11/5/2020 2nd.

Quarter Exam

Home / My courses / BAED-PRIM2121-2012S / Week 20: Quarterly Exam / 2nd. Quarter Exam

Question 1

Answer saved This is a type of research where the characteristics of the product that consumers like.
Marked out of
1.00
Select one:
a. Sales Research

b. Relationship Marketing

c. Brand Managers

d. Product Research

Clear my choice

Question 2

Not yet This is a type of research where reactions of consumers to the firms communications are evident.
answered

Marked out of
1.00 Select one:
a. Social Marketing

b. Product Research

c. Sales Research

d. Advertising Research

Clear my choice

Question 3

Not yet The focus of Business Marketing is on Industrial Goods or Capital Goods rather than Consumer Products
answered or End Products.
Marked out of
1.00
Select one:
True

False

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Question 4

Not yet When it comes to your customers you need to keep in mind the importance of this.
answered

Marked out of
1.00 Select one:
a. Marketing analysis

b. Marketing plan

c. Target marketing

d. Market research

Clear my choice

Question 5

Not yet Ensure you convey to customers exactly what you mean.
answered

Marked out of
1.00 Select one:
a. Clear Communication

b. Work ethics

c. Improve Customer Service

d. Thick Skin

Clear my choice

Question 6

Not yet Should describe the approach to creating customer awareness of product or service
answered

Marked out of
1.00 Select one:
a. Promotion section

b. Distribution section

c. Pricing section

d. Product or service section

Clear my choice

Question 7
Not yet Customer Service is the support you offer your customers.
answered

Marked out of
1.00 Select one:
True

False

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Question 8

Not yet They have sophisticated options to allow businesses to target users based on market segments.
answered

Marked out of
1.00 Select one:
a. Market Segment

b. Social Media Platforms

c. Customer demographics

d. Trout and Ries

Clear my choice

Question 9

Not yet Show total cost and total revenues at different levels of unit volume.
answered

Marked out of
1.00 Select one:
a. Price

b. Product Positioning

c. Break-even charts

d. Cost-based pricing

Clear my choice

Question 10

Not yet Concept of Production includes diminishing 3 marginal returns Cost, Representative Firm, Product
answered Opportunity and ?
Marked out of
1.00
Select one:
a. Cost

b. Traditional Marketing

c. Value Theory

d. Marketing

Clear my choice

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Question 11

Not yet Can be thought of as a definition of what the organization is or what it does.
answered

Marked out of
1.00 Select one:
a. Vertical Value

b. Marketing Plan

c. Horizontal Value

d. Corporate Mission

Clear my choice

Question 12

Not yet It offers an effective way to deliver content to current and prospective customers and can become a
answered catalyst to drive your web site along other traffic marketing assets. This traditional marketing approach
Marked out of often referred to as ?
1.00

Select one:
a. Broadcast

b. Push Marketing

c. Direct Mail

d. Telemarketing

Clear my choice

Question 13

Not yet Uses buyers' perceptions of value rather than seller's costs to set price.
answered

Marked out of
1.00 Select one:
a. Break-even point

b. Competition-based pricing

c. Divisional or product line managers

d. Value-Based Pricing

Clear my choice

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Question 14

Not yet This approach helps customers feel invested in the company and that their opinion is valued.
answered

Marked out of
1.00 Select one:
a. Vary the type of communications you send your customers

b. Strive to genuinely improve your customers' lives

c. Solicit customer input when making changes to your product or services

d. Interact directly with customers

Clear my choice

Question 15

Not yet It is an advantage of Command Approach.

Marked out of
1.00 Select one:
a. It does not consider the feasibility of implementing the marketing strategy.

b. It reduces uncertainty as to what is to be done

c. It divides the organization into strategists and implementers, with noconsideration for how
strategy and implementation affect each other.

d. It makes decision easier

Clear my choice

Question 16

Not yet Relationship Marketing was dominant in 1960's in Southern Europe.

