Business Plan

Artic Deligths
“Feel the Chill”

Submitted by:

Leean Palacio

Myla Orogo

Edmundo Tutan

John Dave Pavia

Crislaurenz Salamoding

Submitted to:

Ma’am Erma D. Agao

Introduction
Welcome to Artic Delights, where sweet moments are created with every
scoop! We are thrilled to introduce our one-of-a-kind ice cream shop that offers a
delightful array of flavors such as cookies and cream, Choco fudge, rocky road, etc. Our
ice cream also includes different toppings to amaze your taste buds. We also offer a self-
service for the customers to choose the flavor and toppings of their own desired ice
cream. At Artic Delights, we ensure that all the ingredients are clean and high quality to
achieve our customers satisfaction, we also ensure the hygiene and cleanliness of the
place and apply the ethical manners of the employees for a good environment, giving an
excellent experience for the customers.

Our shop is a Sole Proprietorship model owned by a dedicated owner, Leean

Palacio who’s a young and aspiring entrepreneur that’s dedicated to run a business. Our
shop will be located at Malidong, Pioduran, Albay, near the coastline which is perfect for
sunset lovers to have a spot where they can enjoy their moment at the shop.

To launch Arctic Delights, we are seeking Php150,000 in funding, which will

cover startup costs, working capital, and initial marketing expenses. Funding will be
sourced through a combination of personal investments, and potential equity
partnerships.

Executive Summary
Artic Delights was created to become the go-to destination for ice cream lovers in
the community. Our mission is to provide a fun and inviting atmosphere for ice cream
lovers of all ages to indulge in creamy, delicious treats that bring smiles and joyful
memories. We ensure our commitment to quality, creativity, and customer satisfaction
sets us apart from competitors. With a prime location, strategic marketing initiatives, and
a solid business plan in place, we project steady growth and profitability in the coming
years. Our vision of our business is that it'll be a successful business that exceeds
customers' expectations and satisfies everyone's cravings. Join us on this sweet journey
as we spread joy, one scoop at a time.

Product and Service Description

Arctic Delights will offer a rotating selection of handcrafted ice-cream flavors,
including classic favorites like chocolate and vanilla. Customers can customize their
orders with a variety of toppings, choosing the dessert of their own taste, Arctic Delights
will also offer sundaes, milkshakes, and ice-cream cakes for special occasions.

Ice Cream Flavors: Indulge in our rich and creamy ice-cream flavors, meticulously crafted
with premium ingredients and artisanal expertise. From classic favorites to bold and
innovative creations, each scoop promises a burst of flavor and a memorable experience.
Choose from a variety of mouthwatering options such as Vanilla Bean, Chocolate Fudge,
Strawberry Swirl, Mint Chocolate Chip, Cookies and Cream, Rocky Road, and Cheesecake.

Toppings: Elevate your ice-cream experience with our selection of delectable toppings,
sauces, and mix-ins. Customize your treat with a colorful array of rainbow sprinkles,
chocolate chips, caramel sauce, fresh berries, crushed nuts, marshmallows, and whipped
cream. Our complimentary toppings allow you to create a personalized masterpiece that
tantalizes your taste buds.

Sundaes and Milkshakes: Indulge in our decadent sundaes, combining layers of creamy
ice-cream, luscious sauces, and crunchy toppings for a delightful symphony of flavors
and textures. Try our Classic Hot Fudge Sundae, Banana Split, or Brownie Delight for a
satisfying dessert experience. Craving a refreshing beverage? Our hand-spun milkshakes
offer a creamy blend of flavors such as Vanilla, Chocolate, Strawberry, and Oreo Cookie
for a creamy and indulgent treat.

Beverages: Quench your thirst with our selection of refreshing beverages, including
Bottled Water, Iced Tea, Lemonade, and Coffee. These beverages complement our ice-
cream treats and provide a satisfying accompaniment to your dessert experience.

Environmental Analysis
1. Economic Factors:

 Economic conditions: Analyzing the local economic climate, disposable income

levels, and consumer spending patterns can help determine the affordability of
premium ice-cream products.
 Pricing strategy: Adjusting pricing strategies in response to economic fluctuations,
inflation rates, and market demand can help maintain competitiveness while
ensuring profitability.
 Supply chain costs: Monitoring and optimizing supply chain costs, including
ingredient sourcing, transportation, and storage expenses, can impact overall
operational efficiency and bottom-line profits.

2. Social Factors:

 Health and wellness trends: Responding to changing consumer preferences for

healthier and lighter dessert options by offering low-fat, dairy-free, and fruit-based
ice-cream alternatives can attract health-conscious customers.
 Dietary restrictions: Accommodating dietary restrictions such as gluten-free,
vegan, and nut-free options can broaden the customer base and enhance
inclusivity and accessibility for all patrons.
 Community engagement: Engaging with the local community through
partnerships, sponsorships, and events can strengthen brand loyalty, generate
positive word-of-mouth, and foster a sense of belonging.

3. Technological Factors:

 Digital presence: Leveraging digital marketing channels, online ordering

platforms, and social media engagement to reach a wider audience, drive
customer acquisition, and enhance brand visibility in the competitive market.
 Pint-of-sale systems: Implementing modern POS systems with integrated
inventory management, customer relationship management, and analytics
capabilities can streamline operations, improve efficiency, and enable data-driven
decision-making.
 Sustainability initiatives: Adopting eco-friendly practices such as energy-efficient
equipment, biodegradable packaging, and waste reduction strategies can appeal
to environmentally conscious consumers and align with corporate social
responsibility goals.
4. Legal Factors:

 Food safety regulations: Compliance with food safety standards, hygiene

protocols, and health inspections is essential to ensure quality control, mitigate
risks of contamination, and maintain public trust in food service establishments.
 Licensing and permits: Securing necessary licenses, permits, and certifications for
food handling, business operations, and occupancy compliance is critical to avoid
legal penalties, fines, or disruptions to operations.
 Labor laws: Adhering to labor laws, wage regulations, employee rights, and
workplace safety standards can promote a positive work environment, reduce
turnover rates, and mitigate legal liabilities related to employment practices.

