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    SkinCare Project

    Uploaded by

    theupashi
    SkinCare.Project

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    SkinCare Project

    Uploaded by

    theupashi
    11 views8 pages
    SkinCare.Project

    Original Title

    SkinCare.Project

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    © © All Rights Reserved

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    SkinCare.Project

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views8 pages

    SkinCare Project

    Uploaded by

    theupashi
    SkinCare.Project

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    1.

    Business Setup
    1.1 Legal Structure

    Appropriate business structure based on long-term goals, scalability, and liability


    considerations:

    ● Sole Proprietorship: Simple to set up, suitable for small businesses.


    ● Partnership: If you're partnering with others.
    ● Private Limited Company (Recommended): Offers limited liability and
    better credibility.
    ● Limited Liability Partnership (LLP): Combines features of partnership and
    company structures.

    1.2 Registration and Licenses

    Requirement Description Estimated Cost (INR)

    Company Registration Register as a Private Limited ₹10,000 - ₹20,000


    Company or LLP with MCA.

    PAN & TAN Obtain Permanent Account ₹3,000


    Number and Tax Deduction &
    Collection Account Number.

    GST Registration Mandatory if annual turnover Free to ₹6,000


    exceeds ₹20 lakhs.

    Trademark Registration Protect your brand name and ₹5,000 - ₹10,000 per class
    logo.

    FSSAI License Required for cosmetic ₹1,000 - ₹2,000


    products to ensure safety and
    compliance.

    Import Export Code (IEC) If planning to export products. ₹2000

    Other Local Licenses Depending on the state and ₹5,000


    local regulations.

    Total Estimated Legal Costs ₹25,000 - ₹40,000


    1.3 Documents Needed for Amazon Seller Account

    Documents Needed for Amazon Seller Account

    Document Description

    PAN Card For tax identification.

    Aadhar Card Identity and address proof.

    Business Address Proof Utility bills, lease agreement, etc.

    Bank Account Details Cancelled cheque or bank statement.

    GST Certificate If registered under GST.

    Trademark Certificate If available, enhances credibility.

    2. Product Development

    2.1 Selecting a 3rd Party Manufacturer

    ● Research: Identify manufacturers with experience in skincare products.


    ● Certifications: Ensure they have ISO, GMP certifications.
    ● Samples: Request samples to test quality.
    ● Negotiation: Discuss pricing, MOQ (Minimum Order Quantity), lead times.
    ● Recommended Platforms: IndiaMART, TradeIndia.

    2.2 Formulation and Product Design

    ● Formulation: Collaborate with the manufacturer to develop effective and safe


    formulations.
    ● Packaging Design:
    ○ Bottle Selection: Choose materials (plastic, glass), size, type.
    ○ Label Design: Include ingredients, usage instructions, expiry date, manufacturer
    details.
    ● AI Tools for Design:
    ○ Canva: For designing labels and marketing materials.
    ○ Looka/Tailor Brands: For logo and branding.
    ○ Designify: For enhancing product images.
    3.1 Branding

    ● Brand Name: Choose a unique and memorable name.


    ● Logo Design: Use AI tools or hire a freelancer.
    ● Brand Identity: Define your brand’s mission, vision, and values.

    3.2 Marketing Strategy

    Marketing Strategy

    Marketing Channel Strategy Estimated Cost (INR)

    Social Media Marketing Create profiles on Instagram, ₹20,000


    Facebook, YouTube. Share
    engaging content.

    Influencer Partnerships Collaborate with beauty ₹20,000


    influencers for product
    reviews and promotions.

    SEO & Content Marketing Optimize website for search ₹30,000


    engines, create blog posts,
    tutorials.

    Paid Advertising Google Ads, Facebook Ads, ₹50,000


    Instagram Ads.

    Amazon Marketing Sponsored products, Amazon ₹40,000


    PPC.

    Total Marketing Costs ₹1,60,000

    4. Sales Channels
    4.1 Online Store

    ● Platform Options: Shopify, WooCommerce, or a custom-built website.


    ● Features: E-commerce functionality, mobile-friendly design, secure payment gateways.
    ● Estimated Cost: ₹80,000 - ₹1,00,000.
    4.2 Amazon Seller Account

    ● Registration: Choose between Individual (₹0.00/month + per sale fee) or Professional


    (₹1,500/month).
    ● Listing Products: High-quality images, detailed descriptions, keywords optimization.
    ● Fulfillment: Decide between FBA (Fulfillment by Amazon) or FBM (Fulfillment by
    Merchant).

