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    Questionnaire

    Uploaded by

    Md. Omar Sakib Hossain
    The document is a questionnaire for a marketing research study on factors affecting females' use of bike ride-sharing apps in Bangladesh. It contains questions in 4 sections: demographics, psychographics, perceptions of ride-sharing services, and agreement with statements related to privacy, safety, social barriers, technology, and availability. The goal is to identify key factors influencing female consumers' use of ride-sharing services. All data will remain confidential and be used for academic purposes only.

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    Questionnaire

    Uploaded by

    Md. Omar Sakib Hossain
    31 views5 pages
    The document is a questionnaire for a marketing research study on factors affecting females' use of bike ride-sharing apps in Bangladesh. It contains questions in 4 sections: demographics, psychographics, perceptions of ride-sharing services, and agreement with statements related to privacy, safety, social barriers, technology, and availability. The goal is to identify key factors influencing female consumers' use of ride-sharing services. All data will remain confidential and be used for academic purposes only.

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    The document is a questionnaire for a marketing research study on factors affecting females' use of bike ride-sharing apps in Bangladesh. It contains questions in 4 sections: demographics, psychographics, perceptions of ride-sharing services, and agreement with statements related to privacy, safety, social barriers, technology, and availability. The goal is to identify key factors influencing female consumers' use of ride-sharing services. All data will remain confidential and be used for academic purposes only.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views5 pages

    Questionnaire

    Uploaded by

    Md. Omar Sakib Hossain
    The document is a questionnaire for a marketing research study on factors affecting females' use of bike ride-sharing apps in Bangladesh. It contains questions in 4 sections: demographics, psychographics, perceptions of ride-sharing services, and agreement with statements related to privacy, safety, social barriers, technology, and availability. The goal is to identify key factors influencing female consumers' use of ride-sharing services. All data will remain confidential and be used for academic purposes only.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Questionnaire

    We are the students at East West University and as a part of BBA program we are doing the course of
    “Marketing Research”. For the requirement of this course, we need to conduct a survey on the topic
    “Factors Affecting Females Using Bike Ride-Sharing Apps”.

    Bangladesh where public transports have always been unsafe for the women. Nowadays females are
    concerned about their safety both in the public transport service and ridesharing services, the research
    aim is to identify the key factors that effects female consumers of using ride sharing services.

    We are going to take your opinions and suggestions about this topic. We are ensuring the fact that, all the
    data will be remain confidential and will be used for academic purpose.

    Section-(A)

    Demographic Information

    1. Gender

    a) Male b) Female

    2. Age

    a) 21-25 b) 26-30 c) 31-35 d) 35-40 e) Above 40

    3. Education
    a) SS b) HSC c) Undergraduat d) Graduat e) Post- f) Others____
    C e e Graduate

    4. Profession

    a) Businessperson b) Govt. Employee c) Private Employee


    d) Student e) Others (Please specify) _________

    5. What is your family monthly income (in BDT)?


    a)20,001-30,000 b) 30,001-40,000 c) 40,001- 50,000 d) 50,001 -60,000e) More than 60,000

    Section(B)

    Psychographic Information

    6. What is your hobby?

    a) Watching TV b) Chatting with c) Reading books d) Watching TV e) Using Internet


    friends

    7. Rank your favorite TV channel according to preference (5= most preferred, 1=


    least preferred)

    a) Zee Bangla b) Star Movies c) Sony Tv d) ATN Bangla e) T-Sports

    8. How frequently do you use the bike ride sharing apps (in a week)?

    a) 0 b) 1-2 times c) 3-4 times d) 5-6 times e) Others (please specify)

    9. What services do you usually prefer in your day-to-day life?

    a) Public b) Bike Ride-sharing c) Own Vehicle d) Rent-a-car e) CNG/Taxi


    Transportation service service

    10. What is your perception towards ridesharing service in Dhaka city?

    a) Worse b) Bad c) Average d) Good e) Excellent


    11. Will you recommend other women to use ride sharing apps?

    a) Never b) Probably will c) Neutral d) Probably e) Will


    recommend not recommend will recommend
    recommend

    12. Did you ever faced any difficulties while taking ride sharing services?

    a) Yes b) Probably c) Don’t know d) No

    13. If yes, then what are the primary factors that will be responsible for choosing bike ride sharing service over
    traditional transportation services?

    a) Cost b) Waiting Time c) safety d) public image e)


    f) g) others
    Section-(C)

    [Please put your level of agreement with the following statement in the 4-point Likert Scale
    and put a tick (✓) mark on your respective answer.]

    SN Statements Strongly Agree Neutral Disagree Strongly


    Disagree
    Agree (4) (3) (2)
    (1)
    (5)

    14 Giving access to a smartphone via applications PR2


    may result in access to personal data.

    15 The price I pay for ride-sharing service is PR2.1


    reasonable.

    16 Using late-night ride services poses a risk to SF2


    female consumers' safety.

    17 Examining whether any prior accident SF2.1


    record can explain the driver's driving skills.

    18 Religion constrains and social image is an issue SB2


    for females to use rideshare services.

    19 Convenient (easy to use) App SB2.1

    settings mean better service.

    20 Using Smart phone technology to share GPS TB2


    location and riding information with family
    members is an issue.

    21 Using smartphone applications and internet TB2.1


    connectivity can ensures consistent service

    22 Ride-sharing services help to free-up parking MB2


    spaces.

    23 The service is always available whenever I MB2.1


    want to find a ride.

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