A

REPORT
ON
“CURRENT TRENDS IN INDIAN WEDDING IN M.P”

MINOR PROJECT
Submitted to

SAGE UNIVERSITYBHOPAL (M.P.)

for the partial fulfilment of

Bachelor of Business Administration

Semester - VI (2023-24)

Submitted By Guided By
1. Vaidehi Shrivastava Dr. khushboo c. sandhu
21BBA3EVM10012 (Professor)

School of Management

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 DECLARATION

I Vaidehi shrivastava, student of School of Management, SAGE University, Bhopal

(M.P.) do hereby declare that Minor project entitled “CURRENT TRENDS IN
INDIAN WEDDING IN M.P”is an original work and has not been submitted
anywhere in the quest of any degree.

DATE:

PLACE

1. Vaidehi Shrivastava 21BBA3EVM10012

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 CERTIFICATE

This is to certify that Vaidehi Shrivastava 21BBA3EVM10012 is the students of BBA

Semester – VI , have prepared Minor project under my guidance entitled (current trends
in Indian wedding).

Date:
Place: Sage University Bhopal Dr. khushboo c. sandhu

School of Management,
SAGE University, Bhopal.

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 Acknowledgements

I would like to express my deepest gratitude to my Teacher Dr. khushboo c. sandhu for
contributing their valuable time and efforts in helping me out with this project. Their
suggestions and feedback have helped me a lot in improving the quality of the project.
I would also like to thank my friends and family for their constant encouragement and
support throughout the project.
Lastly, I like to thank all my supporters who have motivated me to fulfil their project
before the timeline.

Date: 1. Vaidehi Shrivastava

Place: Sage University Bhopal 21BBA3EVM10012

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 TABLE OF CONTENTS

Sr. Title Pg.

No No.
.

1. INTRODUCTION 6-8

2. LITERATURE REVIEW 9

3. RATIONAL OF THE STUDY 10

4. OBJECTIVES OF THE STUDY 11

5. RESEARCH METHODOLOGY 12

6. OUESTINNAIRE AND VALIDATION 13-27

7. RESULTS AND CONCLUSION 28

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 INTRODUCTION
The concept of Indian wedding has seen drastic changes, over the last few years. In
the present time, the occasion (wedding) is generally celebrated in an elaborated
way, with number of rituals that are conducted before, during and after it. A long
guest list, colorful and extravagant venue, lavish feast and a series of rituals are the
key ingredients of the ‘big fat Indian wedding’ that we see today. In the modern
era the social institution of marriage has observed many changed trends and the
ones who are responsible to bring about those changes are the young individuals
for whom the meaning, significance and purposes of marriage have entirely
transformed. Although we cannot completely state that marriage has lost its
emphasis for the youth, but certainly it has undergone some radical changes.

Following are the recent changes in the trends of Indian Marriages.

 Change in the Field of Selection: traditionally marriages were pursued within the
framework of the caste or ethnicity but in the modern era the youth rejects the rigid
structure of the caste system, ethnicity or racism. Their selection has become enough
wide to include the inter-sub castes or inter-caste marriages. They look for a good person
rather than sticking to the caste or an ethnic identity.
 Sharing Finances: Talking about the enormous wedding expenditure that a bride’s
family bear all by themselves, the trend is changing here as well. There are instances of

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 the groom’s family sharing the expenses and both the families planning the wedding
together. This is a welcome and much-needed change.

 Change in the Age of Marriage: The youth of today focus more upon personal and
professional growth they believe that one should concentrate on acquiring higher
education and good job at first and then should get settled in the bond of marriage. They
believe to make themselves economically and mentally strong before they step into the
phase of marriage and that is why most of the young individual now get married at an
older age. Where earlier girls preferred to get married at the age of 18-22years and boys
23-25years now in the modern times it has changed to 24-26years for girls and 25-
30years for men respectively.
 Change in the Process of Mate Selection: The youth no more believes in the old
patterns of finding a mate for marriage rather they believe in seeking the mate on their
own terms and choices.
 Dowry:Dowry has been a tradition in our country since time immemorial. Taking or
giving dowry is illegal yet, unfortunately, India reported the highest number of dowry
deaths in 2010. But there is a welcome change in the society and families have fearlessly
started saying no to dowry demands. The changing trends have marked the starting of an
era where a girl’s education is the prime importance and people have started
understanding that giving dowry won’t secure her future.
 Looking for a partner online: Searching for a prospective life partner is not
limited to traditional methods like matrimonial advertisements in newspaper or relatives
bringing ‘rishta’ from some known family. Thanks to technology, matrimonial sites, apps
and even dating apps have become popular ways to find a soulmate.

