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    SWOT of Sasto Deal

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    itr.aayush
    The document analyzes the business problems facing an e-commerce company called SastoDeal in Nepal through a SWOT analysis. It identifies strengths like market leadership and logistics network, weaknesses like profitability concerns and limited services, opportunities like expanding markets and building private labels, and threats like competition and economic instability. It then provides recommendations to address the weaknesses and threats, such as differentiating through superior customer service, implementing dynamic pricing, and investing in technology and quality control.

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    SWOT of Sasto Deal

    Uploaded by

    itr.aayush
    35 views2 pages
    The document analyzes the business problems facing an e-commerce company called SastoDeal in Nepal through a SWOT analysis. It identifies strengths like market leadership and logistics network, weaknesses like profitability concerns and limited services, opportunities like expanding markets and building private labels, and threats like competition and economic instability. It then provides recommendations to address the weaknesses and threats, such as differentiating through superior customer service, implementing dynamic pricing, and investing in technology and quality control.

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    SWOT of Sasto deal

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    The document analyzes the business problems facing an e-commerce company called SastoDeal in Nepal through a SWOT analysis. It identifies strengths like market leadership and logistics network, weaknesses like profitability concerns and limited services, opportunities like expanding markets and building private labels, and threats like competition and economic instability. It then provides recommendations to address the weaknesses and threats, such as differentiating through superior customer service, implementing dynamic pricing, and investing in technology and quality control.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views2 pages

    SWOT of Sasto Deal

    Uploaded by

    itr.aayush
    The document analyzes the business problems facing an e-commerce company called SastoDeal in Nepal through a SWOT analysis. It identifies strengths like market leadership and logistics network, weaknesses like profitability concerns and limited services, opportunities like expanding markets and building private labels, and threats like competition and economic instability. It then provides recommendations to address the weaknesses and threats, such as differentiating through superior customer service, implementing dynamic pricing, and investing in technology and quality control.

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    © All Rights Reserved
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    You are on page 1of 2

    Chapter 3: Business Problem Analysis and Solution

    3.1 Problem Analysis:

    The firm doesn’t seem to have much problems within the organization. However, some of the
    problem that they are facing in the market are described below:

    3.2 SWOT Analysis

    Strengths:

     One of the market leader: SastoDeal holds a significant market share in Nepal's e-
    commerce landscape, capitalizing on early entry and brand recognition.
     Diverse product range: It offers a vast selection of products across various
    categories, catering to a wide range of customer needs and preferences including
    Indian Brands like Myntra.
     Strong logistics network: SastoDeal has a great delivery network throughout
    Nepal, ensuring efficient product reach even in remote areas.
     Mobile-first approach: Since must of the Nepali users on the internet are phone
    users, SastoDeal prioritizes its mobile app, providing a great user experience for
    online shopping.

    Weaknesses:

     Heavy reliance on marketplace model: Overdependence on third-party sellers can


    lead to quality control issues and inconsistent customer experiences.
     Profitability concerns: Despite high revenue, SastoDeal struggles with profitability
    due to intense competition, price wars, and operational costs.
     Limited value-added services: Compared to global e-commerce giants, SastoDeal
    lacks offerings like subscription services, personalized recommendations, or loyalty
    programs.
     Talent acquisition and retention: Attracting and retaining skilled professionals in
    Nepal's nascent tech scene poses a challenge for SastoDeal's continued growth.

    Opportunities:

     Expanding beyond Nepal: SastoDeal can leverage its brand and expertise to enter
    neighboring markets with similar e-commerce potential.
     Building private label brands: Developing high-quality, own-brand products can
    boost profit margins and customer loyalty.
     Investing in technology: Upgrading its technological infrastructure can improve
    operational efficiency, data analytics, and personalization.
     Integrating AI with e commerce: Sastodeal can integrate AI to chat with customers
    and ask their requirements, thus suggest products as per the need to the customers.

    Threats:

     Competition: Local and international players are entering the Nepali e-commerce
    market, putting pressure on SastoDeal's market share.
     Economic instability: Inflation and fluctuating currency rates can impact consumer
    spending and SastoDeal's profitability.
     Changing consumer preferences: Evolving customer expectations for
    convenience, customization, and value could challenge SastoDeal's existing model.

    3.3 Solutions and recommendations

    Various solutions that can help Sastodeal to address the threats and weaknesses are:

     Competition: They can differentiate through superior customer service, focus on


    niche markets, and leverage local partnerships to offer unique products and services.
     Economic Instability: They must implement dynamic pricing strategies, optimize
    inventory management, and expand into less volatile product categories to survive in
    recessing economy.
     Changing Preferences: They can continuously invest in technological upgrades to
    personalize user experiences, offer flexible payment options, and prioritize
    convenience through faster delivery and easy returns which can be done with the help
    of artificial intelligence.
     Talent acquisition and retention: Attracting and retaining skilled professionals in
    Nepal's current tech scene is a challenge for SastoDeal. They should focus on
    retention of tech employees.
     Marketplace Quality Control: They must implement stricter processes for sellers
    and conduct product quality checks to make sure quality products are being sold at
    their platform.

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