AROMÀ CLUV COFFEE SHOP

A BUSINESS PLAN
Presented to Mrs. Mendoza
In Partial Fulfillment of the Requirements for
the Business High school Curriculum

SUBMITTED BY:
UNTALAN, SOPHIA ELAINE C.
REYES, IZZEA MARIE
MAGPARANGALAN, RYAN L.
GRADE 9, GOLD

SUBMITTED TO:
MRS. MENDOZA, ANGELITA R.
METHODS OF RESEARCH SUBJECT TEACHER
INTRODUCTION:
Some of you might know coffee shops as a “Hub for the community Coffee shops are marvelous
locations for connection and typically helps to enhance the community because they are often in
central, easily accessible locations. And these are the factors that makes Coffee shops so popular
these days.
As mentioned, Coffee shops is an ideal place so it should have a great connection. It is a great
time to establish one since school just started. It will be popular for most of the students since
coffee shops has the most vibrant look that will surely make them feel like doing workloads. To
add, whether it be writers, artists, or just residents working on a personal project, a café will
never run out of creative energy So it could be a great place where people could work with
silence and peace.
Aside from the social benefits offered by coffee shops, they also provide a wonderful space to
work and study. As working from home and flexible work hours become more popular, more
people are migrating from their usual office to spend at least some portion of the working day
setting up shop in a café.
TARGET MARKET AND DEMOGRAPHICS
Customers who are workaholics (business or office professionals) and youngsters who have to
Rush to finish their schoolwork (especially college students). Kids are not permitted in my coffee
shop due to my desire to keep the environment serene. In contrast to other competitors, they
welcome all clients inside their coffee shop in my coffee house, except those who don’t enjoy
loudness while performing vital job. I know some nice office workers and several college
students who are suffering with their studies coffee has larger profit margins than other foods,
and coffee shops frequently have lesser overhead than other company models. This statement
explains that building a coffee shop would be a great business since it has a large profile
margins.
MISSION
To delight and nourish our customers with healthy, quality, and delicious food and with excellent
service at a reasonable price.
VISION
To bring joy to our customers through tasty, high-quality coffee and meals and an exceptional
restaurant experience, while also working for the greater good of our staff, community, and
environment
STATEMENT OF THE PROBLEM OR NEED:

I. LACK OF IDENTITY
Coffee shops may be found on nearly every street corner; thus, it matters for coffee shop owners
to create a distinct identity for their businesses. This entails determining the type of customers
you wish to attract. Finding a decent location is one of the most difficult issues we might
encounter, nevertheless, we can still conduct a poll and ask them if the product being discussed is
popular with them.
II. THE WRONG MENU
Begin with your own beliefs when choosing a product or group of things to advertise. It is vital
in network marketing to believe in, like, and use whatever product your company sells. Without
that belief, you will never have credibility with others or be able to persuade your down line to
make purchases on their own. Many would-be entrepreneurs, in my opinion, fail because they
never narrowly assess who their target market is someone who promotes a “work from home”
program to “whoever wants to work from home” is missing the mark. There is a significant
distinction between working from home to promote one’s own creations and working from home
to resell the works of others. These are the circumstances where you might sell the wrong menu
or product.
IV. BUDGET
Making a budget is an essential component of your overall success and security. To be
successful, our café will require a significant amount of time and work. Make sure you have the
budget you’ll need for your business before you start one. Aroma clus requires several forms of
expenses such as for our products, building, staff, and taxes, a lack of budget results in greater
interest payments and poor reinvestment, without a budget, a company risk overspending.
V. MARKETING
Making a budget is an essential component of your overall success and security. To be
successful, our café will require a significant amount of time and work. Make sure you must
budget you’ll need for your business before you start one. Aroma clus requires several forms of
expenses such as for our products, building, staff, and taxes: a lack of budget results in greater
interest payments and poor reinvestment, without a budget, a company risks overspending.
PROJECT DETAILS

How do we plan to handle marketing issues?

Introducing a new product into the market is risky, and businesses frequently face challenges.
Sometimes the product is appropriate, but one of the phases required for a marketing plan fails
As a result, we chose to embrace internet marketing. Because of the increasing use of the
internet, smartphones, and other internet-connected devices, digital marketing has risen to the
forefront as the primary focus of most business marketing. According to studies, the majority of
people on the internet spends 5 to 8 hours every day online. This allows our Business “Aroma
Clus to meet our customers where they spend nearly a third of their day. This will have a major
Our target market: (To avoid bankruptcy)
Impact on our sales. We must be cautious while selecting our target markets, otherwise we might
not be able to sell our product. Therefore, we made the decision that our target markets must be
reachable at a fair price and that their members must be interested in our offering. It’s possible
that our business chose its target markets based on factors other than the product. As a result, we
will go bankrupt because our target market won’t buy our product. Choosing new, more suitable
target markets.
PRICING (To sell enough products according to our target audience price)
Our costs and the results of our market research influence the price we decide to charge for our
products. Our objective is to determine a target price that is in keeping with what our target
market’s consumers can afford, the benefits they will receive from our offering, and the prices of
our rivals. To get the desired profit at the desired price, we must manage our costs. We made the
decision not to sell the item for a price that is too high. We intend to analyze our price and
reduce our costs in order to address this marketing issue.
PROMOTION (To increase target markets and audiences)
Our marketing strategy is divided into two parts: using a medium that our target market will use
to communicate with us, and using a message that will appeal to them. Common marketing
problems include things like choosing the wrong promotional instrument or focusing on a
message that doesn’t meet a certain need in our target market. By evaluating our promotion
strategy and making the required adjustments to the medium and message, we can fix these
issues.
OBJECTIVE:

