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    Key Business Plan & Marketing Plan Element

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    Rian Andriana Hidayat
    The document outlines the key elements that should be included in a business plan and strategic marketing plan. It lists components such as defining the business vision and mission, conducting market research and segmentation, analyzing competitors, describing the product or service offering, and developing financial and operational plans.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Key Business Plan & Marketing Plan Element

    Uploaded by

    Rian Andriana Hidayat
    35 views1 page
    The document outlines the key elements that should be included in a business plan and strategic marketing plan. It lists components such as defining the business vision and mission, conducting market research and segmentation, analyzing competitors, describing the product or service offering, and developing financial and operational plans.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document outlines the key elements that should be included in a business plan and strategic marketing plan. It lists components such as defining the business vision and mission, conducting market research and segmentation, analyzing competitors, describing the product or service offering, and developing financial and operational plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views1 page

    Key Business Plan & Marketing Plan Element

    Uploaded by

    Rian Andriana Hidayat
    The document outlines the key elements that should be included in a business plan and strategic marketing plan. It lists components such as defining the business vision and mission, conducting market research and segmentation, analyzing competitors, describing the product or service offering, and developing financial and operational plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Key Business Plan & Marketing Plan Element

    Business Plan

    Strategic Marketing Plan

    Market Research Tactical Marketing

    Business Market Market


    Competitive Definition of Marketing and Product Operations & Financial
    Vision & Segmentation Positioning &
    Environment Offering Selling Model Launch Organization Analysis
    Mission and Targeting Targeting

    • Define Vision & • Market • Identify and • Prioritize • SWOT • Sales and • Time-frame & • Organizational • Financial model
    Mission Segmentation profile customer needs • Unique Selling channel strategy milestones structure Ø Cost structure
    • Business model • Identification of Ø Primary • Description of Proposition • Sales force • Potential risks & • R&D and Ø Projected
    Ø Acquisitions, target segments competitors offering (USP) organization bottlenecks operations model revenues &
    licences & & customers (SWOT) • Pricing strategy • Market entry • Sales metrics & • Key success Ø Degree of profits by
    partnerships • Confirmation of Ø Secondary • Validation testing strategy incentives factors vertical segments
    needed customer needs competitors Ø Major barriers • Brand strategy • Marketing Action integration • Investment
    • Market entry (Voice of the (SWOT) Ø Alternative • Advertising & Plan (MAP) Ø In-house vs. requirements &
    strategy customers) strategies promotion outsourcing investing
    Ø Major barriers Ø Objectives strategy • Human strategies
    to entry • Critical success Resources
    Ø Alternative factors • Culture &
    strategies management
    style
    • Business
    systems &
    processes

    Monitor / Evaluate Results / Revise

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