2024

Partnership
 Our Journey
Over the past 17 years we have grown into a 21’st
century media company. One whose growth is driven
by diversification & innovation

2
 Condé Nast is the
Center of Culture
Build Trust Increase Intent Drive Action Influence Everywhere

84%
PARTNERSHIP APPROVAL
70% +39%
CONSIDER PURCHASING SALES LIFT ON META
97%
ACTION INTENT LIFT
ON META

3 Source: 2023 Kantar and Eyesquare Impact Study; Meta 2023 CN Branded Content Whitepaper
 ASSET CREATION & AMPLIFICATION Align

Meta x Vogue Runway

Reels
THE ASK
● A fashion-forward IP which leverages the reach of reels and
champions diversity and inclusion.

THE APPROACH
● A first-of-its-kind digital model hunt, championing diversity
and inclusion, which played out completely via Instagram
reels.
● Five winners were selected by an ace jury, and walked the
ramp for seven of India’s top designers.

THE RESULTS

300+ 9M+ 400K

Reach Engagement
Reels created

Source: Meta data

4
 TENTPOLE SPONSORSHIP Integrate

Chivas x Men Of The

Year
THE ASK
● Break-through and capture attention for Chivas glassware
across India markets during the most celebrated event of the
year.

THE APPROACH
● GQ marked it’s 15-year partnership with ‘Chivas’ by making the
brand an integral part of MOTY: Introduced two exclusive
co-branded awards at the event.
● A pervasive presence across all marketing collaterals & GQ
verticals
● Engaging popular influencers to craft personalised branded
content on-ground

THE RESULTS

25M 27M 200+

Reach Impressions Attendees

Source: 2022 MOTY data

5
 SUPPLIED SOCIAL Amplify

Discover Neom X CNT

THE ASK
● Associate with Neom to amplify the region in Saudi Arabia
● To drive traffic towards the IG & Official website of Neom

THE APPROACH
● Leverage CNT’s reach to amplify client-supplied assets,
alongside custom captions, running across IG
● Drive traffic to both the client’s site and a sponsored article
on CNT.

THE RESULTS

160+ 37K 3.9K

Content interactions Impressions Reach

6
7
 Always On
Condé Nast ASIAN PAINTS

Align Integrate Amplify

AD100 Title partnership to Category Integration at Media amplified

announce the ‘Color of the Year’ the AD Design Show across our brands

8
 —
“Influence through our editorial
expertise, inspire with award
winning branded content and
engage our audience through
marquee events..build your world
with us”
—
- SANDEEP LODHA
9
 26M+
Audience Reach
Condé Nast India has created the only multi-platform
premium fashion and lifestyle media network in India with scale.

1M+ 30M+ 14M* 14+

Magazine Monthly Monthly Website Annual Events
Readership Video Views Users

4.1M+ 4.8M+ 2.5M+ 10+

Facebook Instagram Twitter TV + OTT Shows
Fans Followers Followers

*Avg YTD
10
 Print
Magazines
HIGHLIGHTS

1M+ 1600+
Yearly Readership Retail Outlets

11
 Social Media
HIGHLIGHTS
Condé Nast India has created the largest
premium lifestyle social network in India,
with over 12M highly engaged followers.
Leverage 'Amplify' - our social targeting
product for Advertisers built on proprietary
tech, first party data and insights.

11M+ 30M+
Followers Monthly video views

12
 Reel

Carousel Post

Static Post Story

6M+ 70%
Social Following IG Engagement
13
 Carousel Post
Story

Reel

Static Post

1.5M+ 50%
Social Following IG Engagement

14
 Story

Carousel Post

Reel

1.5M+ 60% 2nd

Static Post Social Following IG Engagement Largest
AD IG Handle
15 (after the US)
 Story

Carousel Post

Reel

Static Post 1.5M+ 20%

Social Following IG Engagement

16
 Web
Presence
HIGHLIGHTS
Condé Nast India has over 14M
MAUs, constituting the largest
premium 'Owned' network in India.
Highly affluent & engaged, CN
offers first party data products for
advertisers based on contextual as
well as behavioural targeting.

