Entrep Sample Business Plan

Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]
Papa’s Tillas
A Business Plan
Catindig, Cholo
Dapitan, Mariz M.
EserJose, Arialynne
Reyes, Kenneth R.
Valeñia, Nash Malkhie A.
12 - Hollerith
A BUSINESS PLAN FOR

PAPA’S TILLAS
Submitted in
Partial Fulfillment of the Requirements
for the Course ENTREPRENEURSHIP - Business Plan Preparation
Second Semester
Academic Year 2020-2021
Submitted by:
Catindig, Cholo
Dapitan, Mariz M.
EserJose, Arialynne
Reyes, Kenneth R.
Valeñia, Nash Malkhie A.
12 - Hollerith
February 2023
I. EXECUTIVE SUMMARY
Filipinos are known for having good taste especially when it comes to sweets so
we come up to produce and sell Papa's Tillas. It has a perfect sweetness that no one can
ever resist. This business plan is about sweetness and having a different twist because of
the combination of pastillas and other fruits. Owned by the partnership of Arialynne
EserJose, Kenneth Reyes, Mariz Manalili, and Nash Malkhie Valeñia. The initial capital
is Php. 600.00 that we divided to buy materials for packaging and ingridients for the
production. The operation of Papa's Tillas start from inventory and estimation of Papa's
Tillas to be produced daily. Also the purchasing of ingridients and materials needed.
Lastly, the packaging of a product, the most important is the marketing strategies and
selling Papa's Tillas. This product will be purchased in any retail store and our school
canteen so that we can present our product.
Our target market is the students and teachers of Community Colleges of the
Philippines in different demographics life, stage, age, gender and those who love eating
sweet food especially pastillas. Nowadays, millennial loves eating sweet and they like
something new in their eyes. Our product is not only for a single person but it is available
for sharing. Let's try our sweet and delicious Papa's Tillas for only 30 pesos by pack (5
pieces) and if you don't want the promo you can buy 7 pesos each.
We located in Community Colleges of the Philippines our full address is 301 Mabini
Street, Quezon District, Cabanatuan City, Philippines. We are open every Monday to
Thursday 9am-5pm except public holidays. For inquires and Quotations, feel free to
contact us at our fb page: Papa's Tillas.
II. THE BUSINESS
2.1 Business concept and The Ideation Process

Pastillas are a popular national delicacy that are made locally. Pastillas , often called
pastiyema, is a milk-based delicacy having roots in the Nueva ecija . Making pastillas expanded
to other regions of the Philippines from Cabanatuan. These tasty milk-based sweets are consumed
as a dessert or as a snack. The company,chose the name Papa's tillas for the product. It will be
made available to Community Colleges of the Philippines Incorporated senior high school
students at a fair price. When selling products through personal contact, every consumer will be
greeted amiably, and their happiness will be ensured. While the majority of regular pastillas are
produced from calcium-rich milk, these delights can also be flavored with a variety of chocolate,
according on the customer's preferences.
They might be able to unwind by eating this product as comfort food. In addition, as sweet
foods are known to be effective energizers, it may also aid in energizing their lethargic mind and
body.
The pastillas' revenues must be increased through gradual market expansion and a rise in
customer frequency achieved through the use of various marketing tactics, such as logo product
advertising.
Distribution as well as in social media advertising These will lead to a rise in the product's
demand and, consequently, a rise in sales. The commercial enterprise will take into account a
variety of costs, including early promotional costs, production costs, and operating costs.
Everything will begin with the capital, which is each proponent's input.
The final step is for the enterprise's products to be personally sold at a reasonable price to
Community Colleges of the Philippines, Inc. senior high school students. The production costs,
however, must be maximized to ensure the supply for the demand and the facilities should be
well maintained to prevent delays in producing the product. The initial promotional costs should
be minimized as much as possible while still being sufficient to ensure success. The company
must sustain the cash flow necessary to pay for other operating expenses as well as the inventory
that needs to be purchased.
2.2 Vision and Mission
Vision TO BUILD A STRONG RELATIONSHIP WITH EACH CUSTOMER WHILE

