Ots 24 24050 Annexure

ANNEXURE 1
QUESTIONNAIRE FOR CONSUMER SURVEY
1) Name of the respondent:
2) Respondent is
a) House wife b) Male members c) Any other (pl. specify) __________
3) Address: ______________________
4) Family size:_____
5) Family income (per month)

a) < 3000 ( )
b) 3000 – 10,000 ( )
c) > 10,000 ( )
MILK
6) How much milk do you use daily?

a) 200ml b) 500ml c) 1liters d) >1 lit
7) How do you use milk for

a) Drinking b) Making tea c) Making Curd
d) Making sweet e) any other_________
If used for drinking, then, who are drinking?

a) Children b) Adults c) Old age person d) All
8) Medium of delivery of milk____________
9) Time of purchase
a) Morning b) Afternoon c) evening
10) What is the source of purchase

a) Milk booth
b) Retail shop
c) Doodhiya (loose milk)
d) Any other
11) How often do you purchase milk

a) Once a day
b) Twice a day
c) 2-3 times a week
d) Once a week
e) Occasionally
12) At what price do you purchase milk ____Rs/lit?
13) How long have you been using the present kind/brand of milk?
a) <= 1 year b) 2-3 year c) 3-5 year d) > 5 year
14) Have you changed the source / kind (packed or unpacked) of milk you buy in the
past? Yes/ No
15) If yes, then what is the earlier source ___________
16) What the reason of change_____________
17) To what extent following factor can influence in the selection of regular source of
purchasing milk? Please tick the response.
Factor High Medium Low

Relations/ old association
Time of delivery
Flexibility
Reliability
Hygiene
Quality
Door delivery
Looks of shop
Credit facility
Any other, specify
18) Which milk do you prefer

a) Cow b) Buffalo c) both
19) Which type of milk do you prefer?

a) Milk with low fat content (fat -1.5%)
b) Milk with medium fat content (fat -3%)
c) Milk with high fat content (fat -4.5%)
20) Do you aware about OMFED milk? Yes/No
21) OMFED milk has

a) Only cow milk
b) Only buffalo milk
c) Mixture of both
d) Mixed with powder
e) Any other
22) On the scale of five, please rate the following factor according to their importance
for you. (With 1 being most important and 5 being least important on a
continuum) and how you perceive OMFED milk on corresponding factor, please
tick the option.
Factors Importa OMFED Milk perceived as

nce
Quality Poor Satisfactory Good
Convenience of Purchase Inconvenient Ok Convenient
Credit availability
Purity (in terms of mixing Less pure Ok Pure
of water)
Cream content Low Medium High
Thickness Low Medium High
Whiteness Low Medium High
Freshness Not fresh Ok Fresh
Taste Bad Ok Good
Smell Bad Ok Good
Goods for tea making Bad Ok Good
Good for curd making Bad Ok Good
Good for drinking Bad Ok Good
Packaging Bad Ok Good
Price Low Ok High
Shelf life Short Medium High
23) To what extent do you agree with the following statements? Give your response on a
scale of 1-5. (1-strongly disagree 2- Disagree 3-Neither agree nor disagree
4-Agree 5-strongly agree)
a) Are you satisfied with quality of OMFED milk ___

b) Are you satisfied with packaging of OMFED milk___
c) Is OMFED milk is easily available in your locality___
d) OMFED milk provides value for money ____
e) OMFED milk is available at anytime____
f) OMFED packeted milk has consistency in quantity___
MILK PRODUCTS
24) Do you aware about the following OMFED products:

a) Sweet Curd (Yes/No)
b) Butter Milk (Yes/No)
c) Flavoured Milk (Yes/No)
d) Paneer (Yes/No)
e) Ghee (Yes/No)
25) How often do you purchase the following product?
Sweet Butter Flavoured Paneer Ghee

Curd Milk Milk
Everyday
2-3 times a week
Once a week
Once a fortnight
Occasionally
26) How do you perceive OMFED product on following attributes.

