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    Marketing Plan

    Uploaded by

    MARICEL FRANCO
    This marketing plan template provides guidance on key elements to include. The executive summary should briefly describe the products/services, define the target market, and highlight the competitive advantage in 3 sentences or less. It also recommends including anticipated sales, profits, and market share. The market and situation analysis section outlines factors to consider regarding the economic, social, technical, industry, and competitive environments.

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    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Plan

    Uploaded by

    MARICEL FRANCO
    7 views2 pages
    This marketing plan template provides guidance on key elements to include. The executive summary should briefly describe the products/services, define the target market, and highlight the competitive advantage in 3 sentences or less. It also recommends including anticipated sales, profits, and market share. The market and situation analysis section outlines factors to consider regarding the economic, social, technical, industry, and competitive environments.

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    This marketing plan template provides guidance on key elements to include. The executive summary should briefly describe the products/services, define the target market, and highlight the competitive advantage in 3 sentences or less. It also recommends including anticipated sales, profits, and market share. The market and situation analysis section outlines factors to consider regarding the economic, social, technical, industry, and competitive environments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7 views2 pages

    Marketing Plan

    Uploaded by

    MARICEL FRANCO
    This marketing plan template provides guidance on key elements to include. The executive summary should briefly describe the products/services, define the target market, and highlight the competitive advantage in 3 sentences or less. It also recommends including anticipated sales, profits, and market share. The market and situation analysis section outlines factors to consider regarding the economic, social, technical, industry, and competitive environments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MARKETING PLAN

    Marketing Plan Template

    Executive Summary (Done Last)

    Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It’s an
    overview of your marketing plan. As you go through the process of writing your plan you will refine your ideas and develop new

    Strategies. By writing the executive summary at the very last you will be able to provide a holistic

    Overview of your marketing plan.

    It is recommended that you include the following points in your executive summary:

    Brief description of products or services

    Define target market

    Competitive advantage

    You need to tailor your offer so that your target customers believe that it is superior to what is offered

    By your competition – this is your competitive advantage.

    Competitive advantage can come from any element of your marketing mix – creating a superior

    Product, more attractive designs, better service, more effective distribution or better advertising.

    Competitive advantage comes down to understanding what your customer values, delivering it and

    Doing it better than your competitor.

    Positioning statement

    Positioning is the way your product or service is defined by consumers. For example a consumer

    Would describe a Ferrari as a prestige, high performance sports car. This perception by the consumer

    Is due to a strategy developed by Ferrari to position itself in the prestige segment of the car market

    With a competitive advantage based on high performance and exclusivity.

    After you have worked on the rest of your marketing strategy you will know where your business is

    Positioned in your market and how you are different to your competitors.
    Anticipated sales, profits and market share

    Market and Situation Analysis

    Economic environment

    Here you should look at the factors that affect your consumers’ purchasing power and spending

    Patterns. What is the economic environment that you are operating in? Is it a growth, recovery or

    Recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or

    Decreasing? What is consumer confidence like?

    Social environment

    What are the social and demographic trends? Is the population aging? Is there an increase in the

    Number of people who have English as a second language? Are family structures changing? Are

    There changes in the level of education?

    Technical environment

    The technological environment changes rapidly. You need to make sure that you are aware of trends

    In your industry and other industries could affect your business. New technologies create new

    Markets and can influence you consumers and competitors.

    Industry environment

    What are the trends in your industry? Are there new entrants in the market? Has a substitute product

    Been introduced? Are there changes in industry practices or new benchmarks to use?

    Competitive environment

    What are your competitors doing? How many competitors do you have? What is your advantage

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