JD _Marketing_Brand Communications Manager

JOB DESCRIPTION FOR BRAND COMMUNICATION MANAGER
Job Title Brand Communication Manager

Department Marketing
Reports To Lead, Brand Communication
Location Corporate Office Bengaluru
Minimum 10 years of relevant experience, specifically in
developing, executing, and overseeing brand communication
strategy for all channels (social media, CRM, ATL and BTL)
Experience
content strategy, Key visuals creation, E-commerce handles and
social media management, overseeing creative shoots and
reviewing copy.
Qualification Graduate / MBA
Take ownership of content strategy, Key visuals, social media
Job Purpose strategy, E-commerce handle for the company and the quality of
product shoots. This role involves collaborating with various
teams, agencies, and stakeholders to ensure consistent story
telling across all channels and to establish a strong brand
presence. This role is responsible for understanding the needs of
channel managers and ensuring task completion through
effective coordination & smart delegation to internal and
external resources within the budget
Roles & Responsibilities
Roles:
Responsible for Strategizing & executing our Content, Key visuals, E-commerce content and
Social Media strategy, supervising and ensuring the quality of product shoots through
effective coordination & smart delegation to internal and external resources within budget.to
increase our online presence and improve our marketing and sales efforts. You will be
responsible for all the content that will be created and used across all our ATL and BTL assets
in India and international markets.
Core Responsibilities:
 Strategize, Develop, and execute a multi-channels brand communication campaigns
including development of content, Key visuals, E-commerce content and social media
strategy to strengthen brand presence, content quality, improve engagement, and
support sales channels.
 Be a brand ambassador, maintaining a deep understanding of the Brand persona,
brand's values and identity and have a deep understanding of customers.
 Ensure consistency in brand messaging across all channels and touchpoints.
 Own the end-to-end content lifecycle, including the creation, distribution, and
optimization of content across digital assets.
 Ensure the quality of product shoots aligns with the brand's image, guidelines, and
marketing objectives.
 Supervise the creation of all digital content, including blogs, product descriptions, web
content, social media posts and store related content.
 Strategically assign and manage resources (both internal and external) to deliver
projects on time and within budget.
 Collaborate with various teams, agencies, and stakeholders to ensure consistent story
telling across all channels and to establish a strong brand presence.
 Work closely with the agency to ensure that content aligns with organic and paid
campaigns and performance marketing goals.
Detailed Responsibilities:
 Develop, implement, and manage social media strategy, adapting it as per market
trends.
 Define and track key performance indicators (KPIs) for content and social media,
ensuring they are met consistently.
 Oversee the content creation process from ideation to execution, ensuring it remains
relevant, engaging, and optimized for different platforms.
 Collaborate with copywriters, designers, photographers, videographers and agencies to
ensure high-quality and appealing content.
 Monitor the success of social media campaigns and make data-driven adjustments to
strategies where needed.
 Stay updated on social media, content creation best practices, and emerging
technologies to incorporate into future strategies.
 Utilize social media management tools to schedule, track, and optimize posts.
 Collaborate cross-functionally with the performance marketing and web development
teams internally & agencies to enhance content effectiveness and SEO.
 Track user engagement metrics and analyze data to suggest content optimizations for
social media.
 Strategize and execute influencer marketing campaigns to boost brand awareness
and engagement.
 Hire, train, and mentor content creators, photographers, and social media internal team,
freelancers/ consultants to build a robust content and media team.
Skills Required
 Proven experience in content strategy development and social media management,
with a strong focus on content creation
 Experience in brand management, brand audits and market research
 Expertise in leveraging social media platforms (Facebook, Instagram, LinkedIn, etc.) for
brand awareness, user engagement, and performance marketing.
 Excellent knowledge of content creation tools and social media marketing tools.
 Strong understanding of SEO principles, social media KPIs, and content optimization.
 Creative mindset with the ability to generate fresh content ideas and proactive approach
towards problem solving.
 Good team management and leadership skills, with experience in hiring and training.
 Ability to prioritize and multitask in a challenging environment, ensuring deadlines are
met across multiple projects.
 Critical thinking and critical thinking skills.
 Excellent interpersonal, presentation, and communication skills.

JD _Marketing_Brand Communications Manager

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JOB DESCRIPTION FOR BRAND COMMUNICATION MANAGER

Job Title Brand Communication Manager

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