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    Mil 2-3

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    mallarijianna
    The document discusses the history of media and information literacy from pre-industrial to modern times. It describes various early forms of communication like cave paintings, clay tablets, and papyrus. It then outlines major developments in each era such as the printing press, telegraph, television, and internet. The functions of media are also listed as monitoring, informing, facilitating opinion and advocacy, and acting as a watchdog.

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    Mil 2-3

    Uploaded by

    mallarijianna
    9 views3 pages
    The document discusses the history of media and information literacy from pre-industrial to modern times. It describes various early forms of communication like cave paintings, clay tablets, and papyrus. It then outlines major developments in each era such as the printing press, telegraph, television, and internet. The functions of media are also listed as monitoring, informing, facilitating opinion and advocacy, and acting as a watchdog.

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    mil 2-3

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    The document discusses the history of media and information literacy from pre-industrial to modern times. It describes various early forms of communication like cave paintings, clay tablets, and papyrus. It then outlines major developments in each era such as the printing press, telegraph, television, and internet. The functions of media are also listed as monitoring, informing, facilitating opinion and advocacy, and acting as a watchdog.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views3 pages

    Mil 2-3

    Uploaded by

    mallarijianna
    The document discusses the history of media and information literacy from pre-industrial to modern times. It describes various early forms of communication like cave paintings, clay tablets, and papyrus. It then outlines major developments in each era such as the printing press, telegraph, television, and internet. The functions of media are also listed as monitoring, informing, facilitating opinion and advocacy, and acting as a watchdog.

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    © All Rights Reserved
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    of 3

    Media and Information Literacy (MODULE 2)

    LITERACY
    - The ability to identify, understand, interpret, create, communicate, and compute, using printed
    and written materials associated with varying contexts. Literacy involves a continuum of
    learning, wherein individuals can achieve their goals, develop their knowledge and potential, and
    participate fully in their community and wider society.
    MEDIA
    - The physical objects used to communicate with, or the mass communication through physical
    objects such as radio, television, computers, film, etc. It also refers to any physical object used to
    communicate messages.
    MEDIA LITERACY
    - The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to
    empower citizens by providing them with the competencies (knowledge and skills) necessary to
    engage with traditional media and new technologies.
    INFORMATION
    - A broad term that covers processed data, knowledge derived from study, experience, instruction,
    signals, or symbols.
    INFORMATION LITERACY
    - The ability to recognize when information is needed, and to locate, evaluate, and effectively
    communicate information in its various formats.
    TECHNOLOGY LITERACY
    - The ability of an individual, either working independently or with others, to use technological
    tools responsibly, appropriately, and effectively. Using these tools an individual can access,
    manage, integrate, evaluate, create, and communicate information.
    MEDIA AND INFORMATION LITERACY
    - The essential skills and competencies that allow individuals to engage with media and other
    information providers effectively, as well as develop critical thinking and life-long learning skills
    to socialize and become active citizens.

    Media and Information Literacy (MODULE 3)

    I. PRE-INDUSTRIAL AGE
    - (Before 1700s) - People discovered fire, developed paper from plants, and forged weapons and
    tools with stone, bronze, copper, and iron.

    a. CAVE PAINTINGS
    - (also known as “parietal art”) are numerous paintings and engravings found on cave walls or
    ceilings around 38,000 BCE.
    b. CLAY TABLETS
    - are used as a writing medium, especially for writing in cuneiform. Cuneiform is one of the oldest
    forms of writing. This means of communication was used for over 3,000 years in 15 different
    languages.
    - system of writing used in the ancient Middle East.
    c. HIEROGLYPHIC (ANCIENT EGYPT)
    - A hieroglyph can represent a word, a sound, or a silent determinative; and the same symbol can
    serve different purposes in different contexts. Hieroglyphs were a formal script, used on stone
    monuments and in tombs, that could be as detailed as individual works of art.
    d. PAPYRUS
    - is made from the pith of papyrus plant. It was used in ancient times as a writing surface to
    designate documents written on its sheets, rolled up to scrolls.
    OTHER EXAMPLES:
    - Acta Diurna in Rome (130 BC)
    - Dibao in China (2nd Century)
    - Codex in the Mayan region (5th Century)
    - Printing press using wood blocks (220 AD)

    II. INDUSTRIAL AGE


    - (1700s-1930s) people used the power of steam, developed machines tools, established iron
    production, and the manufacturing of various products (including books through the printing
    press.
    a. PRINTING PRESS FOR MASS PRODUCTION (19TH CENTURY)
    - is typically used for texts. It is a device that applies pressure to an inked surface resting upon a
    print medium (like paper or cloth).
    b. TELEGRAPH
    - is used for long- distance communication by transmitting electrical signals over a wire laid
    between station.
    c. MOTION PICTURE
    - also known as film or movie is a series of still photos on film, projected in rapid succession onto
    a screen by means of light.
    d. OTHER EXAMPLES
    - Newspaper-The London Gazette (1640)
    - Typewriter (1800) - Telephone (1876)
    - Motion picture photography/projection (1890)
    - Motion picture with sound (1926)
    - Commercial motion pictures (1913)
    - Punch cards
    III. ELECTRONIC AGE
    - (1930s-1980s) - The invention of the transistor ushered in the electronic age. People harnessed
    the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this
    age, long distance communication became more efficient.
    a. OTHER EXAMPLES
    - Transistor Radio
    - Large Electronic Computer
    - Mainframe Computer - Television (1941)
    - Personal computers -i.e. Hewlett Packard 9100A (1968), Apple1 (1976)
    - OHP, LCD projectors
    IV. NEW AGE OR INFORMATION AGE
    - (1900s-2000s) The Internet paved the way for faster communication and the creation of the
    social network. People advanced the use of microelectronics with the invention of personal computers,
    mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are
    now living in the information age.
    a. OTHER EXAMPLES:
    - Web browsers: Mosaic (1993), Internet Explorer (1995).
    - Blogspot: Blogspot (1999), LiveJournal (1999), Wordpress (2003).
    - Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
    - Microblogs: Twitter (2006), Tumblr (2007)
    - Video: YouTube (2005)
    - Augmented Reality/Virtual Reality Video chat: Skype (2003), Google Hangouts (2013)
    - Search Engines: Google (1996), Yahoo (1995)
    - Portable computers: laptops (1980), netbooks (2008), tablets (1993)
    - Smart phones: Wearable technology - Cloud and Big Data
    FUNCTIONS OF COMMUNICATION OF MEDIA
    1. Monitoring Function - This is to inform the citizens on what is happening around them.
    2. Information Function - This is to educate the audience! on the meaning and significance of the
    facts.
    3. Opinion Function - This is to provide a platform for public political discourse. It is to facilitate
    public opinion and expression of dissent.
    4. Watchdog Role of Journalism - It denounces the wrongdoing of the government and the private
    which leads to increasing of accountability and spearheading positive changes.
    5. Channel for Advocacy of Political viewpoints

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