Finalists Template 2023 25092023 Final For Eblast

MENA Shopping
Centre & Retailer

Awards 2023
Finalists
Gold and Silver Award Winners will be presented at the
2023 Retail Congress MENA Gala Event on 24th October at
6 PM at the Samaya Ballroom of the Ritz Carlton Hotel
DIFC, Dubai, UAE. See you there!
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Our Awards Finalists in

Traditional Marketing Category
Advertising
Traditional Marketing > Advertising

Finalist # 1118 - Dalma Mall Finalist # 1194 - Sahara Centre Finalist # 1208 - Sahara Centre
Impactive Advertising:
Take Off In Style - A Shopping Adventre Awaits
Unprecedented Reach on a
Advertising You - Advertising
Shoestring Budget
Abu Dhabi, United Arab Emirates Sharjah, United Arab Emirates Sharjah, United Arab Emirates
Effective advertising aligns with prevailing thoughts, and in Sahara Centre's Marketing team led an innovative campaign Sahara Centre's "Embark on a Shopping Safari" campaign
the digital age, Dalma Mall succeeded in grabbing millions of that effectively engaged Emirati residents through carefully offered participants the opportunity to win Polaris buggy
consumers' attention with a well-planned, creative, and crafted digital videos, extensive outdoor advertising, and RZR4 Pros and a thrilling family safari in Africa. The campaign
budget-friendly ad campaign during their 3-day Amazing engaging radio activations, resulting in an impressive 11% transformed the center into a safari-themed wonderland,
sale, resulting in remarkable physical outcomes. increase in foot traffic in Sharjah's urban areas and Emirati offering various activities for children and families, including
communities. archery, hunting games, climbing challenges, and captivating
walking parades, all complemented by programmatic ads,
on-ground radio engagements, and engaging contests.
www.retailcongressmena.com

Finalist # 1269 - Silicon Central Mall
Finalist # 1260 - Al Futtaim Group For Finalist # 1341 - Lulu Group
& Sharjah Central Mall - Line
Real Estate - Cairo Festival City Mall International Oman Avenues Mall
Investments & Property
Al-Futtaim Malls Cairo Avenues Junction - "The Food

Silicon Central's "The Ramp"
Festival City Mall - Share Hall" - Grand Opening /
Fashion Show
The Love Advertising
Cairo, Egypt Dubai, United Arab Emirates Muscat, Oman
Valentine's Day offers a prime chance for crafting marketing Effective advertising played a crucial role in the success of Strategically situated on the second floor of Oman Avenues
strategies focused on gifts, quality time, and celebrating love, Silicon Central Mall's innovative "The Ramp" fashion show, Mall, Avenues Junction - The Food Hall, with convenient
with customer experience playing a pivotal role in influencing which redefined customer service in the mall and captivated roof-level parking access, has emerged as a popular
buying choices. CFC Mall effectively executed their "Share fashion enthusiasts over a three-day weekend. Through destination for social gatherings over delectable artisanal
the Love" campaign, which centered on unique and strategic advertising, the mall achieved its objectives of cuisine. The challenging launch campaign aimed for
meaningful consumer experiences through vibrant attracting a diverse audience, generating event excitement, widespread awareness and enticement, successfully drawing
installations, solidifying the mall as the ultimate Valentine's solidifying its reputation as a fashion hub, and promoting food enthusiasts and patrons to explore this newly
Day destination. various fashion brands and retailers. revitalized culinary haven.

Finalist # 1380 - Majid Al Futtaim Finalist # 1384 - BurJuman Centr
Properties eL.L.C.
Dubai Food Festival CCD: The Best

Moments happen around the table
Diwali at BurJuman Mall
Dubai, United Arab Emirates Dubai, United Arab Emirates
Each year, DFF highlights culinary experiences in the city, but BurJuman Mall emphasizes its connection with culturally
for the 2023 edition, City Centre Deira took a unique diverse communities, going beyond transactions to evoke
approach by shifting the focus to the experiences emotions and celebrations. During Diwali, the mall extended
surrounding food, rather than the food itself, with the theme its festivities to the streets, creating a vibrant atmosphere
"The Best Moments Happen Around the Table" aimed at with decorations, a bustling Diwali Bazaar, a "Win a Home"
creating an emotional connection with their core audience. campaign, and captivating performances. Additionally, a
This theme was brought to life through on-ground "Diwali on Wheels" truck journeyed through the
activations at Food Central, offering an entertaining dining neighborhood, distributing complimentary sweets, lanterns,
experience featuring board games, music, and comedy in and more to engage and celebrate with the community.
one location.

Cause-Related Marketing
Traditional Marketing > Cause- Related Marketing

Finalist # 1264 - Kinan International Finalist # 1188 - Merex Investment
Finalist # 1410 - Al Wahda Mall
Real Estate Development Company Group LLC
Al Wahda Mall | Operation

Kinan Saudi National Day The Recipe to Connect
Smile
Jeddah, Saudi Arabia Abu Dhabi, United Arab Emirates Dubai, United Arab Emirates
Kinan Malls organized the Saudi National Day Festival, Since its establishment in 2011, Al Wahda Mall has been During Ramadan, the campaign focused on the theme of
providing opportunities for customers to partake in activities closely associated with Operation Smile UAE, demonstrating 'reconnecting' and encouraged customers to dine at City
and demonstrate their patriotism. The event, featuring live Walk, La Mer, or The Beach JBR, share their experiences, and
unwavering dedication to achieving and surpassing set goals
performances, interactive painting, traditional music, had the opportunity to bring a loved one to Dubai without
outdoor lighting effects, and giveaways, effectively engaged through mass participation and involvement in various any minimum spending requirement. Emirati influencer Sara
both Saudi and foreign residents across two malls, inspiring a initiatives. These efforts have consistently set new Al Madani selected 30 winners, providing them with
sense of national pride. benchmarks for powerful and efficient CSR initiatives, unforgettable experiences, which garnered significant
highlighting Al Wahda Mall's commitment to Cause Related goodwill and gratitude on social media.
Marketing that aligns the mall with charitable causes,
creating a shared goal between all parties involved.

Finalist # 1207 - Majid Al Futtaim
Properties Finalist # 1101 – Azad Properties Finalist #1112 – Dalma Mall
Turn Your Kindness Into "Nurturing Productive Families: Groove for Good: Takkat Band's
Empowerment and Support
Blessings Initiatives at CCC Charitable Concert @ Dalma
Muscat, Oman Jeddah, Saudi Arabia Abu Dhabi, United Arab Emirates
Ramadan is known as the month of good deeds, & many To fulfill its social responsibility commitment, CCC (Cornish On February 6, 2023, a powerful Mw 7.8 earthquake struck
corporates collaborate with NGOs to give back to the Commercial Center) established four stylish kiosks to support Turkey and Syria, affecting millions of lives and causing
community during this holy occasion. Shopping malls are significant casualties. In response, Dalma Mall collaborated
emerging businesses. The rigorous selection process, which
often approached to provide spaces for fundraising, but the with Takkat Band to organize a charity event that attracted
traditional setup using tables, banners, and cash collection involved candidates sharing their business aspirations, over 15,000 participants from the UAE, raising a total of AED
methods posed challenges. This year, Majid Al Futtaim granted monthly complimentary booth space, resulting in 100,000 in cash support and AED 472,000 worth of food,
introduced a groundbreaking digital activation in Oman, thriving businesses that garnered visibility and sales. CCC clothing, shelter, and other supplies to aid those affected by
enhancing the fundraising experience for both NGOs and celebrated and promoted these success stories on social the disaster.
donors during Ramadan.
media, reinforcing its dedication to fostering aspiring
entrepreneurs.

Finalist # 1203 - Majid Al Futtaim -
Finalist # 1113 - Dalma Mall Finalist # 1183 – LuckyOne Mall
City Centre Bahrain
Dalma supports Dalma: Preserving Random Acts of Kindness

#Bealight
Timeless Legacy & Heritage
Abu Dhabi, United Arab Emirates Karachi, Pakistan Manama, Bahrain
"History Honored, Future Formed!" Dalma Island, with its rich LuckyOne Mall, a popular destination in Karachi, offers In #bealight campaign this year, the community came
historical significance as one of the earliest human habitation diverse amenities and strives to provide memorable together to support 5,000 orphans in Bahrain through the
sites in the UAE and a key pearl-diving center, maintains a deep experiences and family-friendly spaces. During Ramadan, the Royal Humanitarian Foundation by visiting the mall and
connection to its maritime heritage. The Dalma Island Historical mall launched the 'Random Acts of Kindness' campaign, turning on a light, with each light representing a donation
Race Festival, featuring the world's longest 60ft dhow race, is a emphasizing unity, inclusivity, and the significance of shared towards a child. This initiative aimed to bring positivity and
unique Emirati cultural showcase held over a week, celebrating moments, bonds, and simple acts of kindness that leave a unity to the community during the Holy month, and the
local heritage through a souq, traditional activities,
meaningful impact on the community. display, designed by a local architect, elegantly conveyed the
competitions, handicrafts, and other initiatives, drawing over
cause, with the goal of having 5,000 customers participate by
30,000 Emiratis and regional Royal Dignitaries to support and
turning on 5,000 lights.
revive Abu Dhabi's vibrant heritage.

Finalist # 1223 - Gulf Related –
Finalist # 1212 - Sahara Centre Finalist # 1213 - Sahara Centre
Al Maryah Retail Company
World Cup – Cause-Related Safari – Cause-Related Embrace Nature Inspire Change

Marketing Marketing Sustainability Campaign
Sharjah, United Arab Emirates Sharjah, United Arab Emirates Abu Dhabi, United Arab Emirates
Sahara Centre, in collaboration with Rawafed Development & Sahara Centre partnered with Rawafed Development & The Galleria introduced a sustainability initiative in
Learning Centre to create a visionary campaign, "A Shopping partnership with the Emirates Environmental Group, aiming
Learning Centre, initiated a unique sports-based program to
Adventure Awaits You," which combined immersive to plant 3,000 trees and promote environmental
empower underprivileged youth. This innovative initiative responsibility. Guests were encouraged to support this effort
shopping experiences with a commitment to community
extended beyond regular mall activities, offering these students by registering as tree sponsors at Guest Services, with the
enrichment. This initiative not only invited shoppers to
first 200 participants daily receiving a AED 100 gift card,
specialized training at the Star Football Academy, imparting explore a safari-themed adventure but also extended this
ultimately leading to a carbon offset of approximately 72,000
valuable life lessons in teamwork and discipline, and culminating theme to underprivileged students, culminating in an kgs (72 tonnes) and a saving of 180 kilowatt hours of
unforgettable trip to Sharjah Safari Park, showcasing a electricity, with tree planting scheduled for Q4.
in a celebration of their achievements, symbolizing a journey of
seamless blend of marketing and social impact.
growth and empowerment that transcends the sports field.

Finalist # 1283 - Family Mall Finalist # 1291 - Majid Al Futtaim
Finalist # 1277 - Times Square Center
Sulaymaniyah Properties
City Centre Almaza x ESMOD Fashion

THRIFT-A-GRAM YOUR LOVE Treasure Hunt for Children School Collaboration- Fashion
Flair 2022
Dubai, United Arab Emirates Sulaymaniyah, Iraq Cairo, Egypt
Times Square Center partnered with Thrift For Good, located Family Mall Sulaimaniyah hosted a Treasure Hunt where Egyptian local fashion designers have gained prominence in
within the mall, to mark World Recycling Day with a children learned about giving by solving clues while both Egyptian and international fashion scenes, with many
sustainability-focused initiative. They organized the contributing to Save the Children International. This event leading European Fashion Weeks. In alignment with City
"Influencer Closet Sale," where influential individuals promoted empathy, safety, and unity among families and Centre's goal of being a community connection hub, CC
friends, highlighting the importance of even small actions in Almaza collaborated with the International Fashion School,
donated their top ten preloved items, with all event profits
brightening other children's lives, fostering a sense of Esmod, to introduce Egypt's first fashion scholarship for 30
going to support children in the Kalinga Province, Philippines,
generosity and kindness. students, covering all three Esmod fashion courses and an
under the care of Gulf for Good & International Association entrepreneurship course from Education for Employment-
for Transformation, emphasizing both reducing waste and Egypt, held at the Almaza Recruitment and Training Centre
aiding those in need. from August to September.

