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    Exercise 6 7 Final

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    itty ann
    The document discusses the marketing mix elements of place and promotion for a business called JARLIOUS PUGOLOT. The business chooses to locate in Junction Echague in Isabela, Philippines near a university and food establishments. This location is accessible, a landmark, and will attract curious customers to try their new product. They will rent a space with a kitchen and refrigerator to produce and store their product. For promotion, they plan to use social media platforms like TikTok and Facebook to reach more customers at low cost. They will offer discounts and sample sizes to attract customers to their new product.

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    Exercise 6 7 Final

    Uploaded by

    itty ann
    19 views2 pages
    The document discusses the marketing mix elements of place and promotion for a business called JARLIOUS PUGOLOT. The business chooses to locate in Junction Echague in Isabela, Philippines near a university and food establishments. This location is accessible, a landmark, and will attract curious customers to try their new product. They will rent a space with a kitchen and refrigerator to produce and store their product. For promotion, they plan to use social media platforms like TikTok and Facebook to reach more customers at low cost. They will offer discounts and sample sizes to attract customers to their new product.

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    Exercise-6-7-Final

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    The document discusses the marketing mix elements of place and promotion for a business called JARLIOUS PUGOLOT. The business chooses to locate in Junction Echague in Isabela, Philippines near a university and food establishments. This location is accessible, a landmark, and will attract curious customers to try their new product. They will rent a space with a kitchen and refrigerator to produce and store their product. For promotion, they plan to use social media platforms like TikTok and Facebook to reach more customers at low cost. They will offer discounts and sample sizes to attract customers to their new product.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views2 pages

    Exercise 6 7 Final

    Uploaded by

    itty ann
    The document discusses the marketing mix elements of place and promotion for a business called JARLIOUS PUGOLOT. The business chooses to locate in Junction Echague in Isabela, Philippines near a university and food establishments. This location is accessible, a landmark, and will attract curious customers to try their new product. They will rent a space with a kitchen and refrigerator to produce and store their product. For promotion, they plan to use social media platforms like TikTok and Facebook to reach more customers at low cost. They will offer discounts and sample sizes to attract customers to their new product.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    THE MARKETING MIX: PLACE AND PROMOTION

    EXERCISE 6: THE LOCATION OF YOUR BUSINESS

    Place or channel of distribution. Will you sell directly to end-users? If so, how are you going to
    bring your product/service to them? Are you going to use middlemen or distributors? If yes, how much
    commission or discounts will you give?

    Now, write about your place of business. Location is very important for traders and service
    providers. They need to be located in a place that is convenient and accessible to their customers. For
    manufacturers, locating in a place where rent is cheap and the supply of raw materials is reliable is more
    important. The following questions are basic considerations in finding a location for your business:

    Where are you going to locate your business? Why did you choose this particular site?

    The municipality of Echague, popularly known as the “Queen Town of the South” is located at the
    southern portion of Isabela. We choose Echague for the reason that, we observe that theres potential
    customer and we have the opportunity to launched JARLIOUS PUGOLOT. 

    We decided to locate our business in Junction Echague, near Isabela State University, beside the food
    establishment. For the reason that the availability of JARLIOUS PUGOLOT is accessible to everyone. Most
    importantly, Junction Echague is a landmark in Echague, and one of our purposes is to catch the
    attention of potential customers. JARLIOUS PUGOLOT is newly introduced to everyone, and curiosity is
    one of our strengths in catching customers.

    We are going to rent an establishment because the product we offer has a process and procedure to
    perfectly achieve its outcome. We need a comfortable kitchen to do the process of making Jarlous
    Pugolot and a refrigerator to freshly preserve the Jarlous Pugolot. Then, we just display the JARLIOUS
    PUGOLOT in front of the establishment.

    Also, Echague is near Santiago City and Ramon for the source of our raw materials, and it is a great
    opportunity for us to have access. Lastly, the competition is low because this is a new product
    introduced to the customer for them to try and become our loyal customer.
    Draw a location map of where you intend to put up your business. It will be good to show landmarks and
    access routes. Use another sheet of paper to draw your location map.

    EXERCISE 7: Promotion.

    How will you attract customers to buy?

    How will you promote your product/service?

    Will you advertise in newspapers, radio or TV?

    Will you use posters, flyers, signboards, etc.?

    Will you have promotional gimmicks?

    How much will you spend for these promotional efforts?

    We decided to use digital marketing platforms like social media. It can help us reach a larger audience,
    target prospects, attract customers, get customer feedback, and build customer loyalty among those
    who are most likely to buy our product. Also, social media can help us engage with our customers,find
    out what people are saying about our business, and most importantly, we choose Social media platform
    because less cost and friendly platform for everyone.

    For example, if you post a food vlog on TikTok or Facebook, the taste and flavor reveal themselves to
    make them crave and have the curiosity to try, taste, and buy JARLIOUS PUGOLOT. Also, we offer
    discounts when buying JARLIOUS PUGOLOT.

    Example: You buy two and get one free.

    2 flavored PUGOLOTS and a Mini JARLIOUS PUGOLOT for them to attract.

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