RAVIKUMAR CHALLA

303, B-Block, Victory Paradise, Bachupalle

Hyderabad, Telangana State, India
+91-9346485611 & +91-9000896668
[email protected]

SUMMARY:

Have more than 23 years of experience as a dynamic professional in digital marketing.

Campaigns for popular record tracks that use platforms including Display-Video-Mobile-
Native-Search to capture CPM, CPC, CPV, CPA, CPD, CPI, CPL, CPS, CVL, co-
registration, email, social, and search kinds are known as "record track" campaigns.
Advertising Operations Expert with extensive knowledge of digital marketing, including Ad
Agencies, Ad Networks, Ad Exchanges, Ad Servers, Ad Sizes, Ad Formats, Video, RTB, and
XML programmatic with DSPs and SPPs to integrate and optimise. Also manage
programmatic media operations. Expertise includes SEO, SMM, SMO, ASO, strategic
planning, process improvement, affiliate marketing, campaign marketing, ad network
operations including publisher development, lead generation, sales, and conversions, as well
as monetization of digital media and business development. a track record of successfully
managing and finishing projects to the highest standards, with utmost care for detail and
within the set timeframes. Strong organisational, analytical, problem-solving, communication,
and relationship management abilities with a creative, energetic attitude.

PROFESSIONAL EXPERIENCE:

Head Digital Marketing, Pravasa Media LLP, Hyderabad, 2022 June – Present.

Pravasa Media, a global communications company, works with a group of passionate and
creative individuals to provide you the best in news, documentaries, and other forms of on-
screen entertainment. They support businesses in manage their reputation through effective
public relations and advertising.

• By managing the team, placing them efficiently to streamline all endeavours, and
properly training them, Pravasa Media may be able to achieve its lofty aims. Current
initiatives will advance if the finest strategic plans are maintained and established
(Products).
• A digital marketing strategy is developed by looking at data, monitoring changes in
supply and demand, identifying users and their present and future expectations, and
monitoring the competitors. This strategy includes display advertising campaigns as
well as online, SEO/SEM, email, affiliate, influencer, referral, mobile, device
preinstall, co-registration, YouTube, and social media efforts.
• ChotaNews & BIG TV are Pravasa Media's main priorities; it needs to increase
viewership in order to launch new apps, which will support sponsored and organic
promotions as well as advertising & marketing.
 • Creates, develops, and monitors our online presence. Responsible for creating
strategic plans with precise budgets and timelines as well as for entire vertical
expansion. the effectiveness of marketing by highlighting problems that need both
short-term and long-term attention.
• Creating landing pages, getting more media buying and selling agencies and
publishers available, and expanding the wide range of digital channel networks with
all forms of media are all necessary to improve conversions for Chota News & BigTV
Installations.
• To enhance mobile platform performance and provide the significant transition for
each vertical, maintain CRMs and the applications of different technology-based
partners.
• Analyses the outcomes of all digital marketing projects' efforts to their objectives in
order to assess and report on their performance (ROI and KPIs).
• Focus on traditional marketing for ChotaNews & BigTV to increase brand recognition
as well as having a goal of achieving 10 million downloads per app for ChotaNews &
BIG TV in 6 to 8 months at the best deal.

Manager Digital Marketing, UPCURVE BUSINESS SERVICES PVT LTD, Pune,

2022 April – June 2022.

For the Indian Armed Forces, Paramilitary Forces, and their Dependents, udChalo is an
organisation leading Consumer Technology Company that provides Travel, Financial, Real
Estate, and eCommerce to make life easier for our soldiers. udChalo is the originator of its
category, which is rooted on its desire to assist the Services. More than 2.8 million active
Defence Personnel, as well as Veterans and their families, are served by udChalo through
its website, App platform, and 70 Outreach Centers. In the last five years, it has expanded at
a CAGR of nearly 450 percent.