Finalist # 1295 - Al Rashid Mall
Finalist # 1292 - Red Sea Mall Finalist # 1331 - Times Square Center
Danah Real Estate
Empowering Ramadan Giving- Al Rashid Mall, A Mall For

GINGERBREAD VILLAGE
2023 Every One
Jeddah, Saudi Arabia Al Khobar, Saudi Arabia Dubai, United Arab Emirates
At the core of Red Sea Mall's dedication to community and Since its inception, Al Rashid Mall has been a benchmark in Times Square Center hosted a captivating winter festival
compassion, the "Empowering Ramadan Giving" campaign the Saudi market, and it aims to align with Vision 2030 by from December 10th to December 24th, transforming the
fostering stronger relationships with local communities. In
serves as a remarkable demonstration of Corporate Social center into a wonderland with a gingerbread village and
partnership with the Saudi Association for Hearing
Responsibility (CSR). This initiative harmoniously combined Impairment, the mall has organized four events in 2022 and various festive activities. The event featured a grand tree
charitable contributions with a meaningful business purpose, 2023, featuring art exhibitions by individuals with hearing lighting ceremony, carol singers, and the chance to meet
exemplifying the essence of altruism and unity. disabilities, artist interactions, and institutional sessions, all Santa in his charming Grotto, creating a heartwarming
aimed at enhancing its goodwill, positive perception, and holiday celebration for visitors of all ages.
positioning as a preferred destination in Al Khobar.

Finalist # 1349 - Oman Avenues Mall/ Finalist # 1350 - Oman Avenues Mall/ Finalist # 1361 - Tamani Global
Lulu Group International Lulu Group International Development & Investment LLC
Disconnect to Connect - Recyle.Art.Inspire. -Tafa'ul-

We Feel. We Care. We Provide.
Digital Detox - Tafaul Cause-Related Marketing
Muscat, Oman Muscat, Oman Muscat, Oman
Oman Avenues Mall, a preferred lifestyle destination in Oman Avenues Mall, a popular lifestyle destination in Oman, In the wake of the post-pandemic rise in unemployment in Oman,
Oman, initiated the 'Disconnect to Connect' campaign as part launched the 'Disconnect to Connect' campaign under its there was a noticeable increase in Small and Medium Enterprises
of its Corporate Social Responsibility program, Tafa’ul. This Corporate Social Responsibility program, Tafa’ul. This (SMEs) as more Omanis sought alternative sources of income.
campaign, spanning three seasons, encourages parents to campaign spans three seasons and encourages parents to However, the challenging economic conditions posed significant
reduce their children's mobile phone usage, promoting reduce their children's mobile phone usage, promoting obstacles for these SMEs, particularly home-based businesses.
physical and mental development, as well as face-to-face physical and mental development while fostering face-to-
Recognizing an opportunity to support these SMEs and make a
face social interaction through engaging family activities at
social interaction through engaging family activities at the positive impact, the primary objective was to boost their revenue
the mall. The initiative aims to facilitate a "digital reset" and
mall. The initiative aims to facilitate a "digital reset" and during the Ramadan season, thereby contributing to the economy.
strengthen family bonds.
foster stronger bonds within families. A secondary goal was to create opportunities for financially
disadvantaged students who couldn't afford their academic fees.

Properties
Mall of Egypt Fashion Glam Mall of Egypt Fashion Glam

"Home for Talents" "Home for Talents"
Cairo, Egypt
In recent years, Egypt has witnessed the emergence of

numerous local brands and a surge in fashion talent. To
support and showcase these home-grown talents, Mall of
Egypt has partnered with FAD Dubai Institute of Luxury
Fashion & Style and musician Hisham Kharma to launch
Fashion Glam "Home for Talents." This initiative offers
scholarships to aspiring fashion labels, aligning with the
mall's vision of nurturing local innovation and creativity in
the retail market.

Customer Service Experience and/or

Engagement
Traditional Marketing > Customer Service Experience and/or Engagement
Finalist # 1300 - Kinan International Finalist # 1099 - Azad Properties

Finalist # 1218 - Cenomi
Real Estate Development Company
YOUR STORY, YOUR FILM -

The Garden Kinan World Cup Campaign
TALENT FESTIVAL
Riyadh, Saudi Arabia Jeddah, Saudi Arabia Jeddah, Saudi Arabia
"The Garden" is a creative customer experience concept that During the FIFA World Cup, Kinan implemented a campaign Inspired by the resounding success of the Red Sea Film
harmoniously combines art and nature, transforming across five of its malls – Roshan Mall, Al Jamea Plaza, Dana Festival, which gathered filmmakers, actors, and cinema
conventional mall areas into peaceful and exploratory spaces Mall, Huwailat Center, and Aliat Mall – by setting up viewing enthusiasts worldwide to showcase thought-provoking films
in the midst of bustling shopping centers. This immersive that challenged conventions, CCC's Talent Festival aims to
areas with 100-inch big-screen TVs and comfortable seating
initiative was introduced at Al Nakheel Mall in Riyadh and continue the legacy of pushing boundaries and celebrating
for fans to enjoy the games collectively. This campaign,
Jeddah Park Mall in Jeddah, offering a serene haven for diversity in the world of entertainment. This event draws
shoppers and providing activities suitable for all age groups. which took place from November 20th to December 18th, inspiration from the Red Sea Film Festival's significant impact
involved an investment of over half a million SAR and on both the film industry and its audience.
featured soccer-themed events, contests, giveaways, and
World Cup-themed decorations throughout all the malls,
creating a vibrant and engaging atmosphere for visitors.
Finalist # 1100 - Azad Properties Finalist # 1102 - Azad Properties Finalist # 1103 - Azad Properties
Ramadan Nights: Illuminating "Saudi Foundation Day: A

FIFA World Cup Event Celebration of Heritage and Unity"
Souls & Spreading Joy
Jeddah, Saudi Arabia Jeddah, Saudi Arabia Jeddah, Saudi Arabia
The 2022 FIFA World Cup, held in Qatar from November 20 During Ramadan, Azad Properties orchestrated an event that Saudi Foundation Day is a highly significant and vibrant event in
to December 18, marked a historic moment as the first strategically aligned with local heritage and catered to the Saudi Arabia, marked by patriotic fervor, cultural festivities, and
World Cup in the Arab and Muslim world. Azad seized this preferences of the local audience, embracing the community engagement. This annual celebration involves a
global event as an opportunity to provide creative and government's promotion of local heritage and tourism. The wide array of activities, including branding, cultural exhibitions,
entertaining activities at the FIFA festival, recognizing the event encompassed several key elements, including a focus traditional performances, educational programs, community
passion Saudi Arabians have for football. These football- on the local audience, an emphasis on local heritage, gatherings, charitable initiatives, and hospitality, all aimed at
commemorating the nation's rich history and the founding of
themed activities were designed to engage and entertain the showcasing local talent, promoting tourism, fostering
the modern Saudi state. It serves as a unifying day for the nation
guests during this significant worldwide sporting event. community engagement, demonstrating resilience in the
to come together in celebration.
face of challenges, offering an educational aspect, and
highlighting the uniqueness and authenticity of the souk, all
www.retailcongressmena.com with the aim of delivering long-term value to consumers.
Finalist # 1167 - Line Investments &

Finalist # 1116 - Dalma Mall Finalist # 1124 - Dalma Mall Property LLC
"Madagascar Mystique: The Ultimate "Lights, Ice, Action! Dalma Mall LuLu Mall Fujairah - Ramadan &
'Move it, Move it!' Celebration at Dalma
Mall!" On Ice - Winter Festivities Begin" Eid
Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates Dubai, United Arab Emirates
Dalma Mall in Abu Dhabi launched its Eid and Summer Dalma Mall created a winter wonderland with "DALMA MALL Lulu Mall Fujairah aimed to engage customers during Ramadan
Holidays with a creative and engaging event featuring ON ICE," enchanting families and children with an and Eid by creating a harmonious space that combined
DreamWorks Animation's "MADAGASCAR - The Stars of the International Ice-skating Circus that combined artistry and spirituality and celebration. The mall hosted a series of
Jungle." The mall invited young visitors to join the adventure. Graceful performers graced the glistening ice Ramadan-themed events and offers, including children's games
excitement and dance to the infectious lyrics of "I Like to stage with aerial elegance, skillful juggling, and whimsical and henna art, to enhance the festive ambiance. As Eid neared,
Move It, Move It," bringing beloved animal characters to life acts, leaving indelible memories and turning the mall into a the mall featured vibrant decorations, traditional live
performances, and family-friendly activities, offering an
and elevating Eid-Al-Adha celebrations to a new level of fun heartwarming haven of winter magic. It was more than just a
unforgettable customer experience that captured the essence of
and adventure. show; it was a crystallized moment of sheer enchantment.
Ramadan and Eid celebrations.

Property LLC | Lulu Group Finalist # 1219 - Sahara Centre Finalist # 1233 - Sahara Centre
International
Butterflies Garden - Customer World Cup - Customer Service

Mall of UAQ Pink Caravan
Service Experience Experience
Umm Al Quwain, United Arab Emirates Sharjah, United Arab Emirates Sharjah, United Arab Emirates
Mall of Umm Al Quwain emphasizes community engagement Sahara Centre aimed to sustain the indoor shopping Sahara Centre aimed to engage football enthusiasts during
by collaborating with Friends Of Cancer Patients (FOCP) to experience while shops underwent renovations during the the UAE's World Cup excitement, despite challenges. Their
promote a healthy lifestyle and raise awareness about early delightful spring season. They launched the "Butterflies innovative response included transforming the mall into a
Garden" campaign, a captivating outdoor-themed decoration
disease detection for sustainable communities. The mall lively football arena with a gamification zone for games and
designed to capture the essence of spring and offer picture-
hosted FOCP's pink brigade and offered PCR fixed clinic activities. This approach, coupled with strategic marketing
perfect moments for social media. This innovative and well-
services at the Lulu Hypermarket, reaffirming its planned initiative effectively reshaped the shopping tactics, led to an abundance of user-generated content from
commitment to supporting FOCP's noble initiative and experience, turning it into a memorable adventure for all delighted visitors, showcasing their enthusiasm for the
expressing gratitude for the opportunity to contribute to this visitors. event.
cause.
Finalist # 1278 - Silicon Central Mall Finalist # 1280 - Silicon Central Mall
Finalist # 1261 - Kinan International
& Sharjah Central Mall - Line & Sharjah Central Mall - Line
Investments & Property Investments & Property
Kinan's Formula 1 Campaign

The Ramp - Fashion Show Motor Show
Roshan Mall & Jamea Plaza
Jeddah, Saudi Arabia Dubai, United Arab Emirates Dubai, United Arab Emirates
During the Formula 1 event in Jeddah, "Kinan" engaged with "The Ramp" at Silicon Central Mall redefined customer Silicon Central Mall's prestigious Motor Show Event showcased
its target audience through a Formula 1 simulation campaign service in the mall by hosting a groundbreaking multi-brand a captivating array of innovative vehicles in partnership with the
designed for both adults and children. This campaign fashion show over a three-day weekend. This event UAE Cars Club, featuring cars from leading manufacturers.
spanned across Roshan Mall and Jamea Plaza, where the celebrated fashion, creativity, and collaboration, setting new Beyond the automotive technology display, the event included a
malls were prominently branded with Formula 1 imagery to standards for customer service excellence and making "Snap and Win" contest for visitors to upload their photos and
attract visitors. "Kinan" distributed gifts and prizes, including attendees feel like cherished VIPs. The entry is submitted for win a Gift Card. This event aimed to provide an unforgettable
experience, uniting technology and automotive excellence, and
Formula 1 tickets, and collaborated with influencer Bailasan, the Customer Service Experience award, highlighting the
setting a new standard for automotive showcases while offering
who has 2 million subscribers, to promote the campaign on mall's commitment to excellence in fashion event hospitality.
a glimpse of future possibilities.
social media, generating 815,837 views.