14M
MAUs

30% 45%
Share of 35+ Age
iOS Users Demographic

17
 2nd BANNERS

Largest
Market by UVs
(after the US)
NATIVE ARTICLE

INTERACTIVE NATIVE ARTICLE

ROADBLOCK

50%
35+ Age Demographic

18
 BANNERS

NATIVE ARTICLE

INTERACTIVE NATIVE ARTICLE

ROADBLOCK

45%
35+ Age Demographic

19
 NATIVE ARTICLE

BANNERS
INTERACTIVE NATIVE ARTICLE

ROADBLOCK

50%
35+ Age Demographic

20
 BANNERS NATIVE ARTICLE

INTERACTIVE NATIVE ARTICLE

ROADBLOCK

50%
35+ Age Demographic

21
 —
1.5M+
Monthly Website Users

455K+
Instagram Followers

372K+
Facebook Fans

670+
Twitter Followers

—
22
 2024 CNT INDIA Calendar
Always On

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Q1 Q2 Q3 Q4

EVENTS Readers’ Travel

Top Restaurant
Hot Tables Hot Tables Awards
Awards

PRINT Food / Wildlife + Destination Wedding

Gold List + Wellness Love & Travel + Hot Style + Design +
Issue List + Summer Travel Sustainability Guide Anniversary

Independence Singapore F1 Melbourne Food & Style & Design

DIGITAL Women’s Day Olympics 2024
World Day Grand Prix Wine Festival
(India Power List) +
Environment Day +
World Tiger Day
+ World
World Yoga Day Photography
Day

VIDEO
Home & Away Secret Homestays
Video Series Video Series
 —
6.7M+
Monthly Website Users

3.1M+
Instagram Followers

2.1M+
Facebook Fans

1.2M+
Twitter Followers

—
24
 2024 VOGUE INDIA Calendar
Always On

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Q1 Q2 Q3 Q4

The Met Vogue World

EVENTS
Vogue Loves The Vogue Fashion Beauty Pop-up/ Award Vogue Loves Vogue Loves Forces of Fashion
(City 1) Weekend x 2 (Working title) (City 2) (City 3)

PRINT The Big Fashion Anniversary Wedding

Issue Issue Issue Issue Issue Book Issue

DIGITAL
Women’s Day MET Gala Vogue World Digital Cover Digital Cover
(Paris)

VIDEO
Get Ready With In the Bag Video Podcasts
Video Series Video Series
Conde Nast Events Sizzle
 Co-branded
Events

27
 FASHION x TECH
—
GQ x Tecno
“Pioneer Power Fest”
THE ASK
An intimate launch event that unveils Tecno Phantom X2 pro
through GQ’s lens highlighting key brand pillars—innovation,
passion & style.

THE APPROACH
A first-of-its-kind content creation party with fashion forward GQ
tastemakers. A mix of 3 unique photo zones with Tecno Phantom
X2 Pro, 70+ influential indians and empowering conversations
inspiring organic reach for the brand.

THE CAMPAIGN SCOPE

100+ Guests, 20M+ Reach and 250+ Content Pieces across
Social Media

28
 ART X LUXURY
—
GQ x House of Glenfiddich
“Fathers of Innovation”
THE ASK
An intimate launch event that brings together innovators for
insightful conversations and brand interactions.

THE APPROACH
An amalgamation of innovation, culture and pioneering spirit,
Fathers of Innovation celebrated individuals at the top of their
respective fields – in design, architecture & culinary arts. From a
fireside chat to curated whisky appreciation session to mingling
over delectable bites and cocktails, the remarkable evening
created an unparalleled luxury experience.

THE CAMPAIGN SCOPE

65+ Guests, 15M+ Reach and 290+ Content Pieces across
Social Media

29
 ARCHITECTURE / DESIGN
—
AD x Grohe
“Bath & Design Awards”
THE ASK
Draw attention to the sustainability efforts and GROHE’s position
as leaders in advanced bathroom design, sustainability and
innovation

THE APPROACH
We create 10 visually engaging videos to celebrate the winners of
the Grohe Bath and Design Awards. Told through AD’s lens of
superlative design & storytelling, each video will showcase India’s
10 best bath spaces.

