BUSINESS PLAN/PROJECT

PROPOSAL FOR A NEW BUSINESS

BUSINESS NAME: Eco Brew Coffee Shop

 • Title Page

Business Plan for: EcoBrew Coffee Shop

Owner: Rahul Prasad

Business Address: 80, Rajdanga chakra borty para, KOL-107

Phone: +91 98765 43210

Email: [email protected]

Date:

• Table of Contents

Executive Summary

Company Description

Market Analysis

Organization and Management

Product or Service Line

Sales and Marketing Plan

Operating Plan

Funding Request

Financial Projections

Appendices and Exhibits

1. Executive Summary

Mission Statement: EcoBrew Coffee Shop aims to provide high-quality, sustainably

sourced coffee while promoting environmental awareness and community
engagement. Our mission is to create a space where customers can enjoy delicious
beverages while supporting eco-friendly practices.

Company Overview: EcoBrew Coffee Shop will be a cozy café located in the heart of
Bangalore, focusing on organic and fair-trade coffee. The shop will be managed by a
team of experienced baristas and will operate under a sole proprietorship. We envision
a welcoming environment that encourages social interaction and community
involvement.

Main Products/Services: Our offerings will include a variety of organic coffees, specialty
teas, vegan pastries, and eco-friendly merchandise such as reusable cups and bags.
We will also host workshops on sustainability and coffee brewing techniques.

Target Customers: Our primary target market includes environmentally conscious

consumers, students, and professionals seeking a comfortable space to relax or work.
We aim to attract individuals who value quality, sustainability, and community.

Competitive Advantage: Our commitment to sustainability, unique product offerings,

and a welcoming atmosphere will differentiate us from other coffee shops. We will
prioritize local sourcing and environmentally friendly practices, which resonate with our
target audience.

Financial Projections: We expect to achieve a revenue of INR 20 lakhs in the first year,
with a growth rate of 15% annually. Our financial strategy includes careful budgeting
and reinvestment into the business to ensure long-term success.

Financing Requirements: We are seeking INR 5 lakhs in funding to cover startup costs,
including equipment, inventory, and marketing. This investment will help us establish a
strong foundation for our business.

2. Company Description

Industry Overview: The coffee shop industry in India is rapidly growing, with an
increasing demand for specialty coffee and sustainable practices. As consumers
become more health-conscious and environmentally aware, the market for organic and
ethically sourced products continues to expand.

Business Fit: EcoBrew Coffee Shop will cater to the growing market of health-conscious
and eco-friendly consumers. Our focus on organic ingredients and sustainable
practices positions us well within this trend.
Unique Offerings: Our shop will offer unique blends of organic coffee, locally sourced
ingredients, and a zero-waste policy. We will also provide educational resources about
the benefits of sustainable practices, creating a knowledgeable customer base.

3. Market Analysis

Target Market: Our primary target market includes young professionals, college
students, and environmentally conscious individuals aged 18-35. This demographic is
increasingly seeking out businesses that align with their values.

Need for Product/Service: There is a rising demand for organic and ethically sourced
products, which EcoBrew will fulfil. Our customers are looking for high-quality coffee
that supports sustainable practices.

Competition Analysis: Competitors include established coffee chains and local cafés.
However, few focus specifically on sustainability. Our unique positioning will allow us
to capture a niche market.

Barriers to Entry: Our unique brand identity, strong supplier relationships for organic
products, and a dedicated customer base will help protect against competition.
Additionally, our commitment to sustainability will create a loyal following.

Market Analysis Graph:

4. Organization and Management

Legal Structure: EcoBrew Coffee Shop will operate as a sole proprietorship, allowing for
streamlined decision-making and management.

Management Team: Priya Sharma (Owner/Manager) will oversee daily operations, with
two baristas and a marketing assistant. Each team member will be trained in customer
service and sustainability practices.

Human Resources Plan: We will hire staff with experience in the food and beverage
industry, emphasizing customer service and sustainability. Ongoing training will ensure
that our team remains knowledgeable about our products and practices.

5. Product or Service Line

Description of Products/Services: We will offer a variety of organic coffees, specialty

teas, vegan pastries, and eco-friendly merchandise. Our menu will feature seasonal
items and limited-time offerings to keep customers engaged.

Customer Benefits: Our products will not only taste great but also align with customers'
values of health and sustainability. We will provide a comfortable space for customers
to enjoy their beverages and connect with others.

Competitive Edge: Our focus on organic ingredients and a zero-waste approach will set
us apart from competitors. We will also offer educational workshops and events to
foster community engagement.

