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CHICKEN NEY NEY

A Business Plan Presented to


Integrated Basic Education

Senior High School Department

San Isidro College

In Partial Fulfillment of

The Requirements for the Subject

Entrepreneurship

Cheska Leanne O. Albasin


Mark Emriel B. Ollanas
Kristof Jan P. Soria
Junie Von Tandayag
Emma Jarael T. Villanueva
October 2024

BUSINESS PLAN
CHICKEN NEYNEY

DATE PREPARED

10/04/2024

CONTACT

Cheska Leanne O. Albasin


[email protected]
09050382135

Mark Emriel B. Ollanas


[email protected]
09397696926

Kristof Jan P. Soria


[email protected]
09393931771

Junnie Von J. Tandayag Jr.


[email protected]
09194925423

Emma Jarael T. Villanueva


[email protected]
09947867909

San Isidro College


Impalambong, Malaybalay City
Bukidnon, 870

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3

COMPANY OVERVIEW 6

PROBLEM & SOLUTION

THE PROBLEM 8

OUR SOLUTION 9

TARGET MARKET

MARKET SIZE & SEGMENTS 10

COMPETITION

CURRENT ALTERNATIVES TARGET BUYERS ARE USING 13

OUR COMPETITIVE ADVANTAGES 14

PRODUCT OR SERVICE OFFERINGS

PRODUCT OR SERVICE 15

MARKETING

MARKETING PLAN 18

TIMELINE & METRICS

TIMELINE 23

MILESTONES 23

FINANCIAL FORECASTS

KEY ASSUMPTIONS 24

FINANCING

SOURCES OF FUNDING 25

USE OF FUNDING 26

EXECUTIVE SUMMARY

Vision
To be the ultimate go-to spot for chicken lovers providing an amazing food experience

and setting the bar for excellence in serving delicious food to our customers.

Mission

To satisfy our customers with mouthwatering, affordable and convenient meal with ex-

cellent service, and a lively, welcoming vibe. Sourcing the best ingredients, keeping things

squeaky clean, and making a positive impact in the people we serve.

Goals

· Stand out with a unique and exceptional food stall experience.

· Establish a strong engagement on social media.

· Create loyal customers who appreciate the quality in our offerings.

· Achieve profitability within the time of operation.

· Continuously improve our offerings based on customer feedback.

· Develop entrepreneurial and leadership skills for success.

Objectives

· Develop a unique menu and amazing customer service to differentiate our business.

· Increase brand presence on social media.

· Create a financial plan to ensure profitability .

· Implement targeted marketing strategies to attract customers.

· Source local ingredients and minimize food waste to promote sustainability.


· Gather and act on customer feedback to continuously improve our offerings.

Business Model

Aspect Description

Target Market Students, school staff, and visitors at San Isidro College

Product Offering Chicken Strips Rice Meal

Pricing Strategy Budget-friendly pricing to cater to price-conscious customers.

Sales Channels Stall located on campus during school hours

Promotion Strat- Marketing on social media, promotion, and spreading the word through

egy personal recommendations

Revenue Streams Direct sales from rice meals

Business and Product Position

Chicken NeyNey positions itself as the best option for people looking for quick and deli-

cious meals. It offers a very appealing option that consists of one delicious rice dish with tasty

chicken as the main course, along with icy beverages and a spicy dynamite side dish. Customers

have the guarantee of an experience that includes outstanding quality, mouthwatering flavors,

and unmatched convenience with this captivating offer.

Wealth Improvement Approach


· Make sure to find affordable sources for our ingredients without compromising on qual-

ity.

· Work on making our food preparation more efficient to reduce waste and increase profits.

· Keep the stall clean and welcoming to bring in more regular customers and build a loyal

base.

· Try out different marketing strategies to bring in more customers, like promotions and of-

fering special deals.

· Set up a loyalty program to encourage customers to keep coming back.

· Train ourselves to make sure we provide top-notch services

Parties Supporting the Business

· Owners: Cheska Leanne O. Albasin, Mark Emriel B. Ollanas, Kristof Jan P. Soria, Junie

Von Tandayag, Emma Jarael T. Villanueva

· Local Suppliers: source fresh chicken, rice, and our signature side dish ingredients from

trusted local suppliers, ensuring quality.

