Rubrics For Persuasive Speech Content

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RUBRICS FOR PERSUASIVE SPEECH CONTENT

Subject: GE3 Purposive Communication (BSTM 1-A)

Objective: Write own persuasive speech content


Employ key rhetorical elements of persuasion in developing speech content

Instruction: Develop your own persuasive speech with employment of Aristotle’s key rhetorical elements of Persuasion- Ethos, Pathos, and
Logos

4 - Exceeds 3 - Meets 2 – Approaches 1 - Initiates 0- Little to no


Evidence
Focus: Message - Speech develops a clear and -Speech develops a clear -Speech did not develop -Speech may not -Speech is not focused.
focused message. message. a clear message or develop a clear message -Message is unclear.
-Includes a unique and - Includes a clear argument. or argument. -Little to no awareness
compelling argument. argument. -Some awareness of -Target audience of target audience.
-Extremely clear target -Clear target audience. target audience. unclear. -Ideas unclear and not
audience. -However, message and -Message partially -Message does not developed
-Message and ideas are fully ideas present few responds to the prompt. clearly respond to
developed and effectively inconsistencies. -Ideas have some prompt.
responds to the prompt. development, but -Ideas are
present inconsistencies underdeveloped.
in many parts.
Structure and -Speech has an intentional -Speech has clear -Speech has a beginning, -Speech is missing a -Speech has no
Organization organizational structure with organizational structure middle, and end, but one beginning, middle, organizing structure.
beginning, middle, and end with a beginning, middle, part may be too long or and/or end.
that develops a well-focused and end that develops a short.
message. focused message.

-Engages the audience with a -Engages the audience -Develops the message -Message seems -Does not consider
hook, develops content with with a hook, develops the with evidence, but underdeveloped, poorly timing.
well-timed evidence, and content with well-timed evidence may or may timed or sparse.
concludes clear and relevant evidence, and concludes not be well-timed. -Call to action is -Call to action is missing
call to action. with a relevant call to -Concludes with some somewhat unclear. or unclear.
action. call to action.

Shows potential engagement of -Shows potential -Shows potential -Shows potential


audience for entire length of engagement of audience engagement of audience engagement of audience
speech. for most parts of the for only some parts of for very few parts of the
speech. the speech. speech.
Speech effectively utilizes and Speech utilizes and has Speech utilizes some Speech is missing a Speech does not
varies persuasive techniques to some variety of persuasive persuasive techniques major element of consider persuasive
Elements of convey meaning including techniques to convey but may be missing one persuasion (ethos, writing appeals (ethos,
Persuasion building the credibility of the meaning including building major appeal (ethos, pathos, or logos). pathos, logos)
writer (ethos), appealing to the the credibility of writer pathos, or logos). Missing other rhetorical
emotions, values, and beliefs of (ethos), appealing to Uses some rhetorical devices to enhance the
the audience (pathos), and emotions, values, and devices to enhance the message
using logic and reason (logos) beliefs of the audience message.
in constructing the argument. (pathos), and/or using logic
and reason (logos) in
constructing the argument.
The presentation is The speech content is The presentation is not
somewhat convincing. not very convincing. convincing.
Effectively uses and varies Uses other rhetorical
other rhetorical devices to devices to enhance the
enhance message. message
Presentation is convincing.
Presentation is very
convincing!

PURPOSIVE COMMUNICATION
Instructor: Edelyn A. Baluyot, LPT

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