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    Olympus 101 Customer Research

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    Olympus 101 Customer Research

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    ike.cai.cxc
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    Olympus 101 Customer Research.pptx

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    1 views5 pages

    Olympus 101 Customer Research

    Uploaded by

    ike.cai.cxc

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Pre-program exercise

    Part 1: Business Thesis Exercise


    What is the problem you are proposing to solve? (one sentence –
    simple and short as possible)
    Creating deliverables can be time-consuming, yet they are essential across most industries.
    Who is the customer?
    Product/project managers, marketing specialists, and design professionals who will subscribe to
    tools that can efficiently create deliverables.
    What is your solution?
    We propose a AI-powered deliverable design assistant that can generate content-based
    deliverable layouts, or optimize current designs through making instructable coherent design
    choices and highlighting important contents.
    Why would they buy it?
    Many customers complain about spending too much time making deliverables but they still
    don’t look good. Our AI assistant saves time, reduces human formatting errors, and creates
    layouts with good aesthetic tastes with expert knowledge of visual formatting.
    1
    Part 2 – Customer Interview Guide
    Segment (There may be more than one segment. For this exercise choose only one):
    Stakeholder: Product Analysts in large firms and industries.
    Role/Title : Product Analysts(Specialist, Coordinator, Developers,Engineers)

    • Key Hypotheses to Test: (What assumptions do you have that if proven wrong would cause your
    business to fail? Note: may need more than 3 to fully test).

    • Hypothesis #1: The problem my customers want to solve is that constructing a desirable
    deliverable takes a lot of time.
    • Key (3-5) questions to ask to test hypothesis #1
    • a. How much time do you currently spend on creating a typical deliverable per day?
    • b. How much time do you think you waste on revisiting deliverable design per day?
    • c. What are the top three components of deliverable that is the most time consuming?
    • d. Tell me about the last occasion you got frustrated by (one of the challenges answered)?

    • e. What tools or methods have you tried in the past to speed up deliverable creation, and how
    effective were they?
    2
    Part 2 – Customer Interview Guide
    • Hypothesis #2. My customer is willing to and is able to pay for optimizing/accelerating their deliverable designs.
    • Key (3-5) questions to ask to test hypothesis #2
    • a. Have you ever paid for or considered paying for products that can accelerate/optimize deliverable designs.
    • b. Approximately how much have you paid on the past for such products?
    • c. What is the last product you considered trying but not in the decided to purchase?
    • d. What is the reason for not purchasing that product?
    • e. On the scale of 1 to 10, how much are you willing to spend on deliverable, or presentation, workflow optimizations.
    •
    • 3. Hypothesis #3 My customers are willing to trust AI-powered products enough to use our deliverable assistant.
    • Key (3-5) questions to ask to test hypothesis #3
    • a. Have you ever used AI-powered products?
    • b. To the scale of 1 to 10, how much trusts do you put in AI generated results?
    • c. What are some concerns you have when using AI-powered products?
    • d. Under what conditions are you willing to try a now technology based solution?
    • e. On the scale of 1 to 10, how much are you willing to rate our AI based solution?

    3
    Part 2 – Customer Interview Guide
    • Back up Hypotheses to test and questions to ask. if the interviewee is
    willing to answer more questions.

    • Hypothesis: Companies are willing to pay for consistent


    deliverables/branding.
    • a. How much time and effort have you spent on constructing the
    consistency of internal reports and deliverables for branding?
    • b. Are you willing to pay for assistants that generate customizable designs
    catering to your own branding?
    • Hypothesis: My product is willing to pay for a software solution if it saves
    time for most employees
    • a. what are some inefficiencies you observe or experience in workspace?
    • b. have your company introduced new software solutions; if so, at what
    frequency?
    4
    Part 3 – Customer Interview Guide
    Potential Interviewees:

    Name Title Company email (if possible)


    1. Katherine Chen Product Team the RED
    Director
    2. Claire Gui Senior Product Infineon
    Manager
    3. Ari Ortiz Senior Program Expedia Group
    Specialist
    4. Kristina Yuan Market Analyst Shapiro+Raj
    5. Sameer Prajapati Senior Project Expedia Group sprajapati@exp
    Manager ediagroup.com

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