Tunku Abdul Rahman University of Management and Technology

Academic Year 2024/2025

ABDT2043 FUNDAMENTALS OF MARKETING

Individual Written Assignment
Student’s name: Student’s ID:

Programme: Word count: Tutorial class:

Assessme Excellent Good Average Poor Very poor

nt
Criteria

Introducti 10.0 8.0 6.0 4.0 2.0

on and
Company Outstanding Good Sufficient Lacked Little
overview research with research research but research and evidence of
(10.0) important with some only a few most points serious
organisation important important are minor or research.
al details. organisation details unimportant.
al details. mentioned.

Macro 30.0 24.0 18.0 12.0 6.0

environme
nt 6 macro 6 macro 6 macro Less than 5 Many
analysis environmental environmental environmental macro wrong
(30.0) factors factors factors environment choices of
affecting affecting affecting al factors. macro
your your your Many environment
brand/ brand/ brand/ irrelevant or al factors.
product’s product’s product’s superficial Little
growth. growth. Good growth. Some points. Some evidence of
Highly points raised. contents are contents are understandi
relevant Evidence of taken directly taken directly ng the
points. good analysis. from the from the topic. No
Evidence of source. source. Little evidence of
in Evidence of evidence of analysis.
depth analysis. some analysis. analysis.

References 5.0 4.0 3.0 2.0 1.0

and
citations Outstanding A good Generally Incorrect Non
(5.0) application of application of correct referencing TARUMT
TARUMT TARUMT referencing with many APA
APA APA with some errors. Referencing.
Referencing. Referencing. errors.
Minor errors
only.

1
Appendic 5.0 4.0 3.0 2.0 1.0
es and
academic Highly Good Generally Few and Very few
format (5.0) relevant appendices good poorly appendices
appendices that support supporting chosen and mostly
that support and appendices appendices irrelevant.
and enhance the but with have little Non-
strengthen writing. Neat some relevance to academic
evidence- academic poorly the writing. format.
based format. chosen Poor academic
writing. ones. format.
Excellent Average
academic academic
format. format.

TOTAL /50

An excellent A good An average A brief and A very poor

introduction introduction introduction poor introduction that
with important and that lacks introduction shows little
brand sufficiently important that is vague effort.
overviews. important brand with Recommendatio
Original brand overviews. little brand ns are few and
recommendati overviews. Recommendati information. out
on s that Recommendati on s are valid Recommendat of-point.
contribute to o ns that but io ns are
the product’s contribute to very common generally
future success. the product’s in the irrelevant.
success though marketplace.
not very
original.

References and 5.0 4.0 3.0 2.0 1.0

citations (5.0)
Outstanding A good Generally Incorrect Non-TARUMT
application of application of correct referencing APA Referencing.
TARUMT TARUMT referencing with many
APA APA with some errors.
Referencing Referencing. errors.
Minor errors
only.

Appendices 5.0 4.0 3.0 2.0 1.0

and academic
format (5.0) Highly Good Generally Few and Very few
relevant appendices good poorly appendices and
appendices that support supporting chosen mostly
that support and enhance appendices but appendices irrelevant.
and the with some have little Non-academic
strengthen writing. Neat poorly chosen relevance to format.
evidence- academic format. ones. the writing.
based Average Poor academic
writing. academic format. format.
Excellent
academic format.

TOTAL /50

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 FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN ASSIGNMENT

COURSE CODE/ COURSE TITLE: ABDT2043 Fundamentals of Marketing

NAME OF STUDENT: ID No:

1)

PROGRAMME:

YEAR OF STUDY: 1 / 2 ACADEMIC YEAR: 2024/2025

SEMESTER: 1 /2 /3

GROUP NO: 1/ 2/ 3/ 4/ 5/ 6/ 7/ 8/ 9/ 10/ 11/ 12/ 13/ 14/ 15

COURSEWORK NO: 1 NATURE OF MARKS ALLOCATED:

COURSEWORK:
Individual assignment /50 = /100

Overall Feedback:

Student’s Date: Lecturer’s /Tutor’s Date:

Acknowledgement: Name and Signature:

Note: This form must be submitted together with the assessment grid/grading criteria and Turnitin
report for the coursework.

3
 Tunku Abdul Rahman University of Management and Technology

Academic Year 2024/2025

Plagiarism Statement

Read, complete and sign this statement to be submitted with your written work. We

confirm that the submitted work is all our own work and is in our own words.

