Ervina

Desiviola
Tommy CONTENT WRITER PORTFOLIO
Hello, I'm Ervina!
I create content to make you feel content

I'm a data-driven and creative content writer with an Engineering background that shapes me
to have strong business analytical and strategical thinking in seeing phenomena. I enjoy
researching and exploring which contents appeal to the audience. With a growth mindset,
I believe the challenges that we face would bear great lessons. Thus, other than creating data-
driven and SEO-friendly content, designing creative infographics that will educate the
audience in "one-click" also keep my mind challenged in a positive way. I believe content
creation with a touch of creativity poured into the design can give real impacts on thousands
of people in the world!

Years of working with the data in my previous roles taught me to quickly analyze the data and
extract insights from it. Having worked as a Content Marketing in RevoU Labs, I had to be
able to do end to end Content Marketing efficiently, from content research to its distribution.

The golden question is, why did I career switch? I discovered my passion whilst I created
microblogs and articles on my personal blog and social media. I dove deeper by self-educating
and enrolling RevoU's Full Stack Digital Marketing Program with an acceptance rate of <10%
and SEA Digital Marketing practitioners. I completed 20+ projects, built a mockup business,
and created SEO-friendly content. As I was a high-performing student, I was hired by RevoU
as a First Team Lead (Co-Section Manager) who enhance students' whole learning experience.
EDUCATION
01 REVOU
April 2021–Present
Fullstack Digital Marketing Program
One of 3 best advanced assignment in Measuring Performance &
Budget Allocation out of 55 students
Recruited to be the First Team Lead (Co-Section Manager) for
Fullstack Digital Marketing Batch 7

02 INSTITUT TEKNOLOGI BANDUNG

August 2016–June 2020
Bachelor of Science in Food Engineering; GPA: 3.32/4.0
Project-winner for Paragon Technology and Innovation Application
Digital Revolution in Cosmetic Technology Innovation Case
(Best group out of 63 teams)
SKILLS AND ABILITIES

SOCIAL MEDIA ADS CONTENT CUSTOMER

GRAPHIC
& MANAGEMENT MARKETING & RELATIONSHIP
DESIGN
SEO MANAGEMENT
(CRM)
PROFESSIONAL EXPERIENCE
REVOU MITRA FESYEN GLOBAL

May 2022-Present May 2021-May 2022

CONTENT WRITER EXECUTIVE DIGITAL ADS SPECIALIST

Handling end-to-end content marketing in RevoU's Developing digital ads (Facebook Ads and Google Ads)
Journal, especially featuring RevoU's alumni to share and organic digital marketing strategies and
in-depth stories about their learning experience at successfully increased 65% in revenue and sales
RevoU, as well as insightful content about RevoU Developing and implementing content strategies and
programs and Career Hub. branding storytelling, also creating monthly editorial
Produce 30+ articles to be published at RevoU Journal plans. Successfully increased 15x in growth and
engagements
Leading a Dropship team of 4 (including content
marketing, graphic design, and sales) and grew 10%
company’s market size within a month
PROFESSIONAL EXPERIENCE
FIEROFEA BOOKS REVOU

November 2020-Present August - December 2021

CO-FOUNDER FIRST TEAM LEAD (CO-SECTION

MANAGER)
Founded Non-Profit Organization (NPO) which
focuses on providing free good quality books that Led and conducted TL learning sessions and 1:1
significantly increased Indonesians’ access to coaching for a team of 13 to help them optimize
valuable information. Successfully donated over their learning process
200 books across Indonesia Produced daily lecture broadcasts, students
Managing and training 8+ volunteers in the digital attendance reports, and weekly performance and
marketing team (i.e. content marketing and feedback deck for instructor
graphic designing) and grew 34% engagement rate Selected to be the Best Team Lead with NPS
on Instagram and 28% conversion within a month 4.90/5.00
PROFESSIONAL EXPERIENCE
MERDEKA BELAJAR ID DERING SENJA

January-September 2021 October 2020-January 2021

MARKETING COMMUNICATION CONTENT CREATOR

Conceptualizing content strategies and branding Researched and created educative content on
storytelling, also designing monthly editorial Instagram which increased 21% in growth
plans for social media and crowdfunding Trusted to collaborate with Finance team to
platforms. Successfully reached 35% not deliver campaigns for donors in social media,
following accounts and 7% engagement rate successfully raise more than IDR 2M in a
organically within 3 months. month
Selected to be the Best Volunteer of Project
Peduli Pendidikan
NOTABLE PROJECT
SEO Content writing, microblogs and infographic design
RevoU
Skills Flexed ― Social Media Ads, Google Ads
Content Marketing

RevoU is an online education platform that focuses on

skills that the technology industry needs. Students can
learn directly from experienced industry practitioners
and open up new career paths in the digital industry
through career support and apprenticeship programs.

