Chicken Ney Ney Final
Chicken Ney Ney Final
Chicken Ney Ney Final
In Partial Fulfillment of
Entrepreneurship
BUSINESS PLAN
CHICKEN NEYNEY
DATE PREPARED
10/04/2024
CONTACT
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
COMPANY OVERVIEW 6
THE PROBLEM 8
OUR SOLUTION 9
TARGET MARKET
COMPETITION
PRODUCT OR SERVICE 15
MARKETING
MARKETING PLAN 18
TIMELINE 23
MILESTONES 23
FINANCIAL FORECASTS
KEY ASSUMPTIONS 24
FINANCING
SOURCES OF FUNDING 25
USE OF FUNDING 26
EXECUTIVE SUMMARY
Vision
To be the ultimate go-to spot for chicken lovers providing an amazing food experience
and setting the bar for excellence in serving delicious food to our customers.
Mission
To satisfy our customers with mouthwatering, affordable and convenient meal with ex-
cellent service, and a lively, welcoming vibe. Sourcing the best ingredients, keeping things
Goals
Objectives
· Develop a unique menu and amazing customer service to differentiate our business.
Business Model
Aspect Description
Target Market Students, school staff, and visitors at San Isidro College
Promotion Strat- Marketing on social media, promotion, and spreading the word through
Chicken NeyNey positions itself as the best option for people looking for quick and deli-
cious meals. It offers a very appealing option that consists of one delicious rice dish with tasty
chicken as the main course, along with icy beverages and a spicy dynamite side dish. Customers
have the guarantee of an experience that includes outstanding quality, mouthwatering flavors,
ity.
· Work on making our food preparation more efficient to reduce waste and increase profits.
· Keep the stall clean and welcoming to bring in more regular customers and build a loyal
base.
· Try out different marketing strategies to bring in more customers, like promotions and of-
· Owners: Cheska Leanne O. Albasin, Mark Emriel B. Ollanas, Kristof Jan P. Soria, Junie
· Local Suppliers: source fresh chicken, rice, and our signature side dish ingredients from
· Friends & Family: Spread the word and help build a strong foundation.
· Loyal Customers: Regular customers will fuel our growth by sharing their experiences
· Community Engagement: Students, staff, teachers, and Visitors of San Isidro College.
· Social Media Networks: Increase social media presences and engagement that could po-
Chicken Neyney operates as a student-run business, it offers quality and affordable lunch
meals. The Cheesy Buffalo Chicken Strips is our signature dish partnered with melted cheese.
Besides the main meal, we also have Dynamite, a famous deep-fried Filipino appetizer, and a va-
riety of cold beverages to perfectly complement our delicious meals. We aim to not only fill the
stomachs of our customers but also to ensure satisfaction, even for those on a limited budget. We
make it a priority to serve up fast and satisfying meals to keep everyone fueled up. Our mission
at Chicken Neyney is simple: to bring joy to your taste buds without emptying your wallet.
livery and reservation services. Our stall is easily accessible and conveniently located near the
students' area, making it perfect for those with busy schedules. Customers can stay updated on
our products and reach out to us through our active Facebook page.We take pride in offering
combo meals, allowing customers to pair their main course with a choice of appetizer, beverage,
or both. Additionally, we provide special discounts to customers who purchase 10 meals, as indi-
stalls. Our main goal is to make our brand more visible and build a reputation for serving tasty
and budget-friendly meals. We are dedicated to attracting students to our stalls so they become
loyal customers and enjoy our variety of food options. We will ensure to keep strong relation-
ships with our customers and improve our products based on their feedback. We aim to promote
our products well and organize fun events to connect with everyone.