Programme:

Tutorial Class:

Date:
Name (Block Capitals) Reg. No. Signature

1.

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 JD SPORTS MALAYSIA
MARKETING INDIVIDUAL ASSIGNMENT
by Yow Zi Xuan

5
 1.0 Introduction

1.1 History

In 1981 a British sports fashion retailer was established by John Wardle and David Makin in Bury,
Greater Manchester, England. And its name is JD Sports. This company started with a single store and it
located in Arndale Centre in Manchester since 1983. Since 2022, it has already grown into international
market with over 3,400 stores across 29 countrys.In 2016, Malaysian has just entered the sports fashion
brand JD Sports. And its opening the first branch in Kuala Lumpur Pavilion Bukit Bintang. JD sports try
to expand their market in Asia Pacific region, so the company expanded 13 stores in Malaysia. And in
addition 4 stores each in Singapore and Thailand.

1.2 Vision and Mission statement

JD Sports has several missions. Like example they are setting global standard for retail experience,
achieving best class in operations. JD Sports is designing the foundation for the industry and providing a
high-quality retail experience. The purpose of this is to establish a friendly environment to build
relationship with customers and leave a good impression and reputation for customers. In order to enable
the company to operate more efficiently, the company's philosophy is "simplification". Simplifying can
reduce the error rate of the entire operation process. (vision)

1.3 Product and services

JD Sports is popular in its wide selection like example hype items, standard models and some JD Sports
exclusive model of apparel and footwear in Malaysia. The products in the company is from global’s top
brands like Nike, Adidas Originals, New Balances, etc. The company also have a the own online platform
for customers can shop at anywhere and anytime. JD Sports Malaysia also provides customer service for
customers. They have the platforms as email, WhatsApp and Facebook, these platform can make
customers more easier to ask information. JD Sports has a returns policy for that kind of customers who
need to return or exchange their item. So when the customer need to discuss return options, they can also
discuss at online using JD Sports customer service at Facebook, Whatsapp and Email. Their company has
cooperated with some international brands, such as Nike, Adidas, New Balances and so on. They will
launch some events to provide more benefits to consumers, such as discounts, giving away exclusive
accessories of the collaborate company, etc. They will also launch some exclusive co-branded products,
which are tailored by those co-branded companies for JD Sports.

award, future plan

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 2.0 Macroenvironment

2.1 Demographic

First is the age and lifestyle of consumers. JD Sports has its own target consumers, mainly targeting consumers
between the ages of 11 and 40. Because in Malaysia, consumers at this age have higher requirements for quality of
life, certain requirements for comfort, and pursue both appearance and fashion. Therefore, this part of the
population will affect the growth of sales.

Population size and growth is also one of the demographic factors that will effect the company. According to the
data, Malaysia's population continues to increase, which will provide a large number of potential customers. JD
Sport can determine which area has more potential customers through market research, and can use these data to
determine where is a high-potential market and open a new branch at the new area it can helps earn improve more
profits for company.

2.2 Economic

Next is the economic factor. Consumers can affect the company's revenue and profits, and consumers' income will
directly affect consumers' desire to consume. In addition, the economic situation of the country will directly affect
the above two factors.

Therefore, when Malaysia's economy is in good condition, consumers have more disposable funds for fashion and
trends. On the contrary, if Malaysia's economic situation is poor, it may cause consumers to limit spending and
greatly affect the company's revenue and profits.

Inflation and currency fluctuations are also one of the factors that directly affect the company's profits. In
Malaysia, due to the exchange rate, JD Sport's imported products cost is higher, which will affect the company's
profit margin.

2.2 Cultural

Despite the hot weather in Malaysia, Malaysia still has its own fashion culture. The fashion culture of Malaysians
is usually composed of T-shirts, shorts and sneakers.Therefore, JD Sports can buy goods according to the trend and
cultural habits of Malaysians when importing new goods, In this way, it can increase profits and gain the favour of
customers, so as to increase potential customers in the future.

In addition, brands such as Nike, Adidas and New Balances have been highly praised in Malaysia, and it just so
happens that the company's main products come from these brands. Because the company sells more than one
brand of products, when consumers walk-in to the retail store, they can give consumers more choices, which can
improve their consumption success rate and the company's IPT rate.

technology
-ecommerce
-ewallet

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