& Sharjah Central Mall - Line Finalist # 1286 - Red Sea Mall Finalist # 1312 - Red Sea Mall
Founders' Legacy Celebration:

Silicon Central Indoor Family Run Back to School Wonderland- 2022
Reviving Traditions through Timeless
Dubai, United Arab Emirates Jeddah, Saudi Arabia Jeddah, Saudi Arabia
Silicon Central Mall organized the exciting Mall Run on In 2022, Red Sea Mall launched the "Enchanted Back to Red Sea Mall's "Founders' Day Campaign" served as a symbol
November 5th, featuring various distances suitable for all School Wonderland" initiative, redefining the back-to-school of unity, blending Saudi Arabia's rich heritage with modern
ages and fitness levels, including 600m, 1.5km, and 2.5km experience and elevating customer engagement to new celebrations. This event went beyond marketing, igniting
heights. This immersive endeavor set exceptional standards
runs. Families and children participated in this exhilarating cultural pride and community engagement. Held from
in customer service and shopper engagement, offering a
event, promoting a healthy and active lifestyle while having February 22 to 25, it invited visitors to embrace traditional
multi-dimensional journey that went beyond traditional
the opportunity to win prizes worth AED 30,000. The day was shopping. Through strategic innovation and meticulous clothing and partake in a collective celebration of heritage
filled with joy, sportsmanship, and community bonding, execution, the initiative aimed to resonate with consumers, and unity.
bringing together not only the Silicon Oasis area but also employees, suppliers, shareholders, and communities alike.
neighboring communities.
Finalist # 1402 - Line Investment|

Finalist # 1365 - Red Sea Mall
Mushrif Mall
World Cup 2022: A Spectacular Mushrif Mall | Sumer Wave

Celebration of Football Fervor Campaign
Jeddah, Saudi Arabia Abu Dhabi, United Arab Emirates
The "Action it at Red Sea Mall" campaign's resounding Mushrif Mall invites visitors to experience eco-elegance
success was a result of its unique approach, combining through its clean design and diverse offerings. With three
football enthusiasm, engaging experiences, and strategic levels of curated shopping, international brands, the city's
partnerships. This fusion solidified Red Sea Mall's status as a
largest fresh market, and Lulu Hypermarket, the mall offers a
premier destination, where celebration and commerce
luxurious experience with 200 outlets, global cuisine, prayer
seamlessly merged. The campaign's impact extended across
various dimensions, surpassing initial expectations. At its halls, and entertainment options. The "Summer Wave" of
core, the campaign featured a captivating football-themed 2022 brought games, digital campaigns, influencers, and
celebration within the mall's vibrant corridors. more to enhance the visitor experience, all while offering
carefree indulgence with its 2500-car parking facility.

Digital / Social Media

Traditional Marketing > Digital/Social Media

Finalist # 1211 - Kinan International Finalist # 1186 - Merex Investment
Finalist # 1215 - Cenomi
Real Estate Development Company Group LLC
Kinan Effective Social Media

Cenomi Rewards For the Love of Food
Campaign
Jeddah, Saudi Arabia Riyadh, Saudi Arabia Dubai, United Arab Emirates
Kinan Malls recognized the significance of integrating a social media Cenomi Group introduced its inaugural membership and loyalty To rejuvenate interest in the Dubai Food Festival (DFF), a fresh
campaign into its mall strategy as a means to boost foot traffic, program, "Cenomi Rewards," on December 6th, 2022. This approach was taken by collaborating with Dubai's influencers for a
enhance sales, and efficiently reach a wide audience while unique social media campaign. Well-known YouTubers Tan & Nas
program enables members to accumulate points with each
created a humorous music video featuring the festival's dishes,
highlighting its unique offerings. By generating engaging content for purchase at over 20 Cenomi Group malls and 50+ affiliated amassing nearly 5 million views. Additionally, seven other influencers
summer, back-to-school, and live events, "Kinan" aimed to cultivate brands. Through the Cenomi Rewards iOS and Android apps, as crafted relatable foodie personas in seven films to engage the
a loyal customer base, remain at the forefront of potential well as the website, members can exchange points for in-store audience effectively. The results were impressive, with sales
customers' minds, and gain valuable insights into customer increasing by 15% compared to the previous year at The Beach and a
cashback and access tailored discounts and deals on fashion,
behavior and preferences. This social media campaign proved substantial 33.4% increase at City Walk. Furthermore, the campaign
F&B brands, and partnerships within the Cenomi Rewards
transformative for Roshan Mall, Al Jamea Plaza, Aliat Mall, and achieved remarkable engagement rates, with a 49% engagement rate
network. on Facebook and 47.5% on Instagram, all accomplished with just 4-6%
Dana Mall, positioning them competitively in the digital age.
of the budget utilized.

Finalist # 1189 - Merex Investment
Finalist # 1115 - Dalma Mall Finalist # 1209 - Sahara Centre
Group LLC
"Influencing the Influencers: A Take Off In Style - Digital and

City Walk Social Showstoppers
Give and Take Game" Social Media
Abu Dhabi, United Arab Emirates Dubai, United Arab Emirates Sharjah, United Arab Emirates
Dalma Mall adopted an innovative "Influence the City Walk Dubai strategically targeted the Gen Z audience, The strategy involved merging digital native PR with dynamic
Influencers" strategy, focusing on content rather than aged 18 to 35, by introducing Canadian University Dubai social media engagement and a comprehensive on-ground and
traditional cash sponsorships for retail influencers. This within its premises and enhancing its tenant mix. To solidify on-air radio activation campaign, supported by impactful
approach recognized the influencer's need for continuous its connection with this demographic, City Walk launched outdoor advertising. Central to this approach were engaging
content to thrive in a competitive environment. By providing "City Walk Unplugged" in 2022, a 16-day outdoor event videos strategically distributed through digital PR and social
influencers with appropriate content, Dalma Mall established featuring popular regional music artists with substantial media, integrated into radio broadcasts during interactive
segments, and designed to captivate audiences with compelling
a mutually beneficial relationship, resulting in a highly social media followings. This social media-centric event
content and calls to action. These videos surpassed
successful influencer marketing campaign. Remarkably, this attracted an impressive audience of over 85,000, and
expectations, significantly increasing foot traffic to the Center.
campaign generated over 2.7 million impressions in the achieved remarkable engagement rates, surpassing 50% on
targeted audience, all without any social media spending. Facebook and exceeding 90% on Instagram.

Finalist # 1239 - Line Investments & Finalist # 1321 - Al Futtaim Group For Finalist # 1323 - Al Futtaim Group For
Property LLC |Mall of UAQ Real Estate - Cairo Festival City Mall Real Estate - Cairo Festival City Mall
Al-Futtaim Malls - Cairo Festival Al-Futtaim Malls - Cairo Festival City Mall
Mall of UAQ Petting Zoo - Celebrating Her Unconditional Love
City Mall - Summer Switch
Um Al Quwain, United Arab Emirates Cairo, Egypt Cairo, Egypt
Mall of UAQ's innovative initiative involved hosting an CFC Mall aimed to position itself as a summer destination To stand out in the competitive landscape of Mother's Day and
Interactive Pet Zoo, providing a space for pet enthusiasts to and boost footfall and sales through its "Summer Switch" International Women's Day celebrations in March, CFC Mall's
interact with various animals within the mall. They executed campaign. This initiative included various video content and "Celebrating Her Unconditional Love" campaign focused on women.
The digital strategy included exclusive content that aligned with the
a well-rounded campaign by combining online digital and creative concepts that highlighted the on-ground activities
marketing strategy and aimed to improve digital performance. The
dynamic social media efforts to attract visitors to the petting while promoting them online. The digital strategy prioritized
campaign involved online contests, collaborations with influential
zoo in November. Beyond the enjoyable interactions and providing added value by keeping CFC Mall followers women, and dedicated support to tenants. As a result, the
captivating experiences, the campaign aimed to promote informed and promoting in-market products through tenant campaign exceeded key performance indicators, leading to a
values of compassion and empathy towards animals, creating support. This approach led to impressive results, surpassing significant increase in reach, followers, engagement, and the
a heartwarming atmosphere and delivering a memorable key performance indicators with significant increases in channels used to communicate the campaign compared to March
experience for visitors. reach, website sessions, followers, and sponsorship revenue 2022.

Finalist # 1413 - Line Investments & Finalist # 1425 - Line Investments &
Property LLC | Al Wahda Mall Property LLC | Al Wahda Mall
Al Wahda Mall -Social Media (Series

Al Wahda Mall - Home Centre
101, Sugar Rush, Al Wahda Loops)
Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates
AL WAHDA MALL, located in the heart of Abu Dhabi, is an iconic Al Wahda Mall continuously seeks innovative initiatives to
landmark and super-regional shopping destination offering a engage its visitors and provide them with added value during
wide range of shopping, food and beverage, leisure, and their visits. The mall aims to position itself as a
entertainment options. It attracts over 20 million visitors annually comprehensive destination where visitors have multiple
and houses more than 350 brands within its 3.3 million square
reasons to frequent its premises. This approach promotes a
feet area. Innovatively, Al Wahda Mall goes beyond traditional
sense of community and encourages visitors to enjoy
brand promotions by creating unique branded content
shopping and dining at various restaurants within the mall.
Intellectual Properties (IPs) in collaboration with its retail
The introduction of Home Centre was driven by the goals of
partners. This strategic approach enhances brand engagement
and provides patrons with immersive experiences that go beyond generating funds and enhancing the shopping experience in
typical marketing campaigns. Abu Dhabi, with a clear and viable opportunity identified
www.retailcongressmena.com before its launch.

Grand Opening, Expansion & Renovation

Traditional Marketing > Grand Opening, Expansion & Renovation
Finalist # 1245 - Al-Othaim Malls |Al-

Finalist # 1117 - Dalma Mall Finalist # 1129 - Dalma Mall
Othaim Investment Company
"Dalma's Illuminate Overhaul: A Recreating Washroom Diaries:

Al-Othaim Malls
Renovation Beyond Radiance" Save Blue. Live Green.
Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates Riyadh, Saudi Arabia
Dalma Mall has undergone a comprehensive lighting revamp, Dalma Mall has undertaken a significant rejuvenation project The goal of this initiative is to create an exceptional and
significantly increasing its brightness from 280 Lux to an for its washrooms, emphasizing the importance of these authentic experience for visitors, enriching the cultural
impressive 405 Lux, marking a 27% improvement. This spaces in public areas. The mall has transformed 24 identity of Riyadh and Saudi Arabia. By offering unique
enhancement not only elevates the mall's visual appeal but washrooms, for both men and women, by combining art and shopping, dining, entertainment, and tourist attractions, the
also emphasizes sustainability by utilizing advanced lighting innovation to offer an elevated experience that goes beyond aim is to attract both local and international tourists,
technologies. By doing so, the mall not only creates utility. These washrooms prioritize sustainability and energy contributing to the local economy and domestic tourism
captivating aesthetics but also conserves energy, resulting in efficiency, resulting in savings of over 8.4 million litres of promotion. This initiative aspires to set a benchmark for
annual savings of AED 1.3 million. This transformation water. This initiative not only enhances the visitor experience integrated destinations in downtown Riyadh.
ensures that Dalma Mall provides a brighter and more but also demonstrates a commitment to eco-conscious
engaging experience for its visitors. practices.
Traditional Marketing > Grand Opening, Expansion & Renovation
Finalist # 1403 - Line Investment & Finalist # 1404 - Line Investment &
Finalist # 1386 - Azad Properties
Property LLC | Forsan Mall Property LLC | Al Wahda Mall
Forsan Central Mall| Shop and Win Al Wahda | AL BAIK Grand

Souq7 Inauguration Event 2023
Campaign | Mall Grand Opening Opening
Jeddah, Saudi Arabia Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates
Azad Properties unveiled its significant project, "Souq 7," in Forsan Central Mall launched a 45-day campaign from June Al Baik, renowned for its crispy chicken and originating in
Jeddah, attended by prominent figures including the Governor 15 to July 30, 2023, celebrating its grand inauguration and Jeddah in 1974, expanded its presence in the UAE, with its
of Jeddah, His Highness Prince Saud bin Jalawi, and other promoting community unity. Shoppers had the opportunity fifth location set to open in Abu Dhabi at Al Wahda Mall. The
dignitaries, investors, and merchants. This commercial project to win a 2023 car by presenting receipts of AED 200/- or AED fast-food chain made its debut in the UAE at The Dubai Mall
encompasses various specialized showrooms, with a focus on 500/- for digital entry. The campaign aimed to raise in June the previous year, followed by a pop-up venue at
home and electronics zones, among seven planned zones. The awareness, increase foot traffic, boost sales, and engage the Expo 2020 Dubai, which garnered significant attention. With
inauguration event garnered significant media attention, community through a dynamic launch and promotional two branches in Dubai and one each in Ajman and Sharjah, Al
followed by a dynamic springboard event featuring key activities. Baik has been enjoying popularity among fans in the region.
speakers such as Mr. Ayman Al Burti, CEO of Azad, Mr. David
Macadam, and Mr. Ibrahim Ibrahim, hosted by MECS+R.

