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COURSE CREATOR'S

SALES FUNNEL COPY TEMPLATE

When it comes to selling online courses, copywriting is one of the

most important factors. The good news is that to sell the types of
low cost offers we are recommending, you don't have to be an
expert copywriter. You can use this copy template to create a
simple, but high-converting sales funnel.

There are 3 main pages in the sales funnel that require sales copy; the sales
page, the order page and the upsell page.

This guide will walk you through the sales funnel copy template that we
created based on the example used throughout The Course Creators Funnel.
Toddler Nutrition being the niche and the funnel topic being, how to get your
toddler eating vegetables.

The Course Creators Funnel Template

If you would like to save yourself a lot of time and headaches setting up your
sales funnel, then you have the option to purchase the Course Creators Funnel
Template separately by visiting this link.

It's only $37 and is currently compatible with ClickFunnels, Kajabi and
ThriveCart. Plus you also get a PDF copy that you can model if using a different
landing page builder.

Let's dive in...

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COURSE CREATOR'S

SALES PAGE - OVERVIEW

The sales page is the first step in your sales funnel and is where you
will be selling your main offer (see Workshop 2). It's broken down into
10 sections which we will be covering now.

Section #1: The Headline

Section #2: The Pain Points
Section #3: The Product Introduction
Section #4: The Breakdown
Section #5: The Desired Outcome
Section #6: Why YOU?
Section #7: Frequently Asked Questions

Littered throughout, is your full offer stack + calls to action (buy buttons).

Testimonials will not be mentioned in this guide, however if you do have some,
they can be inserted throughout your sales page.

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COURSE CREATOR'S

SALES PAGE - HEADLINE

The headline is the MOST important part of your sales page. It's
designed to capture someones attention and keep them reading. If it
doesn't capture their attention, they will not buy.

There are many different styles of headlines, but all should serve the same
purpose...to keep the prospect reading! To do so, you have to say something that
is relevant and invokes a sense of curiosity.

Relevant in that it should speak directly to what they actually want! This can be
referred to as the benefits.

When it comes to curiosity, the easiest way to invoke this emotion is via a
question like the example shown below....

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SALES PAGE - HEADLINE

"What if there was a way to get your toddler eating more vegetables without any
trickery or force feeding?"

Let's start with the benefits and there are 3:

1. Eating more vegetables

2. Without using trickery
3. Without force feeding

By using the connective word "without" it makes it easy to describe the

benefits that will follow.

Secondly by making it a question, an answer will automatically be triggered in

the persons mind and in this case it might be something like, "that would be
great!" or "tell me how!"

Here are some other headlines that could work well for this offer:

"What if you could get your toddler eating more vegetables without taking away
the food they are already eating?"

"What if there was a way to get your toddler eating more vegetables in 7 days or
less?" - Be sure that if you make a claim like this that you can back it up!

Remember, you can always test other headlines in the future. So pick one for
now and ask the Facebook group for feedback.

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COURSE CREATOR'S

SALES PAGE - PAIN POINTS

The pain points are used show the person reading the page that
they do in fact have a set of problems that need to be resolved.

It's normally a good idea to have a general connecting statement between the
headline and the pain points as you can see below...

This statement as you're about to see, sets the stage for the pain points that
come next...

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SALES PAGE - PAIN POINTS

Each pain point statement should speak directly to the problems your target
customer is facing right now in their lives. 3-5 bullet points is all you need for
this section.

Below the bullet points, we use a statement that suggests that you have the
thing they need to solve these pain points...

The statement "fortunately for you...I've created a solution that does just this." is
designed to provoke curiosity and keep them reading.

Now, onto the next section...

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COURSE CREATOR'S

SALES PAGE - PRODUCT INTRO

If we were selling a higher priced offer, we would normally wait a

little longer before introducing the product. However, because this
is a low cost-offer, it's okay to introduce it earlier.

This section of the page is short and starts with an introduction statement
before revealing an image of your product or the logo...

Note. Please excuse the logo. It's definitely not one of our best, but you get the
picture!

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SALES PAGE - PRODUCT INTRO

Directly below the introduction is a section designed to let the reader know
who the product is for...

Try to be as specific as you can when listing out the types of people who would
be a good fit for your course.

This is your chance to speak directly to every type of potential customer

reading the sales page.

You want them to see something that specifically describes them as a person.

Let's move onto the breakdown...

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COURSE CREATOR'S

SALES PAGE - THE BREAKDOWN

The breakdown is where you will explain everything that comes

with your product, including the main workshops/lessons and the
additional bonuses.

Start by breaking down each workshop and their add on bonuses...

The description for each workshop should explain what they will be doing
followed by a benefit-driven statement. In other words, what they stand to get
after watching the workshop and taking action.

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SALES PAGE - THE BREAKDOWN

To the right of the description, is a section for bullet points. It is

recommended that you use no more than 3 bullet points to describe what they
will be working on.

Directly below is the add on bonus that will come with the workshop. Always
be sure to describe the benefits of the add on bonuses, so they can understand
how they will help make a difference in their lives.

There are 3 sections for each workshop and the add on bonuses for you to
replace based on the above recommendations.

Let me reiterate that you should always describe the benefits for each
workshop and the bonuses.

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COURSE CREATOR'S

SALES PAGE - THE BREAKDOWN

Next up, we can drop a call to action section that lists out everything they will
be getting when they purchase your offer. It's optional to show the values next
to each item and the total value as well.

Generally speaking, it's best to show the values if you are selling B2B (business
to business). If not, it may be best to remove them as it's not always necessary.
If in doubt, test each scenario to see what converts the best.