THE PROBLEM
Identifying the different parts of chicken were about to sell, and where to buy a chicken
that is safe to cook. Flavor comprises mainly of taste and aroma and is involved in consumers’
meat-buying behavior and preferences. Preparing the chicken that were about to sell is a very
slow process, it may take a long time for the customers to wait for their orders. Consumer de-
mand for products with easier and faster preparation. this kind of problem might cause a big dis-
advantage to the business, because the customers surely go to the canteen instead in our stall. un -
like the canteen that they can provide the wants of their customers immediately. the canteen pro-
vides a faster service to their customers. Many competitors from other stall can provide a new
product that is fast to produce to the customers. The prices is also one of the major problems be-
cause in canteen they have a very affordable products to sell to the customers. Chicken Ney Ney
might pass over students who want healthier foods, and how chicken ney ney products are recog-
The entrepreneurs will choose the part of the chicken that is easily to eat which is the
breast part. The chicken will be brought to the trusted stores like Gaisano and Meat stores. Use a
one flavor so that it's easy to make and the entrepreneurs will just focus on one flavor. To make
it easier for the entrepreneurs to sell their product, the chicken will already be marinated, all they
need to do is cook it. Chicken Ney Ney will use affordable prices that is fit to the quality of the
product in order for the customers to be satisfied. The Chicken Ney Ney will use social media so
TARGET MARKET
Market Size
Chicken Ney Ney focuses on targeting the student body of San Isidro College who are
looking for affordable, convenient, and delicious food options. It has been observed that students
have relatively busy schedules and tight budgets, which makes them perfect customers for our
rice and food products. Its focus will be students in search of good and tasty foods to eat to fulfill
their diet and food requirements. The menu will cater to diverse taste preferences, as well as to
traditional Filipino dishes and international favorites. Plus, the convenience it will give to people
in terms of ordering and delivery options, considering that students have different lifestyles-some
that are always on the go or who would rather enjoy their meals in their dorm rooms or apart -
ments. The target market will see some really appetizing pictures and videos of our dishes while
using different social networking tools. The approach to marketing our product is going to focus
on the value proposition that is affordability, quality, and convenience over our rice and food of-
ferings. We hope to be the preferred destination for nutritious and filling meals at San Isidro Col-
lege.
Market segmentation
1. Demographic Segmentation
Age
2. Psychographic Segmentation
Lifestyle
· Active individuals who enjoy cooking and experimenting with new recipes. They may be
· Juggling busy schedules, work, and family life. They are looking for time-saving solu-
· Foodies who are always looking for the next culinary adventure. They are open to trying
3. Behavioral Segmentation
Usage Rate
· Students in San Isidro college purchase breakfast because others didn’t have breakfast in
· Mostly college student looking or edible and most affordable food that they can buy
· Most students in San Isidro college have lunch at school and they are looking for deli-
4. Geographic Segmentation:
Location:
5. Socioeconomic Segmentation:
Income:
· High income, educated, discerning taste, value premium quality and unique experiences.
· Lower income, prioritize affordability and value, seek out deals and discounts
COMPETITION
CURRENT ALTERNATIVES TARGET BUYERS ARE USING
Current alternatives to chicken include These days, plant-based proteins like seitan, tofu,
and tempeh as well as other meats with distinct flavors and textures like hog and turkey can be
used in place of chicken. Beans and other legumes make substantial replacements, and insect
protein is becoming more popular due to its sustainability. Target customers include those who
are health-conscious and looking for lean options; they also include vegetarians and vegans
searching for plant-based substitutes; flexitarians cutting back on meat intake; and families
searching for flexible, quick-to-prepare protein sources. Recognizing these trends can aid in lo-
Chicken is a favored protein option since it has a number of competitive benefits. For
consumers who are concerned about their health, it is a lean, nutrient-dense choice that is high in
important vitamins and minerals. Because of its adaptability, it may be prepared in a variety of
ways to suit a wide range of dietary needs and cuisines, and it's usually less expensive than other
meats. Furthermore, chicken is more environmentally friendly than hog and beef, which is in line
with sustainability ideals. Its short cooking time accommodates hectic schedules, and its wide-
spread appeal around the globe guarantees a large market. Because of its high safety standards,
ability to source locally, and potential for product innovation, chicken has become a household
staple.
PRODUCT OR SERVICE OFFERINGS
Ingredients
· Main ingredient
Chicken
· Additional Ingredients:
Eggs
Salt
Pepper
Flour
Sauce:
Ketchup
Sugar
Onion
Garlic
Vinegar
Soy sauce
Butter
Cheese
5th: Making Sauce – the sauce ingredients will be combined and blend
7th: Serving- The finished chicken ney ney poured into a bowl with rice
We serve our product equally and also by measures. We provide a product that can sat-
isfy our customers. Our chicken Ney Ney is made of fresh chicken marinated with some ingredi -
ents that can make the chicken tasteful. Our business provides quality food and no artificial in-
gredients making sure you can enjoy a very tasty and nutritious treat. We want to provide healthy
food For example, we want to provide you with a cost-effective and healthful option, especially
if the customer wants healthier foods. Chicken Ney Ney believes that teamwork builds the foun-
dation for a successful community and our goal is to help make your community the best place to
live, work, play and dine. A popular food and appetizer, Chicken Ney Ney can be ordered mild
or spicy.
MARKETING PLAN
Product
Our chicken strip rice meal delivers both flavor and convenience, making it an ideal choice
Price for ingredients that can make 10-12 chicken rice meals
dients
Ingredients Price
Price
Chicken Ney Ney will produce 10-15 Chicken Rice Meals daily. Assuming a production of
15 meals, the estimated total number of meals produced in a week will be 105 servings.
