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    DishPaste MVB

    Uploaded by

    Husni Sharabati
    This document outlines a marketing plan for DishPaste dish soap. It identifies the target audience as parents, college students, restaurant owners, and caterers aged 25-55. It positions the product as cost-efficient, long-lasting, and gentle on hands. The marketing plan proposes targeting parents with messaging about saving money and getting dishes clean with less product, and targeting college students by emphasizing quick cleaning. It recommends social media marketing including product photos and cleaning videos. The priorities are profitable growth, audience expansion, and creative excellence.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    DishPaste MVB

    Uploaded by

    Husni Sharabati
    82 views4 pages
    This document outlines a marketing plan for DishPaste dish soap. It identifies the target audience as parents, college students, restaurant owners, and caterers aged 25-55. It positions the product as cost-efficient, long-lasting, and gentle on hands. The marketing plan proposes targeting parents with messaging about saving money and getting dishes clean with less product, and targeting college students by emphasizing quick cleaning. It recommends social media marketing including product photos and cleaning videos. The priorities are profitable growth, audience expansion, and creative excellence.

    Original Description:

    DishPaste MVB to be used before lunching your new business

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    This document outlines a marketing plan for DishPaste dish soap. It identifies the target audience as parents, college students, restaurant owners, and caterers aged 25-55. It positions the product as cost-efficient, long-lasting, and gentle on hands. The marketing plan proposes targeting parents with messaging about saving money and getting dishes clean with less product, and targeting college students by emphasizing quick cleaning. It recommends social media marketing including product photos and cleaning videos. The priorities are profitable growth, audience expansion, and creative excellence.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    82 views4 pages

    DishPaste MVB

    Uploaded by

    Husni Sharabati
    This document outlines a marketing plan for DishPaste dish soap. It identifies the target audience as parents, college students, restaurant owners, and caterers aged 25-55. It positions the product as cost-efficient, long-lasting, and gentle on hands. The marketing plan proposes targeting parents with messaging about saving money and getting dishes clean with less product, and targeting college students by emphasizing quick cleaning. It recommends social media marketing including product photos and cleaning videos. The priorities are profitable growth, audience expansion, and creative excellence.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    DishPaste MVB

    Brand Pyramid

    1) Target Audience
    ● Age 25-55
    ● Parents
    ● College Students
    ● Restaurant Owners
    ● Caterers
    Sources : https://smallbusiness.chron.com/can-advertise-dish-soap-18419.html
    : https://snapshot.numerator.com/brand/dawn

    2) Rational Benefits (Positioning)


    ● Apply to a cloth and cuts grease better
    Cost-efficient
    ● Longer use time
    ● Multiple Fragrances
    ● With Aloe Vera to be mild on hands
    ● Eco-Friendly Ingredients
    Sources :
    https://www.alibaba.com/product-detail/E-B-dishwashing-soap-multi-purpose_60493013560.htm
    l
    Breakdown of Features
    ● Less Messy
    ● Deep Cleans dishes and pans
    ● Only requires a little amount of paste. - Economical
    ● Degreasing
    ● Deep Cleaning
    ● Less Wastage
    Source :
    https://www.alibaba.com/product-detail/E-B-dishwashing-soap-multi-purpose_60493013560.htm
    l

    3) Values

    ● Cleanliness
    ● Attention to detail
    ● Quality
    ● Pragmatic

    4) Aphorism

    ● DishPaste smashes all stains!


    ● Can’t go wrong with DishPaste
    ● Get a handle on your dishes
    ● Clean, Clear, Done.
    ● Just a little, for a whole pile
    ● Clean more, Save More

    5) Vision

    ● At DishSoap our vision is to create economical, mild on the hands, thorough


    cleaning products for everyone.

    ● To be the leading dish paste brand all over the globe.


    Content Territories

    1) Deep cleaning stainless steel. Get that brand new look on your pots and pans.
    2) Looks Awesome! Comes in different colours and fragrances.
    3) Cost-effective compared to liquid cleaners.
    4) Mild on your hands, tough on your pans.
    5) Your perfect kitchen companion.

    Persona Research

    1) The Parent
    Messaging: More power, from a little!
    Stop wasting money on Dish liquid.
    Give shine and fragrance to your dishes!
    Be a super mom/dad with DishPaste

    2) College Student
    Messaging: Dishes piling up? Get Dishpaste!
    : Less time washing dishes, More time gaming.
    3) Caterers
    Messaging: Loads to wash? DishPaste will take care of that!
    : Save more money with DishPaste
    : Less elbow grease, More shine!

    By Problem
    ● Don’t want to do the dishes ( messy kitchen, bad odour, Stress)
    ● Dish liquid is expensive and requires more product.
    ● Dishwashers are expensive.

    Effects: Messy kitchen, worried, feeling lazy and unmotivated,

    By Solution
    ● Clean
    ● Fresh
    ● Shine
    ● Supercharged
    ● Remove grease
    Creative
    Creative Direction
    ● Product Mockups
    ● Messy Dish piles
    ● Cleaning action
    ● Soap Suds/Bubbles

    Content Territories (Feed)

    ● Product in kitchen shots


    ● Flowers/Fruits to match fragrances
    ● Text posts
    ● Clean Kitchen shots / Dirty Kitchen shots
    ● Cleaning in action
    ● Memes

    Brands in the space:


    ● Dawn
    ● Morning Fresh
    ● Ajax
    ● Axion

    Wording :
    ● Cost-Effective
    ● Ease of use - Dab a sponge and you are ready to go!
    ● Cleaning solution.

    Partnerships:

    PR:
    ● Daily Mail
    ● Yahoo Lifestyle
    ● Choice.com.au

    Collabs :
    ● Instagram Influencers
    ● Youtube Vloggers

    Core Business Priorities:


    1. Profitable revenue growth.
    2. Audience growth.
    3. Creative Excellence.

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