PROVIDING THEM WITH THE BEST HOMEMADE PASTILLAS
POSSIBLE.
Mission TO PROVIDE CUSTOMERS WITH THE HIGHEST-QUALITY PASTILLAS,
ENABLE THEM TO TASTE SWEETNESS, AND FULFILLMENT
REQUIREMENTS AND WANTS.
2.3 Objectives
The goals of the business are to
 To Market Pastillas with a fantastic taste

 To establish and maintain a good relationship with the clients
 To fulfill consumer request
III. MARKET ANALYSIS, STRATEGY AND IMPLEMENTATION PLAN
3.1 Description of the Market or Study

Different demographics, lifestyles, environments, etc. will make up the business
market. In-depth insights into competitors’ audiences, campaigns, keywords, will
allow the business to shape or refine the plans for success.
3.2 Market Segmentation

Papa’s Tillas categorize its’ offerings into difference customer segments to more
effectively meet the needs of the marketplace, also to wares effectively and devise a
corporate strategy that gears the products towards the right audience.
Demographics: There is no gender, age or other limits. Anyone can be a consumer of our
product.
Behavioral: Improving customer experience, Behavioral segmentation can also help you
understand what motivates your customers and what challenges they face. This information can
then be used to improve the customer experience by addressing their needs and resolving any
pain points.
Geographic: Papa's Tillas is located at 2nd floor, old building, 301 Mabini Street, Quezon
District, Cabanatuan City, Nueva Ecija.
3.3 Target Market Segment strategy

3.3.1 Market Needs
The market needs in selling Papa's Tillas vary depending on various factors such as location,
culture, and consumer preferences. Some common needs in the market for Pastillas include:
1. Convenience - Pastillas needs to be easily accessible and quick to purchase for

consumers on-the-go.
2. Affordable prices - Pastillas is often considered a budget-friendly option, and

consumers expect competitive prices.
3. Variety Consumers look for Pastillas options that offer a range of flavors,
ingredients, and cuisines.
4. Quality and hygiene pastillas vendors need to prioritize food safety and
hygiene to maintain consumer trust and loyalty.
5. Sustainability Consumers are increasingly concerned about environmental impact, and

look for Pastillas vendors who prioritize sustainable practices.
6. Unique and authentic experiences - Papa's Tillas should provide consumers with a
unique and authentic taste of local culture and cuisine.
3.3.2 Market Trends

The market for Pastillas is constantly evolving, and vendors need to be aware of the latest
trends in order to stay competitive. Some of the current market trends in selling pastillas include:
1. Healthy and organic options - Consumers are increasingly interested in healthy and sweet
snacks options, and pastillas vendors are responding with offerings that are delicious.
2. Global cuisine pastillas vendors are incorporating flavors and ingredients from around the
world to offer consumers a diverse range of options.
3. Technology integration pastillas vendors are using technology such as food delivery apps,
digital payment systems, and social media to reach a wider audience and improve the customer
experience.
3.4 Analysis of Competitions/Competitive Edge

Our business aim to satisfy the needs of our customers and to provide them a
sweet treat for such an affordable price. Also this product is attainable because the
procedure can be done in a short time without any ease.
SWOT ANALYSIS
STRENGTH WEAKNESS
 totally innovative product  Environment

 Positive traits and looks  Stability
 Numerous potential applications
OPPORTUNITIES THREATS
 Xxclusive in the market with these  Because it is a new product, some

qualities ignorance could result in rejection.
 The market is deficient  The quick arrival of competitors
 No competitors
TABLE 1: SWOT ANALYSIS

COMPETITORS PRODUCTS LOCATION DIRECT/

OFFERED INDIRECT
Jose Abad Santos

Aying's Pastillas Ave, Cabiao, Direct
Nueva Ecija
Pastillas
Aling Celing's Special Pastillas Gapan City,

Nueva Ecija Direct
Pastillas
Pala-pala, San
Tita's Patillas De leche Ildefonso, 3010 Direct
Bulacan
Pastillas
MacArthur Hwy,
Gonzales Home made pastillas Malolos, 3000 Direct
Bulacan
Pastillas
TABLE 2: COMPETITORS ANALYSIS
3.5 Marketing Strategy

