Johnson: About Me

Shinu
Certified
Johnson
Email Marketing Manager
My Contact About Me
Results-driven Klaviyo Certified Email Marketer with 5+ years of
Addres
experience in executing successful campaigns and a strong
518/18 ELIZABETH VILLA
KOTHANUR BANGALORE understanding of best practices, industry trends, and email
automation techniques. I have 8 years of professional
Phone
+91 7025328031
experience, including 2 years in digital marketing and
community outreach, focused on delivering measurable results
Email and contributing to organizational growth.
[email protected] As a diligent and creative leader, I also bring 3+ years of
experience in teaching and mentoring youth from
LinkedIn
disadvantaged backgrounds. I am an effective communicator,
www.linkedin.com/in/shinu-
johnson/ quick learner, and engaging storyteller, adept at building strong
relationships.
Education
Klaviyo Certification
Work Experience
EMail and SMS HEYDAY| Email Marketing Manager
Completed in 2024
March 2024– Present
HubSpot Academy Managed Email Marketing Strategies: Oversaw email
DIGITAL MARKETING marketing initiatives for seven direct-to-consumer (DTC)
SPECILIZED IN EMAIL AND brands, ensuring brand consistency across all
SOACIL MEDIA MARKETING
communications.
Completed in 2022
Monthly Campaign Calendar: Prepared a comprehensive
monthly campaign calendar encompassing eCommerce
Skill
events, informative content, educational resources, and
Email Marketing Platforms:
innovative marketing strategies.
Klaviyo, Hubspot, Webengage,
NotifyVisitor, MailChimp Collaborative Content Development: Led collaboration with
copywriting and design teams to produce compelling
Design Tools: Canva, Adobe content that resonates with target audiences.
Photoshop+ Workflow Optimization: Developed and optimized automated
workflows, enhancing operational efficiency and boosting
CRM: ClcikUp, Monday, Teams
customer engagement.
Data Analysis: TripleWhale, Performance Tracking: Monitored key performance metrics
GA4 to drive improvements in conversion rates and revenue
generation.
Ecommerce Integrations: Revenue Growth Focus: Targeted overall brand revenue
Shopify and Shopify+. Woo growth rather than just email marketing metrics to maximize
Commerce, Magento, API
business impact.
MS Office: Google Docs, Cross-Team Collaboration: Worked closely with performance
Sheets, Slides, Competitor marketing teams to align email strategies with social media
analysis and paid advertising campaigns.
Other Certifications Scaleswift | Email Marketing Manager
Jan 2023 – March 2024
Digital Marketing from
HubSpot Academy Led the full lifecycle of email marketing campaigns, from
strategy development to deployment and performance
Email Marketing from analysis.
HubSpot Academy Developed and maintained a comprehensive email content
calendar, ensuring consistent messaging and timely outreach.
Social Media Marketing from Leveraged marketing automation platforms to execute
HubSpot Academy personalized, data-driven email campaigns targeting
segmented customer groups.
Inbound Marketing from Conducted thorough competitor analysis and market research
HubSpot Academy to identify innovative email marketing opportunities.
Implemented email list hygiene best practices to maintain
SEO from Hubspot Academy high deliverability rates and ensure compliance with
regulatory standards.
Excel Essential Training Collaborated with cross-functional teams to align email
marketing efforts with broader marketing strategies.
Trust-Based Relational Performed A/B testing on various email components to
Intervention (TBRI) Special continuously improve open rates, click-through rates, and
Task Force Asia Training overall campaign success.
Child Psychology (Ongoing

online course)
RetainUp | Email Marketing Expert
Classic Trauma Healing APRIL 2022 - DEC 2022
(Trauma Healing Institute)
Communicated directly with clients to understand their goals
Impact of Trauma in the life and concepts, ensuring campaigns are aligned and tailored
of a Child (Child Healing to their needs.
Centre, Institute of Human Designed and customized email campaigns and templates to
Service, USA) align with client-specific needs and objectives.
Prepared and delivered comprehensive monthly performance
Sensory Processing Disorder reports for multiple clients, offering insights and action points.
and Emotion Regulation Monitored and analyzed automated journeys to ensure
Module 2 (Child Healing effectiveness and optimize customer experiences.
Centre Institute of Human Conducted list cleaning and segmentation for targeted email
Service, USA) campaigns, increasing engagement rates.
Generated leads through strategic form design and tools
aimed at converting website visitors into customers.
Created and managed automation workflows integrating SMS
LANGUAGES and email communication for seamless marketing.
English Monitored key email metrics and provided data-driven
Malayalam insights, reporting regularly to stakeholders on campaign
Hindi performance.
Tamil
SANTHOSA SAMSARA| Digital Marketing

March 2018– March 2022
Content creation and designing of monthly newsletters and
annual reports in Mailchimp and Canva for donor relations,
organizational promotion and fund raising.
Run social media campaign for increasing the organic search
and lead generation.
Create and designing visual concepts for social media using
graphic design tools including Photoshop, Canva, PowerPoints,
Powtoon, and Animaker for regular social media updates.
Develop strategies, monitor and analyze social media
campaigns.

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Shinu

Child Psychology (Ongoing

SANTHOSA SAMSARA| Digital Marketing

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