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    Questionnaire

    Uploaded by

    Rahi Digital services Rohan Kirpekar
    This document contains a survey about consumer behavior regarding the milk brand Dudh Pandhari. It asks respondents for their demographic information and milk consumption habits. It also questions them about their awareness and opinions of Dudh Pandhari products and competitor brands, factors influencing their purchase decisions, and suggestions for the company.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Questionnaire

    Uploaded by

    Rahi Digital services Rohan Kirpekar
    433 views5 pages
    This document contains a survey about consumer behavior regarding the milk brand Dudh Pandhari. It asks respondents for their demographic information and milk consumption habits. It also questions them about their awareness and opinions of Dudh Pandhari products and competitor brands, factors influencing their purchase decisions, and suggestions for the company.

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    Questionnaire

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    This document contains a survey about consumer behavior regarding the milk brand Dudh Pandhari. It asks respondents for their demographic information and milk consumption habits. It also questions them about their awareness and opinions of Dudh Pandhari products and competitor brands, factors influencing their purchase decisions, and suggestions for the company.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    433 views5 pages

    Questionnaire

    Uploaded by

    Rahi Digital services Rohan Kirpekar
    This document contains a survey about consumer behavior regarding the milk brand Dudh Pandhari. It asks respondents for their demographic information and milk consumption habits. It also questions them about their awareness and opinions of Dudh Pandhari products and competitor brands, factors influencing their purchase decisions, and suggestions for the company.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 5

    Topic name:- consumer Behavior of Dudh Pandhari

    1) Name: -…………………………………………….Age :- …………

    2) Address: - …………………………. 3) Occupation:-


    …………………………

    4) How many members in your family?


    a] 0 to 3 yrs b] 3 to 10 yrs c) 10 to 18 yrs d) above 18 yrs

    5) Approximate total monthly income?


    a] Up to 4000 b] 4000 to 10000

    c] 10000 to 18000 d] above 18000

    6) Which of the milk will you purchase daily?


    a] Dudh Pandhari b] Warana c] Shivamrut

    7) Why you purchase this brand?

    a] Low Price b] Scope of Digestion c] Easy availbility

    8) Which of the Dudh Pandhari milk product are you aware of?
    a] Milk b] Ghee c] Shrikhand

    d] Lassi e] Cheese f] Amrakhand

    9) How is the quality of milk?


    a) Good b) Better c) Best
    10) How you purchase the milk ?

    a) Without Packing b) With Packing

    11) What is monthly expenditure on dairy product?

    a] 0 to 200 b] 200 to 300 c] 300 to 400

    d] 400 to 500 e] 500 to 600 f] 600 above

    9) How did you come to know about Dudh Pandhari products?

    a] News paper b] Radio

    c] Banners d] T.V. e] Friends activity

    10) Which other brands in this category are you aware of?
    a] Gokul b] Amul c] Chitale

    d] Yalgud e] Mayur f] Krishana

    11) Approximate how much of the following do you consume every month?

    a] Milk Ltr. b] Lassi Ltr. c] Ghee Ltr.

    d] Shrikhand Kg. e] Amrakhand Kg.

    f] Cheese Kg. g] Table butter Kg.

    12) Do you get Dudh Pandhariproduct in time? Near to your place.

    a] Yes b] No

    13) What are the following factors do you consider while selecting dairy
    products?
    a) Price. b) Quality. c) Durability.
    d) Convenient. e) Taste. f) Other.
    14) What do you think about price of Dudh Pandhari’s dairy products
    compared to competitor’s product?
    a) High b). Average
    c) Low d). Same as other e). I don’t know

    15) What is your opinion about Dudh Pandhariproduct?


    A] Price

    Nature of the Expensive Appropriate Cheap


    product
    Milk
    Ghee
    Shrikhand
    Amrakhand
    Table butter
    Cheese
    Lassi

    B] Quality

    Nature of the Good Better Best


    product Bad
    Milk
    Ghee

    Shrikhand
    Amrakhand
    Lassi
    Cheese
    Table butter
    C] Test
    Nature of the Good Better Best Bad
    product

    Milk
    Ghee
    Shrikhand
    Amrakhand
    Lassi
    Cheese
    Table butter

    D] Packaging

    Nature of the Attractive fair Not


    product Attractive
    Milk
    Ghee
    Shrikhand
    Amrakhand
    Lassi
    Cheese
    Table butter
    16) Is it required changing? In packaging.

    a] Yes b] No

    17) Do you like to switch over other dairy products?


    a) Yes b) No
    If yes why do you want to switch over?
    a) For Taste
    b) For Change
    c) Better feel
    d) No reason
    18) Do you prefer buying other dairy products with higher quality
    though that much is not required for you a particular period & with
    discount offer?
    a) Yes b) No

    20. What is your general opinion about Dudh Pandhari’s Dairy


    products?
    1. Outstanding 2. Excellent 3. Good
    4. Average 5. Poor 6. I don’t know

    21) Any suggestions


    …………………………………………………………………………
    ………………………………………………………………………………
    ………………………………………………………

    Sign of Consumer

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