Chapter #5 Swot Ananlysis

Chapter #5
SWOT ANANLYSIS
S: Strengths
W: Weaknesses
O: Opportunity
T: Threats
5 SWOT ANALYSIS
SWOT analysis is an acronym that stands for strengths, weakness, opportunities, and threats
SWOT analysis is careful evaluation of an organization’s internal strengths and weakness as
well as its environment opportunities and threats.
“SWOT analysis is a situational which includes strengths, weaknesses, opportunities and

threats that affect organizational performance.”
“The overall evaluation of a company strengths, weaknesses, opportunities and threats is

called SWOT analysis
In SWOT analysis the best strategies accomplish an organization’s mission by
• Exploiting an organizations opportunities and strength.
• Neutralizing it threats.
• Avoiding or correcting its weakness.
SWOT analysis is one of the most important steps in formulating strategy using the
organization mission as a context; managers assess internal strengths distinctive
competencies and weakness and external opportunities and threats. The goal is to then
develop good strategies and exploit opportunities and strengths neutralize threats and avoid
weaknesses.
5.1STRENGTH
 The Bank officers of BOP are considered as one of the most able professionals in the
banking world. However, they have added some local flavour in accordance with their
targeted segmented. In my observation that they interact with their clients as if they are
their personal friends and discuss about their problems as their own.
 As a result of the compassionate and personalized services of the officers, the clients’
perception for BOP is very high. They have trust and feel themselves to be secure while
dealing with BOP.
 BOP has opened all its branches at commercial areas so that the customers or clients
face no problems in reaching to the bank.
 BOP has got a reliable and easy to use internal computer system.Every information
regarding the transactions in customers’ deposits has been computerized. Data are
properly maintained.
 Good security system
 Not excellent but good facilities are given to employees
5.2 Weaknesses
 Lack of proper internal controls is one of the major weakness of BOP. It is also
pointed by the auditor in his review.
 BOP has formulized a lot of products and services for its customers, even more than
other commercial banks, but any advertisement on electronic media has not been seen
I observed during my internship that some of the employees were burdened with over
work. So I think that the work should be distributed according to their post and
capabilities.
 Biased selection of employees.
5.3 Opportunity
 Satisfy dynamic consumer needs, BOP has made significant in roads in its entire
service spectrum. A lot of products have been introduced especially in Retail Banking
(Agriculture side) and people are increasingly becoming loyal to the bank and because
of feasible transactions. Optimum pricing and branding strategies of the bank are
helping to make customer feel secure and convenient.
 All the opportunities of the 21st century are to be availed in the information
technology. Information technology is the future of this dynamic world. Therefore
BOP should emphasize much on IT, especially on E-Banking. Bank can design a
universal account like other foreign banks, to enhance online facilities.
 BOP has introduced a number of financial schemes including special ‘Deposit
Accounts’. These accounts have their unique features. During the last three years,
 BOP deposits have been increasing @ 40%, which is a very healthy sign. Therefore,
with the commencement of new schemes there can even be a greater increase in its
deposits
5.4 Threat
 Despite the difficult circumstances that confronted the banking sector in particular
and the country in general, BOP has been still highly profitable. But, the facts can’t be
denied and there might be an adverse impact of such situation.
 BOP is facing a strong competition by its competitors, Business of all these Banks are
growing at very high pace.

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Chapter #5 Swot Ananlysis

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Chapter #5

“SWOT analysis is a situational which includes strengths, weaknesses, opportunities and

“The overall evaluation of a company strengths, weaknesses, opportunities and threats is

In SWOT analysis the best strategies accomplish an organization’s mission by

• Exploiting an organizations opportunities and strength.

• Avoiding or correcting its weakness.

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