• Responsible for comprehensive vertical expansion as well as developing strategy

plans with precise budgets and timelines.
• Develops a digital marketing plan including campaigns, including online, SEO/SEM,
email, social media, and display advertising, after studying economic data, watching
changes in supply and demand, identifying customers and their current and future
expectations, and monitoring the competition.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by highlighting concerns that must be
addressed in the short and long term.
• Measures and reports on the performance of all digital marketing activities and
compares them to their objectives (ROI and KPIs).
• Identifies critical conversion and drop-off points in user funnels and optimises them.
Analytical skills are used to evaluate the complete customer experience across
several channels and touch points.
 • Creates landing pages in collaboration with corporate departments and optimises
user experience.
• Increasing the amount of media buying and selling agencies and publishers
available, as well as diverse digital channel networks with all types of videos, search,
display, email, native, mobile, and other media.
• Maintain CRMs and all technology-based partners in order to improve the web and
mobile platform's performance and deliver the best results in each vertical.
• In real estate, travel, ecommerce, and finance, the best output is supplied in a
relatively short period of time.

Head Digital Marketing, Glansa Solutions, Hyderabad, 2020 November – 2022

March.

Glansa is a leading professional web, software design, development, and digital marketing
company that has been successfully operating in the global IT-market since the year 2000
and has proven to be a reliable, trustworthy, and efficient service provider to a wide range of
businesses and clients worldwide, with clients in India, Singapore, the United States,
Europe, South Africa, Tanzania, and the Middle East.

• Build, plan and implement the overall digital marketing strategy.

• Prepare and manage digital marketing budget.
• Managed client relationships for all projects and campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses
against goals (ROI and KPIs).
• Manage and lead a digital marketing team to meet operational needs by scheduling
and assigning employees and following work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training
employees. Also, counselling and disciplining employees; and planning, monitoring,
and appraising job results.
• Developing digital marketing strategy by studying economic indicators, tracking
changes in supply and demand, identifying customers and their current and future
needs, and monitoring the competition.
• Identifies trends and insights, and optimizes spend and performance based on the
insights.
• Plans and executes all web, SEO/SEM, database marketing, email, social media,
and display advertising campaigns.
• Designs, builds, and maintains our social media presence.

Digital Marketing Manager, Jananam Media Pvt Ltd, Goa, 2020 March – October
2020

Jananam Media Pvt. Ltd is a Goa-based firm that specialises in growth hacking and video
marketing. SuperGrow is a part of Jananam Media Pvt. Ltd, which also owns and operates
the popular Super Mummy mother-child healthcare channel.
SuperGrow Media specialises on digital growth in India's heartland. Using technology, touch,
and data intelligence to capture the digital ecosystem of ex-metro areas - from influencers to
marketplaces - and assist marketers in going beyond media output to generate meaningful
business outcomes.

• Maintaining clients digital marketing campaigns and providing on-time solutions in the
most cost-effective manner is the goal of strategy planning.
 • My primary responsibility was to monetize Jananam Media's material for their
Youtube platform.
• Key responsibilities included but were not limited to: Increase the number of monthly
views on their Youtube channel from 20k to over millions.
• Monetize existing content.
• Create a sustainable strategy for content creation for the channel using Micro & Nano
influencers
• Create a content strategy which helps reach amplify organic viewership
• Make content popular on several platforms by using their distribution capabilities,
such as Reddit, Quora, and Sharechat.
• Oversee all the company's social media accounts
• Managed digital marketing channels
• Identifying client needs, preparing budgets
• Measuring ROI
• Encouraging customer interaction
• And finding ways to increase the market segment.

Head Operations, Rujula IT Solutions, Hyderabad, June 2014 – February 2020.

The digital advertising media agency RUJULA IT SOLUTIONS is well-known. A popular ad

network in the United States and India works with the majority of global firms, serving
millions of impressions each month. Working on branding and digital marketing
effectiveness with companies all around the world.

 Oversaw the company's planning, strategy, and execution models.

