Earnings Management and Creative Accounting

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 13

EARNINGS

MANAGEMENT AND
CREATIVE ACCOUNTING
CREATIVE ACCOUNTING: DEFINITION

• Where those responsible for preparing accounts select accounting methods not
objectively but according to the results desired by the preparers.
• Accounts preparers can be creative, yet at the same time follow financial reporting
standards.
• Although they might not be objective, it might be difficult for parties such as auditors,
with an oversight function, to claim that the financial report preparers are doing anything
wrong.
CREATIVE ACCOUNTING: A REVIEW

• “Every company in the county (the UK) is fiddling its profits. Every set of public accounts
is based on boods which have been gently cooked or completely roasted. The figures
which are fed twice a year to the investing public have all been changed in order to
protect the guilty….it is totally legitimate. It is creative accounting” (Griffiths, 1987).
• Source: Creative accounting: how to make your profits what you want them
to be.
CREATIVE ACCOUNTING: A REVIEW

• Managers were engaging excessively in premature revenue recognition in


order to meet the expectations of Wall Street (Speech given by Arthur
Levitt: “The numbers game”, 1998).
• This argument was affirmed in 2002 by a series of accounting scandals
involving companies engaging in premature revenue recognition through
excessive manipulation of the latitude provided by accounting
pronouncements. The scandals made the news headlines and eroded
public confidence in the accounting profession.
PWC 2016
Securities
Litigation
Study
THE TERMINOLOGY

• Many terms can be used to describe the practices of changing the facts in accounting, e.g.
cooking the books, aggressive accounting, massaging the numbers, window dressing,
earnings management, etc.
WHY FIRMS/MANAGERS “COOK THE BOOKS”?

Firms & managers often have incentives to misstate earnings/balance sheet items:
– Contracting incentives:
• Avoid violating contracts
• Maximize bonus (managers)
• Avoid regulatory/government/union intervention
• Avoid detection of managerial shirking
– Stock market incentives:
• Meet analysts’ targets
- Political incentives:
• Avoid political scrutinization
WAYS TO DO IT

• Income smoothing is the deliberate normalization of income in order to reach a desired trend or
level.
• Ways to do it:
• Changing accounting policies
• expenses. Managing discretionary accruals (Non-discretionary expenses refer to expenses that the business
is obligated to pay. Both utility bills and wages to be paid to employees count as non-discretionary accrued
Discretionary accrued expenses are expenses that the business is not obligated to pay but considers to have
been incurred and not yet paid. Examples of discretionary accrued expenses are rare, but bonuses to be paid to
management are an excellent example.)
• Timing of adoption of new accounting standards
• Changing real variables--R&D, advertising, repairs & maintenance
• Structured transactions like SPEs e.g. Enron
• Fraud like Worldcom capitalizing operating expenses
THE GOOD SIDE

• Managers may use earnings management or creative accounting as a vehicle for the
communication of management’s inside information to investors
• In this case, earnings management or creative accounting is useful from a financial
reporting perspective
• ’Good’ earnings management or creative accounting occurs when
• Management knows that the long-term earnings prospects of the firm are better than the
current non-managed earnings would imply
• Management wants to improve the predictability of earnings by reporting a stream of smooth
and growing earnings over time
THE BAD SIDE

Management may use earnings management or creative accounting to avoid:


• Negative stock price reaction that follows, if investors’ expectations are not met
• Reputational damage
• Negative concequences on executive compensation.
Management can achieve these goals by
• Avoiding reporting losses
• Meeting or beating analysts’ earnings forecasts
• Taking actions that influence the reported earning
MECHANISTIC OR BEHAVIOURAL EFFECT OF
ACCOUNTING INFORMATION
• Leftwich (1970) and Kaplan and Roll (1972) report on mechanistic or behavioural effect of accounting
information. They provide the following logical explanation on what are mechanistic and behavioural effects:
• Mechanistic hypothesis:
• Market reacted mechanistically to changes in accounting numbers, regardless of whether they were cosmetic or
whether they had cash flow implication.
• It implies that cosmetic or creative accounting can fool market participants easily.
• The “no-effect” hypothesis extracted from the EMH:
• The market ignored accounting changes which had no cash flow consequences.
• It implies that the creative accounting change was understood by the market participants, and they would not
be fooled easily by the change.
• On the other hand, if an accounting policy affected the cash flows, we would expect to see abnormal returns at
the date of announcement
CREATIVE ACCOUNTING-THE IMPLICATIONS

• If overdone, creative accounting brings negative impacts to:


• The company- Reported a higher profit/ greater wealth at the expense of long run
sustainability.
• The capital market- The overnight collapsed of corporate giant like Enron affected the
investors’ confidence towards the capital market.
• The financial reporting system- The public began to question the credibility of the financial
reporting system.
• The accounting profession- The profession lost its reputation in the public.

You might also like