· Friends & Family: Spread the word and help build a strong foundation.

· Loyal Customers: Regular customers will fuel our growth by sharing their experiences

and recommending us to friends.

· Community Engagement: Students, staff, teachers, and Visitors of San Isidro College.

· Social Media Networks: Increase social media presences and engagement that could po-

tentially reach more customers.


COMPANY OVERVIEW

Company name: Chicken Ney Ney!

Industry: Food Industry

Location: San Isidro College, Impalambong, Malaybalay City, Philippines

Primary product: Rice and Chicken Strips

Chicken Neyney operates as a student-run business, it offers quality and affordable lunch

meals. The Cheesy Buffalo Chicken Strips is our signature dish partnered with melted cheese.

Besides the main meal, we also have Dynamite, a famous deep-fried Filipino appetizer, and a va-

riety of cold beverages to perfectly complement our delicious meals. We aim to not only fill the

stomachs of our customers but also to ensure satisfaction, even for those on a limited budget. We

make it a priority to serve up fast and satisfying meals to keep everyone fueled up. Our mission

at Chicken Neyney is simple: to bring joy to your taste buds without emptying your wallet.

At Chicken Neyney, we strive to provide convenience to every customer by offering de-

livery and reservation services. Our stall is easily accessible and conveniently located near the

students' area, making it perfect for those with busy schedules. Customers can stay updated on

our products and reach out to us through our active Facebook page.We take pride in offering

combo meals, allowing customers to pair their main course with a choice of appetizer, beverage,

or both. Additionally, we provide special discounts to customers who purchase 10 meals, as indi-

cated by the provided sticker and upon completion.


Chicken NeyNey seeks opportunities to engage in school events and show off our unique

stalls. Our main goal is to make our brand more visible and build a reputation for serving tasty

and budget-friendly meals. We are dedicated to attracting students to our stalls so they become

loyal customers and enjoy our variety of food options. We will ensure to keep strong relation-

ships with our customers and improve our products based on their feedback. We aim to promote

our products well and organize fun events to connect with everyone.

PROBLEM & SOLUTION

THE PROBLEM

Identifying the different parts of chicken were about to sell, and where to buy a chicken

that is safe to cook. Flavor comprises mainly of taste and aroma and is involved in consumers’

meat-buying behavior and preferences. Preparing the chicken that were about to sell is a very

slow process, it may take a long time for the customers to wait for their orders. Consumer de-

mand for products with easier and faster preparation. this kind of problem might cause a big dis-

advantage to the business, because the customers surely go to the canteen instead in our stall. un -

like the canteen that they can provide the wants of their customers immediately. the canteen pro-

vides a faster service to their customers. Many competitors from other stall can provide a new

product that is fast to produce to the customers. The prices is also one of the major problems be-

cause in canteen they have a very affordable products to sell to the customers. Chicken Ney Ney

might pass over students who want healthier foods, and how chicken ney ney products are recog-

nizable to the market.


OUR SOLUTION

The entrepreneurs will choose the part of the chicken that is easily to eat which is the

breast part. The chicken will be brought to the trusted stores like Gaisano and Meat stores. Use a

one flavor so that it's easy to make and the entrepreneurs will just focus on one flavor. To make

it easier for the entrepreneurs to sell their product, the chicken will already be marinated, all they

need to do is cook it. Chicken Ney Ney will use affordable prices that is fit to the quality of the

product in order for the customers to be satisfied. The Chicken Ney Ney will use social media so

that their products will be recognized by others.

TARGET MARKET

MARKET SIZE & SEGMENTS

Market Size

Chicken Ney Ney focuses on targeting the student body of San Isidro College who are

looking for affordable, convenient, and delicious food options. It has been observed that students

have relatively busy schedules and tight budgets, which makes them perfect customers for our

rice and food products. Its focus will be students in search of good and tasty foods to eat to fulfill

their diet and food requirements. The menu will cater to diverse taste preferences, as well as to

traditional Filipino dishes and international favorites. Plus, the convenience it will give to people

in terms of ordering and delivery options, considering that students have different lifestyles-some

that are always on the go or who would rather enjoy their meals in their dorm rooms or apart -

ments. The target market will see some really appetizing pictures and videos of our dishes while
using different social networking tools. The approach to marketing our product is going to focus

on the value proposition that is affordability, quality, and convenience over our rice and food of-

ferings. We hope to be the preferred destination for nutritious and filling meals at San Isidro Col-

lege.