New/Emerging Technology
Traditional Marketing > New/Emerging Technology

Finalist # 1255 - Al-Futtaim Real
Finalist # 1114 - Dalma Mall
Estate
"Next-Gen Shopper Insights: AI- Al-Futtaim Malls – Dubai Festival City

Infused Facial Recognition Profiling!" Mall | Sophie - Emrill‘s Cleaning Robot
Abu Dhabi, United Arab Emirates Dubai, United Arab Emirates
Dalma Mall has embraced advanced technology by Sophie is Emrill's innovative sustainable cleaning robot,
implementing an AI-based facial recognition customer deployed at Dubai Festival City Mall. Powered by Active AI,
profiling system that goes beyond simple people counting. this robot leverages advanced technology to enhance cleaning
This system provides detailed analysis of customer data, efficiency while prioritizing eco-friendliness and safety. Sophie
including gender, age, dressing, visit frequency, dwell time, not only offers cost-saving advantages by improving cleaning
and navigation path, along with insights into which entrances, efficiency compared to human-intensive methods but also
floors, zones, and areas of the mall are frequented. This data operates for up to 20 hours per day. Additionally, it is
enables precise real-time analysis of shopping patterns and remarkably efficient with water consumption, using 80% less
customer behaviors, supporting mall promotions, sales, water than other models. Controlled through a dedicated
events, and enhancing the return on investment (ROI). mobile app, Sophie employs intelligent mapping to efficiently
service areas in need of cleaning.

Public Relations
Traditional Marketing > Public Relations

Finalist # 1146 - Cenomi Finalist # 1224- Cenomi Finalist # 1107 - Dalma Mall
Forbes Women's Summit Middle East 23 A Success Party With Dazzling

- Alison Rehil- Erguven Participation Cenomi Brand Launch
Stars. An Echo Loud & Clear
Riyadh, Saudi Arabia Riyadh, Saudi Arabia Abu Dhabi, United Arab Emirates
Forbes Middle East plays a pivotal role in recognizing and A planned public relations program or initiative that is primarily News holds a unique and authentic power that surpasses advertisements.
celebrating the achievements of female entrepreneurs and leaders aimed at benefiting the commercial interests of a shopping center Capitalizing on the opportunity to create positive narratives and sharing
in the region. The platform highlights women who have successfully or company. These efforts are designed to foster understanding, them through appropriate channels is at the core of public relations (PR). PR
isn't just a component of strategic communication; it is its life force. It plays
transformed their ambitious dreams and visions into tangible goodwill, or positive public opinion toward the shopping center or
a pivotal role in managing reputation, expanding outreach, and
realities. It showcases accomplished and talented women from company to serve its commercial objectives. Examples include
strengthening a brand. Our PR efforts shone when we organized a grand
various sectors such as business, technology, healthcare, fashion & activities to generate positive media coverage, manage negative celebration for the most celebrated movie in the 93-year history of
beauty, and travel & tourism, providing a platform for them to publicity, handle crisis situations, engage with government entities, Malayalam cinema. Attended by a distinguished cast, the event enthralled
share their inspiring stories, learn from each other, and serve as and target specific external or internal stakeholders like customers, nearly 25,000 spectators. This news resonated with nearly every Malayali in
role models for future generations of women. tenants, shareholders, or analysts. The goal is to enhance the the UAE, making up an impressive 12.8% of the country's population. An
reputation and perception of the shopping center or company in Echo that Resounded Loud and Clear.
the public eye.

Finalist # 1162 - Line Investments & Finalist # 1166 - Line Investments & Finalist # 1190 - Merex Investment
Property LLC Property LLC | LuLu Mall Fujairah Group LLC
RAK Mall Winter Fest LuLu Mall Fujairah Food Fiesta The Talk of the Gen Z Town
Dubai, United Arab Emirates Fujairah, United Arab Emirates Dubai, United Arab Emirates
RAK Mall's Winter Festive Season triumphed thanks to its RAK Mall's Winter Festive Season succeeded through City Walk Dubai has adapted to cater to the 18-35 age group
well-executed Marketing and PR tactics that appealed to effective Marketing and PR strategies that resonated with with the inclusion of Canadian University and a tenant mix
both children and families. With a lineup of exciting events families and children. The mall's enchanting atmosphere, that aligns with their preferences. To solidify its connection
such as the Christmas Tree Lighting Ceremony, Santa meet- featuring events like the Christmas Tree Lighting Ceremony, with this demographic, the mall initiated City Walk
and-greets, a Winter Market, Festive Parade, and Kids Santa meet-and-greets, a Winter Market, Festive Parade, and Unplugged, a 16-day event featuring popular regional music
Workshops, coupled with press coverage of the Winter- Kids Workshops, garnered widespread attention and brought artists, focusing on the F&B and musical aspects to create
themed Mall Decorations, the mall created a magical happiness to visitors of all ages, with a particular focus on online buzz and engagement among artists and fans,
atmosphere that brought joy and drew visitors of all ages, children. positioning itself as a vibrant and trendy destination.
especially kids.

Finalist # 1196 - Merex Investment
Finalist # 1216 - Azad Properties Finalist # 1221 - Sahara Centre
Group LLC
Saudi National Day Celebration

The Vibe Attracts the Tribe Emiratis - Public Relations
Event
Dubai, United Arab Emirates Jeddah, Saudi Arabia Sharjah, United Arab Emirates
While City Walk enjoys a feel-good vibe among residents as Saudi National Day is observed on September 23rd in To re-engage Emirati shoppers, Sahara Centre implemented
well as tourists – there are a growing number of competing commemoration of the Kingdom of Saudi Arabia's renaming a strategy that revived nostalgia among Emiratis and enticed
spots vying for their attention in the winter season. We had to
in 1932. Azad Properties celebrates this occasion annually in them back. They partnered with the Emirates Publishers
build on our positive public image and create a great story
their properties, including Conrnich Commercial Center and Association to host a suhoor event featuring traditional
around City Walk at that time of year. We created a PR
campaign around a series of events over six weeks – Dubai Al Darrajah Traditional Souk, with the 2022 celebration being Emirati cuisine, captivating decor, and shopping vouchers to
Lights, musical live performances and more culminating in a notably grander and more widely recognized. ensure attendees returned to the mall, successfully
grand finale that featured global dance sensations Quick Style. reaffirming Sahara's status as a cultural and commercial hub.
The campaign generated USD 1.03 Million worth of PR. It was
all about the right publicity built around getting the right
people at the right time to perform for our audiences.

Finalist # 1282- Silicon Central Mall Finalist # 1390 - BurJuman Centre
Finalist # 1227 - Azad Properties & Sharjah Central Mall - Line L.L.C. | BurJuman Mall
Souq7 Inauguration Exposure SPACE OF BTS: Pop Up opening at

Viktor Axelson Mall Visit
Locally & Internationally BurJuman Mall
Jeddah, Saudi Arabia Dubai, United Arab Emirates Dubai, United Arab Emirates
Azad Properties unveiled its groundbreaking "Souq 7" During the Dubai Fitness Challenge 30×30, Viktor Axelsen, BurJuman Mall underwent a significant transformation, with
commercial project in Jeddah, KSA, with a ceremony the 2022 World Champion and 2020 Olympic Champion, and a focus on the Asian audience, particularly from the Indian
attended by prominent figures including the Governor of Yonex Brand Ambassador, made his first mall appearance at Sub-Continent and the Philippines, who were K-pop music
enthusiasts and fans of BTS. The opening of BTS's first-ever
Jeddah, Prince Saud bin Jalawi, and senior investors and Silicon Central. He engaged with fans, signed autographs,
Middle East Pop Up at the mall allowed for a strategic PR
merchants. The event received extensive media coverage and played badminton with enthusiasts on November 12,
campaign to highlight the mall's renewed identity as a
and featured specialized showrooms in the home and 2022, in collaboration with the UAE Badminton Federation community-focused destination, "Right In The Heart."
electronics zones, making it a significant milestone in the and Dubai Sports Council to promote an active lifestyle and
project's development. Yonex Badminton equipment, exclusively available at Lulu
Hypermarkets in the UAE.

Finalist # 1422 - Line Investment | Al Finalist # 1423 - Line Investment | Al
Wahda Mall Wahda Mall
Al Wahda Mall | 15 years of

Al Wahda Mall - Adihex 2022 INSERT TITLE
Togetherness | Gold Luck
Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates
At Al Wahda Mall, a continuous pursuit of generating Al Wahda Mall, situated in the lively city of Abu Dhabi,
recurring revenues while aligning with the current floor plan features over 350 stores and 100 kiosks across its expansive
has been a priority. As a leader in providing the Abu Dhabi 3.3 million square feet space. In celebration of its 15th
urban lifestyle experience, the mall, with its 50+ F&B outlets anniversary, the mall organized a "Gold Luck" Shop & Win
and ample parking (with 4,000 parking slots and multiple Campaign in September 2022, inviting visitors to participate
road access points), always aims to elevate visitor for a chance to win up to 1 Kg of gold. The campaign
experiences. The challenge was to find additional ways to included live musical performances, creative promotions,
enhance the overall visitor experience. and intriguing teasers to engage patrons.

Sales Promotion & Events

Traditional Marketing > Sales Promotion & Events

Finalist # 1180 - Al Mouj Muscat Finalist # 1199 - Al Hokair Group Finalist # 1232- Cenomi
Sparky's Funtastic Week (Al

Muscat Marathon Events The Garden
Hokair Group)
Muscat, Oman Abu Dhabi, United Arab Emirates Riyadh, Saudi Arabia
Al Mouj Muscat is a premium integrated residential and During the summer of 2022, Al Hokair Group's flagship In the summer of 2022, Al Hokair Group's leading
leisure community known for its award-winning architecture. entertainment brand launched the "Funtastic Week" entertainment brand, launched the "Funtastic Week"
With over 19,000 residents from 85+ nationalities, it offers campaign in its UAE locations, aimed at engaging customers, campaign in its UAE locations. This initiative, featuring daily
more than 6,000 homes, world-class oceanfront retail, and
increasing foot traffic, extending visitation hours, and unique offers and activities, exceeded expectations, leading
hosts signature high-scale events, including the Al Mouj
fostering lasting customer relationships. This innovative to a 138% boost in footfall, a 135% revenue increase, and a
Muscat Marathon, which has reshaped Oman's sports
landscape and boosted sports tourism in the region. campaign featured unique daily offers, events, and activities, remarkable 123% achievement compared to the campaign's
surpassing key performance indicators and achieving target, all contributing to lasting customer engagement.
remarkable results compared to the previous year, including
a 138% increase in total footfall, a 135% rise in total revenue,
and a 123% achievement compared to the year's target.

Finalist # 1400 - Al Hokair Group Finalist # 1125 - Dalma Mall
Property LLC
Shop, Roll & Win - Dalma Mall's

3 Days Mega Sale Happy Monday ( Al Hokair Group)
Back to School Summer Splash
Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates
Line Investments and Abu Dhabi Retails organized a 3-day In partnership with Al Rajhi Bank, one of the largest banks Dalma Mall introduced a creative "Shop, Roll & Win"
Mega Sale from June 25 to June 27, 2023, spanning 10 malls globally with extensive operations in Saudi Arabia, Al Hokair gamification element to its Back-to-school campaign,
in Abu Dhabi and Al Ain City, offering discounts from 50% to Group has introduced an exclusive offer for the bank's redefining the shopping experience. This innovation, inspired
90%. To promote the event, an extensive marketing clients. Every Monday, Al Rajhi Bank clients can enjoy a full by the 'Roll the Dice' game, significantly enhanced customer
campaign was executed, including outdoor billboards, day of fun at Sky Zone, Sparky's, or Snowy Forest in Saudi engagement, fostered brand loyalty, and drove sales by
newspaper ads, in-mall branding, social media ads, influencer Arabia for just SAR 50, creating an attractive incentive for the tapping into people's competitive nature and desire for
visits, and an SMS campaign, resulting in an impressive bank's extensive client base. rewards, making shopping more enjoyable, interactive, and
footfall of 729,763 during the sale-period. family-friendly.