    5. Financial Planning
    5.1 Budget Allocation

    Budget Allocation

    Expense Category Estimated Cost (INR)

    Legal Setup 30,000

    Product Development 2,00,000

    Packaging & Branding 60,000

    Website Development 1,00,000

    Amazon Seller Setup 10,000

    Marketing & Advertising 1,00,000

    Miscellaneous 20,000

    Total Estimation: 5,20,000

    5.2 Detailed Cost Breakdown

    Legal Setup (₹30,000)

    ● Company registration: ₹10,000 - ₹20,000


    ● PAN & TAN: ₹3,000
    ● GST Registration & Licenses: ₹5,000 - ₹6,000

    Product Development (₹2,00,000)

    ● Manufacturer setup and initial production: ₹1,70,000


    ● Sample testing and quality assurance: ₹30,000
    Packaging & Branding (₹40,000)

    ● Packaging design and production: ₹25,000


    ● Logo and branding materials: ₹15,000

    Website Development (₹30,000)

    ● Domain and hosting: ₹10,000


    ● Design and development: ₹90,000

    Amazon Seller Setup (₹10,000)

    ● Professional seller account: ₹1,500/month


    ● Initial inventory and listing: ₹8,500

    Marketing & Advertising (₹60,000)

    ● Social media marketing: ₹20,000


    ● Influencer partnerships: ₹20,000
    ● Paid ads (Google, Facebook, Instagram): ₹20,000

    Miscellaneous (₹30,000)

    ● Contingency fund for unexpected expenses.

    6. Product Design Process


    6.1 Designing the Face Wash

    ● Formulation: Collaborate with your manufacturer to develop effective


    formulations using safe ingredients.
    ● Packaging Selection:
    ○ Material: Choose between eco-friendly options or traditional materials.
    ○ Size: Common sizes range from 100ml to 500ml.
    ● Label Design:
    ○ Content: Ingredients, usage instructions, batch number, expiry date.
    ○ Compliance: Follow FSSAI guidelines for cosmetic labeling.
    ● AI Tools for Design:
    ○ Canva: User-friendly for creating labels and marketing materials.
    ○ Looka/Tailor Brands: For logo creation.
    ○ Designify: To enhance product images.
    6.2 Design Service Providers

    ● Freelancers: Platforms like Fiverr or Upwork offer affordable design services.


    ● Design Agencies: For comprehensive branding solutions.
    ● AI Tools: Utilize AI-powered design tools for cost-effective and efficient design
    processes.

    7. Launch and Scaling


    7.1 Launch Strategy

    ● Pre-launch Campaigns: Build anticipation through social media teasers and


    email newsletters.
    ● Launch Offers: Discounts, bundles, and promotional deals to attract initial
    customers.
    ● Customer Reviews: Encourage early customers to leave reviews on Amazon
    and your website to build credibility.

    7.2 Scaling the Business

    ● Expand Product Line: Introduce complementary skincare products based on


    customer feedback.
    ● Explore Additional Sales Channels: Other e-commerce platforms, retail
    partnerships.
    ● Continuous Marketing: Invest in ongoing marketing strategies to maintain and
    grow your customer base.
    ● Customer Retention: Implement loyalty programs and excellent customer
    service.
    8. Additional Caustius
    ● Quality Control: Ensure consistent product quality to build trust and loyalty.
    ● Customer Service: Provide excellent support to enhance customer satisfaction
    and retention.
    ● Regulatory Compliance: Stay updated with cosmetic regulations in India to
    avoid legal issues.
    ● Monitor Competitors: Keep an eye on competitors to stay competitive in terms
    of pricing and product offerings.
    ● Feedback Loop: Regularly collect and analyze customer feedback to improve
    products and services.

    9. Useful AI Tools for Design and Marketing

    Useful AI Tools for Design and Marketing

    Function AI Tool Description

    Logo Design Looka, Tailor Brands AI-powered logo creation


    tools.

    Packaging Design Canva, Adobe Spark Easy-to-use design platforms


    with templates.

    Image Enhancement Designify AI tool for enhancing product


    images.

    Social Media Content Canva, Buffer Design and scheduling social


    media posts.

    Marketing Automation HubSpot, Mailchimp Automate email marketing


    and customer engagement.
    10. Timeline Overview
    Timeline Overview

    Phase Activities Duration

    Phase 1: Planning Market research, business plan, budget 1 Weeks


    allocation.

    Phase 2: Legal Setup Company registration, obtaining licenses. 2 Weeks

    Phase 3: Product Selecting manufacturer, formulation, 1 Weeks


    Development packaging design.

    Phase 4: Branding & Website Designing logo, setting up website. 4 Weeks

    Phase 5: Marketing Creating marketing materials, planning 4 Weeks


    Preparation campaigns.

    Phase 6: Launch Launching on website and Amazon, initial Ongoing


    marketing push.

    Phase 7: Post-Launch Monitoring, feedback collection, scaling Ongoing


    strategies.

    Conclusion
    Launching a skincare business in India with a budget of ₹4,00,000 is feasible with strategic
    planning and efficient resource management. Focus on creating high-quality products, building a
    strong brand, and implementing effective marketing strategies to establish a foothold in the
    competitive skincare market. Leveraging AI tools can help reduce costs and enhance design
    and marketing efforts.

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