Market segmentation

1. Demographic Segmentation

Age

· Elementary Students: Ages 5-11

· High School Students: Ages 14-18

· College Students: Ages 18-24

· School Staff: Ages 25-60

· Guardians/Visitors: Ages 25-50

2. Psychographic Segmentation

Lifestyle

· Active individuals who enjoy cooking and experimenting with new recipes. They may be

interested in meal prepping or healthy snacking.

· Juggling busy schedules, work, and family life. They are looking for time-saving solu-

tions and convenient meal options

· Foodies who are always looking for the next culinary adventure. They are open to trying

new foods and cultures

3. Behavioral Segmentation
Usage Rate

· Students in San Isidro college purchase breakfast because others didn’t have breakfast in

house and purchase at school.

· Mostly college student looking or edible and most affordable food that they can buy

· Most students in San Isidro college have lunch at school and they are looking for deli-

cious and nutritious food.

4. Geographic Segmentation:

Location:

· Majority targeting the San isidro College campus

5. Socioeconomic Segmentation:

Income:

· High income, educated, discerning taste, value premium quality and unique experiences.

· Moderate income, value convenience and affordability, prioritize family-friendly options.

· Lower income, prioritize affordability and value, seek out deals and discounts

COMPETITION
CURRENT ALTERNATIVES TARGET BUYERS ARE USING

Current alternatives to chicken include These days, plant-based proteins like seitan, tofu,

and tempeh as well as other meats with distinct flavors and textures like hog and turkey can be

used in place of chicken. Beans and other legumes make substantial replacements, and insect

protein is becoming more popular due to its sustainability. Target customers include those who

are health-conscious and looking for lean options; they also include vegetarians and vegans

searching for plant-based substitutes; flexitarians cutting back on meat intake; and families

searching for flexible, quick-to-prepare protein sources. Recognizing these trends can aid in lo-

cating chances for distinction in the market.

OUR COMPETITIVE ADVANTAGES

Chicken is a favored protein option since it has a number of competitive benefits. For

consumers who are concerned about their health, it is a lean, nutrient-dense choice that is high in

important vitamins and minerals. Because of its adaptability, it may be prepared in a variety of

ways to suit a wide range of dietary needs and cuisines, and it's usually less expensive than other

meats. Furthermore, chicken is more environmentally friendly than hog and beef, which is in line

with sustainability ideals. Its short cooking time accommodates hectic schedules, and its wide-

spread appeal around the globe guarantees a large market. Because of its high safety standards,

ability to source locally, and potential for product innovation, chicken has become a household

staple.
PRODUCT OR SERVICE OFFERINGS

Ingredients

· Main ingredient

Chicken

· Additional Ingredients:

Eggs

Salt

Pepper

Flour

Sauce:

Ketchup

Sugar

Onion
Garlic

Vinegar

Soy sauce

Butter

Cheese

STEP BY STEP PROCESS:

1st: Ingredient Selection: Wash fresh chicken

2nd: Preparation- Slice chicken into strips.

3rd: Marinating Process - The chicken will be marinated with ingredients


4th: Cooking – The chicken will be cocked in medium heat

5th: Making Sauce – the sauce ingredients will be combined and blend

6th: Combining- The wet and the dry ingredients

7th: Serving- The finished chicken ney ney poured into a bowl with rice
We serve our product equally and also by measures. We provide a product that can sat-

isfy our customers. Our chicken Ney Ney is made of fresh chicken marinated with some ingredi -

ents that can make the chicken tasteful. Our business provides quality food and no artificial in-

gredients making sure you can enjoy a very tasty and nutritious treat. We want to provide healthy

food For example, we want to provide you with a cost-effective and healthful option, especially

if the customer wants healthier foods. Chicken Ney Ney believes that teamwork builds the foun-

dation for a successful community and our goal is to help make your community the best place to

live, work, play and dine. A popular food and appetizer, Chicken Ney Ney can be ordered mild

