5/18/24, 10:42 PM 4th Module Assessment

Dashboard / My courses / Digital Marketing (MKTG733)-Semester IV / #Module IV Social Media Optimization (SMO)

/ 4th Module Assessment

Question 1

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What is indicated by Impression Share?

a. The percentage of times your advertisement was displayed divided by all feasible impressions for that search
term, When it was eligible to be displayed,
b. the portion of times your ad was shown.
c. The percentage of times your ad was shown greater than your main competitor.
d. The percentage of impacts you shed due to a low ad rank.
Clear my choice

Question 2

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Which of the following features corresponds to the function of the lead nurturing system?

a. A/ B Testing.
b. Campaigning.
c. Landing Page Creation.
d. All of the above.
Clear my choice

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5/18/24, 10:42 PM 4th Module Assessment

Question 3

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Name the features offered by LinkedIn for paid business

a. Facilitate publishing pictures.

b. Facilitate to connect directly as well as send messages to individuals.
c. Ability to block users
d. Ability to post in Groups andalso develop a Group.
Clear my choice

Question 4

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The major advantage of Online/Digital marketing is

a. Low-cost marketing method.

b. Online marketing is marketing in addition to informative.
c. Trackable.
d. All of the above.
Clear my choice

Question 5

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In the email campaign, __________ delivers the advertisements into the group of targeted consumers.

a. Spoofing.
b. Indirect e-mail marketing.
c. Direct email marketing.
d. Spamming.
Clear my choice

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5/18/24, 10:42 PM 4th Module Assessment

Question 6

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Micro-blogging can be specified as _________

a. Mobile associated blog sites.

b. Blogs uploaded by firms instead of a person.
c. Blogs encompassing minimal specific articles, which are generally limited by character count.
d. None of the above.
Clear my choice

Question 7

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What is the most effective means to advertise a company with social media sites?

a. Choose the Right Platforms.

b. Encourage Engagement.
c. Provide Value & Don't Over-Promote.
d. All of the above.
Clear my choice

Question 8

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Where do we use keyword phrases?

a. In Tags.
b. In Title.
c. In Description.
d. All of the above.
Clear my choice

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5/18/24, 10:42 PM 4th Module Assessment

Question 9

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Which social media company launched a set of publishing and subscription tools named ‘Bulletin’?

a. Twitter
b. Facebook
c. Snapchat
d. Tiktok
Clear my choice

Question 10

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Which of the following doesn't specify the right roles and duties of content marketing method?

a. An approach that tries to appeal and remember its target audience.

b. An advertising method approach.
c. Yet one more name of social networks marketing.
d. A method more concentrated on creating and also dispersing beneficial along with relevant content to its
users/audiences.
Clear my choice

Question 11

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Marked out of 2.00

In mobile marketing, the full form of LBS is __________.

a. List-based service
b. Location-based service
c. Lead-based service
d. None of the above
Clear my choice

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5/18/24, 10:42 PM 4th Module Assessment

Question 12

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In what ways can site traffic help in assessing the market value?

a. There is no association between the site traffic and marketing

b. Product sales from the company website can be attributed directly to the marketing campaign
c. Overall site traffic can be followed, and a general idea of marketing’s impact can be determined
d. Ads can send receivers to a specific landing page, which can be tracked
Clear my choice

Question 13

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Marked out of 2.00

Micro-blogging can be defined as __________.

a. Blogs posted by companies instead of an individual

b. Mobile related blogs
c. Blogs encompassing limited individual posts, which are typically limited by character count.
d. None of the above
Clear my choice

Question 14

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Marked out of 2.00

Which of the following is the correct abbreviation CMS?

a. Content Management System

b. Content Maintenance System
c. Content Marketing System
d. Content Maintenance Site
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5/18/24, 10:42 PM 4th Module Assessment

Question 15

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The affinity audience can be defined as______

a. An individual comparable to that of your remarketing checklist.

b. An advertising customer that agrees to purchase.
c. A user showing a constant rate of interest in the matter.
d. A user similar to that of your client checklist.
Clear my choice

Question 16

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Google Analytics can never ever recognize returning users on mobile apps.

a. True.
b. False.
c. Can be false or true.
d. Not specified.
Clear my choice

Question 17

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Marked out of 4.00

What is the name of the process in which advertising and marketing is accomplished by incorporating tools, methods,
electronic devices, modern technologies, or systems?

a. Internet Marketing.
b. Direct Marketing.
c. Electronic Marketing.
d. Interactive Marketing.
Clear my choice

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◄ Test Your Understanding : 4.1.8 Design a Social Media Campaign to Promote Indian Tourism

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