Curd Milk milk
Quality
Taste
Flavour
Packaging
Price
Shelf life
Any other
27) Do you feel price is fair, if not suggest alternative price

Curd Milk Milk
Yes
No
Price
Promotion
28) Which Oriya daily do you read most___________

29) Do you read the pamphlets inserts in newspaper ______
30) Do you listen radio /watch television_________
31) Time when you listen radio most of the times_______
32) Do you recall the new things/product that you have seen during local festival
/jatra /Exhibition?
Name of the things/product__________
NON- USERS
1) Do you aware about benefit of drinking of milk. Yes/No
2) Why you are not using the milk.

a) Due to non availability b) Expensive
c) Financial Problem d) Retailer charging more prices
3) Why have you never used the product?
Sweet Butter Flavour Paneer Ghee

curd milk ed milk
Not aware of it
Expensive
Non availability
Financial Problem
Retailer charging
more price
4) If you are using earlier, Why have you stop using it …
Milk Sweet Butter Flavored Paneer Ghee

curd milk milk
Quality
problem
Regularity
problem
Spoilage
problem
Expensive
Any other
5) If following product is made available to you at convenience and of good quality

from alternate source, would you like buy
Milk Sweet Butter Flavoured Paneer Ghee

curd milk milk
Definitely buy
Probably buy
Don’t know
Probably not buy
Definitely not
buy
ANNEXURE 2
List of Villages of four Zones
Zone I
1. Babanpur
2. Balipadar
3. Gangpur
4. Kalasandhapur
5. Pital
Zone II
1 Badagada
2. Govindpur
3. Kankarada
4. Seragada
5. Singipur
Zone III
1. Bikrampur
2. Keshpur
3. Humma
4. Khallikote
5. Pathara
Zone IV
1. Aryapalli
2. Haldiapadar
3. Kukudakhandi
4. Lathi
5. Girisola
ANNEXURE 3
Market size of milk in rural areas
1. Percentage of household consumes milk in rural areas

2. Average size of household is 4.8
3. Average household consumption of milk is 585 ml (Calculated from the consumer
survey)
Market Size (Consumption of milk per day in litre)
=% of household consume milk* No. of Household *.Avg.consumption per household
Nb: (No. of Household = Total population / Average size of household)

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ANNEXURE 1

QUESTIONNAIRE FOR CONSUMER SURVEY

1) Name of the respondent:

a) House wife b) Male members c) Any other (pl. specify) __________

5) Family income (per month)

6) How much milk do you use daily?

7) How do you use milk for

If used for drinking, then, who are drinking?

8) Medium of delivery of milk____________

10) What is the source of purchase

11) How often do you purchase milk

12) At what price do you purchase milk ____Rs/lit?

15) If yes, then what is the earlier source ___________

16) What the reason of change_____________

Factor High Medium Low

18) Which milk do you prefer

19) Which type of milk do you prefer?

20) Do you aware about OMFED milk? Yes/No

21) OMFED milk has

Factors Importa OMFED Milk perceived as

a) Are you satisfied with quality of OMFED milk ___

24) Do you aware about the following OMFED products:

25) How often do you purchase the following product?

Sweet Butter Flavoured Paneer Ghee

26) How do you perceive OMFED product on following attributes.

Sweet Butter Flavoured Paneer Ghee

27) Do you feel price is fair, if not suggest alternative price

28) Which Oriya daily do you read most___________

Name of the things/product__________

1) Do you aware about benefit of drinking of milk. Yes/No

2) Why you are not using the milk.

3) Why have you never used the product?

Sweet Butter Flavour Paneer Ghee

4) If you are using earlier, Why have you stop using it …

Milk Sweet Butter Flavored Paneer Ghee

5) If following product is made available to you at convenience and of good quality

Milk Sweet Butter Flavoured Paneer Ghee

List of Villages of four Zones

Market size of milk in rural areas

1. Percentage of household consumes milk in rural areas

Market Size (Consumption of milk per day in litre)

=% of household consume milk* No. of Household *.Avg.consumption per household

Nb: (No. of Household = Total population / Average size of household)

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