MKT653 Digital Marketing

Meta studio

Submitted to faculty: Prof. Bijal Mehta

Date of Submission: October 18, 2024

Student Details

Roll No. Name of the Student Name of the Program

AU2110126 Siddhi Madani BBA hons

2024 (Monsoon Semester)

Report: Applying Meta Business Suite to Enhance Lito Sanitaryware's Digital
Strategy

Introduction to Lito Sanitaryware

Lito Sanitaryware is a prominent producer and exporter in the sanitaryware sector. Known for its
wide range of high-quality products, the company has established a strong market presence both
domestically and internationally, particularly in countries like Oman, Sri Lanka, Saudi Arabia,
Iraq, Qatar, and Korea. As Lito continues to expand globally, digital marketing becomes crucial
to increasing brand awareness, engaging potential customers, and driving sustained growth. This
report outlines how Lito can utilize the advanced tools available in Meta Business Suite to
optimize its digital marketing strategy, enhance customer relationships, and strengthen its
presence in key export markets.

1. Managing Multiple Accounts from One Place

Key Benefits:

Meta Business Suite allows businesses to manage their Facebook, Instagram, WhatsApp, and
Messenger accounts from one central hub. This is especially valuable for companies like Lito
Sanitaryware, which operate in multiple regions and need to maintain consistent branding across
different channels.

Application for Lito Sanitaryware:

● Consistency in Branding: Lito Sanitaryware can ensure that its brand image is aligned
across all platforms and regions. Whether Lito is communicating with customers in Qatar
or Sri Lanka, Meta Business Suite will provide a centralized location to manage content
and ensure that brand identity remains consistent, reinforcing its leadership in the
sanitaryware market.
● Efficiency in Operations: Instead of switching between different social media platforms,
Lito can save time by managing all posts, customer messages, and ads from a single
 dashboard. This efficiency is crucial for a company with multiple export markets,
allowing team to focus on strategy and customer engagement.
● Unified Campaigns: Lito can synchronize campaigns across regions while making local
adjustments for specific markets. For example, the same promotion could be customized
to resonate more with the Korean market by using locally relevant language and cultural
cues.

2. Content Planning and Scheduling

Key Benefits:

Meta Business Suite offers a feature that allows businesses to plan and schedule posts across
their social media platforms in advance. This helps maintain a consistent posting schedule,
ensuring that businesses remain active and engaged with their audience, even during times when
the team is focused on other tasks.

Application for Lito Sanitaryware:

● Scheduled Posts for Global Time Zones: As Lito Sanitaryware exports to multiple
countries, scheduling content at optimal times for each region is essential. It can use Meta
Business Suite to pre-schedule posts, ensuring content is published when audiences in
places like Oman or Korea are most active online, boosting engagement rates.
● Consistency Without Extra Effort: By scheduling posts weeks or even months in
advance, Lito ensures that its social media presence remains active. This is especially
useful during peak seasons or product launches, where marketing efforts need to stay
high even if the team is busy with other tasks.
● Engagement Timing: Meta Business Suite’s analytics allow Lito to identify the best
times to post based on when users in specific regions are most active. For instance, Lito
could discover that its audience in Saudi Arabia engages most frequently during
weekends, allowing it to schedule posts accordingly.
3. Creating and Running Ads for Global Reach

Key Benefits:

Meta Business Suite integrates with Meta Ads Manager, enabling businesses to create and
manage ad campaigns on both Facebook and Instagram from one platform. These tools allow
businesses to run multiple types of ad campaigns tailored to specific marketing goals, such as
raising brand awareness, driving website traffic, or increasing post engagement.

Application for Lito Sanitaryware:

● Localized Ads for Each Market: Lito can create different ad campaigns tailored to its
various markets, such as Iraq, Sri Lanka, and Korea. Meta Ads Manager provides specific
targeting options, enabling Lito to focus its ads on specific demographics, interests, and
geographic locations, ensuring that its messaging resonates with each audience.
● Types of Ad Campaigns:
○ Awareness Campaigns: Lito can run awareness campaigns to introduce its brand
to new customers in countries where it’s entering or expanding, such as Oman or
Korea. These campaigns are designed to reach a wide audience and create initial
brand recognition.
○ Traffic Campaigns: For more established markets, Lito can use traffic
campaigns to drive potential customers to its website or online catalog, increasing
conversions and sales.
○ Engagement Campaigns: In more mature markets like Saudi Arabia, Lito can
focus on engagement campaigns to increase likes, shares, and comments on its
posts, building brand loyalty and encouraging community interaction.
● Global and Local Strategy: The flexibility of Meta Ads Manager enables Lito to run
both global campaigns that promote its brand universally and local campaigns that target
specific products or promotions for a particular market. This ensures that Lito can capture
both broad international interest and targeted local engagement.

4. Leveraging Data and Insights for Informed Decisions

Key Benefits:

Meta Business Suite offers detailed analytics and insights on how posts and ads are performing,
helping businesses fine-tune their strategies based on real-time data. It tracks both organic and
paid content, providing a complete overview of audience engagement, reach, and conversion
rates.