Marked out of
1.00 Select one:
True

False

Question 17

Not yet It identifies target customers, ascertains the needs of these customers, and then specifies how the
answered product satisfies these needs.
Marked out of
1.00
Select one:
a. Market Segment

b. Trapped Value

c. Behavior Analysis

d. Customer Analysis

Clear my choice


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Question 18

Not yet This method sets a product's price based on what it costs your business to provide it.
answered

Marked out of
1.00 Select one:
a. Market Share

b. Marketing Mix

c. Demand-Based Pricing

d. Cost-based pricing

Clear my choice

Question 19

Not yet The foundation of a marketing plan.

Marked out of
1.00 Select one:
a. Marketing Strategy

b. Opportunities and Threats

c. Market Analysis

d. SWOT Analysis

Clear my choice

Question 20

Not yet Company weakness may include which of the following?

Marked out of
1.00 Select one:
a. Poor customer service

b. Lack of product knowledge

c. All of these

d. Bad reputation

Clear my choice

Question 21
Not yet Traditional Marketing is a rather broad category that incorporates many forms of advertising.
answered

Marked out of
1.00 Select one:
True

False

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Question 22

Not yet Branding is the final component of relationship marketing. A company can form a long term relationship
answered with a client if that client feels like the brand they purchase reflects who they are or who they want to be.
Marked out of
1.00
Select one:
True

False

Question 23

Not yet This is the process that the operational and managerial staff of a company goes through to create and
answered implement effective marketing strategies.
Marked out of
1.00
Select one:
a. Market

b. Marketing Plan

c. Planning

d. Strategic Marketing Planning

Clear my choice

Question 24

Not yet Checking on the effectiveness of communication is essential to

Marked out of
1.00 Select one:
a. Company's strategy

b. Tools of promotion

c. None of these

d. Both Company's strategy and Tools of promotion

Clear my choice

Question 25

Not yet The process of creating a strong image in the mind of the consumer.
answered

Marked out of
1.00 Select one:
a. Cost-based pricing

b. Product Positioning

c. Price

d. Break-even charts

Clear my choice


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Question 26

Not yet What are the marketing management functions?

Marked out of
1.00 Select one:
a. Plan, research, segmentation

b. Segmentation, targeting, positioning

c. Analysis, planning, implementation, control

d. None of these

Clear my choice

Question 27

Not yet Which of these is a key to improve your team's customer service skills?
answered

Marked out of
1.00
Select one:
a. Make sure your reps are engaged

b. Improve your customer interactions

c. Look at every touchpoint

d. Enhance your customer service strategy

Clear my choice

Question 28

Not yet Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its
answered responsibility.
Marked out of
1.00
Select one:
True

False

Question 29

Not yet Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the
answered creator to the targeted user.
Marked out of
1.00
Select one:
a. Intellectual Property

b. Core product or service

c. Marketing Plan

d. Small Business Marketing

Clear my choice


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Question 30

Not yet This is the combination of product, pricing, promotion, and distribution activities.
answered

Marked out of
1.00 Select one:
a. Market Potential

b. Marketing Mix

c. Market Analysis

d. Small Business Marketing

Clear my choice

Question 31

Not yet Customers appreciate a rep that will see their problem through to its resolution.
answered

Marked out of
1.00 Select one:
a. Improve Customer Service

b. Clear Communication

c. Work ethics

d. Thick Skin

Clear my choice

Question 32

Not yet This can include population information from government census data, trade association reports or
answered presented research that another business operating within the same market sector has already gathered.
Marked out of
1.00
Select one:
a. Marketing Environment

b. Market Research

c. Macro Environment

d. Secondary Data

Clear my choice

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Question 33

Not yet Pertains to buyers who purchase goods and services for consumption rather than resale.
answered

Marked out of
1.00 Select one:
a. Business to Consumer or B2C

b. Business to Business or B2B

c. Business Markets

d. Consumer Market

Clear my choice

Question 34

Not yet Customers who deal with companies with which they have built a relationship tend to
answered

