LESSON 1:THE EVOLUTION

OF TRADITIONAL MEDIA
TO NEW MEDIA
Traditional media, or as some check
with as previous media, has been
employed in the marketing/advertising
world for years. Once associated with
advertising, ancient media encompasses
that of TV, newspaper, radio and
magazine ads. These sorts of
communication area unit the steadfast
ways in which businesses have reached
each customers and alternative firms for
many years.
New media is that the way forward for
advertising. Additional and additional
customers and businesses accept new
media to seek out their info. Ultimately,
new media refers to content that's simply
accessible via many various sorts of digital
media. Once associated with advertising,
some samples of new media embody on-
line advertising (retargeting, banner ads,
etc.), on-line streaming (radio and
television) and social media advertising.
PREHISTORIC AGE (Before 17005)
—People discovered fire, developed
paper from plants and cast
instrumentality or weapon through
stone, bronze, copper and iron.
*CAVE PAINTING
-In Bulgaria,the Magura cave is among
the most important caves within the
north-western portion of the country.
*CLAY TABLETS IN MESOPOTAMIA
-Early Writing Tablet recording the
allocation of beer, 3100-3000 BCE
Late Prehistoric period, clay.
probably from southern Iraq
Trustees of the British Museum.
*PRINTING PRES USING WOOD
BLOCKS
—This is a technique for printing text,
images or patterns used widely
throughout East Asia and originating
in China in antiquity as a method of
printing on textiles and later paper. As
a method of printing on cloth, the
earliest surviving examples from China
date to before 220 AD.
INDUSTRIAL AGE (1700s-1930s)
—People used the power of steam,
developed machine tools, established
iron production and manufacturing of
various products (including books
through the printing press).
*PRINTING PRES FOR MASS
PRODUCTION
—A printing press is a device for
applying pressure to an inked surface
resting upon a print medium (such as
*TELEGRAPH
—The telegraph key used to send the
famous message "What Hath God
Wroght over the prototype telegraph
line between Baltimore and Washington
D.C. In 1844 (Smithsonian American Art
Museum).
*Typewriter
—a typewriter a mechanical or is
electromechanical machine for writing
characters similar to those produced by
ELECTRONIC AGE(1930-1980)
—People hamessed the power of
electricity that led to electrical
telegraphy, electrical circuits and
the early large scale computers
(through vacuum tubes,
transistors and integrated circuits)
In this age, long distance
communication became possible
*Transistor Radio
—By early 1954. Texas Instruments (TI)
had perfected production to the point
that transistors became cheap enough for
use in consumer items.
*Television
— television began its popularity in the
1940s. It was a novel item that everyone
wanted to have People were amazed that
they could go from simply hearing voices
on the radio to seeing their faces as they
*Apple 1 computer (1976)
—April 11, 1976 - Apple releases its first
Computer the Apple 1 Designed and
hand- built by Steve Wozniak, the
computers are sold wholesale by
"Steven Jobs. To finance their
manufacturing, Wozniak sells his HP-65
calculator for $500, while Jobs sells his
VW van Years later, in 2014, a working
Apple-1 will sell at auction for
$905.000.
NEW (INFORMATION)AGE(1970-
present)
—People advanced the use of
microelectronics in the invention of
personal computers, mobile devices
and wearable technology. In this age,
the Internet paved the way for faster
communication and the creation of
the social network.
*The Computer
- computer considered by most
historians to be the first truly
portable computer was the Osborne
1. Thai born book and software
publisher Adam Osborne (1939-2003)
was the founder of Osborne
Computer Corp, which produced the
Osborne 1 in 1981.
*Social Media
—Facebook American company offering online
social networking services.
Facebook was founded in 2004 by Mark
Zuckerberg. Eduardo Saverin Dustin Moskovitz,
and Chris Hughes, all of whom were students at
Harvard University. Facebook became the
largest social network in the world, with more
than one billion users as of 2012, and about half
that number were using Facebook every day
The company's headquarters are in Menlo Park,
California.
*Smartphone
—A smartphone is a cellular
telephone with an integrated
computer and other features not
originally associated with
telephones such as an operating
system, web browsing, and the
ability to run software applications.
The similarities and differences
between Traditional media and New
Media.(Note Rhea I venn diagram ni
ha)
(Differences)
Traditional media
•media experience is limited
•Sense receptors used are very specific
(print media-sense of sight, radio-
sense of hearing,TV and film-sight and
New Media
•Media experience is more
interactive.
•Audience are more involved and
can send feedback simultaneously.
•Intetlgrates all the aspects of old
media
Similarities (sa center )
They can convey both information
and entertainment.
LESSON 3:MEDIA AND
INFORMATION
SOURCES
LIBRARY —A place in which
literary musical artistic, or
reference materials (such as
books manuscripts, recordings, or
films) are kept for use but not for
sale
Indigenous Knowledge Knowledge that is
unique to a given culture or society.
This would include as follows :
•local knowledge
• knowledge that is unique to a given
culture or society
•Owned controlled and managed by
indigenous peoples in order for them to
develop and produce culturally
appropriate information in the languages
understood by the community
CHARACTERISTICS OF
INDIGENOUS KNOWLEDGE
• oral tradition of communication
•store information in memories
•Information exchange is face to
face
• information is contained within
the border of the community
TYPES OF INFORMATION
1.Books
- Cover virtually any topic.
2.Reference Books
- include facts, figures addresses,
statistics, definitions, dates,
Example: dictionaries,
encyclopedias,directories
3.Magazines
Include articles on diverse topics of
popular interest and current events.
Example:Time,Newsweek,National
Geographic.
4.Academic Journals
—Include articles written by and for
specialists/experts in a particular field.
Example: Journal of Communication,The
Historian, Journal of the American Medical
Association.
5.Internet
—An electronic communications
network that connects computer
networks and organizational
computer facilities around the
world.
Example: Google.com.
Facebook.com
EVALUATING INFORMATION
1.A-(ACURACY)
-Content is necessary grammatically
correct, verifiable and cited when
necessary
2. R—(Relevance)
—Content is relevant to your topic or
research.
3.A—(Author)
—Defines who created the content the
individual or group's Credentinis expertise
4.C—(Currency)
—Information is current and
updated frequently
5.F—(Fairness)
—Content is balanced,
presenting all sides of an issue
and multiple points-of-view