3.5.1 Product
The consistency of product offered is surely good to serve and eat. The
intention is not only to make revenue but also make sure the healthy margin for
consumer benefits. Customers nowadays also want to try new foods to widen their
horizons.
PRODUCT NAME AND PRODUCT PACKAGING

DESCRIPTION
Papa's Tillas It depends because if you

buy the promo you can get
Filipinos are known for 5 pieces of Papa's Tillas in
having good taste especially plastic with logo but if you
when it comes to sweets so Pastillas buy 1pc it poke with a
we come up to produce and
sell Papa's Tillas. It has a toothpick.
perfect sweetness that no one
can ever resist.
TABLE 3: PRODUCT ANALYSIS
PROJECTED DEMAND
DESCRIPTION SELLING PRODUCT

PRICE
WEEKL MONTHLY YEARLY
Y SALES
SALES
SALES
our pastillas are

made in
350 (daily) x 7= 2450 x 7= 9,800 x 12=
powdered milk,
condensed milk,
and white sugar, 7pesos
and our pastillas Each 2,450 9,800 117,600
has two different
flavor, classic
pastillas and
Choco pastillas.
TABLE 4: PROJECTED DEMAND
3.5.2 Pricing
PRODUCT DESCRIPTION SELLING PRICE

our pastillas are made in
powdered milk, condensed milk,
and white sugar, and our pastillas Php 7.00
has two different flavor, classic
pastillas and Choco pastillas.
TABLE 5: PRODUCT PRICING
3.5.3 Place
We located in 2nd floor, old building in community colleges of the Philippines. Our full
address is 301, Mabini Street, Quezon District, Cabanatuan City, Nueva Ecija.
3.5.3.1 SUPPLY SOURCE LOCATION

Sangitan Public Market, Magsaysay Norte, Cabanatuan City, Nueva Ecija, Philippines
3.5.4 Promotion
In-store Sampling. Offer free samples of your pastillas in stores to allow customers to try the
product before they buy. This is an excellent way to generate buzz and get people talking
about your product. Customer Loyalty Program: Offer a loyalty program for customers who
regularly purchase your coffee jelly. This could include special discounts, free products, or other
incentives.
Online Advertising: Advertise your pastillas on popular websites, blogs, and forums that are
relevant to your target audience. This will help you reach people who are interested in pastillas
and related products.
Social Media Posts: Share images and videos of your pastillas on social media platforms like
Facebook, Instagram, and Twitter. Use eye-catching visuals and catchy captions to grab people's
attention. You could also run social media advertisements to reach a wider audience.
Flyer Design: Design a colorful, eye-catching flyer with images of your pastillas. Distribute the
flyers in high-traffic areas like shopping centers, parks, and cafes.
 Personal Marketing
• Utilize social media platforms such as Instagram. Facebook, and Twitter to promote your
product. Post photos, recipes, and other content
related to your product.
• Participate in local food markets and festivals to showcase.
•Create a website or blog to showcase your pastillas product. Include photos. recipes, and
information about the product.
 Content Marketing
• Create a Pinterest board featuring pastillas recipes.
• Create a Twitter chat about pastillas.
• Create a blog post about the history of pastillas and how it has evolved over
the years.
• Create a video tutorial on how to make pastillas at home.
• Create a series of Instagram posts featuring pastillas recipes.
IV. TECHNICAL OR PRODUCTION PLAN
4.1 Product /Service Description
Papa’s Tillas will be made with good quality and cean ingridients that will ensure
the safety and cravings of the customers.
4.2 Product Cost/ Costing
The table below shows the total unit cost of the products:
RAW QUANTITY UNIT MARKET UNIT

MATERIALS PRICE COST
Plastic 1 pack 1 25 25
Toothpick 1 box 1 30 30
Condensed milk 200ml 200ml 60 60
Sugar ¼ kg ¼ 20 40
Powdered milk ½ kg ½ 300 300
TOTAL 435
TABLE 6: PRODUCT COSTING
4.3 Production/Business Operation Schedule

The business's work schedule, along with the owner's obligations and duties, are
displayed in the table below.
DAY TIME ACTIVITIES
Monday-Friday 8:00am-11-00am production of products
Monday-Sunday 5:00pm-6:00pm Market inventory
Monday-Sunday 10:00an-5:00pm Delivery to different