Finalist # 1145 - Gulf Related |Al Finalist # 1195 - Merex Investment Finalist # 1206 - Line Investments &
Maryah Retail Company Group LLC Property LLC |RAK Mall
Time is Precious Winter Vibes for Our Tribe RAK Mall Eid Al Adha
Abu Dhabi, United Arab Emirates Dubai, United Arab Emirates Ras Al Khaimah, United Arab Emirates
The Galleria's "Time is Precious" campaign expanded upon City Walk, Dubai's vibrant outdoor destination, aimed to RAK Mall organized a lineup of shows during Eid Al Adha,
the successful "Escape the Ordinary" brand campaign, maintain its position as the top choice for the city's winter catering to families and children, to boost sales and enhance
reinforcing its image as the luxury destination in Abu Dhabi. season. To achieve this, they collaborated with the community engagement. The events featured captivating
This innovative campaign emphasized The Galleria's unique Department of Economy & Tourism to organize "Winter performances by magicians, musicians, and beloved
selling points, created buzz among target demographics, and Vibes," an event featuring art, entertainment, and diverse characters like Alice in Wonderland and Cinderella,
rewarded guests with high-value luxury items worth a total food options. Highlights included Dubai Lights, musical demonstrating the mall's commitment to providing
of AED 1.2 million, aiming to boost awareness, footfall, and shows, and a grand finale by The Quick Style, resulting in a accessible and delightful experiences for the community.
sales. 24% increase in sales, 1.7 million views, 117k likes, and an
overall engagement of 35%.

Finalist # 1243 - Al Futtaim Group For
Finalist # 1225 - Sahara Centre Finalist # 1229 - Sahara Centre
Real Estate - Cairo Festival City Mall
Butterflies Garden - Sales and Al-Futtaim Malls - Cairo Festival City Mall
World Cup - Sales and Promotion - Celebrating Her Unconditional Love
Promotion
Sharjah, United Arab Emirates Sharjah, United Arab Emirates Cairo, Egypt
To maintain customer interest during pleasant outdoor Sahara Centre faced hurdles in capturing the attention of CFC Mall in Egypt faced competition during the popular
weather and address closed shops, Sahara Centre launched football fans. However, they achieved a notable 9% increase gifting season of Mother's Day and aimed to stand out. They
the "Butterflies Garden" campaign. This outdoor-themed in foot traffic and motivated visitors to generate their own implemented the "Celebrating Her Unconditional Love"
decoration replicated the charm of spring, creating content through a range of activations and live radio campaign, combining on-ground and online activations
Instagram-worthy moments and offering a captivating and broadcasts during the FIFA World Cup 2022. throughout March 2023, encouraging customers to purchase
unforgettable shopping experience. Mother's Day gifts at the mall and rewarding them with
vouchers, gift-wrapping, photo opportunities, and on-ground
events to celebrate all women during Women's Day.

Finalist # 1284 - Silicon Central Mall Finalist # 1287 - Silicon Central Mall
& Sharjah Central Mall - Line & Sharjah Central Mall - Line
Estate
Investments & Property Investments & Property
Al-Futtaim Malls - Dubai Festival City

Mall | Dubai Summer Surprises – Baby World Food Campaign Valentines Day “Key to my Heart”
Shark
Dubai, United Arab Emirates Dubai, United Arab Emirates Dubai, United Arab Emirates
Dubai Festival City Mall partnered with various organizations Silicon Central, in partnership with the Philippine Business Silicon Central's Valentine's Day celebrations spanned a week
to provide families with a unique experience, including a Council - Dubai & Northern Emirates (PBC) and Lulu from February 9th to 17th, offering shoppers roses and
meet-and-greet with Baby Shark and The Shark Family from Hypermarket, hosted the World of Food Festival, a vibrant opportunities to win prizes by opening the Valentine's Box
July 7th to 23rd, 2023. The activation, held on the mall's celebration of global culinary delights. The festival featured with the 'Key to my heart.' The event also featured makeover
ground floor, led to a +43% increase in footfall year-on-year live performances, diverse international cuisines, and sessions, live music, a Love Letter Wall, and Instagram-
during the Dubai Summer Surprises period, along with and engaging competitions, creating a festive atmosphere for worthy photo opportunities, attracting numerous influencers
19 million PR impressions. shoppers and visitors to enjoy a fun-filled day while savoring to the mall.
authentic food from around the world.

Finalist # 1311 - Al Futtaim Malls
& Sharjah Central Mall - Line Finalist # 1319 - Times Square Center
Group
Winter Wonderland (Christmas Festival Plaza Bubble and Ballons

Festival/Breaking the Mall Footfall The Love that Unites
Event) Record Since Opening
During the winter season at Silicon Central, Santa and his Festival Plaza, a community mall in Jebel Ali under Al-Futtaim "The LOVE That Unites" campaign, in collaboration with Dr.
Elves spread joy with exciting activities and delicious food, Malls, hosted the 'Bubblez & Balloonz' children's festival in Suaad Al Shamsi and under the patronage of Her Highness
including a Christmas tree lighting ceremony. Shoppers May. The festival featured workshops, live shows, and an Sheikha Mahra bint Mohammed bin Rashid Al Maktoum,
enjoyed the festive atmosphere, took photos with festive impressive unicorn sculpture made from over 30,000 celebrated the UAE's unity and values, highlighting the
decorations, and explored the Winter Market with various balloons, along with interactive balloon characters nation's commitment to inclusivity and diversity. Launched in
kiosks offering cakes, gift wrapping, decorations, and more, throughout the mall. Additionally, children had the conjunction with the UAE's 51st National Day, the campaign
while Lulu Santa brought cheer to students of the SNF opportunity to participate in balloon-making workshops aimed to strengthen the brand's identity as a family-oriented
Development Centre. conducted by renowned artists, and the event set a new and community-centric destination.
footfall record for Festival Plaza since its opening.

Finalist # 1336 - Lulu Group Finalist # 1342 - Lulu Group
Finalist # 1327 - Red Sea Mall
International Oman Avenues Mall International Oman Avenues Mall
Founders' Legacy Celebration: Football Unites/Sales Promotion Grand Celebrations - Fun Factory -
Reviving Traditions through Timeless and Events Sales Promotions & Events
Jeddah, Saudi Arabia Muscat, Oman Muscat, Oman
"Embracing Tradition: A Commemoration of Heritage" at Red Oman Avenues Mall launched the "FOOTBALL UNITES" Oman Avenues Mall celebrated its 8th anniversary by
Sea Mall celebrated Saudi Founding Day by inviting families campaign during Football 2022 to position itself as the top creating the 'Fun Factory,' a castle-themed structure filled
to connect with their heritage. From February 22 to 25, destination in Oman for the season. The mall transformed with entertainment features that attracted over 7,500
visitors were encouraged to wear traditional clothing, paying into a football fans zone, offering engaging activities, prizes, enthusiastic children during the 7-week celebration. This
tribute to the nation's roots and fostering a sense of unity and strategic partnerships with Juventus academy and initiative infused the mall with vibrant energy and marked
and legacy. Cinepolis Cinemas to create a memorable experience for fans another successful year in delivering unique experiences to
and the community. its patrons.

Finalist # 1359 - Red Sea Mall Finalist # 1368 - Red Sea Mall
Properties
World Cup 2022: A Spectacular Celebrating Disney's Magic: An

MAF Dubai Malls DSF Campaign
Celebration of Football Fervor Enchanted Journey
Jeddah, United Arab Emirates Jeddah, Saudi Arabia Dubai, United Arab Emirates
"Action it at Red Sea Mall" celebrated the World Cup 2022 by Red Sea Mall celebrated Disney's 30th Anniversary and its To make the most of the Dubai Shopping Festival, the mall
transforming the mall into a vibrant hub of football own 15-year journey by hosting an exclusive "Disney's 30th focused on reconnecting with its local community and
enthusiasm. Through immersive experiences and interactive Anniversary Grand Finale" event, emphasizing the enduring tourists by offering a series of promotions and activations,
activities across ten areas, the campaign united visitors of all appeal of Disney's brand and the mall's dedication to including live performances by popular acts like Paw Patrol
ages in the spirit of the tournament, creating a lively and creating unforgettable family experiences. and America's Got Talent, a Sustainable Souk, Black Box
engaging atmosphere. roadshow activation, and a SHEIN popup store. These efforts
resulted in significant success, with 11.2 million in footfall,
and 23 million social media impressions, establishing the mall
as the ultimate destination for DSF.

Finalist # 1393 - BurJuman Centre
Finalist # 1388 - Tamani Global L.L.C.| BurJuman Mall Finalist # 1394 - BurJuman Centre
Development & Investment LLC L.L.C.| BurJuman Mall
Spring X Panagbenga at BurJuman

One Mall. One Ball. One Dream. Chalo BurJuman! Chalo Maldives
Mall
Muscat, Oman Dubai, United Arab Emirates Dubai, United Arab Emirates
To celebrate the 2022 FIFA World Cup held in Qatar, Mall of To celebrate the summer season and aid the community's BurJuman Mall's Spring 2023 campaign expertly combined
Muscat launched an extensive campaign from October 10, recovery from the COVID-19 pandemic, BurJuman Mall the Filipino Festival of Panagbenga with fashion, creating a
2022, to December 31, 2022, aiming to generate publicity, launched the "Chalo BurJuman! Chalo Maldives! & Tara Sa culturally relevant and seasonally themed event that
increase customer traffic, and raise market awareness by BurJuman! Tara Sa Maldives" campaign. This unique resonated with customers and retailers. This initiative was in
organizing football-themed events. This initiative capitalized initiative, using regional dialects, aimed to connect with the line with the mall's strategy to foster emotional connections
on Oman's football enthusiasm and the historic significance audience on an emotional level, foster loyalty, and establish with its customers, moving beyond transactional
of the first FIFA World Cup in the Arab world. partnerships with dnata Travel and Fly Dubai, who sponsored relationships to create lasting emotional bonds.
the dream trip to the Maldives for lucky customers.

Finalist # 1397 - BurJuman Centre Finalist # 1401 - Line Investment|
Finalist # 1407 - Mehrad Mall
L.L.C. | BurJuman Mall Mushrif Mall
Mushrif Mall | Food Fiesta - Integrated Event Marketing and Sales

Diwali at BurJuman Mall- Event Marketing Plan and Results Promotion
Dubai, United Arab Emirates Abu Dhabi, United Arab Emirates Karaj, Iran
BurJuman Mall's celebration of Diwali showcased its strong Mushrif Mall's 2022 Food Fiesta, held from September 2-4, Mehrad Mall, the sole modern shopping destination in the
connection with diverse and culturally rich communities. This was a culinary extravaganza enriched by international chef city of Karaj with a population of 3 million, remarkably
emotional bond extended beyond the mall's premises, with Alaa Raid's live cooking demonstrations and irresistible deals achieved full occupancy even during the COVID-19
vibrant decorations, a bustling Diwali Bazaar, a "Win a from local eateries. This well-promoted event featured pandemic, becoming the preferred shopping center for the
Home" campaign, and captivating performances, creating a family-friendly activities, contests, and giveaways, reaching a local community. This comprehensive mall offers a wide
radiant hub of festivity both inside and outside the mall. broad audience through radio ads, in-mall branding, SMS, array of amenities, including brand stores, a hypermarket,
Additionally, a dynamic "Diwali on Wheels" truck journeyed email campaigns, and influencer marketing. It left an cinema, amusement park, cultural activity spaces,
through the neighborhood, distributing complimentary indelible mark as a celebration of food, entertainment, and restaurants, food courts, and a concert hall.
sweets and lanterns, strengthening the mall's engagement community engagement.
with its customers.

