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    MMD 30105 Design Exercise Brief

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    1. The document provides instructions for an assignment on ideation and concept development for a sculpture design project. Students are asked to research design ideas and concepts by studying the works of various designers. 2. They must create an A3 tactile artwork that demonstrates their conceptual understanding and experimentation with materials based on their research. They also need to provide slides summarizing their research process and selected designer's approach. 3. The assignment aims to help students understand ideation, sculpture techniques, and apply design principles as preparation for their final vertical sculpture project.

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    MMD 30105 Design Exercise Brief

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    1. The document provides instructions for an assignment on ideation and concept development for a sculpture design project. Students are asked to research design ideas and concepts by studying the works of various designers. 2. They must create an A3 tactile artwork that demonstrates their conceptual understanding and experimentation with materials based on their research. They also need to provide slides summarizing their research process and selected designer's approach. 3. The assignment aims to help students understand ideation, sculpture techniques, and apply design principles as preparation for their final vertical sculpture project.

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    1. The document provides instructions for an assignment on ideation and concept development for a sculpture design project. Students are asked to research design ideas and concepts by studying the works of various designers. 2. They must create an A3 tactile artwork that demonstrates their conceptual understanding and experimentation with materials based on their research. They also need to provide slides summarizing their research process and selected designer's approach. 3. The assignment aims to help students understand ideation, sculpture techniques, and apply design principles as preparation for their final vertical sculpture project.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    50 views4 pages

    MMD 30105 Design Exercise Brief

    Uploaded by

    2023140639
    1. The document provides instructions for an assignment on ideation and concept development for a sculpture design project. Students are asked to research design ideas and concepts by studying the works of various designers. 2. They must create an A3 tactile artwork that demonstrates their conceptual understanding and experimentation with materials based on their research. They also need to provide slides summarizing their research process and selected designer's approach. 3. The assignment aims to help students understand ideation, sculpture techniques, and apply design principles as preparation for their final vertical sculpture project.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    SCHOOL OF PRE-UNIVERSITY STUDIES

    Taylor’s College
    Foundation in Natural and Built Environments
    Foundation in Design
    Foundation in Arts

    DESIGN BASICS (MMD 30105)


    Prerequisite: None
    Lecturers: Azam Malek bin Wan Haron, Dhaniah Abdul Samad

    Design Exercise
    Making : IDEAS
    Pre-Design Framework (15% INDIVIDUAL)
    Physical + Online Submission on Week 11 (on 28th June 2022, Tuesday)
    Introduction

    Ideation is often the most exciting stage in a Design-based project, because during Ideation, the aim
    is to generate a large quantity of ideas that the team can then filter and cut down into the best, most
    practical or most innovative ones in order to inspire new and better design solutions and product.
    “Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it
    represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation provides both the
    fuel and also the source material for building prototypes and getting innovative solutions into the
    hands of your users.”

    – d.school, An Introduction to Design Thinking PROCESS GUIDE

    Objectives of the Assignment

    1. To conduct pre-exploration and research on design ideas, and concept to form a


    comprehensive understanding and application of the basic design elements and design
    principles at an appropriate foundational level towards completing final project

    Learning Outcomes of the Assignment

    Upon successful completion of this assignment, students will be able to demonstrate the following;
    1. Demonstrate understanding of ideas and concepts through experimentation with media and
    materials.

    1
    Tasks - Methodology
    Students must attempt all components under final project assessment. Failure to attempt this final project, the
    student would be automatically failed and will repeat the module, even though has achieved more than 50% in
    the overall assessment.

    This "Exercise" is a pre- conceptual framework to further develop your Final Project, Making : Vertical
    Sculpture. Before students finalize the conceptual ideas towards the vertical sculpture, students are required
    to revisit, extract and summarize designer's work.

    On top of that, students will also conduct a research on "what is sculpture" and what makes a great sculpture.
    The content shall be illustrated through visual representation such as mind mapping, info-graphic, diagrams,
    sketches or etc. Student may also combine mediums such like mood-board with mindmapping for the outcome.

    Students will then develop a tactile/texture A3 artwork that would conclude their research.

    Fernand Leger Philippe Starck


    Kazimer Malevich Le Corbusier
    Rene Magritte Zaha Hadid
    William Morris Frank Gehry
    Olaf Hajek Frank Lloyd Wright
    Max Ernst Isamu Nagochi
    Paul Klee Iris Van Herpen

    Students may choose a designer from the list (can be a continued study from Project 2 or someone new) –
    Students may also suggest a designer of their liking (upon tutor’s permission)

    PART 1 – SLIDES / CONCEPTUAL RESEARCH

    1. Each student will study in depth how their chosen individual work. (method of working) and
    demonstrate their understanding.
    2. Student to understand what makes a sculptures and techniques of sculpture.
    3. Student to explore the possibilities of mediums and materiality in making the A3
    tactiled/textured artwork and also Final Project.

    PART 2 – A3 TACTILE ARTWORK

    1. Using what you have learned so far, students are to develop a tactile/textured artwork of their
    choice. Students are expected to be exploratory and experimentative in creating the artwork.
    The artwork has to reflect the designers identity and your overall conceptual study.

    2
    Assignment Timeline:

    Week Task to Complete Expected Outcome


    Week 9 PROJECT BRIEFING Discussion and direction
    13 – 17 JUNE 2022 PART 1
    Week 10 PART 2 OFFLINE SESSION
    20 – 24 JUNE 2022

    PHYSICAL + ONLINE SUBMISSION by 28th JUNE TUESDAY

    Submission Requirements

    1. A3-sized Tactiled/Textured Artwork (Physical)


    2. Slides of Conceptual Research (Online)

    Assessment Criteria

    The assessment criteria for this assignment will be based on:


    ▪ An in-depth Ideas generation with titles and descriptions using visual representation that reflects the
    designers' identities and also demonstrated clear understanding of what is sculpture and how to
    construct a great sculpture
    ▪ Creativity in translating conceptual research to a tactile/textured artwork in which demonstrated
    experimentation with media and materials.

    Marking Criteria
    Marks shall be distributed as follows:
    Work will be assessed based on the following assessment criteria:

    TGC Assessment Criteria Marks %


    Acquired
    1 PART 1 – IDENTIFICATION & EXTRACTION 5%
    An in depth idea generation and visual representation that reflects
    designers identities and understanding of sculpture

    Identify, Analyse, Synthesise

    2 PART 2 – TRANSLATION 10%

    Development of design ideas, application of design element, composition,


    exploration of design principle, detailing and clarity of visual expression,
    workmanship/neatness of overall outcome

    Application, Exploration, Visual

    TOTAL 15%

    3
    Suggested References

    1. Ocvirk, O. G., Stinson, R.E., Wigg, P., Bone, R., & Cayton, D. (2013) Art Fundamentals: Theory and
    Practice. (12th ed.) United States of America: McGraw-Hill Education.
    2. Evans, P. and Thomas, M.A. (2013) Exploring the Elements of Design. New York: Delmar,
    CengageLearning.
    3. Lauer, D.A. and Pentak, S. (2012). Design Basics (8th ed.). MA: Wadsworth, Cengage learning.

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