 Collaborate with suppliers to monitor industry performance and compare TWC to
the industry average.
 For internal programmatic media purchase and data administration, I'll be in
charge of day-to-day operations, campaign management, and data management.
 Audit site pixels with the help of the web development staff. Serve as the primary
entrance point for all pixel placements, both internal and external.
 Working knowledge of online advertising pricing methods (eCPC, eCPM, CPM,
CPA)
 Develop and pioneer recommendations of new tactics and strategies to test
through our programmatic efforts
 Played a key role in the development of a new product, such as Run A Digital.
From the first to the second five months, income increased by 120 percent.
 Increasing the amount of media buying and selling agencies and publishers
available.
 Created and configured campaigns with the Adserver to provide access to publishers
by vertical to produce amazing results and share the best results with our direct
advertisers.
 Work with a large-scale digital ad operations and campaign management team to
strategize and lead operations.
 Coordinated campaigns with the sales team and made any required revisions.
 Worked with a customer to debug and provide specifications for any creative issues
that developed.
 As needed, reviewed and updated campaign status reports.
 Established a solid publisher base of over 2000, including 123greetings,
Way2sms, Namasthetelangaana, and Gulte.
 Proven experience with ad servers such as Google ADX, Appnexus, Adk2, Convert
Media, Adjuggler, Adzerk, Epom, and Servesharp, among others.
 I was in charge of a team of 26 people
Advertising Operations Manager, Mantesoft Service Edge, Hyderabad, May
2012 – 2014 June.

MNATESOFT, a Hyderabad-based software development and digital marketing firm, assists

organisations in optimising product development by applying advanced product development
procedures and quality practises across the development lifecycle. Managed agencies from
the US, UK, Australia, Dubai, India, and other countries to work on digital media campaigns
that offered billions of impressions and provided solutions for all vertical-based initiatives.

 Daily management of our RTB platforms including: products, targeting, price,

troubleshooting
 Driving revenue via programmatic platforms and new advertising opportunities
 Made comparisons between campaign goals and campaign results, and proposed
strategies to increase return on investment.
 Oversee campaign launches and optimization of private marketplace deals,
including setup, troubleshooting, and delivery.
 Implement yield management strategies with the goal of maximizing advertising
revenues.
 Daily monitoring and reporting of sell-through & buyer trends of the private
marketplace.
 Consistent testing to optimize ROI, targeting, bid strategies, and creative.
 Knowledge of digital advertising platforms beyond the desktop web including mobile,
video and social
 Increasing the amount of media buying and selling agencies and publishers
accessible.
 Coordinated campaigns with the sales team and made any required revisions.
 Troubleshooted and developed specs for any creative issues that a customer had.
 Evaluated campaign status reports and updated it as appropriate.
 Demonstrated expertise with Appnexus, Google ADX, Adk2, Convert
Media, Adjuggler, Adzerk, Epom, and Servesharp etc, adservers.
 Analyzed performance of various campaigns prepared and updated reports on a
weekly and monthly basis.
 Working understanding of Microsoft Office, including Word, Excel, and PowerPoint,
as well as business intelligence applications like Omniture, ComScore, and others.
 Research and advice publishers on efficient methods of optimizing their revenue.
Screen current and potential partners for fraudulent and suspicious activities.
 Promoted Many CPA campaigns using HasOffers, CAKE, & Appnexus Platform.
 Deliver maximum ROI to our advertisers and maximum monetization to our
publishers.
 Led a 12-memberteam.

Online Advertising and Campaign Manager, Northgate Technologies

(Axill.com) Hyderabad, Oct 2005 – May 2012

Since a decade, Axill.com has been one of the most prominent global ad networks on the
market. Daily payments, all forms of payment methods, in-house technology, and so on were
all introduced. It is owned by Northgate Technologies PVT LTD, which is publicly traded in
India.

 With 7 years of experience at this company, I was able to work in a variety of roles,
including Online Advertising Manager, AdOps Manager, Business Development
Manager, Campaign Manager, and Affiliate Manager, to assist with the expansion of
 the ad network so that we could generate high revenue from publisher activity as well
as acquire the best campaigns from agencies and direct advertisers.
 Played a vital role in regulating online fraudulent activity and maintaining profitability
when it introduced daily payments.
 Developed and marketed all internal offerings, including Bharatstudent.com,
Egglad.com, Globe7, Globalfreecalling.com, Globalfreecash.com, and Ziddu.com.
 Offered Bharatstudent.com my finest compensations, such as promotion, marketing,
and advertising, and we worked so hard that we became India's third largest social
network. In 2006, I was named the company's finest employee.
 Created and promoted a variety of external initiatives, including Free Lotto, Etoro,
Walmart, Target, Prizedb, and Perfspot.
 Set up and promoted all in house offers such as Bharatstudent.com,
Egglad.com, Globe7, Globalfreecalling.com, Globalfreecash.com and
Ziddu.com.
 Set up and promoted many external campaigns like Free Lotto, Etoro,
Walmart, Target, Prizedb, perfspot etc.
 Managed 1000+ affiliates’ worldwide and delivered results as per client requirements.
 Reported to Vice President on day to day business performance.