Finalist # 1418 - Mica Mall
Property LLC
Al Wahda- Fozi Mozi & Tutti-

Kish Games Great Campaign
International Show – Eid Al Fitr 2023
Abu Dhabi, United Arab Emirates Kish, Iran
Al Wahda Mall's Eid al-Fitr 2023 festivities, featuring an Mica Mall, located on the picturesque Kish Island, aims to
international live show with Fozi Mozi & Tutti from Jordan, establish itself as a high-quality shopping destination and a
captivated families with its entertaining and educational prominent landmark. The mall is committed to offering not
performance from April 21st to 23rd. The event not only only top-tier shopping but also a range of entertainment
distributed 3500 gifts but also saw a remarkable increase in options to attract both tourists and local customers. Mica
footfall, with a +34% rise compared to the previous month Mall prides itself on its innovative approach, fostering
and +6% compared to the previous year, demonstrating the collaborations to maximize project potential and long-term
mall's dedication to providing engaging experiences that success. One notable feature is the coast cable car,
blend entertainment, education, and celebration. connecting the shopping center's rooftop to the Persian Gulf
shores, adding a unique recreational aspect to the mall's
www.retailcongressmena.com offerings.

NOI Enhancement Category
Leasing
NOI Enhancement> Leasing

Finalist # 1095 - Azad Properties Finalist # 1110 - Dalma Mall
Kinan's Fountains (Dana Mall & Souq7 Ingenious 3 Prong Leasing EEBIS- Emerging Emirati Business
Aliat Mall) Strategy Incubation Strategy
Jeddah, Saudi Arabia Jeddah, Saudi Arabia Abu Dhabi, United Arab Emirates
Kinan undertook a strategic initiative to replace 200 m2 fountain The Souq7 urban regeneration project implemented a The COVID-19 pandemic, while posing challenges, also fostered
areas in Dana Mall in Yanbu and Aliat Mall in Al Madina with multifaceted leasing strategy, including direct store rentals, innovation and the emergence of new business opportunities.
leasable spaces, aiming to generate additional income for both leasing of customized blocks, and BOT construction plots to Dalma Mall responded to the pandemic's impact by introducing
malls. The purpose was to offer businesses an attractive strategic partners, which led to the successful occupancy of over the EEBIS (Emerging Emirati Business Incubation Strategy) in
opportunity to showcase their products and services in prime 70% of the 4,000+ stores since July 2020, despite challenges collaboration with Khalifa Fund and Khalifa Foundation. This
mall locations, potentially boosting foot traffic and sales for both posed by the COVID-19 pandemic. This ambitious project strategy incubated new Emirati businesses within the mall,
the businesses and the malls. Furthermore, these leasing areas transformed a former slum into Saudi Arabia's largest lifestyle offering them free customized kiosk spaces for three months
were customized to accommodate the unique needs of Kinan's center, seamlessly blending seven themed merchandise zones, and helping them grow into permanent specialty leasing
tenants, allowing businesses to personalize their spaces with traditional souq-inspired architecture, and modern mall tenants, potentially generating an annual NOI of AED 5.8 million.
display cases, signage, and other marketing materials, enhancing amenities while maintaining affordability in both rents and
the overall shopping experience for mall visitors. merchandise pricing. The leasing revenues are expected to
www.retailcongressmena.com increase by more than 300%, compared to the project's initial
expectations.
NOI Enhancement> Leasing

Finalist # 1230 - Kinan International Finalist # 1249 - Al-Futtaim Real Finalist # 1370 - Al Rashid Mall l
Real Estate Development Company Estate Danah Real Estate
Kinan's Roshan & Rimal Padel Al-Futtaim Malls – Dubai Festival Al Rashid Mall Al Khobar, Leasing
Campaign - A Holistic Marketing
Development City Mall | Vibes by the Bay Approach
Jeddah, Saudi Arabia Dubai, United Arab Emirates Al Khobar, Saudi Arabia
Kinan made investments in two tennis courts, one at Roshan Dubai Festival City Mall introduced "Vibes by the Bay," a Al-Rashid Mall-Al Khobar, a pivotal asset for Danah Real Estate,
Mall covering an area of 1500 m² with a 2-year rental period family outdoor market at Festival Bay, which commenced in has initiated a significant renovation in February 2023, marking
and a 3% rent ratio, and another at Rimal Mall spanning 2550 October 2022 and continued until May 2023. This unique its second major refurbishment since its establishment in 1995.
m² with a 5-year rental period and a 7% rent ratio. This This renovation is driven by the goals of expansion,
event transformed the waterfront location into a dynamic
initiative aimed to attract tennis enthusiasts, families, and enhancement of services and amenities, and the creation of a
space featuring green areas during the day and a variety of
promote Vision 2030 by fostering a sporting community and modern and appealing environment for shoppers, with a focus
generating additional income through tournaments, entertainment, retail, and food and beverage options,
on revitalizing and diversifying the retail offerings. A
potentially increasing foot traffic and sales for businesses including a circus, FIFA Fanzone, concerts, and more during
comprehensive leasing marketing program has been developed
within the mall. the evenings, enhancing the overall customer experience.
to achieve these objectives and attract a variety of retailers,
products, and brands to the mall.

Marketing/Sponsorship
NOI Enhancement> Marketing/Sponsorship

Finalist # 1222 - Gulf Related|Al
Finalist # 1130 - Dalma Mall Finalist # 1253 - Red Sea Mall
Maryah Retail Company
"Elevating Brands, Optimizing Costs:

The Galleria Gift Card Launch Back to School Wonderland- 2022
Dalma Mall's Celebrity ROI Mastery."
Abu Dhabi, United Arab Emirates Abu Dhabi, United Arab Emirates Jeddah, Saudi Arabia
Dalma Mall remains dedicated to enhancing the shopper's The Galleria introduced a dedicated gift card program on Red Sea Mall aimed to transform the Back to School season
experience through year-round events and marketing June 19, 2023, to provide added value to guests and into a delightful experience for families by addressing the
initiatives. To increase its NOI through sponsorship revenues, retailers. This initiative aimed to benefit both guests and challenges faced by kids and parents during this period. Their
the mall seized a market opportunity by hosting a celebrity retailers, enhance marketing efforts, and boost sales through innovative approach sought to attract visitors, boost
evening with Megastar Mammotty and his film crew, incentives and giveaways, particularly during the Eid al Adha shopping, and leave lasting memories.
drawing an enormous crowd of eager fans and creating a gifting period.
memorable and engaging experience for visitors.

Finalist # 1275 - Al-Futtaim Real Finalist # 1320 - Al Futtaim Group For
& Sharjah Central Mall - Line
Estate Real Estate - Cairo Festival City Mall
Al-Futtaim Malls – Dubai Festival Al-Futtaim Malls - Cairo Festival

The Ramp Fashion Show
City Mall | New Year's Eve - 2023 City Mall - Summer Switch
Dubai, United Arab Emirates Dubai, United Arab Emirates Cairo, Egypt
Dubai Festival City Mall aimed to create a standout New Year The Ramp fashion show at Silicon Central Mall celebrated To establish CFC Mall as a summer destination and boost
celebration by organizing a lineup of artists and DJs, fashion with a glamorous event featuring the latest footfall and sales, the "Summer Switch" campaign combined
generating excitement around IMAGINE, and offering an collections from top brands. The marketing program for the on-ground and online activations. Customers were
exceptional fireworks display to provide a one-of-a-kind show strategically boosted revenue through sponsorships, incentivized to shop and dine, leading to a 34% increase in
experience for visitors. partnerships, and non-traditional sources, enhancing the total receipt value, a 49% rise in sales, and a 76.3% increase
mall's bottom line. in sponsorship value, all while saving 31% in costs.

Finalist # 1395 - BurJuman Centre
L.L.C. | BurJuman Mall
Christmas at BurJuman Mall
Dubai, United Arab Emirates
In collaboration with the Philippine Business Council

(PBC), BurJuman Mall celebrated Christmas 2022 to
cater to the Asian community, particularly Filipinos,
who celebrate the festival extensively. This partnership
supplemented the campaign budget by 39%, allowing
for a larger and more impactful celebration that
resonated with customers and built loyalty and brand
equity for the mall.

Operations/Overall Team
NOI Enhancement> Operations/Overall Team

Finalist # 1185 - OPM by Olaat Real Finalist # 1362 - Kinan International
Estate Real Estate Development Company
From Vision to Reality: Unveiling the Kinan Al Jamea Plaza Internal

Secrets and Redefining Success, for NOI Kinan Yardi Solution
Triumph Renovation
Riyadh, Saudi Arabia Jeddah, Saudi Arabia Jeddah, Saudi Arabia
Olaat’s operational department underwent a significant In February 2022, Kinan made a strategic investment in the Kinan undertook significant renovations at "Al Jamea Plaza" mall
transformation by outsourcing facility management and Yardi facility management solution to streamline operations, in Jeddah, enhancing safety, amenities, and the shopping
appointing experienced senior-level managers, resulting in a enhance efficiency, and gather valuable insights into visitor experience to boost foot traffic and investor interest. The mall
behavior and preferences. This implementation empowered now offers a diverse array of shops, dining establishments, and
15% increase in NOI. This success story highlights the
"Kinan" malls to efficiently manage leases, track rent entertainment options, including stc and Cinepolis Cinema, in
importance of collaboration and a commitment to excellence
payments, address maintenance requests, and make data- addition to engaging events and activities. This investment
within the organization. driven financial decisions, ultimately resulting in an improved
resulted in higher customer retention, increased store
shopping experience and financial performance.
occupancy rates (from 80% to 93%), improved sales, and greater
revenues, ultimately transforming the mall into an attractive
destination for shoppers and investors.

Finalist # 1111 - Dalma Mall Finalist # 1133 - LuckyOne Mall
Estate
"Visual Vogue & NOI Uplift: The T360° | Train – Transform – Al-Futtaim Malls – SMART Waste
Next-Gen Operational Strategy" Transcend Management System
Abu Dhabi, United Arab Emirates Karachi, Pakistan Dubai, United Arab Emirates
This year, Dalma Mall strategically implemented three LuckyOne Mall implemented the T360° program, Al Futtaim Malls UAE, including Dubai Festival City Mall,
projects to enhance its visual appeal, energy efficiency, and emphasizing the importance of preparedness in handling Festival Plaza, and Arabian Center, transitioned from
cost savings. These initiatives, including restroom emergencies, particularly fire safety. This comprehensive traditional waste collection to a recycling-focused approach
training initiative provided 2040 mall staff, associates, and and implemented a Smart Weighing system for recyclables by
renovations, advanced LED lighting adoption, and the
tenant staff with knowledge and skills to detect and all mall tenants. This shift allows for monthly tracking of
integration of 24 LED screens, not only improved the mall's
extinguish fires effectively, enhancing safety protocols and recycling efforts, recognizing and incentivizing individuals and
aesthetics and user experience but also increased the annual preparedness at a minimal cost. businesses with the best recycling conversions, and providing
NOI, thanks to significant utility savings and new digital real-time updates and detailed reports through a dedicated
marketing revenue opportunities. app, promoting sustainability and waste reduction.

Finalist # 1383 - The Clock Towers
The Clock Towers Shopping

Center Team
Makkah, Saudi Arabia
Running a large shopping center with 60,000 daily visitors is

a complex endeavor, and the operations team plays a crucial
role in ensuring safety, efficiency, and customer satisfaction.
Their dedication to various aspects, including security, facility
management, logistics, sustainability, and customer service,
forms the foundation for the shopping center's success and
exemplifies their commitment to excellence in the retail
industry.

Design & Development Category
New Developments
Design & Development> New Developments

Finalist # 1290 - Silicon Central Mall Finalist # 1377 - Unified Real Estate
Finalist # 1414 - Opal Shopping
& Sharjah Central Mall - Line Development
Center
1364 THIRTEEN SIXTY FOUR, At

Sharjah Central Mall Opal She Floor
the Diplomatic Quarter, Riyadh
Dubai, United Arab Emirates Riyadh, Saudi Arabia Tehran, Iran
Sharjah Central Mall stands out with its unique architectural The architectural design of the complex blends Saudi Opal is a prominent shopping center in Iran, standing tall
design that combines contemporary elements with tradition with modern principles, using local stone with 23 floors, providing customers with impressive city
traditional Arabic influences, showcasing intricate geometric extensively to create a contemporary yet culturally rich views, restaurant spaces, and captivating nighttime
patterns, ornate detailing, and elaborate arches. The grand shopping experience. The project, known as "1364 Thirteen illumination. The mall's interior architecture prioritizes
entrance, open-air atrium, modern interior, and sustainable Sixty Four," houses a diverse mix of F&B, entertainment, material sustainability, reflecting a commitment to eco-
practices further enhance the shopping experience, making offices, and retail, with excellent visibility, spacious walkways friendly design practices.
the mall a strong contender for recognition in the Design and for outdoor seating, and ample parking equipped with
Development category. wayfinding signs and amenities, making it an ideal
destination for visitors.
Design & Development> New Developments

Finalist # 1369 - Seef Properties
B.S.C.
Al Liwan Mixed- Use

Development
Manama, Bahrain
Al Liwan, located in Bahrain's Hamala neighborhood,

embodies a "Live, Work and Play" lifestyle with its thoughtful
design and connectivity to the surrounding area, including
residential developments and transport links. The
development features a central plaza, pedestrian-friendly
promenades, and a sustainable architectural approach that
includes shading, natural ventilation, and water features to
enhance the overall environment and create a vibrant urban
culture.

