Lesson 1 History of Emgt

HISTORY OF EVENTS
MANAGEMENT
EMgt 323
Back in the
Early Days
the Banquet of Cleopatra
• Several paintings' titles show the culmination of a wager
between Cleopatra and Mark Antony regarding which
one could provide the most expensive feast.
• As there were many attendees, how did Cleopatra get in

touch with them all? She couldn’t send a blanket email,
so she would have had to hand-deliver any messages
over weeks and months ahead. No doubt, she took
advantage of an army of servants to do so.
Back in the Early Days
As time went by and the history of the event planning industry
developed, the aristocracy and other wealthy individuals would throw
increasingly impressive parties and themed events
the Industrial Revolution

• The inception of events marked a significant turning point.
• A more varied economy and impressive business expansion
ensued, underscoring the importance of individuals coming
together to cultivate their interests.
• The history of event management took an even more significant

step as transportation became more efficient.
• Trains could carry people from one city to the next, and planes
made event planning genuinely international.
Role of Events in the Society Today
SOCIAL POLITICAL ECONOMIC
The social element of events Political events signify and Events play a role in the
allows individuals to demonstrate power and financial success of a
interact, develop tradition, popularity, provide a community by providing
strengthen and bond with forum for civic employment, the creation of
the community, create celebrations, acknowledge legacies, attracting tourists,
community identity, accomplishments, influencing spending, and
increase awareness of reinforce traditions, and providing charities with
diverse cultural influence public opinion fundraising means.
environments, and maintain and perception.
pride and patriotism.
21st Century Factors
1. Professional Standards and Education

of Event Organizers
• Employers today are looking for individuals with
specialized training in event management.
• Colleges and Universities offer a variety of topic-
specific courses in addition to associations such as
the Tourism Human Resource, International or
Regional Festivals, and Events Association, which
provide certification.
2. Population Demographics
of participant audience
Our population is constantly changing, and so will the
types of events we offer.
It is the responsibility of the events manager to

continuously research population changes and trends in
order to be able to produce successful events.
3. Social Trends
• Social events are essential today in our fragmented society.
• Events are often the result of tragedy, celebration, or the human

need to connect with others for a common cause.
4. Economic Trends
• The economic climate will affect the types of events we plan,
sponsorship opportunities, ticket pricing, and the ability of
participants to attend.
5. Political Trends
• Laws and finances are two areas in which political decisions
affect the world of special events.
6. EXPANDING ROLE EVENT

MANAGERS PLAY IN THE 7. TECHNOLOGY
CORPORATE WORLD
• Events have always been a part of the corporate • Technology has increased the speed at which
world, but today’s advertising and promotional we do business, but it has also provided us with
challenges have forced companies to change many tools to make our jobs more accessible
how they do business. and efficient.
• Many companies have professional event • The event manager is responsible for staying
managers on staff and incorporate event abreast of current technology.
marketing as a significant piece of their overall
marketing strategy.
8. Volunteer Trends
• There has been a massive increase in professional, charitable,
and non-profit association-hosted events.
• This significant growth has increased the volunteers'

demands to plan and execute them successfully.
• The changing population demographics affect who is

volunteering today.
The Key to
Successful Events

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HISTORY OF EVENTS

• As there were many attendees, how did Cleopatra get in

the Industrial Revolution

• The history of event management took an even more significant

1. Professional Standards and Education

It is the responsibility of the events manager to

• Events are often the result of tragedy, celebration, or the human

6. EXPANDING ROLE EVENT

• This significant growth has increased the volunteers'

• The changing population demographics affect who is

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