Web Marketing Manager, Applogic Systems Ltd, Hyderabad, March 2003 – Oct
2005

 Developed and implemented internet marketing tactics to boost a company's sales

and earnings.
 Set up and build campaigns for advertisers, as well as execute them so that
publishers can see results.
 Brought corporate Annual maintenance and orders.
 We built our own advertising platform and allowed affiliates the ability to conduct
campaigns based on CPM, CPC, CPV, CPA, CPS, CPI, and other metrics.
 Delivered annual maintenance and orders for the company.
 Both branding and performance campaigns were run at the same time.
 Create, maintain, and manage a social media presence.
 Work with agencies and other vendor partners, as well as internal teams, to develop
landing pages and improve user experience.

Project Manager, IDC (International Data Corporation), Hyderabad, Jun 2002 –

March 2003

 Worked as Project Manager for Hyderabad branch.

 Done major e-learning projects.
 Collected the data of computer sales and services.
 Brought corporate Annual maintenance and orders.
 Done IT based project surveys in corporate and IT companies.

Project Manager, NCAER (National Council of Applied Economic Research),

Hyderabad, Oct 2001 – June 2002

 Worked as Project Manager for Hyderabad branch.

 Responsibility of supervising and monitoring team and supervisor.
 Maintaining the report for improvement on basis of Feedback.
 Identify and verify data collected by Team players.
  Assigns work to team player in the capacity of a lead worker.
 Assign work to Supervisor and ensure accuracy and completeness.
 Take feedback from respondent and verify data.

Project Associate, LEPRA INDIA, Hyderabad, Apr 2001 – Oct 2001

 Visited NGO's in all Districts from AP state to select best for LEPRA-INDIA
Organization.

Project Co-Ordinator, APSACS (Andhrapradesh State Aids Control Society),

Hyderabad, Apr 2001 – Sep 2001

 APSACS operates programs for HIV/AIDS through NGO partners in all districts and
towns, AP.
 Capacity building of NGO partners on proposal development using the logic frame
approach
 Eliciting proposals and fund disbursement.
 Program-finance audit of NGOs.

Project Co-Ordinator, ORG MARG, Hyderabad, Aug 2000 – Apr 2001

 Enabling smooth, timely and cost-effective execution of projects by timely and prompt
communication between research and field.
 Ensuring inputs from Research are complete for field to successfully execute the
project.
 Worked for the project on Doctors Study to create a website regarding all doctors can
discuss online.

Project Associate, TNS MODE, Hyderabad, Feb 2000 – Aug 2000

 Giving Timely & Value Adding Inputs continually to Management across major
functional areas – Research, Data collection (Field) & Analysis.
 Responsible for field Operation in Hyderabad and AP State.
 Worked as a Project Executive for facility level assessment study on District
Hospitals.

Project Associate, INDICA (Indian Market Research Bureau), Hyderabad, Nov

1998 – Jan 2000

 Supported a leading market research company.

 Continually monitor/evaluate the processes in the research – research, field and
analysis. Identify and eliminate non-value adding elements, build in preventive
measures and improve process capability.
 Giving Timely & Value Adding Inputs continually to Management across major
functional areas – Research, Data collection (Field) & Analysis. Maintain the
various projects and conducted the mystery audits in the mobile stores and
Conducted GD.
 Surveys about the upcoming products and submitted a report to manager.

EDUCATION:
 B.Sc (Computer Science) from Kakatiya University.

ACHEIVEMENTS:
 At Northgate Technologies, I received a certificate for outstanding
performance. In honor of a significant contribution and excellent achievement.
 In 1992, received the state's best vocalist award, as well as the top performer in all
extracurricular activities at school, college, and job.
 Collaborated with Loksatta and a few non-governmental organizations
on decentralization, electoral reforms, and other projects.


HOBBIES:
Singing, Dancing, Writing Articles, Reading, Learning Music, Using the internet to do
research, yoga, socializing with friends & maintaining social events to relax and preserve
ideals that will motivate everyone to reach their objectives, as well as making myself
recognized via music and other things I adore.