Application for Lito Sanitaryware:

● Understanding Regional Performance: Lito can use Meta’s insights to track how posts
and ads perform in each of its key markets. For instance, if a campaign performs
exceptionally well in Iraq but underperforms in Korea, Lito can analyze the data to
determine the factors driving success in one region and adjust its approach in the other.
● Tailored Marketing Strategies: By understanding which types of posts resonate best
with its audience in each country, Lito can adapt its content strategy. For example, if
video content is more engaging in Oman while image-based posts perform better in Sri
Lanka, Lito can adjust its approach to maximize engagement across all regions.
● Optimizing Ad Spend: Meta Business Suite’s insights will allow Lito to optimize its ad
spend by focusing on campaigns that deliver the best results in specific markets. If an ad
drives higher engagement and conversions in Saudi Arabia compared to Sri Lanka, Lito
can allocate more budget to the more successful campaign, ensuring better ROI.

5. Better Customer Relationship Management (CRM)

Key Benefits:

Meta Business Suite’s integration with Facebook Messenger and WhatsApp Business enables
businesses to communicate directly with customers, offering personalized support, updates, and
promotional content. This improves customer satisfaction and helps build long-term
relationships.

Application for Lito Sanitaryware:

 ● WhatsApp Business for International Markets: With WhatsApp being widely used in
countries like India, Lito can leverage this platform for customer service and engagement.
It can set up automated responses for common inquiries and provide real-time updates on
product availability, order status, and more.
● Direct Communication Channels: Messenger and WhatsApp integrations allow Lito to
interact directly with potential customers and distributors, creating a more personal
relationship. This is particularly important for B2B relationships in markets, where timely
and direct communication can help close deals and strengthen partnerships.
● Re-Engaging Past Customers: Lito can use targeted ads and personalized messaging
based on past interactions to re-engage previous customers. For instance, showing
tailored product ads to customers who previously expressed interest but didn’t make a
purchase can encourage them to return and complete the transaction.

6. Meta Ads Manager for Campaign Optimization

Key Benefits:

Meta Ads Manager provides a powerful suite of tools for campaign optimization, allowing
businesses to track metrics like click-through rates (CTR), impressions, and conversions. This
helps businesses understand what’s working and where improvements can be made.

Application for Lito Sanitaryware:

● Campaign Comparison Across Markets: Lito can run multiple types of ad campaigns
(e.g., awareness, traffic, engagement) simultaneously across different regions and
compare their performance. By analyzing the results, Lito can determine which type of
campaign works best in each market, optimizing future ad spend for better returns.
● A/B Testing for Ads: Lito can use Meta Ads Manager to conduct A/B tests, comparing
different versions of ads to see which performs better. For example, it can test different
headlines or images for its ads in Qatar and Oman, ensuring that the highest-performing
ad gets the most visibility.
 ● Budget Allocation Based on Results: By continuously tracking metrics, Lito can make
data-driven decisions about where to allocate its marketing budget. If traffic campaigns
drive more conversions in Korea, Lito can shift resources from awareness campaigns to
traffic campaigns to maximize results.

7. Case Study Inspiration: Gamified Campaigns for Rapid Growth

Key Benefits:

One of the most successful examples of a digital marketing campaign using Meta’s tools is
Schbang Media’s campaign for Domino’s, which gained 43,000 followers in just six hours by
hosting engaging, interactive games on Instagram.

Application for Lito Sanitaryware:

● Interactive Campaigns for Product Launches: Lito can run similar gamified
campaigns when launching new products or attending international trade exhibitions. For
instance, Lito can create an interactive quiz or contest where participants answer
questions about bathroom design trends, with winners receiving discounts or vouchers for
its products.
● Driving Engagement and Growth: Hosting such interactive campaigns can increase
Lito’s social media following and engagement rapidly, particularly during key moments
like trade shows or product releases. This strategy can be localized for specific regions to
attract new customers in emerging markets.

Additional Features of Meta Business Suite

1. Event Promotions:
○ Application: When Lito participates in trade shows or product exhibitions, it can
use Meta Business Suite’s event promotion features to target industry
professionals and local attendees in each market.
 2. Facebook and Instagram Shops:
○ Application: Setting up online stores on Facebook and Instagram allows
customers to browse products and make inquiries directly from these platforms,
making it easier for international customers to explore Lito’s offerings.
3. Cross-Platform Customer Support:
○ Application: By integrating Messenger, WhatsApp, and Instagram into a single
system, Lito can ensure that customer queries from any platform are answered
promptly, improving customer satisfaction.
4. Multi-Location Business Management:
○ Application: Lito can run location-specific ads and promotions tailored to
individual markets, such as targeting different product lines for countries with
unique preferences or bathroom designs.

Conclusion

Meta Business Suite offers Lito Sanitaryware the opportunity to streamline and enhance its
digital marketing strategy on a global scale. By taking advantage of features such as centralized
account management, advanced content scheduling, targeted advertising, and real-time customer
support, Lito can increase brand awareness, engage effectively with its customers, and grow its
international presence. Through careful data analysis and optimization, Lito can ensure that its
digital marketing efforts are not only efficient but also highly effective in reaching new
customers and maintaining its leadership in the sanitaryware industry.