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    Resume Adeife

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    waliyullahadewale30
    The document provides a summary of a content marketing manager with over 5 years of experience. It details their relevant work experience creating content for brands and managing content teams. Core competencies and tools used are also listed.

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    Resume Adeife

    Uploaded by

    waliyullahadewale30
    27 views3 pages
    The document provides a summary of a content marketing manager with over 5 years of experience. It details their relevant work experience creating content for brands and managing content teams. Core competencies and tools used are also listed.

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    Upwork resume

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    The document provides a summary of a content marketing manager with over 5 years of experience. It details their relevant work experience creating content for brands and managing content teams. Core competencies and tools used are also listed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views3 pages

    Resume Adeife

    Uploaded by

    waliyullahadewale30
    The document provides a summary of a content marketing manager with over 5 years of experience. It details their relevant work experience creating content for brands and managing content teams. Core competencies and tools used are also listed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    ADEIFE ADEOYE | CONTENT MARKETING MANAGER

    [email protected] | Lagos, Nigeria | Linkedin.com/in/adeifeadeoye/

    PROFESSIONAL SUMMARY
    Data-driven content marketing manager with 5+ years experience in developing and executing content
    marketing strategies, managing content teams and conducting marketing analysis for SaaS brands. Equipped
    with a proven track record of creating long and short-form content and leveraging SEO to drive customer
    acquisition, adoption, and retention.

    CORE COMPETENCES

    Content Marketing Creative Strategy Thought Leadership SMM/SEM


    Project Management SEO Content Planning Analytics
    Editorial Content Distrubution Content Optimization Brand Marketing

    RELVANT SOCIAL MEDIA EXPERIENCE

    CONTENT CREATOR (@adeifeadeoye) April, 2021 – Present


    Tiktok

    ● Interpretes content briefs on Notion and used SEO best practices to create long-form product-led
    content that scores over 80% on SurferSEO. Efforts results in articles ranking on the #1 page on
    Google and with one content ranking on featured snippets.
    ● Collaborates with the marketing team to develop content throughout the funnel that explains the
    company's product, compelling use cases, market research findings, and value proposition.
    ● Own the creation and distribution of long form content for the Userpilot Blog using StoryChief,
    resulting in 10x content reach and 4 hours of time saved in content execution.

    SENIOR CONTENT MARKETING MANAGER Oct, 2021 – Present


    T. Williams & Associates, Remote

    ● Worked with the marketing team to define the company's marketing goals and customers' jobs-to-be-
    done. Efforts led to the development of the company's content marketing plan resulting in an increase
    in content marketing productivity by 50% and brand cohesiveness across all online platforms.
    ● Developed engaging email copy and worked within ActiveCampaign to segment subscribers and set
    up automated email campaigns, resulting in a 25% increase in open rates and a 30% increase in CTR.
    ● Refined TOFU strategy and spearheaded the creation of content assets and landing page content to
    increase authority and brand awareness; met all KPIs for Q1 and Q2 and increased MQLs by 50%.
    ● Optimized social media strategy by refining editorial calendar, producing engaging copy and graphics
    and performing A/B tests to improve CTA and identify winning campaigns. Efforts resulted in a 30%
    increase in appointment bookings and a 400% increase in engagement by reach.
    ● Regularly monitored and analyzed overall marketing performance against company goals and content
    marketing strategy initiatives.

    OTHER EXPERIENCES
    CONTENT MARKETING MANAGER May 2020 – March 2022
    Penpalms, Remote

    ● Supervised a five-person team as the content marketing manager handling clients’ accounts, content
    development, content strategy, web presence, lead generation, and social media marketing.
    ● Drove 1700 organic sign-ups to our monthly newsletter by A/B, testing content layout and driving
    traffic through social media, representing a 30% quarter-on-quarter increase.
    ● Developed link retargeting campaigns by collaborating with marketing teams and building retargeting
    pixels, resulting in a 500% increase in top-of-funnel traffic.
    ● Drafted, edited, and produced high-quality marketing materials, articles, newsletters, guides, and
    thought leadership content.
    ● Produced full writer's onboarding handbook - including company's messaging map, tone of voice,
    personas, and customer jobs-to-be-done - to guide in-house and freelance writers. Efforts led to a
    33% increase in article turnaround time for the content team.

    EDUCATION

    Bachelor of Science | University of Ilorin 2018 - 2022


    Pure & Applied Mathematics
    CERTIFICATIONS AND COURSES

    CONTENT-LED SEO
    SEMRush Academy

    ON-PAGE AND TECHNICAL SEO


    SEMRush Academy

    THE STRATEGY OF CONTENT MARKETING


    University of California, Davis

    VIRAL MARKETING & HOW TO CRAFT CONTAGIOUS CONTENT


    Wharton, University of Pennsylvania

    CONTENT STRATEGY & SEO


    CXL Academy

    TOOLS
    Google Analytics - SurferSEO - Trello - MailChimp - HubSpot - SEMRush - Airtable
    Canva - StoryChief - CoSchedule - Buffer - Moz - Asana - SproutSocial - Notion

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