 59.5
Potatoes ₱ 65.00 1 kilo ₱ 65.00
Spices ₱ 10.00 1 set ₱ 10.00
Total ₱ 498.3 ₱ 306.33
Packaging, etc.
Cups ₱ 41.00 22/25 ₱ 36.08
Spoons ₱ 12.50 22/25 ₱ 11.00
Total ₱ 53.5 ₱ 47.08
Overall Total ₱ 551.8 ₱ 353.41
Sales Price ₱ 35.00
Profit ₱ 16.06
Financial Plan
Product Cost
Black Sambo (1 batch=22 servings)

Ingredients Market Price Portion Used Cost of the Amount

Used
1 Cup of Evaporated Milk ₱ 14.00 1 Cup ₱ 24.00
500g of Sugar ₱ 22.00 200/500g ₱ 8.8
Gelatin ₱ 40.00 4 Packs ₱ 160.00
Cocoa Powder ₱ 385.00 50/500g ₱ 38.50
Condensed Milk ₱ 50.50 1 Can ₱ 50.50
Cream ₱ 50.00 1 ₱ 50.00
Cream Os ₱ 19.75 1/20 ₱ 0.99
Total ₱ 581.25 ₱ 332.79
Packaging, etc.
Cups ₱ 60.00 22/50 ₱ 26.4
Mini Spoons ₱ 16.00 22/50 ₱ 7.04
Total ₱ 76.00 ₱ 33.44
Overall Total ₱ 657.25 ₱ 366.23
Sales Price ₱ 28.00
Profit ₱ 11.35
Financial Plan
INCOME STATEMENT (for 3 days)
Revenue (units sold x price) ₱ 28,350
 mac and cheese = 450 servings;
 black sambo = 450 servings

Expenses
Mac and cheese Cost of Goods ₱ 7,228.84
Black Sambo Cost of Goods ₱ 7,491.07
Production Cost: Rent ₱ 300.00
Posters and Decorations ₱ 300.00
Miscellaneous ₱ 2,820.70
Total ₱ 18,140.61
Total Income ₱ 10,209.39
Financial Plan
CASH FLOW PROJECTION
Day 1 Day 2 Day 3
Cash Revenue
Product Sales ₱ 9,450 ₱ 9,450 ₱ 9,450
Cash Disbursements
Mac and cheese Cost of Goods ₱ 2,409.61 ₱ 2,409.61 ₱ 2,409.61
Black Sambo Cost of Goods ₱ 2,497.02 ₱ 2,497.02 ₱ 2,497.02
Production Cost: Rent ₱ 300.00 ₱ 0.00 ₱ 0.00
Posters and Decorations ₱ 300.00 ₱ 0.00 ₱ 0.00
Miscellaneous ₱ 2,820.52 ₱ 0.00 ₱ 0.00
Total ₱ 8,327.15 ₱ 4,906.63 ₱ 4,906.63
Financial Plan
Balance Sheet
Assets Amount
Inventory ₱ 4906.63
Materials and Fixtures ₱ 3120.52
Total Assets ₱ 8,027.15
Liabilities
Rent ₱ 300.00
Total Liabilities ₱ 300.00
Total Capital/Equity ₱ 7,727.15