or spicy.
MARKETING PLAN

Product

Our chicken strip rice meal delivers both flavor and convenience, making it an ideal choice

for a quick and satisfying meal on the go

Chicken Rice Meal

Price for ingredients that can make 10-12 chicken rice meals

Chicken Rice meal ingre-

dients

Ingredients Price

Chicken ( 3/4 kilo) P 225.00

Egg (4 pcs.) P 40.00

Salt (2 tsp.) P 5.00

Pepper (2 tsp.) P 5.00


Flour (1 cup) P 10.00

Ketchup (250g) P 35.00

Sugar (1 cup) P 25.00

Onion (2pcs) P 30.00

Garlic (3) P 45.00

Vinegar (10 tbsp.) P 20.00

Chili (4 pcs.) P 5.00

Soy Sauce (10 tbsp.) P 40.00

Butter (1/2 cup) P 28.00

Grated Cheese (1/2) P 50.00

Rice ( 2 kilos) P 110.00


Procedure

· Cut the chicken into strips.

· Toss the chicken in a tasty marinade.

· Sauté on medium heat until golden and juicy.

· Blend the sauce ingredients together.

· Combine the wet and dry ingredients.

· Serve, Pour the chicken Ney Ney over a bowl of rice

Sample Product to Produce

Price

Chicken Ney Ney will produce 10-15 Chicken Rice Meals daily. Assuming a production of

15 meals, the estimated total number of meals produced in a week will be 105 servings.

Cost Breakdown:

· Cost of chicken per serving:46.9pesos


· Cost of rice per serving: 10.00 pesos

· Cost of drink per serving: 3.00

· Operational costs per meal:

o Bowl - 4.00 pesos

o Cups - 2.00

o Utensils- 1.00

Estimated Production Costs

· Total production cost per meal:

46.9+10.00+3.00=59.9 pesos

· Total operational cost per meal:

59.9+ 7= 66.9 pesos

· Desired profit margin: 13 pesos

Selling Price Calculation

Total Cost+Desired Profit=Selling Price

66.9+13= 79.9 pesos ~ 80.00 pesos

Weekly Revenue Estimation

If we sell at 80 pesos per meal, the estimated weekly revenue would be:

· For 10 meals daily:

10 meals/day×7 days×80.00=5,600 pesos/week


· For 12 meals daily:

12 meals/day×7 days×80.00=6,720 pesos/week

This pricing and production plan ensures a profitable operation while providing cus-

tomers with a delicious Chicken Rice Meal at an attractive price. .

Place

Our Chicken Rice Meal venture, Chicken Ney Ney is conveniently located within San

Isidro College, serving the needs of students, staff, and visitors with a smile. By setting up our

food stall in the High School Student Center, we ensure that our tasty offerings are easily ac-

cessed, making it a breeze for everyone on campus to savor our meals.

Promotion

To spread the word about our Chicken Rice Meal, we'll use a variety of fun and engaging

marketing tactics:

Social Media Engagement

We'll make the most of platforms like Facebook to show off our delicious meals with

tempting images and catchy descriptions. We'll regularly post about special deals, share customer

stories, and give a behind-the-scenes peek to capture attention.

Personal Sales Approach

By using direct sales methods, we'll ensure that our meals are presented in the best way

possible. This approach is all about building trust and strengthening brand loyalty through
friendly interactions with customers. Through personalized messages, interesting info about our

ingredients, and exciting campaigns, we want to make lasting connections with our customers.

People

Target Market

Our main customers include students, staff, and visitors of San Isidro College, seeking

quick, affordable, and tasty meals. We aim to create strong relationships by providing excellent

service and responding to customer preferences through regular feedback.

Team Structure

Our team includes:

· General Manager: Manages operations and finances.

· Production Manager: Oversees food preparation and quality.

· Customer Service: Handles orders and ensures customer satisfaction.

· Marketing Manager: Promotes the business on social media.

Training and Development

We will regularly train staff on food safety and customer service, creating a positive work

environment where staff can thrive. Customer feedback will guide improvements.

Customer Engagement

We will build loyalty through reward programs and social media engagement, ensuring

customers feel connected and valued.