Renovations/Expansions
Design & Development> Renovations/Expansions

Finalist # 1214 - Kinan International Finalist # 1259 - Lulu Group Finalist # 1347 - Oman Avenues Mall
Real Estate Development Company International Lulu Group International
Kinan Al Jamea Plaza Facade Avenues Junction - The Food Hall

Renovation
Development - Design and Development
Jeddah, Saudi Arabia Manama, Bahrain Muscat, Oman
Kinan made significant investments in the architectural The Dana Mall Refurbishment project aimed to enhance the Avenues Junction's architectural characteristics blend a Zen
development of Al Jamea Plaza to create an inviting and mall's appearance, functionality, and sustainability while Garden theme with an open layout, distinct restaurant
modern design that encourages exploration and enhances creating a welcoming atmosphere and improving traffic flow. zones, varied materials, communal seating, artistic
the overall shopping experience. The mall's architectural The renovation included a new logo, interior and exterior installations, and carefully planned lighting to create an
features, including geometrical shapes, glass, steel, and design enhancements, and environmentally friendly inclusive, visually engaging, and inviting dining environment.
concrete materials, along with the incorporation of outdoor initiatives, transforming Dana Mall into a leisure and The open-concept design encourages exploration, while each
spaces and technological displays, contribute to its unique entertainment destination that provides an exceptional of the 7 restaurants maintains its unique ambiance through
and visually appealing appearance, making it a standout shopping experience and establishes a new brand identity. specific architectural elements, fostering a sense of
destination for visitors seeking a comprehensive and community and providing a dynamic dining experience.
engaging experience beyond shopping.
Design & Development> Renovations/Expansions

Finalist # 1314 - Al-Futtaim Real Finalist # 1424 - Line Investment
Finalist # 1387 - Azad Properties
Estate Al Wahda Mall
Souq7, A Shining Example of Retail- Al-Futtaim Malls - Cairo Festival City Mall
driven Urban Regeneration - Mall Parking Entrances Renovation Al Wahda Mall - HOMEBOX
Jeddah, Saudi Arabia Cairo, Egypt Abu Dhabi, United Arab Emirates
Souq7 aimed to preserve the positive retail traditions of the The project aimed to improve entrance features by Al Wahda Mall strategically introduced HOMEBOX to
old Souq Al Mitaeb in Jeddah while introducing a enhancing various elements, including walls, floors, enhance the overall shopping experience for customers,
contemporary lifestyle retail experience. The project signage, lighting, ceilings, and increasing visibility offering affordable furniture and complementing the mall's
features seven distinct zones inspired by the original lifestyle and entertainment offerings. This addition aims to
through the use of glass instead of brick walls.
merchandise types found in the old market, each with its provide shoppers with a comprehensive retail destination.
unique architectural style and offerings. With over 4,000
stores across a 700,000 square meter site, Souq7 offers a
cost-effective outdoor center concept that combines
tradition with modern shopping elements.

Retail Store Design

Design & Development> Retail Store Design
Finalist # 1147 - Marina Home Interiors Finalist # 1202 - Al Hokair Group Finalist # 1266 - Al Hokair Group
New Marina Home Showroom in Abu

Dhabi
Sparky's Al Rashid Mall Jazan Sparky’s Panorama Mall
Dubai, United Arab Emirates Riyadh, Saudi Arabia Riyadh, Saudi Arabia
Marina Home has opened a remarkable showroom at Reem Sparky’s aspire to revolutionize family entertainment centers Sparky's goes beyond the ordinary gaming experience by
Mall Abu Dhabi, offering an exceptional shopping experience with the next generation of Sparky's. Our dedication to providing a diverse selection of both classic arcade games
with its diverse furniture and home décor collection. The technology and our love for fun continue to fuel our and cutting-edge high-definition releases that guarantee
hours of entertainment.
showroom embodies the brand's commitment to quality and inspiration. Sparky's represents our commitment to creating
innovation, providing customers with a unique and an exceptional Family Entertainment Experience.
immersive retail environment.
Finalist # 1267 - Al Hokair Group Finalist # 1268 - Al Hokair Group Finalist # 1274 - Al Hokair Group
Playocity Powered by Hasbro

CoComelon Playdate Monopoly Lifesized Riyadh
Riyadh
Riyadh, Saudi Arabia Riyadh, Saudi Arabia Riyadh, Saudi Arabia
The MENA region welcomes its first-ever CoComelon Al Hokair Group is further enhancing Saudi Arabia's Introducing the inaugural Family Entertainment Centers
Playdate kids entertainment center, a unique standalone entertainment and leisure sector through its collaboration themed around renowned Hasbro brands and characters.
concept from the Al Hokair Group in partnership with with The Path Entertainment Group, as an extension of its This attraction features six thrilling Hasbro brands, including
Moonbug Entertainment Limited, the creators of the
licensing agreement with Hasbro, a global leader in branded an immersive experience with the Mighty Morphin' Power
renowned Cocomelon brand. This groundbreaking venue
entertainment. Together, they are introducing Monopoly Rangers, where you can join them in various exciting
brings children's imaginations to life, driven by the world-
famous COCOMELON brand. Lifesized to Riyadh, marking its debut in the city and offering adventures, such as riding the Megazord Battle Spinner or
this experience to millions of visitors. experiencing high-flying action in the Jet Racers.
Finalist # 1346 - Wanzl Middle East FZE Finalist # 1348 - Wanzl Middle East FZE
Seoudi Supermarket El Shorouk Branch Al Meera Amirat Oman
Dubai, United Arab Emirates Dubai, United Arab Emirates
Founded in 1938, United Grocers Company has evolved into Al Meera Oman, a collaboration between Al Meera Holding
a prominent supermarket chain within the Egyptian retail Company Qatar and Oman National Investments
sector, renowned for its distinctive shopping environment Development Company SAOC, oversees a chain of 60 stores
and dedication to customer contentment. As a family-owned
with an annual revenue surpassing USD 825 Million.
enterprise, it manages 23 supermarket locations, setting the
Supported financially by Al Meera Holding Company Qatar
standard for customer engagement, store layout, and
product display in Egypt and the MENA region. The company and TANMIA, Al Meera Oman has initiated an expansion
has recently inaugurated a new store spanning 1,900 square endeavor in Oman, emphasizing a store layout with a
meters in Shorouk, New Cairo. panoramic perspective made possible through shelving at
heights ranging from 1.6 meters to 2 meters.

Retail Excellence
Family Entertainment Centre

Retail Excellence– Family Entertainment Centre

Sparky’s Al Rashid Mall Al Hokair Time Makka Splash Dareen (Al Hokair Group)
Riyadh, Saudi Arabia Makkah, Saudi Arabia Riyadh, Saudi Arabia
Sparky's Al Rashid Mall, a forward-looking entertainment Al Hokair Time introduces a unique family entertainment Al Hokair Group consistently seeks innovative ideas to enhance the
venue from Al Hokair Group, has been meticulously designed center that brings together various Al Hokair entertainment visitor experience with new and distinctive offerings. Recently, it
to accommodate visitors of all ages with careful planning and brands, including Sparky's, Snowy Forest, and Sky Zone relaunched Splash Dareen Mall in Dammam, situated in the eastern
region. The design of Splash Dareen Mall draws inspiration from the
exclusive features. This innovative indoor family amusement trampoline park, alongside a selection of food and beverage
ocean floor, featuring captivating laser lights and an inviting navy
destination at Al Rashid Mall in Jizan is equipped with outlets. This makes Al Hokair Time a sought-after destination
blue color scheme, creating a one-of-a-kind sensation of diving
spectacular and one-of-a-kind amenities aimed at delighting for families, offering a comprehensive entertainment deep into the sea. Visitors can enjoy a water boat ride, access 80
the mall's enthusiastic and fun-loving clientele. Notably, experience. With a history spanning over five decades, Al video games, including the renowned Super Mario, explore a VR
Sparky's Al Rashid Mall was the inaugural Sparky's location to Hokair Group has continually evolved and gained extensive gaming area, and experience the exclusive VR game Chimpact,
undergo renovation in line with the next generation of experience in adapting to new trends and concepts in the which is available only at Splash.
Sparky's Family Entertainment Centers (FECs). tourism and entertainment industry.

Sky Zone Makkah (Al Hokair

Monopoly Lifesized Riyadh CoComelon Playdate
Group )
Makkah, Saudi Arabia Riyadh, Saudi Arabia Abu Dhabi, United Arab Emirates
Al Hokair Group, a pioneer in family entertainment, elevates Al Hokair Group, a key player in the Saudi entertainment and CoComelon Playdate presents a distinctive chance for kids
conventional entertainment to new heights by introducing leisure sector, reinforces its presence by collaborating with and families to interact with beloved characters within an
Sky Zone, the world's first indoor trampoline park, to Saudi The Path Entertainment Group to introduce Monopoly interactive setting that immerses them in the CoComelon
Lifesized to Riyadh's population for the first time. This universe. By participating in hands-on activities, singing along
Arabia. Sky Zone is renowned as the top choice for unique
initiative is part of their ongoing licensing agreement to cherished CoComelon tunes, and exploring various play
workouts and unforgettable parties. Sky Zone Trampoline
partnership with the renowned global branded zones, visitors can fully engage with iconic locations from the
City offers a comprehensive indoor sports entertainment entertainment leader, Hasbro. show, such as Macdonald's Farm, Melon Patch Academy, and
experience, featuring numerous physical activities and JJ's House, resulting in a comprehensive and immersive
playgrounds for jumping, basketball, wrestling, climbing, and experience.
various sports activities, along with designated areas for
guests aged 6 and above.

Finalist # 1302 - Al Hokair Group
Playocity Powered by Hasbro –

Riyadh
Riyadh, Saudi Arabia
Introducing the pioneering Family Entertainment Centers

featuring renowned Hasbro brands and characters. Our
attraction includes six thrilling Hasbro brands. Join the
Mighty Morphin' Power Rangers in a series of incredible
adventures that will push your limits. Experience the
Megazord Battle Spinner and take flight in the thrilling Jet
Racers.

Best MENA Retail Brand
Al Hokair Time Sparky’s Splash ( Al Hokair Group)
Riyadh, Saudi Arabia Riyadh, Saudi Arabia Dammam, Saudi Arabia
Al Hokair Time is a groundbreaking family entertainment center Sparky's, the flagship entertainment brand of Al Hokair Al Hokair Group consistently introduces innovative and
that combines various Al Hokair entertainment brands, such as Group, is a popular entertainment destination in the GCC unique experiences to enrich visitor experiences, recently
Sparky's, Snowy Forest, and Sky Zone trampoline park, along with known for its commitment to providing high-quality family relaunching Splash Darren Mall in Dammam as an
dining options, making it a family-friendly destination. With over "underwater adventure." Splash Dareen Mall in the eastern
entertainment. Sparky's Al Rashid Mall in Jizan is a futuristic
five decades of commitment and experience in the tourism and region offers visitors a unique underwater-themed design
family amusement center designed to cater to all age groups,
entertainment industry, Al Hokair Group continuously adapts to with laser lights, navy blue colors, water boats, 80 video
meet the growing demands of the MENA region's tourism industry.
featuring unique amenities and a next-generation concept. games including Super Mario, a VR game area, and an
They have more than 90 entertainment centers across key cities in exclusive VR experience called Chimpact game.
Saudi Arabia, the UAE, and Egypt, hosting over 30 million visitors
annually.

