BBA VI-Semester Syallabus
BBA VI-Semester Syallabus
BBA VI-Semester Syallabus
Comprehend the laws relating to Contracts and its application in business activities.
Comprehend the rules for Sale of Goods and rights and duties of a buyer and a Seller.
Understand the importance of Negotiable Instrument Act and its provisions relating to Cheque and
other Negotiable Instruments.
Understand the significance of Consumer Protection Act and its features
Understand the need for Environment Protection.
1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House, New Delhi.
2. Avtar Singh, Business Law, Eastern Book Company, Lucknow.
3. Ravinder Kumar, Legal Aspects of Business, Cengage Learning
4. SN Maheshwari and SK Maheshwari, Business Law, National Publishing House, New Delhi.
5. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi
6. Bhushan Kumar Goyal and Jain Kinneri, Business Laws, InternationalBook House
7. Sushma Arora, Business Laws, Taxmann Publications.
8. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th Ed.
9. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
10. Sharma,J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi
11. K. Rama Rao and Ravi S.P., Business Regulatory Framework., HPH
12. N.D. Kapoor, Business Laws, Sultan Chand Publications
13. K. Aswathappa, Business Laws, HPH,
14. Information Technology Act/Rules 2000, Taxmann Publications Pvt. Ltd.
15. Chanda.P.R, Business Laws, Galgotia Publishing Company
Understand the procedure for computation of income from business and other Profession. the
provisions for determining the capital gains.
Compute the income from other sources.
Demonstrate the computation of total income of an Individual.
Comprehend the assessment procedure and to know the power of income tax authorities.
References:
1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, Taxmann publication.
2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd.
3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication.
4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons.
5. Gaur & Narang: Income Tax.
6. 7 Lecturers – Income Tax – I, VBH
7. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications.
8. Dr. B Mariyappa, Income Tax II – HPH.
1. Rakesh Mohan Joshi. (2011). International Business, Oxford University Press, New Delhi.
2. Francis Cherunilam; International Business, Prentice Hall of India
3. P. SubbaRao – International Business – HPH
4. Sumati Varma. (2013). International Business (1st edi), Pearson.
5. Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, New Delhi.
6. International Business by Daniel and Radebaugh –Pearson Education
Other Elements of IMC- Sales Promotion, PR, Events and Experiences and
Word of Mouth
4 Consumer and trade sales promotion, application of sales promotion in different (08 Hrs)
domains; Using public relations in image building; Planning and executing
events, event management; Viral marketing, building organic word of mouth
communication
Measuring Effectiveness
Measuring Advertising Effectiveness: stages of evaluations and various types of
5 testing-Pre and Post testing; Advertising agencies: history, role, importance, (08 Hrs)
organizational structure, functions; Selection of agency, client agency
relationship, compensation strategies
References:
1. Advertising Principles and Practice, William Wells, John Burnett, Sandra Moriarty, 6th ed., Pearson
education, Inc.
2. Advertising and Promotion, G.Belch, Michael Belch, KeyoorPurani, 9th edition, Tata Mcgraw Hill
publication, ISBN: 978-1-25-902685-0.
4 assessment and change for diversity and inclusion, Diversity Strategies. Creating (10 Hrs)
Multicultural Organisations.
Recent Trends in Diversity Management
Emerging workforce trends–Dual-career couples–Cultural issues in international
1. Bell, M.P. (2012). Diversity in organizations (2nd Ed.). Mason, OH: Cengage.
2. Harvey, C.P. & Allard, M.J. (2015). Understanding and managing diversity: Readings, cases, and exercises
(6th Ed.). Upper Saddle River, NJ: Pearson.
Understand the importance of marketing analytics for forward looking and systematic allocation of
marketing resources
Apply marketing analytics to develop predictive marketing dashboard for organization
Analyse data and develop insights to address strategic marketing challenges
Execute the models on Predictions and Classifications on R Software.
Know the applications of analytics in marketing.
References:
1. Marketing Analytics: Data-Driven Techniques with Microsoft® Excel® Published by John Wiley
& Sons, Inc
2. Marketing Data Science, Thomas W. Miller Published by Pearson
3. Marketing Metrics, Neil T Bendle, Paul W. Farris, Phillip E. Pfeifer published by Pearson
4. Marketing Analytics, Mike Grigsby published by Kogan Page.
Compare various retail formats and technological advancements for setting up appropriate retail
business.
Identify the competitive strategies for retail business decisions.
Examine the site location and operational efficiency for marketing decisions.
Analyse the effectiveness of merchandising and pricing strategies.
Assess store layout and planogram for retail business.
1. Coughlem: Marketing Channels, Gilbert Pearson: Retail Marketing Education Asia 2001.
2. Micheal Levy & Barton AWeitz: Retailing Management, McGraw
3. Patrick M Dunne: Robert F Lusch: Retail Management Hill Publications.
4. Suja Nair: Retail Management, Himalaya Publishing House.
5. W. Stern, E L. Ansary, T. Ooughlan: Marketing Channels, 6thEdition PHI New Delhi, 2001
Course Title: Sourcing For Logistics And Supply Course Code: 21BBA6E3LSCM2
Chain Management
Understand the role of sourcing in logistics and supply chain management, and its impact on
overall business performance.
Analyze and evaluate sourcing strategies and decisions, including make-or-buy, insourcing vs.
outsourcing, and supplier selection criteria.
Develop effective supplier relationship management skills, including negotiation, communication,
and collaboration.
Apply sourcing best practices, including risk management, sustainability, and ethical sourcing.
Evaluate the impact of technology and innovation on sourcing, and apply relevant tools and
techniques to optimize sourcing processes and outcomes
1. Donald Waters, Logistics - An Introduction to Supply Chain Management, Palgrave Macmillan, New
York,
2. John Gattorna , Handbook of Logistics and Distribution Management.
3. P. Fawcett, R. McLeish and I Ogden, Logistics Management.
4. D.M. Lambert & J R Stock, Richard D Irwin Inc., Strategic Logistics Management.
5. Martin Christopher, Logistics and Supply Chain Management, Pitman Publishing, 2nd Edition
6. David N, Burt, Donald W. Dobler, Stephen L. Starling, “World Class Supply Management- A Key to
Supply Chain Management”, Tata McGraw Hill Publishing Company Ltd., New Delhi.
Understand the basics of taxation, including the meaning and types of taxes, and the differences
between direct and indirect taxation.
Analyze the history of indirect taxation in India and the structure of the Indian taxation system.
Understand the framework and definitions of GST, including the constitutional framework, CGST,
SGST, IGST, and exemptions from GST.
Understand the time, place, and value of supply under GST, and apply this knowledge to calculate
the value of supply and determine GST liability.
Understand input tax credit under GST, including its meaning and process for availing it, and
apply this knowledge to calculate net GST liability.
4 Data Migration –Project Management and Monitoring - Maximizing the ERP system. (10 Hrs)
5 Development of New Markets and Channels - Latest ERP Implementation (09 Hrs)
Methodologies - ERP and E-business.
References:
1. Alexis Leon, “ERP Demystified”, Tata McGraw Hill, New Delhi, 2007.
2.Joseph A Brady, Ellen F Monk, Bret Wagner,“Concepts in Enterprise Resource Planning”, Thompson
Course Technology, USA, 2009
3. MahadeoJaiswal and Ganesh Vanapalli, ERP Macmillan India, 2013.
4. Sinha P. Magal and Jeffery Word, Essentials of Business Process and Information System,
WileyIndia, 2009
5.Jagan Nathan Vaman, ERP in Practice, Tata McGowan-Hill, 2007.