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    Chocolates in Rural India-Mis

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    Rajeev Ranjan
    Mishti Chocolates produces innovative chocolates that melt at higher temperatures, making them suitable for rural areas with unreliable cooling infrastructure. The chocolates are made with high quality ingredients and special techniques. Mishti aims to bring quality chocolate to rural customers in an affordable way. It focuses on youth and health-conscious customers and uses various marketing strategies like local advertising, trade shows and events to promote brand awareness. The growing Indian chocolate market provides an opportunity as rural consumption accounts for 39% of the total.

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    Chocolates in Rural India-Mis

    Uploaded by

    Rajeev Ranjan
    20 views14 pages
    Mishti Chocolates produces innovative chocolates that melt at higher temperatures, making them suitable for rural areas with unreliable cooling infrastructure. The chocolates are made with high quality ingredients and special techniques. Mishti aims to bring quality chocolate to rural customers in an affordable way. It focuses on youth and health-conscious customers and uses various marketing strategies like local advertising, trade shows and events to promote brand awareness. The growing Indian chocolate market provides an opportunity as rural consumption accounts for 39% of the total.

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    Chocolates in Rural India-mis

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    Mishti Chocolates produces innovative chocolates that melt at higher temperatures, making them suitable for rural areas with unreliable cooling infrastructure. The chocolates are made with high quality ingredients and special techniques. Mishti aims to bring quality chocolate to rural customers in an affordable way. It focuses on youth and health-conscious customers and uses various marketing strategies like local advertising, trade shows and events to promote brand awareness. The growing Indian chocolate market provides an opportunity as rural consumption accounts for 39% of the total.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views14 pages

    Chocolates in Rural India-Mis

    Uploaded by

    Rajeev Ranjan
    Mishti Chocolates produces innovative chocolates that melt at higher temperatures, making them suitable for rural areas with unreliable cooling infrastructure. The chocolates are made with high quality ingredients and special techniques. Mishti aims to bring quality chocolate to rural customers in an affordable way. It focuses on youth and health-conscious customers and uses various marketing strategies like local advertising, trade shows and events to promote brand awareness. The growing Indian chocolate market provides an opportunity as rural consumption accounts for 39% of the total.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    PRESENTATION on

    “MISHTI CHOCOLATES IN RURAL INDIA”


    :- Swad Har Dil Mein
    Introduction
    Chocolate is a raw or processed food produced from the seed of the tropical
    “Theobroma cacao” tree. Chocolate has become one of the most popular food types
    and flavours in the world.
    “Chocolate is also Known as the food of God.”

    About MISHTI Chocolates


    Mishti offers chocolate with benefits. The company uses top ingredients
    and special techniques to bring quality with taste in its products.
    Our chocolates are specially made for rural areas. As we all know that
    logistics and cooling chains are not perfect in rural areas & it is also very
    risky that the product can melt easily in summer.
    Our innovative chocolates melt at 52 degrees Celsius compared with the
    normal 37 degrees – or body temperature. It is also infused with air bubbles
    to reduce the calorie count.
    By using the cocoa butter to make it more resistant to heat, we are able to
    do so.
     Ingredients & Nutritional Facts
    Pure chocolate comes from Cocoa beans...a typical chocolate
    bar will also have sugar, milk (if it's milk chocolate, not if it's
    dark), cocoa butter, lecithin, flavourings (like vanilla) ,
    sometimes vegetable oil, and a few minor ingredients for
    texture. 
    Keys to success
    Maintaining an untarnished reputation in the
    community.
    Quality care
    Customer service
    Design of product & Packaging
    Competitive price according to the standard
    Social Welfare of Society
    Target Market
    Male & female (Kids)
    Age range-(06 -35)
    Focus on youth
    Chocolates lover & Health Consciousness
    Location:-
    All income group of local areas.

    Industry trends:-
    The Chocolate market in India is currently estimated at Rs1500
    crores. Growing at a rate of almost 18-20% per annum the
    chocolate market in India is becoming one of the major industries
    in the country. India produces almost 30,000 tones of chocolate
    products annually. Out of which Over 39 per cent of the
    consumption takes place in the rural areas. 
    Competitors:-

    Nestle
    CADBURY
    Amul
    The basic economics of becoming successfully independent in any sort of
    venture are actually extremely simple, and focusing on the following simple
    fundamentals (a process really) can help many folk turn your dream or an
    idea into a successful enterprise or self-employment reality. It's usually easiest
    to think first of these factors in terms of daily, weekly or monthly numbers and
    values, and then to extend the figures to give totals for a whole year:

     
    1. What's your product or service?
    2. What does it cost to make/buy in/provide the product or service?
    3. What price will the product/service sell for?
    4. Who will buy the product/service?
    5. How much/many do you need to sell in a year? And how many
    customers do you need?
    6. How will people know about the service/product?
    7. Does all this add up, and better still provide a cash surplus at the end
    of a year?
    Marketing strategies
    Print’s ads - Ads in the local newspaper, radio &
    Sellers sponsorship- Discounts & gifts for sellers on achieving
    the targets.

    Trade show-A local trade show annually.


    Events-Organize events in villages, to attract student, kids &

    sellers
    Brand ambassador-Our brand ambassador will be local
    famous body.
    TECHNOLOGICAL STRATEGIES
    Innovate new technology – Melt on high
    Temperature
    Eco-Friendly Packaging System

    Healthy & Hygenic

    Reduce wastage in Production & Consumption


    PUT THE CHOCOLATE IN THE BAG AND NOBODY GETS HURT.
    THANK YOU

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