Instagram Report

2020
Instagram Influencer Marketing Trends

key influencer marketing
trends & predictions report
Arman ACAR
Co-Founder & CEO @ Unite.ad
“
Global influencer
marketing spends
will grow to
USD 8.8 billion in 2020
Instagram has reached over 1 billion users and continues to

grow exponentially by its ascending popularity, tools, ad
models and influencer revenues. According to the research,
the number of global influencer marketing campaigns that
took place on Instagram in 2019, have reached USD 7 Billion!
The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing

professionals on key influencer marketing trends in 2020, at a
glance.
#1
“
Back in the days, a phone was just a phone. As
smartphones have incredibly powerful cameras
today, random users and influencers have now
Video content the chance to generate much more creative video

content.
and IGTV Since Instagram has launched IGTV, which allows

full screen viewing up to 60 minutes, it became the
“
preferred app, where users have access to video
content without leaving the app - unlike YouTube.
In 2020, more video content is expected to be

consumed. Thus, we will witness the rise of video
content at both brands’ social media accounts and
influencer collaborations.
Moreover, even influencers who don't pay

attention to video content and IGTV, will
eventually reconsider their interactions.
#2
“
As a proof of my humble prediction, during our
interview with Campaign magazine in 2017,
long-term contracts started to take place as a
Long term key element in digital marketing agendas of

various brands.
campaigns and In 2018 and 2019, a huge number of global
agreements brands collaborated with influencers on a
“
quarterly or annually basis.
As of 2020, the demand for long term

influencer contracts will increase. We will
witness an era, where influencer marketing
projects will not be limited by content creation.
Long term campaigns and brand advocacy will
be essential to marketers.
#3
“
With more than half a billion monthly active
users and over half a million advertisers, it was
only a matter of time for Instagram to
Sponsored construct a way to connect more brands and

influencers with followers for a direct shopping
shoppable experience without leaving the app.
posts By Shoppable Posts, users may click on the
“
white circle on the photo to see the price tags
of the products and to complete the purchase
process.
Combining the influencer content by products

on Shoppable Posts will be indispensable in
2020. Shoppable Posts, which create a direct
transaction between e-commerce channels
and consumers, will be more considerable
than swipe up Instagram Stories.
#4
“
Who can resist the pleasure of spending time
on Instagram filters? Very few people. Brands
that closely follow the social media agenda
Augmented have already developed their own filters.
reality 2020 will be the year of Instagram Stories

filters-based influencer marketing campaigns.
and filters
“
Get your early position and take a look at the
Spark AR app 😉
#5
“
While macro influencers will keep being
embraced as one of the most effective
channels for driving a high ROI, collaborating
Micro with micro influencers for driving even higher

ROIs will be on rise in 2020.
influencers on Brands are now aware that Instagram
the rise interactions scale up and spread to mass with
“
follower engagement.
My strong opinion about the irrelevance of the

number of followers has never changed in 10
years. What is more valuable than the number
of followers have always been the interactions.
This is the point where micro influencers gain
more magnitude.
The importance of follower-influencer trust

relationship is beyond numeric data and
number of followers.
“
Arman Acar
I have contributed to digital growth strategies
communication planning processes for various global brands
in Turkey.
In 2010, I pioneered influencer marketing campaigns on social

media. Since then, I have contributed more than 2000
campaigns in planning and publishing processes not only for
and
Arman Acar
Co-Founder & CEO
[email protected]
Turkish influencers but also foreigners.
I’ve been taking role in entrepreneurial ecosystem as a mentor

and consultant by sharing my professional experience and
perspective with digital enthusiasts.
“
Turkey’s biggest
influencer marketing
solutions partner
“
UNITE.AD
Unite.ad is the top influencer and
celebrity marketing solution partner
based in Istanbul, Turkey. Basically,
Unite.ad is a smart and data driven
bridge for advertisers and
influencers. We are passionate
about social media and producing
creative native content for brands.
As a result of combining technology
with human relations, we deliver the
best influencer marketing cases.
Thanks
Arman ACAR

Instagram Report

Uploaded by

Copyright:

Available Formats

Instagram Report

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Instagram Report

Uploaded by

Copyright:

Available Formats

2020

Instagram Influencer Marketing Trends

Instagram has reached over 1 billion users and continues to

This report is intended to provide insights for marketing

Video content the chance to generate much more creative video

and IGTV Since Instagram has launched IGTV, which allows

In 2020, more video content is expected to be

Moreover, even inﬂuencers who don't pay

Long term key element in digital marketing agendas of

campaigns and In 2018 and 2019, a huge number of global

agreements brands collaborated with inﬂuencers on a

As of 2020, the demand for long term

Sponsored construct a way to connect more brands and

shoppable experience without leaving the app.

posts By Shoppable Posts, users may click on the

Combining the inﬂuencer content by products

Augmented have already developed their own ﬁlters.

reality 2020 will be the year of Instagram Stories

Micro with micro inﬂuencers for driving even higher

influencers on Brands are now aware that Instagram

the rise interactions scale up and spread to mass with

My strong opinion about the irrelevance of the

The importance of follower-inﬂuencer trust

In 2010, I pioneered inﬂuencer marketing campaigns on social

Turkish inﬂuencers but also foreigners.

I’ve been taking role in entrepreneurial ecosystem as a mentor

You might also like