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 Change in the Criteria of Selection: In the modern times the young individuals
give much importance to their personal interests, preferences and considerations rather
than to family considerations. Earlier, family used to look for very basic criteria for
selecting a girl or a boy for marriage, but today the young generation look for many other
criteria other than basic ones such as; employment, housing, working status, prestige,
goodwill, friend’s circle, compromising attitude and etc.
 Increase in Divorces and Desertion: Most of the youth of today follow the
individualistic values that make them focused on personal selves, they first look at their
own growth and wishes than of others and such attitudes sometimes result in arguments,
disagreement and disputes with their spouses and that is also why in the modern times the
instances of divorce and desertion are on the increase.

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 1. LITERATURE REVIEW

1.Sachin K. Parappagoudar
A Study of Wedding Industry in India
The purpose of this paper is to identify and examine emerging trends in wedding and
advise wedding planners on strategies to start up wedding planner business in Indian
scenario.

2.Kelly Johanis, Farlane S. Rumokoy, Johan Tumiwa

The influence of corporate image and perceived value to customer satisfaction
(study at . . wedding organizer in manado)
The purpose of this paper is to identify and examine and to study satisfaction level.

3. Deepika Jindal
Study on Indian Wedding Industry- A Growing Opportunity
In this project she found growing opportunity in wedding industry in india. To study the
changing trends in Indian wedding in the last two decades and itsestablishment as an
Industry.

4. PAYAL BAHL
Study on indian wedding industry- a new boom
She done Case Study analysis. Here in India wedding are more celebrated like festivals.
Indian parents earn throughout there life to cherish the memories of the marriage of there
son or daughter. So according to me using this emotion an industry which can take the
burden off from the shoulders of bride and groom and arrange the best marriage
considering there budget as well can prove to be of great profit.

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 2. RATIONAL OF THE STUDY

 The reason behind the selection of this topic because for establishment
of new business in market its necessary to know what market means,
and my products and offering accepted by customers or not. What are
their requirement and what they are expecting from organisation, what
competitors offering and what level of competition are there. All this are
necessary to know before starting a new venture and survive in to the
market. And indian wedding industry is boom for starting new business
in india related to wedding.

 So, being an BBA student we feel it’s necessary to measure the market
analysis of indian wedding industry before entering into this business.
So, that’s why I choose this topic.

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 3. OBJECTIVES OF THE STUDY-

1) To know market size

2) To know customer need (requirement)
3) To know market segment
4) To know trend in market

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 4. RESEARCH METHODOLOGY-

5.1 Data collection method:

A. Primary data
Primary data was collected from various people and their opinion and information for
the specific purposes of study helped to run the analysis. In essence, the questions
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 asked to them will help to study. The data was collected through a questionnaire to
understand their experience and preference for the company.
B. Secondary data

To make primary data collection more specific, secondary data will help to make it
. more useful. It helps to improve the understanding of the problem. Secondary data
. was collected from various sources such as different websites and published papers.

5. OUESTIONANAIRE SELECTION AND VALIDATION-

 Chart (A):- Gender

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 Chart (B):- Age Group

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 Chart (C):- Occupation

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 Chart (D):- Monthly income

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
1. Was your wedding is "Destination Wedding" ?
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
2.Which factor affect the most on your wedding?
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
3. Which wedding themes did you used ?

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
4. Which Clothing Trends did you used?

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
5. Which Food Trends did you used?

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
6. Which Photography Trends did you used?
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
7. - In which season you married?

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
8. What was your wedding budget?
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
9. How many guests did you invite in your wedding?
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
10. From where did you get wedding idea?

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
11. - How much are you satisfied with your wedding plan?

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
 6. RESULTS AND DISCUSSION-

 After all the analysis we can see the trend in indian wedding industry. That is Modern
trend in every aspects. People see modern cloths, decoration, and destination wedding
trends. In research 36 % people use mix material in flower trends. In wedding themes
52.17 % people use the modern wedding themes. Which shows the modern trends in the
market.
 Here people preferred winter season as wedding season for their wedding. 72 % are
believed in winter season for wedding.
 In wedding people are spending more nowadays, around 80% are believed that their
wedding budget are between 1 lakh to 15 lakh.which shows more growth opportunities in
wedding industry And 52.17 % people believed that their budget is well budgeted. Which
means people are well planning for the wedding. And pre planned for their all activities.
 And 62.61% people are satisfied with their wedding plan as we discussed they are
planning well
 Nowadays people gets idea from 35.68 % from friends and relatives and 33.17% from
social media. Which shows social media and friends are main affected in the wedding.
What social media trends and what others are doing in their wedding which is easily
followed by people in their wedding. People getting idea from these main sources.

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022
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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022