ASSIGNMENT-1

HUMAN RESOURCE MANAGEMNET AND ORGANIZATION BEHAVIOUR

What are the values of different generation cohorts with examples?

BILAL MASOOD
What are the values of different generation cohorts with examples?
Generation cohorts: The social generation describe the people born in specific time period, who
experience the significant historical landmark events.
1. Traditionalists
2. Baby boomers
3. Generation-X
4. Generation-Y
5. Generation-Z

1-Traditionalists
Birth year 1900-1945
Influencers
WW2 and other wars took place in this era. The rise of the space technology started here. The
traditionalists were raised by their parents and had experienced hard time in their life during
growing up. Then rest of life they had prosperity.
Core Values
The core values is that they adhere to the rules and bring good to the society. They actually do not
question the authority and followed the discipline. They were family focused. They liked hard
work and patience/ They respected the authority and followed the law and order with trust in
government. They did all their work with responsibility.
Attributes
They were Committed and loyal to company they worked in, they did their work with dedication, Organized, task
oriented and hard work. They were organized employee. They were competent and confidence. They looked to the
ethical views in life. They were duty, honor, Sacrifice, Patriotic to country with Respectful of Authority. They had proper
Rules of conduct.
Family experience: Traditional
Education: They dream of getting education
Values: Family and community
Dealing with money: Pay in cash and save money
Work:
• Ethics: They were dedicated people, hardworking, respect authority.
• Focus on: They focused on task and determined to complete it by hard work.
• Workplace: Get their job done. Adhere to the rules, ethics & like to be respected.
• Work place values: They were dedicated to hard work, , good attendance, They have good
attitude at work and loyal to their organization,
 • Work environment: As those were past days, the work environment was conservative,
with clear command from top to down management.
• Work assets: Hardworking, consistent, disciplined, loyal to organization and detailed
oriented.
Focus On: They mainly focused on their tasks
Technology: Adapted
Leadership style: Command and control
Views about authority: They respected their authority
Interactive style: Prefer individual style
Communication media: Phones, one-on-one interaction and writing memo
Motivation: They liked to be respected
Money: livelihood
Work and family life: Work in flexible hours
Mentoring: investments in long term commitments
Career development: Training was an option not available in those days
Training and development: That is linked to organization goals
Retirement: Live on pension
EXAMPLE: Elizabeth Taylor

2-Baby boomers
Birth year 1945-1964
Influencers: Civil rights, Vietnam war, cold war and space travel revolution. This era has the
highest divorce rate in history, they were antiwar and antigovernment. Those days were of change
so anything was possible. People were demanding equal rights with equal opportunities. The
parents were extremely loyal to their children. The baby boomers were looking for the change and
make difference.
Core Values: They have ability to handle crisis, they were ethical, having good communication
skills. They
Attributes: optimistic, Strong work ethics and willing to take responsibility.
Family experience: Disintegrating, mothers stay to their home to look after children.
Education: The education was considered as birth right.
Values: looking for success.
Dealing with money: Buy now and pay later.
Work: The percentage of work is 45 %
• Ethics: In those days’ people were workaholic and they used to work 60hrs per week with
work ethics and hard work.
• Workplace: 50 hours per week work.
• Work place values: value personal growth, teamwork, youthfulness and work efficiently.
• Work environment: The work environment was democratic, equal opportunity and
friendly.
• Work assets: They were good team player, hardworking and mission oriented.
Focus On: Relationship and results
Technology: Acquired
Leadership style: Consensual
Views about authority: The authority is viewed as respectful and impressed
Interactive style: The people were team players and love to have meetings.
Technology: Microwave oven was the technology which was introduced in those days.
Communication media: touch tone phone
Communication: Directive style of communication, diplomatic and Face to face with good body
language.
Motivation: In those days the people were motivated by money and its value. The money had
become the status symbol.
Work and family life: The life was imbalance and people were living to work. They push them
self-hard for work.
Career development: They work in the same organization and develop their carrier in that
organization.
Training and development: The organization develop by training their employees. The
employees after getting training and hard work get the promotion and rewards.
Retirement: Those who did not save money for retirement, they will have to work in flexible
hours.
EXAMPLE: Bill Clinton

3-Generation-X
Birth year: 1965-1980
Influencers: Energy crisis, End of Cold war, increase in divorce rate, do not follow their parent’s
footsteps. High educated people with high job expectations. They were lacking the organization
loyalty. They thought globally and influenced by technology.
Core Values: Adaptable, they seem angry but reason was unknown, can change attitude, looking
for big change, confident, ethical people, highest number of divorce
Attributes: loyal at work, result driven and self-starters, willing to take responsibility and work
to live with balance.
Family experience: Females were widely expected to work outside home. In those days the first
daycare idea was introduced. As females were working so source of earning was daul.
Education: A way to get there.
Values: They were value the time.
Dealing with money: conservative and prefer to save money.
Work
• Ethics & Values: Outcome oriented and rely on technology
• Work environment: Functional, positive, face paced, flexible and access to leadership
• Work assets: Good task management, highly educated, multitasker and want feedback
Focus On: Task and result.
Leadership style: Everyone is same, competence and challenge others.
Views about authority: As people were looking for freedom, so they were unimpressed by
authority.
Interactive style: Entrepreneurs
Technology: Cell PDA
Communication media: Cell phones.
Communication: Use the straight and direct talk method. Present the facts, use emails, generation
gaps and use informal communication style.
Motivation: Freedom and removal of rules.
Work and family life: Work to live, they were sacrificing the balance of life.
Career development: They get education and develop their career and gain experience.
Generation X is loyal to them self than to organization.
Training and development: Training enhance their versatility.
Retirement: They save money for the retirement
EXAMPLE: Barak Obama
4-Generation-Y
Birth year 1977-1994
Influencers: Digital media, child focused world, typically grew up as child of divorce. AIDA and
911 and these people kept busy, achievers, confidence, diversity, extreme fun, high moral and self-
confidence and most educated generation
Core Values: optimistic, realistic
Attributes: independent, Computer generation, like to spend money, focused on children and
family, loyal to peers, optimistic, pleasant to others, very patriotic and responsibility of role give.
Family experience: merged family
Education: expensive education and ready to get it
Values: individuality
Dealing with money: earn to spent it.
Work
• Ethics & values: goal oriented due to technology they can work in relax way, work for 10
hours, want long term relation with employees, looking for greater career and training is
important for them.
• Work environment: positive, achievement oriented, highly creative flexible, and
collaborative.
• Work assets: customer, goals, positive attitude and optimistic
Leadership style: TBD and achievers
Views about authority: relaxed
Interactive style: participative
Communication media: internet, video phone and emails
Communication: use emails, use action verbs, respectful, polite, prefer to work in teams, positive,
voice mails, phone and electronic communication.
Motivation: working with bright people
Work and family life: Work to live, they were sacrificing the balance of life.
Career development: Seeking more experience and opportunity.
Training and development: willing to take risks, think mistakes as learning opportunity
Retirement: They save money for the retirement

5-Generation-Z
Birth year 1995-2010
Influencers: witness the wars, afghan war, Iraq war , Asian tsunami and global financial crisis
Family experience: divorced
Education: high technology and highly educated
Dealing with money: interests and money spending
Work: hardworking and experience
Technology: google, twitter and Facebook
Leadership style: democratic
Views about authority: Democratic
Communication media: phone, video chat, internet, emails
Retirement: insurance and savings
EXAMPLE: Justin Bieber, Rihanna & Taylor Swift