NAME OF THE SCHOOL

Address

School LOGO

BUSINESS PLAN

BUSINESS NAME

In partial fulfillment for the Courses Elec 4 (Ecommerce and Internet

Marketing and Project Management)

Prepared by:

Author/ Student

DATE
BUSINESS NAME WITH

COMPANY LOGO
 I. Table of Contents

Page

I. Table of Contents i

II. Executive Summary 1

III. General Company Description

Vision 3

Mission

Goal

Objectives

Business Philosophy

Legal Form of Ownership

IV. Products and Services

Description of Products/Services

Competitive Advantages

Pricing Structure

V. Marketing Plan

Market Research

Economics (Industry)

Product/Features and Benefits

Customers

Competition

Strategy

Sales Forecast
VI. Operational Plan

Production

Location

Legal Environment

Personnel

Inventory

Suppliers

VII. Management and Organization

Organizational Structure

Professional and Advisory Support

VIII. Financial Plan

Start-up Costs and Capitalization

Important Financial Assumptions

Projected Three – year Statement of Financial Position

Projected Three – year Income Statement

Projected Three – year Statement of Changes in Equity

Projected Three – year Statement of Cash Flows

Notes to Financial Statements

IX. Appendices

X. List of Tables
 II. Executive Summary

Write this section last.

We suggest that you make it two pages or fewer.

Show the highlights of all the parts of your BP here.

Include everything that you would cover in a five-minute interview.

Make it enthusiastic, professional and concise.

If applying for a loan, state clearly how much you want, precisely how you are

going to use it, and how the money will make your business more profitable,

thereby ensuring payment.

 III. General Company Description

What business will you be in? What will you do?

Vision: outlines what a company wants to be in the future.

focuses on the future and a source of inspiration and motivation
Mission: explains the company’s reason for being and its guiding principles.
concentrates on the present and defines the customers, critical
processes and it informs about the desired level of performance.
Goals: destinations / where you want your business to be.
At least I goal for growth and 1 goal for profitability
Objectives: progress markers along the way to goal achievement.
SMART (Specific, Measurable, Attainable, Realistic, Time Bound
At least 2 objectives for every goal
Example: A goal might be to have a healthy successful company that is a
leader in customer service and that has a loyal customer following. Objectives
might be annual sales targets and some specific measures of customer
satisfaction.
Business Philosophy/Core Values: What is important to you in business?

Legal form of ownership:

Sole Proprietorship ( for capitalization of up to Php1M)

Partnership (for capitalization of more than Php1M up to Php2M)

Corporation (for capitalization of more than Php2M)

 IV. Products and Services

Description of Products/Services

Describe in-depth your products or services. Describe your products and

services AS YOU SEE THEM. (technical description, drawings, photos, sales

brochures, and other bulky items belong in Appendices.)

Competitive Advantages

What factors will give you competitive advantages or disadvantages?

Pricing Structure

What are the pricing, fee, or leasing structures of your products or

services? What pricing method are you using? Competitive? Cost plus? Etc.
 V. Marketing Plan

Market Research

No matter how good your product or your service, the venture cannot

succeed without effective marketing; and this begins with careful, systematic

research. It is very dangerous to assume that you already know about your

intended market. You need to do market research to make sure you’re on track.

Use the business planning process as your opportunity to uncover data and to

question your marketing efforts. Your time will be well spent.

There are two kinds of market research: primary and secondary.

Secondary research means using published information such as industry profiles,

trade journals, newspapers, magazines, census data, and demographic profiles.

This type of information is available in libraries, industry associations, chamber of

commerce, from who sell to your industry, and from government agencies.

Primary research means gathering your own data. (Discuss here in details the

results of your survey-Demographics & Preferences)

Economics/Industry Analysis

Facts about your industry

Barriers to Entry
 Examples of barriers to entry: high capital costs, high production costs,

high marketing costs, consumer acceptance and brand recognition,

training and skills, unique technology and patents, unions, shipping costs,

tariff barriers and quotas

How will you overcome these barriers?

Demand and Supply Analysis

Demand computation

Supply computation

Analysis of demand and supply showing gap

Market Share Computation

Product

Describe your products and services from YOUR CUSTOMERS’ POINT

OF VIEW.

Features and Benefits: List all your major products and services. For

each product or services describe the most important features. What is special

about it? Then describe the benefits. What will the product do to the customers?

