Mix Marketing - Enviroment

Activity: Infographic Maslow - Mix
Marketing - Enviroment
Educación a Distancia
MARKETING (935) A0524

08/Junio/2024
Maslow's pyramid.
What Is Maslow’s Hierarchy Of Needs?
According to Maslow (1943, 1954), human needs were arranged in a hierarchy, with
physiological (survival) needs at the bottom, and the more creative and intellectually
oriented ‘self-actualization’ needs at the top.
Maslow argued that survival needs must be satisfied before the individual can satisfy
the higher needs. The higher up the hierarchy, the more difficult it is to satisfy the
needs associated with that stage, because of the interpersonal and environmental
barriers that inevitably frustrate us.
Higher needs become increasingly psychological and long-term rather than

physiological and short-term, as in the lower survival-related needs.
1. Physiological needs are biological requirements for human survival, e.g., air, food,
drink, shelter, clothing, warmth, sex, and sleep.
Our most basic need is for physical survival, and this will be the first thing that
motivates our behavior. Once that level is fulfilled, the next level up is what
motivates us, and so on.
The human body cannot function optimally if physiological needs are not satisfied.
Maslow considered physiological needs the most important as all the other needs
become secondary until these needs are met.
Once an individual’s physiological needs are satisfied, the need for security and
safety becomes salient.
2. Safety needs – people want to experience order, predictability, and control in

their lives.
Safety needs can be fulfilled by the family and society (e.g., police, schools,
business, and medical care).
For example, emotional security, financial security (e.g., employment, social

welfare), law and order, freedom from fear, social stability, property, health, and
wellbeing (e.g., safety against accidents and injury).
After physiological and safety needs have been fulfilled, the third level of human
needs is social and involves feelings of belongingness.
3. Love and belongingness needs refers to a human emotional need for

interpersonal relationships, affiliating, connectedness, and being part of a group.
Examples of belongingness needs include friendship, intimacy, trust, acceptance,
receiving and giving affection, and love.
This need is especially strong in childhood and can override the need for safety, as
witnessed in children who cling to abusive parents.
4. Esteem needs are the fourth level in Maslow’s hierarchy and include self-worth,
accomplishment, and respect.
Maslow classified esteem needs into two categories: (i) esteem for oneself (dignity,
achievement, mastery, independence) and (ii) the desire for reputation or respect
from others (e.g., status, prestige).
Esteem presents the typical human desire to be accepted and valued by others.
People often engage in a profession or hobby to gain recognition. These activities
give the person a sense of contribution or value.
Low self-esteem or an inferiority complex may result from imbalances during this
level in the hierarchy.
Maslow indicated that the need for respect or reputation is most important for
children and adolescents and precedes real self-esteem or dignity.
5. Self-actualization needs are the highest level in Maslow’s hierarchy, and refer to
the realization of a person’s potential, self-fulfillment, seeking personal growth, and
peak experiences.
This level of need refers to what a person’s full potential is and the realization of that
potential.
Maslow (1943, 1987, p. 64) describes this level as the desire to accomplish
everything that one can, and “to become everything one is capable of becoming”.
Individuals may perceive or focus on this need very specifically. For example, one
individual may have a strong desire to become an ideal parent.
In another, the desire may be expressed athletically. For others, it may be

expressed in paintings, pictures, or inventions.
Although Maslow did not believe that many of us could achieve true self-
actualization, he did believe that all of us experience transitory moments (known as
‘peak experiences’) of self-actualization.
Such moments, associated with personally significant events such as childbirth,

sporting achievement and examination success), are difficult to achieve and
maintain consistently.
The elements of the marketing mix.
The marketing mix, also known as the four P's of marketing, refers to the four key
elements of a marketing strategy: product, price, place and promotion. By paying
attention to the following four components of the marketing mix, a business can
maximize its chances of a product being recognized and bought by customers:
Product. The item or service being sold must satisfy a consumer's need or desire.
Price. An item should be sold at the right price for consumer expectations, neither
too low nor too high.
Promotion. The public needs to be informed about the product and its features to
understand how it fills their needs or desires.
Place. The location where the product can be purchased is important for optimizing
sales.
The environmental factors.

Environmental health is related to Maslow's second level in his hierarchy of needs.
The second level focuses on one's need for safety. Once one's basic physiological
needs are met, next is the need to maintain a safe environment.

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Activity: Infographic Maslow - Mix

MARKETING (935) A0524

Higher needs become increasingly psychological and long-term rather than

2. Safety needs – people want to experience order, predictability, and control in

For example, emotional security, financial security (e.g., employment, social

3. Love and belongingness needs refers to a human emotional need for

In another, the desire may be expressed athletically. For others, it may be

Such moments, associated with personally significant events such as childbirth,

The elements of the marketing mix.

The environmental factors.

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