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    Archana Mehra

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    Monalisa
    The document provides a resume for Archana Mehra detailing her work experience and education. She has over 3.5 years of experience in digital marketing and currently works as a Digital Marketing Executive at Venturesoft Global. Previously she held roles at Ruloans Distribution Services Pvt. Ltd. including Digital Marketing Executive and Team Lead - Client Servicing & Sales.

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    Archana Mehra

    Uploaded by

    Monalisa
    35 views1 page
    The document provides a resume for Archana Mehra detailing her work experience and education. She has over 3.5 years of experience in digital marketing and currently works as a Digital Marketing Executive at Venturesoft Global. Previously she held roles at Ruloans Distribution Services Pvt. Ltd. including Digital Marketing Executive and Team Lead - Client Servicing & Sales.

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    The document provides a resume for Archana Mehra detailing her work experience and education. She has over 3.5 years of experience in digital marketing and currently works as a Digital Marketing Executive at Venturesoft Global. Previously she held roles at Ruloans Distribution Services Pvt. Ltd. including Digital Marketing Executive and Team Lead - Client Servicing & Sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views1 page

    Archana Mehra

    Uploaded by

    Monalisa
    The document provides a resume for Archana Mehra detailing her work experience and education. She has over 3.5 years of experience in digital marketing and currently works as a Digital Marketing Executive at Venturesoft Global. Previously she held roles at Ruloans Distribution Services Pvt. Ltd. including Digital Marketing Executive and Team Lead - Client Servicing & Sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Archana Mehra

    Digital Marketing Executive

    ❖ Mail: [email protected] ❖ M: (+91) 8279749057 ❖ Bengaluru, India ❖ LinkedIn

    CAREER OBJECTIVE
    A highly motivated and results-driven Digital Marketing Executive with more than 3.5 years of experience,
    seeking a challenging role in a dynamic organization to contribute my skills and expertise in developing and
    implementing digital marketing strategies.

    WORK EXPERIENCE
    Venturesoft Global Apr’2023 – Present
    Digital Marketing Executive Bengaluru, India

    ▪ Managing all Social Media Accounts of Venturesoft , posting Content and engaging with all the feedback
    ▪ Curating engaging Email Templates and running email campaigns on Zoho marketing Automation,
    track open Rate, CTR and Conversion Rate.
    ▪ Executing and planning PPC Campaigns across channels.
    ▪ Lead Generation through LinkedIn Sales Navigator and other Social Media Marketing plans.

    Ruloans Distribution Services Pvt. Ltd. Apr’ 2019 – Oct’2022


    Digital Marketing Executive (Nov’ 2020 – Oct’ 2022) Mumbai, India
    ▪ Developed and executed digital marketing campaigns across multiple channels (WhatsApp, Email,
    Social Media Handles) with a focus on ROI and customer engagement
    ▪ Led the development and optimization of digital customer acquisition, retention and engagement strategies
    through Chat, calls, emails.
    ▪ Maximum budget for a months 18 lakh for Google ads and Meta ads
    ▪ Utilized analytics & reporting tools to monitor, analyze & optimize performance and KPIs
    ▪ Managed collaborations with partners, vendors and internal teams to ensure successful campaigns
    ▪ Optimized leads generated via landing pages and CRM for a better quality of leads & improved sales
    ▪ Collaborated with Design, Creative Team to create engaging content across Social Media Channels.
    ▪ Curated and executed Email Marketing Campaigns strategies, A/B Testing, Analysis of the campaigns.

    Team lead - Client Servicing & Sales (Apr’ 2019 - Nov’ 2020) Mumbai, India
    ▪ Managed a team of 8 CS representatives, to address query resolutions of customers
    ▪ Performed Online Reputation Management by proactively replying to customer queries and getting feedback
    ▪ Trained & groomed new joiners on Call Script, Conflict Resolution and data entry to boost CS satisfaction
    ▪ Collaborated with Branch Partners, maximized sales, cross-sell, and up-sell of other products & services

    EDUCATION
    Advanced Certificate in Digital Marketing & Communication,MICA Jun’2022 – Apr’2023
    Master of Arts, Sociology, B.D.S College, C.S.J.M University, 2012 – 2014
    Bachelor of Arts, Rohilkhand University 2007 – 2010

    TOOLS, SKILLS & INTERESTS


    ▪ Tools: Zoho, Corefactors, Sendinblue, MillionVerifier, Hubspot, GetResponse, MS Office suite
    ▪ Skills: Google Ads, Amazon Ads, Facebook Ads, Google Analytics, Canva, CRM, Email Marketing, Online
    reputation management, Team management, HTML/CSS, Social Media Marketing, WhatsApp Marketing,
    Keyword Research, Campaign Management, SEO, SEM- PPC

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