6. Sales and Marketing Plan

Pricing Strategy: Prices will be competitive with local cafés, with a focus on value for
high-quality, organic products. We will offer loyalty programs and discounts for repeat
customers.

Sales and Distribution: Sales will occur primarily in-store, with plans to offer online
ordering and delivery in the future. We will also explore partnerships with local
businesses for catering opportunities.
Advertising and Promotion: Marketing strategies will include social media campaigns,
local partnerships, and community events to raise awareness. We will leverage
influencer marketing and collaborate with local environmental organizations.

7. Operating Plan

Facilities: The café will be located in a 1,000 sq. ft. space with seating for 30 customers,
a kitchen area, and a small retail section. The design will reflect our commitment to
sustainability, featuring recycled materials and energy-efficient appliances.

Equipment Needs: Essential equipment includes espresso machines, grinders, brewing

equipment, and furniture. We will prioritize purchasing from suppliers who share our
values of sustainability.

8. Funding Request

Funding Requirements: We are seeking INR 5 lakhs to cover startup costs, including:

Equipment: INR 2 lakhs

Initial Inventory: INR 1 lakh

Marketing: INR 1 lakh

Working Capital: INR 1 lakh

This funding will enable us to launch EcoBrew Coffee Shop successfully and establish a
strong presence in the market.

9. Financial Projections

Financial Item Year 1 (INR) Year 2 (INR) Year 3 (INR)

Revenue 20,00,000 23,00,000 26,45,000
Cost of Goods 8,00,000 9,20,000 10,60,000
Sold

Gross Profit 12,00,000 13,80,000 15,85,000

 Operating 6,00,000 6,50,000 7,00,000
Expenses

Net Profit 6,00,000 7,30,000 8,85,000

10. Appendices

Market Research Data

Target Market:

• Demographics: Young professionals, college students, and environmentally

conscious consumers aged 18-35.
• Location: Urban areas with a high foot traffic, near colleges, offices, and residential
neighbourhoods.
Customer Needs:

• Demand for high-quality, organic coffee and sustainable food options.

• Preference for ethically sourced products and environmentally friendly practices.
Competition Analysis:

• Direct Competitors: Local cafés and established coffee chains.

• Indirect Competitors: Convenience stores and fast-food outlets offering coffee.
• Competitive Advantage: Focus on organic and sustainable products, unique
customer experience, and community engagement.
Barriers to Entry:

• Strong supplier relationships for organic products.

• Commitment to sustainability and eco-friendly practices.
• Unique brand identity that resonates with target customers.
Menu Samples
EcoBrew Coffee Shop Menu:

1. Coffee Selections:
a. Organic Espresso: Rich and bold, sourced from Fair Trade farms.
b. Cold Brew: Smooth and refreshing, brewed for 12 hours.
c. Seasonal Blends: Rotating selection of unique flavors based on local
harvests.
2. Teas:
a. Herbal Infusions: Chamomile, peppermint, and seasonal blends.
b. Organic Chai Latte: Spiced tea with steamed almond milk.
3. Pastries:
a. Vegan Muffins: Banana, blueberry, and chocolate chip options.
b. Gluten-Free Cookies: Oatmeal raisin and chocolate chip.
4. Specialty Drinks:
a. Matcha Latte: Organic matcha with oat milk.
b. Turmeric Golden Milk: A blend of turmeric, ginger, and coconut milk.
5. Eco-Friendly Merchandise:
a. Reusable coffee cups, tote bags, and organic coffee beans for home
brewing.
Supplier Agreements
Supplier Agreement Template:

Supplier Name: Ram Mohan Shing

Address: 98, park street avenue. Kolkata - 700098
Contact Person: Shantanu Dutta.
Phone: 879076867
Email: [email protected]

Agreement Terms:

1. Products Supplied:
a. Organic coffee beans, sourced from Fair Trade certified farms.
b. Organic teas and herbal infusions.
c. Vegan and gluten-free baked goods.
2. Pricing:
a. Pricing will be reviewed quarterly and adjusted based on market conditions.
b. Discounts for bulk purchases will be negotiated.
3. Delivery Schedule:
a. Deliveries will occur twice a week on [specific days].
 b. Emergency orders can be placed with a 24-hour notice.
4. Quality Assurance:
a. All products must meet organic certification standards.
b. Regular quality checks will be conducted to ensure product freshness.
5. Duration of Agreement:
a. This agreement will be effective for one year from the signing date, with an
option to renew.
6. Termination Clause:
a. Either party may terminate this agreement with a 30-day written notice.
Signatures:

Rahul Prasad.
Owner, EcoBrew Coffee Shop

Ram Mohan Shing

Supplier.