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    Soal Listening

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    hasbi.2007.r
    A man approaches another man about an advertisement wrapped around his car. The second man explains that his company pays drivers between $200-$300 per month to display advertisements on their cars. He details how the idea originated from observing how people's eyes are drawn to brand names on vehicles and realizing the potential for mobile advertising. Some benefits he cites are constant exposure from following a car for hours, as well as the fact that billboard space is limited in some cities which have also restricted new outdoor ads or banned them altogether. He pitches the opportunity to the first man but ultimately discovers he does not own a car.

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    Soal Listening

    Uploaded by

    hasbi.2007.r
    38 views2 pages
    A man approaches another man about an advertisement wrapped around his car. The second man explains that his company pays drivers between $200-$300 per month to display advertisements on their cars. He details how the idea originated from observing how people's eyes are drawn to brand names on vehicles and realizing the potential for mobile advertising. Some benefits he cites are constant exposure from following a car for hours, as well as the fact that billboard space is limited in some cities which have also restricted new outdoor ads or banned them altogether. He pitches the opportunity to the first man but ultimately discovers he does not own a car.

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    SOAL LISTENING

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    A man approaches another man about an advertisement wrapped around his car. The second man explains that his company pays drivers between $200-$300 per month to display advertisements on their cars. He details how the idea originated from observing how people's eyes are drawn to brand names on vehicles and realizing the potential for mobile advertising. Some benefits he cites are constant exposure from following a car for hours, as well as the fact that billboard space is limited in some cities which have also restricted new outdoor ads or banned them altogether. He pitches the opportunity to the first man but ultimately discovers he does not own a car.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views2 pages

    Soal Listening

    Uploaded by

    hasbi.2007.r
    A man approaches another man about an advertisement wrapped around his car. The second man explains that his company pays drivers between $200-$300 per month to display advertisements on their cars. He details how the idea originated from observing how people's eyes are drawn to brand names on vehicles and realizing the potential for mobile advertising. Some benefits he cites are constant exposure from following a car for hours, as well as the fact that billboard space is limited in some cities which have also restricted new outdoor ads or banned them altogether. He pitches the opportunity to the first man but ultimately discovers he does not own a car.

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    Open Forum 2

    Web Site Transcript


    Chapter 9
    A= A: Wrapped?
    Woman B =
    Man B: That’s what we call it when we wrap an
    advertisement around your car. So if a person is
    A: Sir . . . excuse me . . . yes, you I’m sorry but . . . interested, we ask them to answer a ……………
    B: Me? Can I help you? 11
    A: Yes, if you don’t mind . . . I have to ask you about A: A survey? Why?
    the ad on ……….1. B: Well, we need to know where that car is likely to
    B: No problem, everyone is curious about it. I’m happy be . . . how often it is on the road . . . information
    to tell you about it. You see, I’m not just one of like that, so we can match it up to an
    ………..2who are paid to have the ad on their car, I ……………..12sponsor. If there is a match between
    work for the agency that places them. Interested? I the car and the advertiser, we pay the driver
    ….3 convince you to let us put an ad on your car. between 200 and 300 dollars a month to display the
    ad.
    A: Yes, you might. And then again, you might not. But
    I am curious. How did they ever come up with this A: Wow! That would really come in handy.
    idea? It seems so innovative . . . and yet when you B: Now you sound interested.
    think about it, it ……….4 that we haven’t seen ads
    on cars for years! A: I’m just curious . . . What are some of the advantages
    to an advertiser? I mean, why choose this over, say . .
    B: I wish I ….5 say I was the one who first had the idea, . a traditional …………..13 billboard?
    but I wasn’t. In fact, there are a number of
    companies who wrap cars with advertisement and B: Well, first of all . . . you pass a billboard once or
    each one has a story about how its founder was the twice and you read the ad . . . but sometimes you
    first to get the idea. All the stories are a variation follow a car for hours! That’s the number-one
    on the same theme, though, and they go something advantage of this kind of advertising. But there are
    like this: A guy is ………………6 traffic, staring at a other reasons, too. For instance, there are
    car—in some versions it is a pick-up . . . you know, ………………14 of billboards, and their prices are
    with increasing.
    the big “Toyota” or “Ford” name written on the Plus, some cities have restricted the construction
    back—and the guy thinks to himself, “Hey, that is of new outdoor advertisements, so they are more
    great advertising! I can’t get ‘Ford’ out of my difficult to get. Some cities, like Scottsdale, Arizona,
    head. I spend twenty hours a week or more in my and two ………….15—Hawaii and Maine—have
    car …………7 at brands like that. And the crazy banned outdoor advertising altogether.
    thing is, A: I didn’t know that.
    that the driver of that car is basically paying Ford—
    B: So, do you know everything you need to know? Are
    or Chevrolet, or Toyota, or Dodge, or whatever—
    you interested in going the next step and ………….16
    thousands of dollars for the …………..8 of doing the
    to have your car wrapped?
    advertising for the company.” And then it hits the
    guy—you know, like the apple falling on Newton’s A: I have to …………17 with you . . . I don’t drive. I was
    head—the company ought to pay the driver! Not waiting for the bus.
    the other way around! Anyway, that is the story, B: That’s okay, I . . .
    and then some entrepreneur put it into action, and
    ……………..9 of companies were born.
    A: Wow, that is some story. So what is the name of your
    company . . . “Ads on Wheels”? “Drivertisements”?
    “Autotisements”?
    B: Ours is a bit less creative . . . “Ads on the Move.”
    A: Well, that says it all.
    B: Here’s how it works: If you are a car owner
    interested in getting ……………….10 . . .
    Open Forum 2 www.oup.com/elt/openforum © Oxford University Press 2006

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