b ran d id e n tity m a n u a l

January 2014

b ran d id e n tity m a n u a l

M E S S AGE F RO M T HE P RE S IDE NT

Yours Truly,

Raul S. Martinez President and CEO

Dear Members of the Nuvoland Family: From our simple and exciting beginnings as a boutique real estate company, we have achieved success in carving out a niche for Nuvoland in the property industry. Testament to this is the successful completion of our first projects, along with the continuing addition to our product portfolio. We have also seen how our organization has kept growing bigger and better. These milestones signal not only that weve grown, but also that were ready to achieve even greater things. This has brought us to take corporate brand building as a formal, major business strategy. Corporate brand building translates to developing and nurturing an even stronger reputation for Nuvoland among our key stakeholders, premised on the belief that a favorable corporate reputation is a long-term valuable asset to the company. Simply put, Nuvolands positive brand reputation becomes a compelling reason for our stakeholders to believe in our brand, ultimately preferring our products and services over others. Our logo and tagline holds utmost importance as it is our companys visual representation and brand essence. It stands for who we are, what we do, and what we promise to deliver to our stakeholders. With that, this Brand Identity Manual is issued to serve as a guide in the proper use and application of the corporate logo over a wide range of materials and collaterals. Please familiarize yourself with this manual, and do your part to comply and follow with the rules set forth. Together, through our conscious individual efforts, we will be able to realize the end-objective of achieving a consistent look for our company brand and image. Thank you for your cooperation in this endeavor.

CO NT E NT S

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Rationale The Brand Mark Icon Typeface of Logo Typeface of Tagline Color Scheme Full Color Black and White Logo Lock-Ups Vertical Lock-Up (Primary) Horizontal Lock-Up Compact

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Grid Internal Relation Of Elements External Relation Of Elements Typography Typeface For Print Applications Typeface For Web Applications

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30

Application Guidelines

12

36

Mood Board

R AT IO NA L E
The new logo represents Nuvolands keen foray into new and exciting business endeavors and milestones with a stronger brand identity and image. Nuvolands new logo combines the intricacy of the hexagon shape and the remarkable spirit of the gold color, to portray the companys brand promise of innovation and excellence in real estate. We employ the hexagon for its structural strength as a shape, and stylized it to signify the initials of the Nuvoland name. As a geometric shape found in nature, particularly in the formation of the honeycomb, hexagon symbolizes the sense of cooperation between Nuvolands officers and employees, and its business partners and stakeholders. We are adopting the elegant color of gold, on the other hand, to symbolize Nuvolands commitment to the gold standardthat is, adherence to the highest quality in developing real estate products and offering nothing but finely-crafted lifespaces to our customers.

T HE BRA ND M ARK

The N u vo lan d Ico n

young, angular, and edgy shape showing dynamism and modernity but combined with a classic gold color and a humanist typeface with classical sensibilities uses shadow in color and slopes of angles to direct the eye to a movement similar to the strokes of the letter N
12 units

3 units 6 units 3 units

ICON PROPORTION

8 units : 12 units OR 2 units : 3 units

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MINIMUM SIZE (WHEN USED SOLELY)

width : 0.332 inches height : 0.5 inches

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ANGLES

all sloping lines implement a 39 angle

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N uvol and Typ eface

Topaz Background

ABCDEFGHIJKLMN OPQRSTUVWXYZ
Topaz Inline (with 0.25pt stroke)

ABCDEFGHIJKLMN OPQRSTUVWXYZ
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N uvol and Taglin e Ty p e fa c e

Optima Regular

Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

abcdefghijklmnopqrst uvwxyz ABCDEFGHIJKLMNOPQ R ST UVW XY Z

N uvol and Co lo r Sche m e F u l l col or

05 R42, G22, B15 C57, M72, Y73, K70 HEX 2A160F

06 R54, G28, B15 C51, M74, Y80, K73 HEX 361C0F

07 R114, G53, B23 C34, M80, Y99, K42 HEX 723517

GRADIENT COLOR 01 COLOR 02

COLOR 07

N uvol and Co lo r Sche m e Bl ack an d Wh ite

01 R0, G0, B0 C0, M0, Y0,K100 000000

02 R64, G64, B65 C0, M0, Y0, K90 404041

03 R109, G110, B112 C0, M0, Y,0, K70 6D6E70

04 R167, G169, B171 C0, M0, Y0, K40 A7A9AB

05 R209, G210, B212 C0, M0, Y0, K20 D1D2D4

06 R255, G255, B255 C0, M0, Y0, K0 FFFFFF

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GRADIENT COLOR 06 (30% OPACITY) COLOR 06 (100% OPACITY)

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LOG O L O C K UP S

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VERTICAL LOCK UP

primary logo lock up

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HORIZONTAL LOCK UP

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COMPACT LOCK UP

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GRID in tern al rela tio n o f e le m e n ts

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8 units 14 units

12 units

12 units 2 units 4 units 2 units 2 units 4 units 3 units

Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

7 units

14 units

17

8 units

3 units

60 units

3 units 6 units 3 units

5 units 3 units 4 units

8 units

3 units

60 units

3 units 6 units 3 units

5 units 3 units

Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

2 units 2 units

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8 units

3 units

23 units

3 units 6 units 3 units

3 units 6 units 3 units

8 units

3 units

15 units

3 units

3 units

6 units
Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

5 units

3 units

4 units

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GRID extern al re la tio n o f e le m e n ts

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Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

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Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

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Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

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T Y P O GRA P HY p r im a r y u s e

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Optima Regular

abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLM N O P Q R ST UVW XY Z

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

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T Y P O GRA P HY p rin t m a te r ia ls

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Palatino Linotype

abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

abcdefghijklmnopqrs tuvwxyz ABCDEFGHIJKLMNOP Q R S T U V W XY Z

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

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T Y P O GRA P HY electr o n ic m a te r ia ls

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Open Sans Regular

abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

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AP P LICATIO N GUIDE L INE S

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Respect the specified proportions, spacing, and arrangement of elements of the logo whether internal or external. Do not rotate or flip the logo and/or its elements in any application Do not crop and/or change the arrangement of the logos elements Do not add effects to the logo

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Respect the specified colors and color combinations for the logo. Consider the logo lock up to be used as well as the background it will be put on to provide the best legibility and readability for the Nuvoland logo. Gold logo with brown tagline should be used with light colored backgrounds Gold icon with cream tagline should be used with dark colored backgrounds that possess hues similar to the Nuvoland color scheme White logo should be used with dark colored backgrounds with hues that differ from the Nuvoland color scheme

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MO O D B OAR D

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For all Nuvoland Philippines Inc. brandmark usage, artwork must be approved by the Corporate Affairs Division of Nuvoland Philippines Inc. before proceeding. For inquiries, please contact the Corporate Affairs Division at 465 8203 or at [email protected]

b ran d id e n tity m a n u a l
January 2014