Branches
TABLE 7: PRODUCTION/BUSINESS SCHEDULE
4.4 Production/Business Process

*Preparing of ingredients
*Product making
*Product wrapping
*Product labeling
*Selling of products
4.5 Tools and Equipment
ITEM DESCRIPTION QTY IMAGE

Miixing Bowl used in storing and mixing 5
the ingredients
Containers will be the storage of the 10

finished product
TABLE 7: TOOLS AND EQUIPMENT
4.8 Supplies
ITEM QTY UNIT COST MONTHLY ANNUAL

EXPENSE EXPENSE
Powdered Milk ½ kg 300.00 1,200 14,400
Sugar ¼ kg 40.00 160 1,920
Condesed Milk 200ml 60.00 240 2,880
TOTAL 400.00 1,600 19,200
TABLE 10: MATERIALS AND SUPPLIES
4.9 Utilities
ITEM MONTHLY EXPENSE ANNUAL EXPENSE

Water 500.00 6,000
Electricity 500.00 6,000
TOTAL 12,000
TABLE 11: UTILITIES
4.10 Salaries and Wages
POSITION MONTHLY ANNUAL

Manager 20,000 240,000
Product market 15,000 180,000
Financer 15,000 1800,000
TOTAL 420,000
TABLE 12: SALARIES AND WAGES
4.11 Business Layout

This shows the physical arrangement of all resources that consume space
within the business facility.
4.12 Location/Map
MANAGEMENT PLAN
5.1 Form Of ownership

•Partnership
This business will be owned by Arialynne EserJose, Mariz Manalili, Kenneth Reyes, Cholo
Catindig, and Nash Malkhie Valeñia.
1.2 Organizational Structure
Arialyne EserJose
CEO
Mariz Dapitan Cholo Catindig Kenneth Reyes
SALES & MARKETING TECHNICAL Finance
Nash Malkhie Valenia
Management Accounting
1.3 Required Personnel and Qualifications/Competencies

1. Communication Skills: Effective communication between partners is crucial for a successful
partnership. Good communication skills, including the ability to listen, understand, and express
ideas clearly, are essential.
2. Financial Management Skills: Partners must be able to manage the financial aspects of the
business, including budgeting, bookkeeping, and tax compliance.
3. Business Acumen: Partners should have a strong understanding of business operations,
including marketing, sales, and customer service.
4. Leadership Skills: Partners must have strong leadership skills and the ability to make decisions
and motivate others.
5. Technical Skills: Depending on the nature of the business, partners may need specific technical
skills, such as knowledge of a particular industry or proficiency in using certain software or
equipment.
6. Problem-Solving Skills: Partners should have the ability to analyze situations and come up
with creative solutions to challenges and problems.
5.4 Areas for Improvement

in our partnership you can get a lot of knowledge, develop your skills, and learn a lot of skills
like Time management, listening skills, strengthen leadership skills, and new skills.
VI. FINANCIAL PLAN
6.1 Projected Cost
Powder milk 1/2kg 300

Sugar 1/4 40
condense milk 60
200ml
Toothpick 30
Plastic 20
Water 500
Electricity 500
Logo print 20
TABLE 13: PROJECTED COST
DESCRIPTION QUATITY UNIT QUANTITY

COST
WEEKLY MONTHLY YEARLY
COST COST COST
Condense milk 5 60 300 1,200 14,400
Sugar 1/4 40 280 1,020 13,440

Powdered milk 1 300 2100 8400 100,800
TOTAL 400 2680 10620 128,640
TABLE 14.1: PROJECTED PRODUCTION COST
PRODUCTION COST
YEAR 1 – 3
YEAR 1 YEAR 2 YEAR 3
128,640 257,280 385,920
TABLE 14.2: PROJECTED PRODUCTION COST
DESCRIPTION QUANTI SELLING QUANTITY

TY PRICE
Per day WEEKL MONTHLY ANUUAL

Y
SALES SALES
SALES
Pastillas (7 pesos) 3500 24,500 98,000 1,176,000
500pcs
TABLE 15.1: PROJECTED PRODUCTION SALES
PROJECTED SALES
YEAR 1 – 3
YEAR 1 YEAR 2 YEAR 3
1,176,000 2,352,000 3,528,000
TABLE 15.1: PROJECTED PRODUCTION SALES
6.2 Sources of Funds

