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    Acer Inc. is a Taiwanese electronics company founded in 1976 that specializes in advanced electronics technology. It began with 11 employees primarily distributing electronic parts and consulting on microprocessor technologies. Acer is now the fourth largest personal computer vendor in the world. Key events in Acer's history include becoming a top selling PC brand in the late 1980s, reorganizing into five units in 2000, and becoming the world's fifth largest PC maker in 2005. Acer implements a multi-brand strategy with differentiated products to satisfy diverse customers and markets, expand its global market share, and maintain control while minimizing expenses.

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    Rocket Pitch

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    98 views7 pages
    Acer Inc. is a Taiwanese electronics company founded in 1976 that specializes in advanced electronics technology. It began with 11 employees primarily distributing electronic parts and consulting on microprocessor technologies. Acer is now the fourth largest personal computer vendor in the world. Key events in Acer's history include becoming a top selling PC brand in the late 1980s, reorganizing into five units in 2000, and becoming the world's fifth largest PC maker in 2005. Acer implements a multi-brand strategy with differentiated products to satisfy diverse customers and markets, expand its global market share, and maintain control while minimizing expenses.

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    Acer Inc. is a Taiwanese electronics company founded in 1976 that specializes in advanced electronics technology. It began with 11 employees primarily distributing electronic parts and consulting on microprocessor technologies. Acer is now the fourth largest personal computer vendor in the world. Key events in Acer's history include becoming a top selling PC brand in the late 1980s, reorganizing into five units in 2000, and becoming the world's fifth largest PC maker in 2005. Acer implements a multi-brand strategy with differentiated products to satisfy diverse customers and markets, expand its global market share, and maintain control while minimizing expenses.

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    98 views7 pages

    Rocket Pitch

    Uploaded by

    arif arifin
    Acer Inc. is a Taiwanese electronics company founded in 1976 that specializes in advanced electronics technology. It began with 11 employees primarily distributing electronic parts and consulting on microprocessor technologies. Acer is now the fourth largest personal computer vendor in the world. Key events in Acer's history include becoming a top selling PC brand in the late 1980s, reorganizing into five units in 2000, and becoming the world's fifth largest PC maker in 2005. Acer implements a multi-brand strategy with differentiated products to satisfy diverse customers and markets, expand its global market share, and maintain control while minimizing expenses.

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    ALIA BINTI ADAM 55218114069

    NUR HAZIQAH BINTI HANIPA 55218114186


    NUR SURIANI BINTI ABU BAKAR 55218114334
    NUR IRDINA BINTI AHMAD NIZAR 55218114256
    NURUL AQILAH BINTI NOOR AZMAN 55218114309
    WAN MOHAMAD ARIF BIN WAN ARIFIN
    55201113701
    ACER COMPANY HISTORY

    Acer Inc. is a Taiwanese multinational hardware


    and electronics corporation that specializes in
    advanced electronics technology.
    It was founded by Stan Shih, his wife Carolyn Yeh,
    and a group of five others as Multitech in 1976
    with their main headquarters in Hsinchu City,
    Taiwan.
    They began with eleven employees and it was
    primarily a distributor of electronic parts and a
    consultant in the use of microprocessor
    technologies.
    MANAGEMENT OF
    ACER
    HONORARY CHAIRMAN
    1971-1972 UNITRON INDUSTRIAL CORPORATION
    1972-1976 QUALITRON INDUSTRIAL CORPORATION
    1976-2004 CHAIRMAN, CEO AND CO-FOUNDER OF ACER GROUP
    2013-2014 CHAIRMAN OF ACER INC. .

    PRESENT POSITION
    HONORARY CHAIRMAN OF ACER INCORPORATED
    GROUP CHAIRMAN OF ID SOFTCAPITAL
    BOARD OF DIRECTOR OF BENQ AND WISTRON
    BOARD OF DIRECTOR OF TSMC AND NAN SHAN LIFE INSURANCE CO., LTD.
    CHAIRMAN OF NATIONAL CULTURE AND ARTS FOUNDATION
    BOARD OF DIRECTOR OF NATIONAL CHIANG KAI-SHEK CULTURAL CENTER AND TAIWAN PUBLIC
    TELEVISION SERVICE FOUNDATION

    CHAIRMAN
    1980 2000 TOOK VARIOUS DEPARTMENTS AT ACER (PRESIDENT OF THE PC BUSINESS, CORPORATE
    GENERAL CONTROLLER)
    1992 ADVISED THE HONG KONG GOLDEN HARVEST AND TAIWAN FIXED NETWORK TO RESTRUCTURE
    SUCCESSFULLY
    2014 APPOINTED AS CHAIRMAN OF ACER

    CORPORATE PRESIDENT & CEO


    1988-1991 WORKED AT IBM TAIWAN
    1991-2005 HELD A 14-YEAR CAREER AT INTEL HOLDING A VARIETY OF SALES AND MARKETING
    POSITIONS IN GROWING CAPACITY
    2005 VICE PRESIDENT OF TSMC CORPORATE DEVELOPMENT
    2008 SENIOR VICE PRESIDENT OF WORLDWIDE SALES AND MARKETING
    2014 APPOINTED ACER CORPORATE PRESIDENT AND CEO
    KEY YEARS OF THE
    COMPANY Contract
    manufacturin
    g spins off to
    J.T. Wang is
    named CEO
    Acer is become and
    Multitech
    8 8
    6 7

    4 1
    8 9

    3 0
    top Wistron Gianfranco
    Stan Shih
    19
    rename to

    20
    19

    19

    20
    selling Corporation Lanci
    Acer, Inc. retires
    PC brand becomes
    president
    Multitech Acer Company Acer Acer became
    1 8

    0 0
    internatio Incorporat
    5 9 reorganizes becomes the fourth

    5 0
    19

    20
    nal is ed goes into five the world's largest
    19

    20
    founded public units fifth largest personal
    by Stan PC maker computer
    Shih vendor in the
    world

    1987-2001 2001- 2011-Present


    2011
    ACER BRAND
    Curious
    Curiosity is the seed of
    every innovative idea.
    Wonderment and
    imagination make for active
    minds, open to new worlds
    and ideas. We see problems
    BRAND not as things to be solved,
    but as opportunities to
    MISSIO better understand the ever-
    changing needs of our end
    N users.
    Progressive
    Staying on the cusp of
    progress allows us to do
    Breaking down barriers
    between people and
    BRAND what we love best, making
    people's lives better
    technology. VALUE through technology.
    Everything we make should
    Since Acer's inception, our
    common goal has always S carry our consumers and
    the industry forward. If it's
    been contributing to not improving lives, it's not
    society. We believe that the worth making.
    more access people have to
    technology, the better. This
    is our reason for being. Human
    We make products for the
    many, not the few. Our
    drive doesn't come from
    publicity or awards, but
    from seeing real people use
    our products to navigate
    and create their world.
    MULTIBRAND STRATEGY

    Advantages from implement the


    multi-brand strategy worldwide

    with differentiated multi-brand


    products to satisfy diverse customer
    and market segments.
    Expand Acer Groups global PC
    market share.
    Maintain control and minimize
    operating expenses.
    PRODUCT INNOVATION

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