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    A Study On The Factors That Influence Customers in Selecting A Bank

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    Adhil Ahamed Sagir
    This document is a survey about factors that influence customers when selecting a bank. It asks respondents about their demographics, income level, and how important various bank characteristics are such as interest rates, fees, reputation, and availability of online services. It also asks which types of banks, public or private sector, provide better services and interest rates. The survey aims to understand customer preferences when choosing a bank.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    A Study On The Factors That Influence Customers in Selecting A Bank

    Uploaded by

    Adhil Ahamed Sagir
    37 views4 pages
    This document is a survey about factors that influence customers when selecting a bank. It asks respondents about their demographics, income level, and how important various bank characteristics are such as interest rates, fees, reputation, and availability of online services. It also asks which types of banks, public or private sector, provide better services and interest rates. The survey aims to understand customer preferences when choosing a bank.

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    Questionnaire

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    This document is a survey about factors that influence customers when selecting a bank. It asks respondents about their demographics, income level, and how important various bank characteristics are such as interest rates, fees, reputation, and availability of online services. It also asks which types of banks, public or private sector, provide better services and interest rates. The survey aims to understand customer preferences when choosing a bank.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views4 pages

    A Study On The Factors That Influence Customers in Selecting A Bank

    Uploaded by

    Adhil Ahamed Sagir
    This document is a survey about factors that influence customers when selecting a bank. It asks respondents about their demographics, income level, and how important various bank characteristics are such as interest rates, fees, reputation, and availability of online services. It also asks which types of banks, public or private sector, provide better services and interest rates. The survey aims to understand customer preferences when choosing a bank.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    12/1/11

    A study on the factors that influence customers in selecting a bank .

    A study on the factors that influence customers in selecting a bank .


    Sir/Madam, This is a stud to find the factors that influence ou in selecting a bank. We seek onl our general views about the same. We thank ou for our co-operation and assure ou complete confidentialit of the information ou will so kindl , sincerel and patientl share with us. Name

    Gender Male Female

    Age 20-25 26-30 31-35 36-40 above 40

    Profession Business professional student housewife others

    Annual income less than 2 lakh 2 lakh - 4 lakh 4 lakh - 6 lakh 6 lakh - 8 lakh 8 lakh - 10 lakh above 10 lakh

    https://docs.google.com/a/mba.christuniversity.in/spreadsheet/viewform?f

    1/4

    12/1/11

    A study on the factors that influence customers in selecting a bank .

    Please rate the Importance of the Following factors in selecting a Bank.

    P o imi of he Bank Presence of the Banks branch near ou Residence, College, working area etc 1 Not Important 2 3 4 5 6 7 Ver Important

    High Ra e of In e e 1 Not Important 2

    on Depo i 3 4 5 6 7 Ver Important

    Lo

    Ra e of In e e 1 2

    on Loan 3 4 5 6 7 Ver Important

    Not Important

    Rep a ion of he Bank 1 Not Important 2 3 4 5 6 7 Ver Important

    P o i ion o open Ze o Balance Acco n 1 Not Important 2 3 4 5 6 7 Ver Important

    Plea an A mo phe e in he bank 1 Not Important 2 3 4 5 6 7 Ver Important

    A ailabili

    of ATM in Diffe en loca ion 1 2 3 4 5 6 7 Ver Important

    Not Important

    Ho

    of ope a ion of he Bank 1 2 3 4 5 6 7 Ver Important


    2/4

    Not Important
    https://docs.google.com/a/mba.christuniversity.in/spreadsheet/viewform?f

    12/1/11

    A study on the factors that influence customers in selecting a bank .

    Ea e of opening Acco n 1 Not Important 2 3 4 5 6 7 Ver Important

    Ad e i emen 1 Not Important

    of he Bank 2 3 4 5 6 7 Ver Important

    E end of online an ac ion ppo ed b he Bank possibilit of booking Train Tickets and other online pa ments via the Bank 1 Not Important 2 3 4 5 6 7 Ver Important

    Plea e pecif

    ie

    on he follo ing Q e ion

    P blic ec o Bank a e mo e Yes No

    o h

    han P i a e Sec o Bank ?

    P i a e Sec o Bank p o ide mo e e ice Yes No

    oc

    ome

    han P blic Sec o Bank ?

    A o

    ming ha a e of in e e o ld elec ? Public Sector Bank Private sector Bank

    and loca ion of Bank a e ame,

    hich of he follo ing Bank

    In ho 1 2 3 4

    man Bank

    o ha e an Acco n ?

    More than 4

    https://docs.google.com/a/mba.christuniversity.in/spreadsheet/viewform?f

    3/4

    12/1/11

    A study on the factors that influence customers in selecting a bank .

    Do ou have an emotional attachment with the bank in which ou opened our first Account ? Yes No

    Have ou Opened an account with a bank due to compulsion from our compan or college? Yes No

    If es, would ou continuoue such accounts after resigning from the compan or passing out from the college ? Yes No

    After selecting a bank, Would ou carefull watch the advertisements of that Bank ? Yes No

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    https://docs.google.com/a/mba.christuniversity.in/spreadsheet/viewform?f

    4/4

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