5. Environmental Factors: - Sustainable practices: Implementing environmentally

sustainable practices such as recycling programs, energy conservation measures, and
carbon footprint reduction initiatives can minimize environmental impact and promote
corporate sustainability goals.

 Waste management: Implementing efficient waste management strategies,

including composting organic waste, recycling materials, and reducing single-use
plastics, can help reduce environmental pollution and support eco-friendly
initiatives.
 Locally sourced ingredients: Sourcing locally grown or produced ingredients can
support regional farmers, reduce carbon emissions from transportation, and
promote sustainable agricultural practices that benefit the local ecosystem.

Organizational Plan

CEO/Owner
Leean Palacio

General Manager
Myla Orogo

Financial Manager Production Manager Marketing Manager

Edmundo Tutaan Jr. Crislaurenz Salamoding John Dave Pavia

CE0/owner: The one who owns the business

General Manager: The one who manage all activities in the business

Financial Manager: The one who manage the financial of the business
Production Manager: The one who manage the production of the business

Marketing Manager: The one who manage the marketing of the business

Production Plan
1. Ice-Cream Making: Ice-cream will be made in small batches on-site using high-quality
ingredients such as fresh dairy, organic fruits, and premium flavorings to ensure superior
taste and consistency.

2. Menu Development: The menu will be curated based on customer preferences,

seasonal ingredients, and emerging food trends to offer a diverse selection of flavors and
toppings.

3. Customization: Customers will have the option to customize their orders with various
toppings, sauces, and cones to create a personalized ice-cream experience.

4. Quality Control: Stringent quality control measures will be implemented to maintain

the highest standards of product quality, including taste tests, visual inspections, and
customer feedback monitoring.

5. Production Efficiency: Production processes will be streamlined to minimize waste,

optimize ingredient usage, and maximize output without compromising taste or quality.

Operational Plan
Location: Arctic Delights will be in Malidong, Pioduran, Albay.

Hours of Operation: The ice cream shop will operate from 9:00 am to 10:00 pm on
weekdays and 7:00 am to 10:00 pm on weekends.

Staffing: Arctic Delights will employ a team of experienced ice cream makers, customer
service representatives, and a store manager to ensure smooth operations and
exceptional service.

Customer Experience: The shop will focus on creating a cozy atmosphere with
comfortable seating, friendly staff, and quick service to enhance the overall customer
experience.

Inventory Management: Regular inventory checks will be conducted to ensure optimal

stock levels of ice-cream flavors, toppings, and other supplies. Suppliers will be selected
based on quality, reliability, and cost-effectiveness.

Health and Safety: Strict adherence to health and safety regulations will be maintained,
including proper food handling, cleanliness, and sanitation practices.

Marketing Plan
To promote Arctic Delights, we will implement a comprehensive marketing plan
that includes social media advertising, influencer partnerships, tastings at local events,
and loyalty programs for repeat customers. We will also collaborate with nearby
businesses to cross-promote and attract new customers.
Financial Plan

Start-Up Costs: Initial start-up costs for Arctic Delights are estimated at Php
100,000, covering equipment purchases, leasehold improvements, initial
inventory, marketing expenses, and working capital.

Revenue Projections: Based on market research and sales forecasts, Arctic

Delights aims to achieve Php 250,000 in sales revenue in the first year, with a
projected annual growth rate of 10%.

Operating Expenses: Monthly operating expenses include rent, utilities, payroll,

ingredients, marketing costs, and miscellaneous expenses, totaling
approximately Php15,000 per month.

Profit Margins: Profit margins are projected to gradually increase from 20% in
the first year to 25% by year three, driven by economies of scale, operational
efficiencies, and increased sales volume.

Break-Even Analysis: Arctic Delights is expected to break even within the first
eight months of operation, based on sales projections, cost analysis, and pricing
strategies

Acknowledgement

We would like to express our heartfelt gratitude to everyone who has

supported and contributed to the making of our business plan. Your continuous
support, encouragement, and invaluable assistance have been pivotal in shaping
our business plan.

First and foremost, we would like to express our gratitude to Jesus Christ for
guiding me do this business plan and to Mr. Leean P. Palacio an invaluable
individual who have helped us in making our business plan. Mr. Leean has not
only brought their passion and expertise within the wristwatch industry but also
contributed significantly to our business plan. His innovative ideas, industry
knowledge, and unwavering support have played a crucial role in making our
business plan.

We would also like to acknowledge the incredible efforts of our dedicated team
members for making this business plan. Your dedication, hard work, and
expertise in planning, organizing, and presenting our wristwatch shop have been
instrumental in making our business plan. Your commitment in making our
business plan have helped us greatly in making our business plan.

Lastly, we want to extend my sincere appreciation to Mrs. Erma D. Agao. Your

guidance, wisdom, and constructive feedback throughout the process of creating
our business plan have been invaluable. Your knowledge and experience have
provided us with a solid foundation and equipped us with the necessary tools to
overcome challenges and seize opportunities in the market Your unwavering
belief in our capabilities has been a driving force behind our determination and
commitment to succeed.

Once again, we would like to express our deepest gratitude to each and every
person who has played a part in making our business plan. Your support and
commitment have been instrumental in making our business plan. We truly value
your contribution and look forward to continuing this incredible journey together

Thank you for being a part of this meaningful journey

Interior Design