Our source of funds comes from our parent's financial support in the sake of this performance
task.
VII. APPENDICES
A. Product/Service Survey Testing and Evaluation
B. Promotional Materials
In-store Sampling. Offer free samples of your pastillas in stores to allow customers to try the
product before they buy. This is an excellent way to generate buzz and get people talking about
your product. Customer Loyalty Program: Offer a loyalty program for customers who regularly
purchase your coffee jelly. This could include special discounts, free products, or other
incentives.
Online Advertising: Advertise your pastillas on popular websites, blogs, and forums that are
relevant to your target audience. This will help you reach people who are interested in pastillas
and related products.
Social Media Posts: Share images and videos of your pastillas on social media platforms like
Facebook, Instagram, and Twitter. Use eye-catching visuals and catchy captions to grab people's
attention. You could also run social media advertisements to reach a wider audience.
Flyer Design: Design a colorful, eye-catching flyer with images of your pastillas. Distribute the
flyers in high-traffic areas like shopping centers, parks, and cafes.
C. Documentation Pictures
D. Curriculum Vitae

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Community Colleges of the Philippines - CCP, Inc.

301 Mabini St. Quezon District, Cabanatuan City

A BUSINESS PLAN FOR

II. THE BUSINESS

2.1 Business concept and The Ideation Process

2.2 Vision and Mission

Vision TO BUILD A STRONG RELATIONSHIP WITH EACH CUSTOMER WHILE

The goals of the business are to

 To Market Pastillas with a fantastic taste

III. MARKET ANALYSIS, STRATEGY AND IMPLEMENTATION PLAN

3.1 Description of the Market or Study

3.2 Market Segmentation

3.3 Target Market Segment strategy

1. Convenience - Pastillas needs to be easily accessible and quick to purchase for

2. Affordable prices - Pastillas is often considered a budget-friendly option, and

5. Sustainability Consumers are increasingly concerned about environmental impact, and

3.3.2 Market Trends

3.4 Analysis of Competitions/Competitive Edge

 totally innovative product  Environment

 Xxclusive in the market with these  Because it is a new product, some

TABLE 1: SWOT ANALYSIS

COMPETITORS PRODUCTS LOCATION DIRECT/

Jose Abad Santos

Aling Celing's Special Pastillas Gapan City,

3.5 Marketing Strategy

PRODUCT NAME AND PRODUCT PACKAGING

Papa's Tillas It depends because if you

TABLE 3: PRODUCT ANALYSIS

DESCRIPTION SELLING PRODUCT

our pastillas are

TABLE 4: PROJECTED DEMAND

PRODUCT DESCRIPTION SELLING PRICE

3.5.3.1 SUPPLY SOURCE LOCATION

IV. TECHNICAL OR PRODUCTION PLAN

4.1 Product /Service Description

RAW QUANTITY UNIT MARKET UNIT

Condensed milk 200ml 200ml 60 60

Powdered milk ½ kg ½ 300 300

TABLE 6: PRODUCT COSTING

4.3 Production/Business Operation Schedule

DAY TIME ACTIVITIES

Monday-Friday 8:00am-11-00am production of products

Monday-Sunday 5:00pm-6:00pm Market inventory

Monday-Sunday 10:00an-5:00pm Delivery to different

TABLE 7: PRODUCTION/BUSINESS SCHEDULE

4.4 Production/Business Process

4.5 Tools and Equipment

ITEM DESCRIPTION QTY IMAGE

Containers will be the storage of the 10

TABLE 7: TOOLS AND EQUIPMENT

ITEM QTY UNIT COST MONTHLY ANNUAL

ITEM MONTHLY EXPENSE ANNUAL EXPENSE

4.10 Salaries and Wages

POSITION MONTHLY ANNUAL

4.11 Business Layout

5.1 Form Of ownership

1.2 Organizational Structure

Mariz Dapitan Cholo Catindig Kenneth Reyes

SALES & MARKETING TECHNICAL Finance