THE CAMPAIGN SCOPE

1 OTT Episode, 10+ Videos, 10 Winners, 300 Entries

30
 THOUGHT
Content LEADERSHIP
AESTHETICS & &
CREATIVITY Creation STORYTELLING

31
 Condé Nast
Commercial Creative
EDITORIAL COMMERCIAL

32
 CNCC India Sizzle

33
 AWARDS Showcase

Innovative Use of Branded

Media Strategy + Content Strategy Showcase Content - Creation
34
 IP’s

Video
Social Production
Campaigns
What we create at
CNCC

Print
Campaigns Native
Articles

Interactive
Native Articles

35
 Creative Strategy
Global Studio Trend & Culture Insights
Creative Consultation Brand Messaging

Core
Concept Development Emerging Audiences

Capabilities Casting
Celebrity & Influencer
Storytelling
Creative Direction

Product Collaboration Branded Content

Campaign Casting Sponsored Editorial

36
 MOTORSPORTS
—
GQ x Formula E
“Gen Z on Gen 3”
THE ASK
Drive awareness among Indian audiences for the Hyderabad
E-Prix, as part of the Formula E World Championship 2023.

THE APPROACH
A candid conversation between some of India’s most influential
Gen-Z voices where they chat about all things Formula E, with a
special focus on the features of the Gen3 model.

THE CAMPAIGN SCOPE

Video, Stills, Print, Social & Native Amplification, Print, Talent

37
 AUTO
—
GQ x Volkswagen
“Hustle Mode On”
THE ASK
A launch campaign for the Volkswagen Taigun which bring its
value proposition to life.

THE APPROACH
A narrative-led video series, featuring powerhouse actors and
achievers, Kriti Kharbanda & Ali Fazal. The campaigns takes us
up close with the Taigun and how it complements the unique
hustle of each individual.

THE CAMPAIGN SCOPE

Video, Stills, Social & Native Amplification, Talent

38
 TECHNOLOGY
—
Vogue x Samsung
“#WeOwnTheNight”
THE ASK
A launch campaign for the Samsung S22 Series with an emphasis on
nightography and videography.

THE APPROACH
A fashion-forward film which captures the elusive yet imminent sense
of liveliness and energy that a city’s nightlife instils. We feature
burgeoning creators who define the zeitgeist of tomorrow as they
capture and film the most remarkable visual content in low-light
environments with the Galaxy S22 Series.

THE CAMPAIGN SCOPE

Video, Stills, Social & Native Amplification, Talent

39
 TOURISM
—
Vogue x Dubai Tourism
“A Promise Forever”
THE ASK
To position Dubai as the ultimate destination for luxurious weddings.

THE APPROACH
Featuring actress Sobhita Dhulipala, at the heart of this campaign is a dreamy
fashion-meets-travel-meets-wedding film that follows a couple across Dubai,
as they experience every stage of a wedding - the proposal, shopping,
pre-nuptials and the D-day.

THE CAMPAIGN SCOPE

Video, Stills, Social & Native Amplification, Print, Talent

40
 ALCO BEV
—
CNI x Walkers & Co.
IP & Sustainable Sneaker Drop
THE ASK
To build an IP that epitomizes the Johnnie Walker “Keep Walking” ethos
and philosophy.

THE APPROACH
An experiential phygital IP that spotlights ‘what’s next’ across cultural
genres and brings together a community of ‘Walkers’.
To kick things off, we championed the creation of a customised and
sustainable Walkers & Co. sneaker, designed and built by influential
designers/sneakerheads Nishant Fogaat & Hanif Kureshi.

THE CAMPAIGN SCOPE

Merchandise, Video, Stills, Social & Native Amplification, Talent

41
 Our Clients

42
 Some of Our
Key Clients

43
 Fashion

44
 Beauty

45
 Auto/Motoring

46
 Alco/bev

47
 Home & interiors

48
 Watches

49
 Jewellery

50
 Travel

51
 Finance

52
 Tech

53
 Thank You!

The information in this presentation is confidential and is property of Condé Nast India;
It cannot be used, reproduced or disclosed by other people or companies.