As a Content Writer Executive, I handle end-to-end

content marketing in RevoU's Journal.

And as a Project Manager of Digilaundry, I handled

group projects using SEO, Social Media Ads and
RevoU's
Google Ads and also be a First Team Lead.
Group
Project
CONTENT MARKETING

30+
ARTICLES
IN 3 MONTHS

Read more

Handle end-to-end content marketing in RevoU Journal: content ideation and

research, interview, production, and distribution to other owned channels.

Created 30+ articles (still counting...) about Alumni Stories, Career Hub, Tech Insights,
and RevoU.
RevoU DMA Project
Jajanesia
Skills Flexed ― SEO Content Writing, Content
Marketing, Graphic Design

Jajanesia is a curated online food directory that makes

audience easier to get top food recommendations and
updated review for trending online food merchants
across Indonesian platforms. We reduces the risk of
hassle choosing online food delivery provider!

I am responsible for content research, data-driven

content marketing, creating infographics and pitching
our article to the media.

www.jajanesia.id
CONTENT MARKETING

Created an article about Top 7

Healthy Food Delivery in Indonesia
because Indonesian consumers are
shifting to healthy food.

The data was collected from

4 popular online food delivery
platforms in Indonesia: GrabFood,
GoFood, ShopeeFood, and
Traveloka

Read the full article here View full-size infographic

SEO CONTENT WRITING

Created an article based on a seed keyword

that has high volume search and low
competition: dry clean.

I also pay attention not only to the keywords

used, but to headings, internal and external
links, as well as tone, so it will engage the
audience.

Read the full article here

TEAM LEAD

ACHIEVEMENT

4.90
NPS out of 5.00
as Best Team Lead
SOCIAL MEDIA ADS
I am responsible for developing social media ads content, copywriting and create Facebook Ads.

RESULTS

11.5K+ REACH
IN 4 DAYS

12
LEADS
IN 4 DAYS
GOOGLE ADS
I am responsible for evaluating the ads and do daily optimization

RESULTS

8
LEADS
IN 4 DAYS

6%
CONVERSION RATE
IN 4 DAYS
Fierofea Books
Skills Flexed ― Content Writing, Social Media
Management, Print Design

Fierofea Books is a non-profit organization which

focuses on providing free good quality books that
significantly increased Indonesians’ access to valuable
information. As a founder, I participate in all aspects of
the organization’s development from market research
and finance to operations and marketing, ensuring that
the organization’s vision was followed.

I develop and implement digital marketing strategies,

also create and design contents and campaigns for
social networks that led to 31% engagement on
Instagram

@fierofea.books fierofeabooks Fierofea Books fierofeabooks.wixsite.com/bookreview Fierofea Books

SEO CONTENT WRITING
Book review is important for the audience to be convinced on buying
(or in Fierofea Books' case is adopting) certain book.

Melbourne was one of the books that Fierofea Books was willing to
donate, so then I created a review that will help the audience make
decision to adopt!

The special thing about this article is I also created the Mixtape on
Spotify and embeded it to the article.

Read the full article here

INSTAGRAM ORGANIC POST
TOTAL GROWTH

6000+
FOLLOWERS
IN A YEAR

2500+ BOOKS
DONATED
IN A YEAR

@fierofea.books fierofeabooks Fierofea Books fierofeabooks.wixsite.com/bookreview Fierofea Books

 INSTAGRAM STORY

@fierofea.books fierofeabooks Fierofea Books fierofeabooks.wixsite.com/bookreview Fierofea Books

PRINT DESIGN

THANK YOU CARD BOX SEAL STICKER

@fierofea.books fierofeabooks Fierofea Books fierofeabooks.wixsite.com/bookreview Fierofea Books

Auvien Viole
Skills Flexed ― Content Marketing, Search Engine Optimization (SEO), Social Media Management, Logo Design

Auvien Viole is a writing brand which I created in May 2020. It focuses on lifestyle, healing and self-development.

I realized that every single moment is unique, precious, and always bear fruits of life to be learned. Therefore, through words, I
sculpted my journey in every season and share it in multiple social media platforms, hoping my readers are filled with joy, hope,
and learn lessons from life.

