I/VOCABULARY (2.

0 marks): Choose the best answer

Cau 1: ............ .......... is the division of a market for a product into groups of customers who have the
similar needs or characteristics.

A.Target market

B.Market mapping

C. Market research

D. Market segmentation

Cau 2: It’s so easy doing business with that company; they are so ....................

A. Slow to respond

B. Impersonal

C. Bureaucratic

D. Professional

Cau 3: Destinations that appeals to very specific groups of tourist are known as .... ..........

A. Upmarket destinations
B. B. Niche destinations
C. Domestic destination
D. D. Mass market destinations

Cau 4; To begin any sales process, it is important ............... your customer’s awareness of the
products your agency offers.

A.To rise

B. Rising

C. To raise

D. Raisin

Cau 5: “Could you possibly explain why that’s important?” is used to ..

A. Asking for clarification

B. Giving examples to help explain the points
C. Paraphrasing to check understanding

D. Bringing in another speaker

Cau 6: Key developments in the last 150 years or so have led to the ...... ..... of mass tourism.

A. Growth

B. Rise

C. Increase
D. Raise

Cau 7: One of the biggest problems anyone faces when they travel abroad is cultural ..........

A. Daze

B. Difference

C. Shock

D. Surprise.

Cau 8: Cash flow is negative during the development phase of an event. Negative means .....

A. There are many expenses but no income

B. There are a lot of profits

C.Costs are high

D. There are many expenses and profits.

Cau 9: The job involves working closely with the public, so we’re looking for someone with a(n) .....
personality

A. Talkative
B. B. Dynamic
C. C. Active D.
D. Outgoing

Cau 10: One ...... ..... to categorize the type of market is to think about whether the product is
aimed at a mass market like ski resort or beach resort vacation.

A. Measure

B. Approach

C. Means

D. Path

Cau 11: Advertising, special promotions, direct mail, word of mouth are examples of ..

A. External marketing
B. Internal marketing
C. Marketing tools
D. Marketing mix

Cau 12: In the ..... phase of an Event, costs are hEventl

A. Maturity
B. Introduction
C. Development
D. Growth
Cau 13, Professor Brown’s a great speaker . Although there are 150 people listening to his....you feel
like he’s talking directly to you.

A. Presentation
B. Tutorial
C. Seminar
D. lecture

Cau 14: Interest in the traditional......sun and sea package holiday fell gradually towards the end of
the last century

. two weeks

B. two-weeks

C. Two-week

D. Two week

Cau 15: There is no point in investing to attract new trade untill there is.....the operation is going tp
retain it.

A certain

B. Certainty

C. Certainly

D.uncertainty

Cau 16: …......offering exciting rides, a theme park must also offer visitors shop and show to compete
their experience

A. In addition to

B. As well as

C.In order to

D. In the case of

Cau17: Most small hospitality businesses are undercaptitalized . Undercaptitalized means...

A. Short of capital
B. Run out of capital
C. Too much money
D. There is no money left
Cau 18: Travel companies often ask their guests to fill in a......at the end of their holiday so that they
can find out if they need to make any changes or improvements to the way they operate.

A. Survey
B. Claim form
C. Questionaire
D. Customer satisfaction questionaire

Cau 19: We are desperately....... of really experienced staff

A.Lacking B. Needy C.light D. Short

Cau 20: Magic Resort Hongkong’s market share increased slightly between 1993 and 2007, Slightly
shows

A. A sharp change B. A gradual change C. A quick change D. A small change

II- GRAMMAR (2.0 marks): Choose the best answer

Cau 1: Staff working in touriam mustbe able to understand thedifferentreasons .....

A. Why have come tourists on holiday?

B. Why tourists have come on holiday?

C. Why have tourists come on holiday?

D. Why tourists have come on holiday,

Cau 2: We’re just waiting for our connecting flight. It has been delayed .................. technical
problems

A.because

B. For

C. Becauseof

D. As

Cau 3: I don’t understand how travel agents knowexactly which eco-holidays are
suitable .............which market

A. For B. To C. With D. Of

Cau 4; We talked to the manager of a tour operator who specializes .......... resorts.

A.In B. On C. About D. At

Cau 5: Can you explain .................. you decided to place the different resorts on your maps?

A. About B. That C. How D. Where

Cau 6: Through marketing, the right product or service is matched ............... the right market or
people

A. For B. To C.none D.up

Clu 7: There is so information to browse through on the internet that it is easy not to find what you
want.

A. Many B. Little C. Few D. Much

Cau 8: Firstly. ..... .. maximize our visitor numbers we need to bear in mind the younger
market.

A. In order B. As well as C. Besides D. In order to

Cau 9: Theme park needs to offer ............ ...to make the average visitors to stay for 5 to 7 hours

A. Enough activities

B. Activity enough

C. Enough of activities

D. Activities enough

Cau 10: She had always enjoyed working in a restaurant.......

A. As it was so near to her office

B. Although the working hours are very long
C. That was a childish dream of her
D. Untill she married two years ago

Cau 11:…..........untill you have found another job.

A. There are so many unemployed

B. Dont tell anyone you are leving
C. There are a lot of advertisement in the papers
D. I thought you were perfectly happy working here

Cau 12: I hope the project continues to run as.........as it has so far

A. Calmly
B. Smoothly
C. Confidently
D. Wisely

Cau 13: Although the journey was fraught with danger, it turned out to be the......expersience for
everyone

A. Rewarding
B. Rewarded
C. Worthy
D. Worthless

Cau 14: Marketing must ensure that a businesses can satisfy customer’s need and at the same time
that is......a profit.
 A. Earns
B. Makes
C. Causes
D. Brings

Cau 15: Of all the attractions in Vietnam,…........................

A. Ha Long Bay is probably the most picturesque

B. That HLB is probably the most picturesque
C. Probably HLB the most picturesque
D. The most picturesque probably HLB

Cau 16: While the event............, there are many expenses but no income.

A. Is being designed and trialled

B. Is designed and trialled
C. Is be designed and trialled
D. Being designed and trialled

Cau 17: A:” Would you like to visit Nha Trang on your vacation?”- B:” If i.......a week off”

A. Have
B. Have had
C. Had
D. Would have

Cau 18: ….............to the national park before, Soe was amazed to see the geyser.

A. Being out
B. Not having been
C. Have not been
D. Having not been

Cau 19: …...........events organization is a professtional skill, there dont seem to be hard and fast rules

A. In spite of
B. Even though
C. Despite of
D. In spite

Cau 20: Finding a job is becoming......................

A. Much difficult
B. More and more difficult
C. The more difficult
D. More difficult than ever