Will you give after-sale services? What will these be? Examples are free

delivery, warranty, support, follow-up, refund policy.

Customers

Identify your targeted customers, their characteristics and their geographic

locations. If you sell a consumer product, but sell it through a channel of

distributors, wholesalers and retailers, you just carefully analyze both the end

consumers and the middleman businesses to which you sell. You may have

more than one customer group. Identify the most important groups.

Competition (Competitive Analysis)

What products and companies compete with you?

List your major competitors. Will they compete with you across the board or just

for certain products, or in certain locations?

Will you have important indirect competitors?

Use the Competitive Analysis table below: You customize based on your need.

Table 1: Competitive Analysis

FACTOR Name of STRENGTH WEAKNESSES NAME OF NAME OF Importance to

Your business
COMPETITOR COMPETITO Customer

Products

Price

Quality

Selection

Service

Reliability

Stability

Expertise
Company

Reputation

Location

Appearance

Sales Method

Advertising

LEGEND: 1 = Critical 5 = Not very important

Strategy:

Promotion – how will you get the word out to customers?

Advertising – what media, why and how often?

Identify low-cost methods to get the most out of your promotional budget.

Will you use methods like trade shows, catalog, dealer incentive, word of

mouth, social media, and network of friends or professionals?

In addition, what plans do you have for graphic image support? This

includes things like logo design, cards and letterheads, brochures,

signage and interior design.

Promotional Budget – how much will you spend for each of the items listed

above?

Sales Forecast:

Prepare a month by month projection for 1 year only

 VI. Operational Plan

Explain the daily operation of the business, its location, equipment, people,

processes and surrounding environment.

Production (Process Flow)

Describe how and where your products or services are produced. Use

arrows to connect the processes. Include production techniques, quality control,

customer service, inventory control and product development.

Location

What qualities do you need in a location? Describe your location (amount of

space, type of building, zoning, power and utilities. Is it important that your

location be convenient to transportation or to suppliers? Do you need easy walk-

in access? What are your requirements for parking and proximity to freeway,

airports, railroads, and shipping centers? Include a drawing or a layout of your

proposed facility (Appendices)

What will be your business hours?

Legal Environment

Describe the following: licensing and bonding requirements, permits, health,

workplace or environmental regulations, special regulations covering your

industry or profession, zoning or building code requirements, insurance

coverage, trademarks, copyrights, or patents.

Personnel

Discuss number of employees, type of labor (skilled, unskilled, professional),

where and how will you find the right employees?, quality of staff, pay structure,

training requirements, schedules.

Inventory – if applicable

What kind of inventory will you keep: raw materials, supplies, finished goods?

Average value in stock? rate of turnover?

Lead time for ordering?

Suppliers

Identify key suppliers – Names & addresses, type and amount of inventory

furnished, credit and delivery policies, history and reliability

 VII. Management and Organization

Who will manage the business on a day-to-day basis? What experience does

that person bring to the business?

Organizational Structure

Prepare an organizational chart showing the management hierarchy.

Prepare a table showing management and personnel qualifications and job

descriptions.

Professional and Advisory support – if applicable

List the following: Board of Directors (if any), management advisory board,

lawyer, accountant, insurance agent,

Banker, consultants, mentors and key advisors.

 VIII. Financial Plan

Write a short paragraph about your business’ financial plan.

A. Start-up Costs and Capitalization

Start-up Costs:

Capital Expenditures (enumerate) xxxxxx

Start-up Expenses and Prepayments (enumerate) xxxxxx

Contingencies (balancing figure) xxxxxx

TOTAL START-UP COSTS XXXXX

======

Capitalization:

Details here XXXXX

======
(Totals should be equal)
B. Important Financial Assumptions – 1paper/page

C. Projected Three-year Financial Statements

Statement of Financial Position

Income Statement

Statement of Changes in Equity

Statement of Cash Flows

Notes to the Financial Statements

IMPORTANT:

The financial statements above are arranged in order. Pls. follow the sequence.

1 financial statement = 1 paper/page (Portrait) Adjust the font size to fit the FS to

only 1 page

Your “Notes to the FS” should show the details/computations (if applicable) of the

amounts shown on the FS.

You may use more than 1 paper for the ‘Notes”

 IX. APPENDICES

Separate papers

X. LIST OF TABLES (another paper)

Separate papers