Marked out of
1.00 Select one:
a. None of these

b. Repeat business

c. All of these

d. Provide referrals

Clear my choice

Question 35

Not yet The process of assessing the viability of a new good or service through research conducted directly with
answered the consumer, which allows a company to discover the target market and record opinions and other
Marked out of input from consumers regarding interest in the product.
1.00

Select one:
a. Marketing Environment

b. Micro Environment

c. Macro Environment

d. Market Research

Clear my choice

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11/5/2020 2nd. Quarter Exam

Question 36

Not yet This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
answered through high levels of customer service.
Marked out of
1.00
Select one:
a. Supply Chain

b. Transportation

c. Products/services distribution channel

d. Sales effect research

Clear my choice

Question 37

Not yet They stand at the center of the marketing process.

Marked out of
1.00 Select one:
a. Market Segmentation

b. Marketing Process

c. Market Positioning

d. Target customers

Clear my choice

Question 38

Not yet Set when a retail store buys a product from a wholesaler, they add an additional amount to the
answered wholesale cost to make a profit.
Marked out of
1.00
Select one:
a. Indirect Channel

b. Markup Price

c. Direct Channel

d. Markdown Price

Clear my choice

Question 39
Not yet Social Media Sites allow business to engage their customers in an informal and ongoing way.
answered

Marked out of
1.00 Select one:
True

False


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Question 40

Not yet Which of these is a category of sea carriers?

Marked out of
1.00 Select one:
a. None of these

b. Overseas

c. Both of these

d. Domestic

Clear my choice

Question 41

Not yet Made up of factors that affect the firm on a long-term basis.
answered

Marked out of
1.00 Select one:
a. Marketing Environment

b. Market Research

c. Micro Environment

d. Macro Environment

Clear my choice

Question 42

Not yet It is defined as the transportation of the product from the point of production or transshipment to the
answered point or points where demand has been recorded, in order to satisfy the expectations of the production
Marked out of enterprise and the consumer
1.00

Select one:
a. Material Supplies Channel

b. Marketing Program

c. Products/services distribution channel

d. Distribution

Clear my choice

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Question 43

Not yet It is objective is to design a marketing mix that precisely matches the expectations of customers in the
answered targeted segment
Marked out of
1.00
Select one:
a. The 4Ps of Marketing

b. Marketing Budget

c. Market Segmentation

d. Marketing Communications

Clear my choice

Question 44

Not yet They need to be selected based on whom you are trying to reach, what you are trying to accomplish and
answered how much you have to do it with.
Marked out of
1.00
Select one:
a. Trades shows, events and conferences

b. Media Mix components

c. Media Plan

d. Marketing Budget

Clear my choice

Question 45

Not yet Customer Service is critical in competing effectively.

Marked out of
1.00 Select one:
True

False

Question 46

Not yet Buying low involvement frequently purchased low cost items; need very little search and decision effort;
answered purchased almost automatically.
Marked out of
1.00
Select one:
a. Routine response

b. Impulse buying

c. Extensive decision making

d. Limited decision making

Clear my choice 

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Question 47

Not yet Involves breaking a market into segments and then concentrating your marketing efforts on one or a
answered few key segments consisting of the customers whose needs and desires most closely match your
Marked out of product or service offerings.
1.00

Select one:
a. Target Marketing

b. Market Positioning

c. Psychographic Segmentation

d. Market Segmentation

Clear my choice

Question 48

Not yet The entire size of the market for a product at a specific time. It represents the upper limits of the market
answered for a product.
Marked out of
1.00
Select one:
a. Marketing Plan

b. Marketing Research

c. Market Segmentation

d. Market Potential

Clear my choice

Question 49

Not yet Marketing may mean non-satisfaction of clients.

Marked out of
1.00 Select one:
True

False

Question 50

Not yet A major component of the total cost of logistics management of an enterprise.
answered

Marked out of
1.00 Select one:
a. Supply Chain Management

b. Transportation Cost

c. Pipelines for transport

d. Risk Management

Clear my choice 

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