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SALES PAGE - THE BREAKDOWN

Directly below the call to action is where you list your 3 additional bonuses
that come with your offer.

Keep in mind that the purpose of your bonuses should be to shorten the time it
will take your customers to get results, which is why we use the term
"shortcuts" to describe them.

The short descriptions for each bonus, should always describe the benefits. It's
also important to start with a statement that specifies a pain point. For
example in the bonus for "Recommended Healthy Treats", the description
starts with two sentences that amplify a pain point -

"Most "healthy treats" are in fact made from processed sugar! As a parent, it's
important to know the snacks that are low in sugar while still being tasty."

This statement is important as it sets up the value behind the bonus they will
be getting.

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SALES PAGE - THE DESIRED OUTCOME

Now that you have described your customers pain and introduced
the solution (your offer), the next step is to describe the "desired
outcome" that will occur if they purchase your product.
This section is broken down into 3 steps:

1. The future desired scenario (pleasure points)

2. The current painful scenario (pain points)
3. How your program will help to bridge the gap

Let's start with the future desired scenario, which is split into 2 subsections...

Start by using the word "imagine" to get them picturing a desirable future
scenario, followed by a question that helps them feel what it would be like if it
were to occur.

This section is designed to get them feeling the types of emotions that would
come when they have overcome the problems they are currently facing right
now.

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COURSE CREATOR'S

SALES PAGE - THE DESIRED OUTCOME

The next subsection bullets out a list of pleasure points that they are wanting
to have happen in their lives.

This is your opportunity to list out the specific things they would like to occur
in relation to the main topic of the funnel. eg. their toddler eating veggies!

Try to put yourself into their shoes and if need be, ask your target customer
the following question, "if you could wave a magic wand that would instantly
change things for the better, what would you make happen?"

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SALES PAGE - THE DESIRED OUTCOME

After taking them to a future that looks promising, in the next section your job
is to remind them of their current painful scenario. This helps them see the
contrast between how things are now, versus how they could be in the future.

Your job is to paint a picture that is as accurate as possible to your target

customers current scenario. Be sure to describe what they are seeing,
experiencing AND how it is making them feel.

Most people buy things based on how it will make them feel and NOT based on
whether it makes logical sense.

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SALES PAGE - THE DESIRED OUTCOME

Next we move into how your course will help to bridge the gap between both
scenarios...

There is more happening in this piece of copy than you think. Firstly, the initial
statement is helping to address how your course may be different or unique
from anything else in the marketplace.

In this case I mention that it's a "step-by-step solution designed to get your
toddler eating veggies without completely changing their diet."

The next statement in green writing, confirms why the previous statement is
important and it's a chance to show that you understand their situation.

The final statement is a call to action and using the word "finally" illustrates
that this is the solution that will finally solve their problem.

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SALES PAGE - THE DESIRED OUTCOME

And lastly is a section that bullet-points out the direct benefits that will come
after purchasing your program.

Come up with 3-5 things that point out the benefits someone will receive after
purchasing and taking your online course.

If you like and to make it easier, feel free to rewrite the above points based
around the benefits related to YOUR program.

Let's move onto the next section...

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SALES PAGE - WHY YOU?

Now that you have positioned your offer as something your target
customer will find appealing, it's time they get to know the creator
- this being you.
We split this into 2 subsections:

1. Why should you trust me?

2. About me

Starting with why you should trust me...

As you can tell from above, there are 3 main reasons why someone should trust
you. The first being that you personally practice what you are preaching in your
online course.

The second is proof that you have helped other people in the past with this
problem.

And the final reason is something personal about yourself that helps to make
you more relatable to the reader.

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SALES PAGE - WHY YOU?

The next subsection is your about me and it should share a story that relatable
to the reader.

It should always start off with a clear statement that describe who you help and
how you help them.

The next step is to introduce the story from the beginning point of struggle.

From there, describe the journey that you went on to resolve your struggles and
how you decided to document this in a way that could help other people.

The next statement suggests it's their turn now to use what you have learned
to get the desired outcome, before finishing off with what it is that you believe.

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SALES PAGE - FAQ'S

The final section are your frequently asked questions, some being
universal, while others are specific to the needs of your target
customer.

Before the FAQs we recommend placing another call to action as shown below...

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COURSE CREATOR'S

SALES PAGE - FAQ'S

There are 3 FAQs that we always recommend including:

How much time will this require?

When do I get access to the program and resources?
What if I decide this isn't for me?

For that final question, this is where you can mention your refund policy. As it
stands we are currently recommending you offer a minimum 7 day money back
guarantee.

Note. Be sure to check with your State and Country to ensure you are not
breaking any consumer protection laws by offering a refund policy that is shorter
than the law suggests.

For the remaining FAQs, as you begin to get customers, listen to what they are
saying. Over time, when you see a question come up often about your product,
be sure to add it to this FAQ section.

See below for a set of example FAQs...

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COURSE CREATOR'S

SALES PAGE - FAQ'S

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SALES PAGE - FAQ'S

And lastly, below this section is your final call to action that includes a simple
benefit driven-statement...

If you do have testimonials, then adding a few of them below the final call to
action is a great spot.

Final Suggestions

The headline is the most important part of the page, therefore it is a good idea
to post multiple ideas inside the Facebook group for feedback.

Focus on describing the benefits for each part of your offer. People need to
know how each item will help them reach their desired outcome.

Describe the emotions that someone is feeling now and could expect to feel
after purchasing and consuming your online course.

In the next PDF, you'll see what copy to use on your order page as well as the
order bump.

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