Playocity Powered by Hasbro (Al Monopoly Lifesized Riyadh ( Al

Sky Zone (Al Hokair Group)
Hokair Group) Hokair Group)
Riyadh, Saudi Arabia Riyadh, Saudi Arabia Riyadh, Saudi Arabia
Al Hokair Group, a leader in family entertainment, introduced Experience a one-of-a-kind family entertainment center Al Hokair Group is teaming up with The Path Entertainment
Sky Zone, the world's first indoor trampoline park, to Saudi themed around famous Hasbro brands and characters, Group to introduce Monopoly Lifesized in Riyadh as part of
Arabia, offering an array of physical activities, playgrounds for featuring six exciting Hasbro-themed areas, including their existing licensing agreement with Hasbro. This
various sports, and even exclusive Ninja action. This
adventures with Mighty Morphin’ Power Rangers, My Little innovative concept allows visitors to explore a life-sized
innovative venture has made Sky Zone Riyadh a unique
Pony, Tonka Town, Transformers Laser Combat, Hungry Monopoly board, complete escape room-style challenges,
destination for active and healthy entertainment, providing
visitors with unforgettable experiences and promoting Hungry Hippos, Connect 4 Disc-O-Drop, and the Playocity and experience different themed boards such as the Luxury
freedom and confidence through a variety of engaging Arcades. This innovative entertainment center offers a Board, Classic Board, Classic Own It All Board, and City Board,
activities. diverse range of interactive experiences, skill games, prizes, offering a variety of interactive adventures and games
and themed dining for visitors to enjoy. inspired by the iconic Monopoly game.

Finalist # 1366 - Al Othaim Investment
Finalist # 1309 - Al Hokair Group Abdullah Al Othaim Leisure
CoComelon Playdate (Al Hokair

Snow City
Group)
Riyadh, Saudi Arabia Riyadh, Saudi Arabia
CoComelon Playdate provides a one-of-a-kind chance for kids Snowcity is Saudi Arabia's first year-round indoor snow
and families to interact with beloved characters in an activity center, spanning over 4,500 sqm, providing various
interactive setting that immerses them in the world of activities for all age groups. Al Othaim Leisure & Tourism
CoComelon. Visitors can engage in hands-on activities, sing Company is dedicated to offering visitors a safe and
along to popular CoComelon songs, and explore play areas unforgettable experience, allowing them to be spectators,
that replicate key locations from the show, including participants, or adventurers in the thrilling snow
McDonald’s Farm, Melon Patch Academy, and JJ’s House, environment, with options for sliding, playing, watching,
creating a comprehensive and immersive experience. learning, and more.

Service Excellence
Data/Analytics
Service Excellence– Data Analytics

Finalist # 1105 - ShopperTrak Finalist # 1148 - Vemco Group Finalist # 1376 - Xpandretail
AI-based Advanced Data Analytics

ShopperTrak Traffic Insights Data Analytics
Solution for Malls and Retail
ShopperTrak assists its partners throughout the process, Vemco Group is a proud partner for leading malls globally Xpandretail powered by Sàvant, an AI-powered Advanced
simplifying data analysis. Each ShopperTrak customer is offering them a comprehensive solution that leverages Data Analytics, is a decision support system for Mall and
assigned a dedicated Engagement Manager who collaborates footfall data and retail insights. Data insights provided by Retail operators. Xpandretail's solution sets new standards in
Vemco play a pivotal role in devising successful marketing retail analytics through its financial and business growth,
closely with their business to comprehend their goals and
strategies, planning sales force, determining hours of commitment to sustainability, and impactful innovation.
aids them in extracting valuable insights from the data for
operation, and implementing traffic flow strategies. By
improved marketing, operations, staffing, and development
comprehending the behavior of visitors, malls become
choices.
capable of making well-informed decisions that meet the
requirements and expectations of their customers.

Service Excellence
Décor & Design

Service Excellence– Décor & Design

Finalist # 1326 - theleisureway
The Village by theleisureway
Zaragoza, Spain
The Village is a recently opened shopping complex featuring

a cinema, a hypermarket, a luxurious hotel, an outdoor
promenade, 132 retail outlets, 16 flagship stores, 45 upscale
restaurants, and an exceptional food court.

Service Excellence
Property Management Software

Service Excellence– Property Management Software
Finalist # 1178 - Yardi Systems
Yardi Systems
Dubai, United Arab Emirates
Yardi has become a prominent supplier of property, asset,

and investment management software in the Middle East,
with a demonstrated history of achievements in retail,
commercial, and residential real estate. Their
comprehensive, cloud-based technology streamlines the
management of your entire business cycle within a unified
solution.

Service Excellence
Retail Consultancy Service

Service Excellence– Retail Consultancy Service

Finalist # 1217 - McARTHUR Retail Finalist # 1339 - Vindico Projects
Finalist # 1184 - OPM By Olaat Real Estate Development Consultancy Management Services LLC
McARTHUR Retail Development Pioneering Two Decades of Retail

Real Estate Consultancy Specialists, Where Experience Makes a Excellence Through Experience and
Difference Innovation
Riyadh, Saudi Arabia Dubai, United Arab Emirates Dubai, United Arab Emirates
OPM initiated collaboration with the landlord prior to the McARTHUR Retail Development Specialists is a boutique Vindico, a pioneering external retail consultancy service
project's construction commencement, initially conducting consultancy specializing in retail development, situated in provider, has been operational for the past twenty years. It
an HBU study on the land. This study led to the creation of a Dubai, UAE. The firm maintains a team of seven full-time has successfully assisted numerous shopping mall developers
cutting-edge retail project characterized by advanced design and brands in realizing their landmark projects. Over time,
employees and collaborates with various sub-consultants to
and technology. Vindico has expanded its service portfolio and introduced
provide diverse design and technical expertise.
various offerings to become a comprehensive 360-degree
consultancy service provider in the retail industry.
Service Excellence– Retail Consultancy Service

Finalist # 1343 - MuchMore Consultancy Finalist # 1392 - OPM By Olaat Real Estate
EMAAR SALES CENTRE -

DOWNTOWN BOULEVARD - DUBAI OPM Homes
Dubai, United Arab Emirates Riyadh, Saudi Arabia
The Emaar Sales Center is a retail endeavor commissioned by Emaar OPM Real Estate Services has introduced a new brand within
Properties, a prominent developer in the UAE. MuchMore assumed their group known as "OPM Homes." This brand focuses
the role of Lead Consultant for this project, which primarily aims to primarily on the residential sector in Saudi Arabia. The
globally advertise, communicate, and facilitate the sale of Emaar
concept involves establishing retail shops to showcase and
Properties' various projects. The building encompasses a 2000 sqm
offer a range of residential products from various developers
showroom on the ground floor, showcasing project details, models,
and materials of apartments, villas, and retail spaces. Additionally, in Saudi Arabia. OPM Homes aims to provide solutions and
the first floor houses the sales team and call center, while the assistance to investors, tenants, and buyers in the residential
second floor is designated for sales team training. The project also real estate market.
incorporates a connected cafeteria within the sales area.

Service Excellence
Technology & Innovation

Service Excellence– Technology & Innovation

Finalist # 1210 - Yardi Systems Finalist # 1226 - Vemco Group Finalist # 1228 - Coniq
Delivering Exceptional Customer

Yardi Systems ANPR Smart Parking Solution -
Experiences- AWRostamani
Dubai, United Arab Emirates Dubai, United Arab Emirates London, United Kingdom
Yardi is the primary supplier of property, asset, and Vemco Group's evolution as a trailblazer in smart solutions Coniq delivers exceptional value to its clients by exceeding
investment management software, as well as mobile from 2005 onwards underscores our unwavering dedication performance goals in areas such as average transaction value
applications, catering to real estate firms and portfolios of all to innovation and maintaining a leading edge in this sector. (ATV), footfall, revenue, and return on investment (ROI).
sizes and types across the Middle East. As a privately owned The creation of data-driven parking software stands as a Their omnichannel loyalty platform empowers retail
company with over 40 global offices, we provide adaptable testament to our firm's technical excellence and unwavering destinations to comprehensively understand, anticipate, and
and scalable solutions for efficiently managing various forms commitment to delivering holistic solutions. engage with shoppers throughout their journey by collecting
of commercial, retail, and residential real estate. data from all touchpoints, encouraging favorable behaviors,
boosting sales, and personalizing the shopping experience.
Service Excellence– Technology & Innovation

Finalist # 1335 - Vindico Projects
Finalist # 1310 - Centric DMCC Finalist # 1396 - Xpandretail
Management Services LLC
YasMall Eidiya Campaign: Leveraging AI for

Retail Reimagined: Bespoke Technology
Instant Wins & Gamification - A Viral
Solution for Retail Design and Delivery AI-Powered G5 Sensor Solution
Revolution in Retail Engagement
In the digital era, YasMall's Eidiya Campaign, driven by VRDnet is an innovative Retail Design and Delivery SaaS Deep-Learning G5 Sensors with AI-Based Advanced Analytics
Centric's "Malican," shines as a prominent example in the application that's transforming the industry by promoting is the outcome of a collaborative venture involving
retail industry. It seamlessly combines the physical appeal of collaboration and communication among developers, technologists and mall and asset managers. This innovative
malls with the speed of the digital world, turning shopping
brands, tenants, and project stakeholders. In the age of AI solution effectively combines state-of-the-art technology
into an interactive adventure. Shoppers no longer need to
and digital transformation, VRDnet enhances retail fit-out with industry knowledge, offering a comprehensive solution
wait in lines; instead, they engage through QR scans, using
their receipts as tickets to immediate rewards. The 'Spin the projects by eliminating manual inefficiencies and outdated that tackles various challenges and enhances visitor
Wheel' feature, backed by smart probability algorithms, tools, ushering in a future of retail design and delivery experiences. By accurately identifying customer behavior,
offers a blend of excitement and financial responsibility. services characterized by seamless synergy and improved providing real-time insights, and shaping experiences, our
project results. innovation revolutionizes mall management.

Retail Professional of the Year

Finalist # 1137 – Susil S. Dungarwal
It's quite unusual, and to the best of his knowledge, he hasn't
come across anyone else who has served as an advisor for over 85
malls, especially in the specialized field of shopping malls. This
achievement is not limited to India; he believes it's a remarkable
accomplishment on an international scale. Transitioning from a
professional to an entrepreneur, he has built a formidable
organization capable of meeting the expectations of mall
developers across different regions. He sees receiving recognition
from the apex bodies in the shopping mall sector, MECSC, as an
opportunity to not only enhance his reputation but also to inspire
other shopping mall professionals to pursue similar
accomplishments. Being honored as the “Retail Professional of the
Year" by MECSC would serve as a powerful motivator for him to
reach his goal of advising on 100 malls.
Beyond Squarefeet
Advisory Pvt. Ltd.
Mumbai, India

Finalist # 1412 - Meshaal Bin Omaira
Being a CEO is an incredibly demanding role, and to succeed, he
must possess a wide range of skills and qualities. A great CEO, like
Mr. Meshaal, is someone who leads their organization with a clear
vision and purpose while effectively navigating the various
obstacles that inevitably arise. Just like a ship's success depends
not only on its structural integrity but also on the competence of
its captain, a CEO's leadership plays a role in the company's
journey. Key qualities that define Mr. Meshaal's effectiveness in
this role include strong leadership, strategic thinking, adaptability,
clear communication, decisiveness, emotional intelligence, and
resilience. These qualities are essential for guiding the organization
toward success in today's dynamic business landscape.
Al Othaim Investments

Finalist # 1419 – Yasser Alkaltham
He strongly believes that his experience at Danah Real Estate has
played a pivotal role in his professional development. One of his
significant contributions involves the restructuring of the
Commercial Department, where he has introduced fresh talent
and empowered high-potential employees. This initiative has
fostered a culture of trust and collaboration within the team,
resulting in heightened functional interaction and timely
involvement in decision-making processes. He takes great pride in
the unity and progress of the team, crediting their success to his
effective communication and the sharing of their collective vision.
Dana Real Estate | Al

Danah Real Estate | Al
Rashid
Rashid
See You at #RCM2023 Event!

Celebrate The Best-of-the-Best at the Retail Congress MENA
Awards Presentation. The MENA Shopping Centre & Retailer
Awards identify and honor those shopping centre, retailer and
individuals who have demonstrated an unparalleled ability to
succeed, continually set standards of excellence, implement
innovation and creativity throughout the industry.
Please note that we have limited seats available to attend this

program. Please call +971 4 516 3058 or email
[email protected] to book your exclusive pass.

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MENA Shopping

Centre & Retailer

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