Cost Breakdown:
o Cups - 2.00
o Utensils- 1.00
46.9+10.00+3.00=59.9 pesos
If we sell at 80 pesos per meal, the estimated weekly revenue would be:
This pricing and production plan ensures a profitable operation while providing cus-
Place
Our Chicken Rice Meal venture, Chicken Ney Ney is conveniently located within San
Isidro College, serving the needs of students, staff, and visitors with a smile. By setting up our
food stall in the High School Student Center, we ensure that our tasty offerings are easily ac-
Promotion
To spread the word about our Chicken Rice Meal, we'll use a variety of fun and engaging
marketing tactics:
We'll make the most of platforms like Facebook to show off our delicious meals with
tempting images and catchy descriptions. We'll regularly post about special deals, share customer
By using direct sales methods, we'll ensure that our meals are presented in the best way
possible. This approach is all about building trust and strengthening brand loyalty through
friendly interactions with customers. Through personalized messages, interesting info about our
ingredients, and exciting campaigns, we want to make lasting connections with our customers.
People
Target Market
Our main customers include students, staff, and visitors of San Isidro College, seeking
quick, affordable, and tasty meals. We aim to create strong relationships by providing excellent
Team Structure
We will regularly train staff on food safety and customer service, creating a positive work
environment where staff can thrive. Customer feedback will guide improvements.
Customer Engagement
We will build loyalty through reward programs and social media engagement, ensuring
COMPLETION
ACTIVITY DESCRIPTION
DATE
Overall prepa- Finalize the design, branding, menu price, staff training
August 3,2024
ration etc.
Promoting the Promote the stall through posters and social media.
August 8,2024
business Make advertisements.
MILESTONES
COMPLETION
MILESTONE DESCRIPTION
DATE
the stall.
Count of leads
Promoting the Evaluated the effectiveness of promotional
acquired through social me-
business strategies.
dia and posters.
FINANCIAL FORECASTS
KEY ASSUMPTIONS
Our financial projections for Chicken Neyney! are based on a one-week sales period, with a key
focus on estimating daily revenue. We want to understand the market for drinks and food at San
Isidro College, including competition from beverages like coffee, soda, and milk teas, as well as
snacks and meals sold by other vendors. Our goal is to attract customers throughout the day, es-
pecially during busy periods after and between classes. We believe our strength lies in serving
delicious and affordable Chicken Neyney, featuring nutritious meat. We will price our product
we can keep costs low while maintaining a high-quality product. We anticipate steady growth
over the two-week period, as we establish our presence on campus, build relationships with stu-
dents and staff, and implement targeted marketing campaigns. We compete with both traditional
food trucks and campus dining options, but we expect our unique focus on healthy and afford-
able meals to attract customers seeking a more nutritious and sustainable choice. We project a
20% profit margin by the end of the one-week period, with peak sales anticipated mid-week as
awareness and demand reach their highest levels. This projection incorporates strategic promo-
tions, including discounts and loyalty programs, to maximize sales and hopefully increase daily
revenue. By the end of the two-week period, we anticipate strong profits by establishing our-
selves as a reliable source of healthy and delicious food for the San Isidro College community.
FINANCING
SOURCES OF FUNDING
We will obtain 1000 pesos in funding from the proprietors in order to launch our chicken
business. This first payment will act as the business's capital, covering some of the launch ex-
penses and supplying the best materials for our chicken recipes. As a sign of their dedication to
the company and faith in its future, each owner will add to this combined sum. We can make
sure that our products are tasty and nutritious by using this money to buy fresh, premium
chicken. In order to guarantee sustainability and quality in every way, the financing will also en-
able us to make investments in supplies including equipment, culinary supplies, and environmen-
tally friendly packaging. Furthermore, a portion of the funds will be utilized for branding.assist-
USE OF FUNDING
Most of the funds raised for our Chicken Business would be plowed into purchasing qual-
ity supplies, which would be in the production of our chicken dishes. To have flavors and nutri-
tious recipes, we should source fresh organic chicken and spices. Good ingredients will guaran-
tee good taste while giving room to realize our vision: healthy, delicious meals for health-con-
scious customers. We will also use money for branding and decor of our kitchen and dining spa -
ces to attract more customers. Creating a lasting impression to the clients requires investment in
the visual elements representing the flavorful and healthy image of our brand. Most of the money
generated for "Chicken Delight" will be used for top-of-line supplies necessary in producing the