@auvien Auvien Viole @auvienviole auvienviol.wixsite.com/auvien

CONTENT WRITING
REVIEW DANG!
SOFT COOKIES

40+ VIEWS

50+
UNIQUE VISITORS

@auvien Auvien Viole @auvienviole auvienviol.wixsite.com/auvien Read the full article here
 INSTAGRAM FACEBOOK TWITTER

@auvien Auvien Viole @auvienviole auvienviol.wixsite.com/auvien

INSTAGRAM ORGANIC POST
WRITING CHALLENGE

85
PARTICIPANTS

TOTAL GROWTH

1K 15%
FOLLOWERS ENGAGEMENT
IN 5 MONTHS RATE FEEDS DESIGN CAPTION WRITING

@auvien Auvien Viole @auvienviole auvienviol.wixsite.com/auvien

LOGO DESIGN

The logo consists of the name Auvien

in a serif font. A leaf replacing the dot
of the 'I' gives a playful touch and also
symbolizes the fall season―a season of
change and healing.

@auvien Auvien Viole @auvienviole auvienviol.wixsite.com/auvien

Mitra Fesyen Global
(MFG Dropship)
Skills Flexed ― Content Writing, Social Media
Management, Social Media Ads

Mitra Fesyen Global is an application-based B2B

fashion company, established in 2012 and located in
Tangerang. There are 4 business services in Mitra
Fesyen Global as Dropship, Wholesale, Custom, and
Textile.

I am responsible for social media organic and ads in

MFG Dropship, starting from developing and
implementing digital marketing strategies also creating
and designing content and campaigns for social
networks that led to 15x growth on Instagram.

@mfg.dropship
INSTAGRAM ORGANIC & ADS
TOTAL GROWTH

10%
FOLLOWERS
GROWTH
IN 3 MONTHS

45%
COST PER PURCHASE
DECREASED IN A
MONTH

@mfg.dropship
LANDING PAGE
TOTAL LEADS

3500+ LEADS
IN 2 MONTHS

50%
CONVERSION RATE
INCREASED
IN A MONTH

@mfg.dropship
CONTENT MARKETING
Plant-based
Protein Article
Skills Flexed ― Content Marketing,
Editorial Design

Plant-based Protein Article is one of

the assignments of a course in college. I
researched scientifically and wrote an
article about sorghum, as well as
created editorial design.

Read the full article here

Merdeka Belajar ID
(Rebrand to Sejuta Mimpi)
Skills Flexed ― Content Writing, Social Media Ads and Management, Logo Design

Merdeka Belajar ID is a non-profit organization which focuses on education and literacy. I work at Merdeka
Belajar ID as a Marketing Communication Intern to provide equal opportunities and education for all children.

Sejuta
Mimpi
@sejutamimpi
MICROBLOG & INSTAGRAM ADS

1 35
DAY CAMPAIGN FOLLOWERS

Read the full microblog

DESIGN FEED AD COPY

@sejutamimpi
 Dering Senja
Skills Flexed ― Content Writing

Dering Senja is a non-profit organization which

focuses on education and literacy. I volunteered at
Dering Senja as a social media content creator for their
project called "Project Peduli Pendidikan" to provide
educative books at highschools in Tidore, Maluku.

Read the full microblog

@deringsenja
New Normal Posyandu
Skills Flexed ― Logo Design, Social Media Post Design, Print Design

New Normal Posyandu is a project presented by Ikatan Alumni Gizi Fakultas Kesehatan Masyarakat Universitas Indonesia (ILUNI
Gizi FKM UI) which focuses on helping healthcare centre (posyandu) during COVID-19 pandemic.

In this project, I contributed as a social media strategist and graphic designer. I successfully develop and design numerous
marketing strategies and programs, from logo, proposal, infographics, and social media contents.

The logo consists of a house which

symbolizes the healthcare centre,
heart-shaped weight scale symbolizes
the growth of toddlers, and helping
hands symbolize New Normal
Posyandu is ready to help the
healthcare centre.

LOGO

@newnormalposyandu New Normal Posyandu

 SOCIAL MEDIA POST PROPOSAL

@newnormalposyandu New Normal Posyandu

 Contact Details
LOOKING FORWARD TO WORKING WITH YOU!

Email Phone LinkedIn

[email protected] +6285862054101 Ervina Desiviola Tommy