TIMELINE & METRICS

COMPLETION
ACTIVITY DESCRIPTION
DATE

Overall prepa- Finalize the design, branding, menu price, staff training
August 3,2024
ration etc.
Promoting the Promote the stall through posters and social media.
August 8,2024
business Make advertisements.

Test launch the stall, practice serving customers, limit

Soft Opening the hours of operation, be open to feedbacks to improve

and make overall adjustments before the grand opening.

Ribbon cutting ceremony, special free taste to first 3

Grand Opening customers, Introduction of the brand, full time opera-

tion and get the feedbacks of the customers.

MILESTONES

COMPLETION
MILESTONE DESCRIPTION
DATE

Preparation com- Complete all the preparations needed. The business is


August 4,2024
pleted prepared for the launching of the business.

Officially promote the business to certain social me-

Successful brand dia platforms. Inform and attract possible customers


August 8, 2024
promotion and inform them to the upcoming grand opening of

the stall.

Grand opening The business is being launched, with free samples


given to the first three customers, and the entire menu
Celebration
selection is on display and open to the public.

KEY PERFORMANCE METRICS

ACTIVITY DESCRIPTION KEY METRIC

Percentage of tasks com-


Overall prepara- Measure the completeness of design, brand-
pleted
tion ing, menu, and staff training.
(100% = all tasks finished)

Count of leads
Promoting the Evaluated the effectiveness of promotional
acquired through social me-
business strategies.
dia and posters.

asses customer involvement during the Number of customers


Grand Opening
launch served on opening day

FINANCIAL FORECASTS

KEY ASSUMPTIONS
Our financial projections for Chicken Neyney! are based on a one-week sales period, with a key

focus on estimating daily revenue. We want to understand the market for drinks and food at San

Isidro College, including competition from beverages like coffee, soda, and milk teas, as well as

snacks and meals sold by other vendors. Our goal is to attract customers throughout the day, es-

pecially during busy periods after and between classes. We believe our strength lies in serving

delicious and affordable Chicken Neyney, featuring nutritious meat. We will price our product

competitively to cater to the budget-conscious student market. By sourcing ingredients locally,

we can keep costs low while maintaining a high-quality product. We anticipate steady growth

over the two-week period, as we establish our presence on campus, build relationships with stu-

dents and staff, and implement targeted marketing campaigns. We compete with both traditional

food trucks and campus dining options, but we expect our unique focus on healthy and afford-

able meals to attract customers seeking a more nutritious and sustainable choice. We project a

20% profit margin by the end of the one-week period, with peak sales anticipated mid-week as

awareness and demand reach their highest levels. This projection incorporates strategic promo-

tions, including discounts and loyalty programs, to maximize sales and hopefully increase daily

revenue. By the end of the two-week period, we anticipate strong profits by establishing our-

selves as a reliable source of healthy and delicious food for the San Isidro College community.

FINANCING

SOURCES OF FUNDING

We will obtain 1000 pesos in funding from the proprietors in order to launch our chicken

business. This first payment will act as the business's capital, covering some of the launch ex-
penses and supplying the best materials for our chicken recipes. As a sign of their dedication to

the company and faith in its future, each owner will add to this combined sum. We can make

sure that our products are tasty and nutritious by using this money to buy fresh, premium

chicken. In order to guarantee sustainability and quality in every way, the financing will also en-

able us to make investments in supplies including equipment, culinary supplies, and environmen-

tally friendly packaging. Furthermore, a portion of the funds will be utilized for branding.assist-

ing to create an impressive presence and attracting people.

USE OF FUNDING

Most of the funds raised for our Chicken Business would be plowed into purchasing qual-

ity supplies, which would be in the production of our chicken dishes. To have flavors and nutri-

tious recipes, we should source fresh organic chicken and spices. Good ingredients will guaran-

tee good taste while giving room to realize our vision: healthy, delicious meals for health-con-

scious customers. We will also use money for branding and decor of our kitchen and dining spa -

ces to attract more customers. Creating a lasting impression to the clients requires investment in

the visual elements representing the flavorful and healthy image of our brand. Most of the money

generated for "Chicken Delight" will be used for top-of-line supplies necessary in producing the

best chicken dishes possible.

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