We made the decision to create a clear vision for our company because we want it
to succeed. It entails figuring out what success entails and creating a plan to get
there. We also require a set of specific revenue targets to enable us strategically to
steer our company through the challenging start-up phase and beyond. All for-
profit businesses are united by the pursuit of profit, which may be a very
challenging endeavor. We increase our chances of long-lasting success through
sound financial preparation.
To add, since productivity is determined by the output provided by the activities,
increasing productivity is typically the last but equally important objective. With
increased productivity, businesses are able to produce and consume a growing
number of goods and services for the same amount of labor, giving us the chance
to generate more from less. We keep things simple, prevent multitasking, set goals,
and inspire everyone on our team to boost productivity. Productivity at work
frequently translates into positive interactions and customer service; in this
scenario, our clients will adore our store.
We chose that we would use brand awareness at our company. It is about spreading
awareness of our brand. We can put our items in front of the appropriate customers
at the right time with the correct content, distribution methods, and targeting
approach.
OTHER OBJECTIVES:
- To provide delicious coffee and snacks.
- To give our customers high-quality products at a reasonable and affordable
price.
- To be able to offer an easily accessible and contactless transaction for both
delivery and purchasing.
SCOPE
We, being the owners of Aroma Cluv, are profiting from the nationwide popularity craze. In
addition to utilizing this trend, we are also making future plans. Aromà Cluv advertises itself as a
coffee shop that offers serenity and complete restaurant service to its customers. To keep things
stable in case the coffee trend starts to wane.
Aromà Cluv will offer a welcoming, cozy environment where customers may get good food and
drinks, service, and entertainment at a fair price. Customers will have many options at our coffee
shop (Aromà Cluv). All varieties of coffee and tea will be available. There will also be juice,
soda, and non-alcoholic drinks available. The menu at Aroma Cluv includes breakfast, lunch,
and supper.
The building’s interior décor will prioritize presenting a relaxed atmosphere. It is a need since we
provide a space for pupils to learn. There will be several sections in Aroma Cluv. Others will
have standard tables and chairs with buffet lights, end tables, coffee tables, bookshelves packed
with books and periodicals, board games, and rigs that are personalized. Some will feature cozy
sleeper seats and pastel-colored tables. A system will be put in place so that everyone hear the
music and entertainment. There will be a wide variety of table games available.
The Interior design of our coffee shop is based on a trendy aesthetic of the moment. As a result,
we did everything for customers to arrive. We are carefully choosing what to sell and what not to
sell for the menu to avoid bankruptcy.
DEFINITIONS
Aromà Cluv is a place to escape our daily stresses of life and will provide a friendly, comfortable
atmosphere where customers will have a great time visiting our café. Aromà Cluv offers
delicious meals, excellent coffee, and friendly service.
Delicious sandwiches, snacks, a full breakfast, and both hot and cold beverages are available on
our café menu. Our café is focused on all types of customers such as youngsters, mature, and
professionals. We noticed that a lot of students are having a hard time focusing on their studies at
home, so we decided to construct a warm and comfortable café near Polytechnic University of
the Philippines (PUP).
Every Monday through Saturday from 7:00am to 9:30pm, Aromà Cluv is accessible; however,
due to holidays and weather forecasts, this time frame may alter. To fulfill their requests, we also
offered some workers that can communicate with Persons with Disabilities (PWD).
If any students are interested in working, we can recruit them, however, they are time limited.
We don’t want to let them down; thus, the Aroma Cluv crew will treat you with respect and will
always have a grin on their face. We have small games like chess, uno cards, jenga, snakes and
ladders, monopoly, and many others since we don’t want you to be bored. We named it Aromà
Cluv because Aroma is the distinctive pleasant smell of our freshly brewed coffee while Cluv is
our organization.
TIMELINE GRAPH
TIMELINE (ENCODED)
JANUARY 2024
Resource Planning – Determining ways, calculating, and arranging the resources required to
finish developing our shop.
FEBRUARY 2024
Analyzing Business Requirements – Business Requirements aids in determining, analyzing,
defining, and documenting requirements connected to the goal of our store (Aroma Cluv), as
well as defining the project’s scope for the purposes of determining timeframes and resources
needed.
MARCH 2024
Documenting Existing System – includes requirements documents, design decisions,
architecture descriptions, program source code, and faqs.
APRIL 2024
Supporting Plan for Business System – Common items to include are credits histories, resumes,
product pictures, letters of reference, licenses, permits, patents, legal documents and other
contracts.
MAY 2024
Maintenance – Set of processes and practices which aim to ensure the continuous and efficient
operation of machinery, equipment, and other types of assets typically used in business.
JUNE 2024
Evaluation – Determining our company’s monetary value.
JULY 2024
Conducting Swot – list down the “strengths and know your weaknesses” Find matching
“opportunities” Be aware of “threats.”
AUGUST 2024
Development Strategy – the process of researching and identifying strategic options, selecting
the most promising and deciding how resources will be allocated across the organization to
achieve objectives.
SEPTEMBER 2024
Mission – To open our shop year after planning everything that is needed for our business to
succeed.
OCTOBER 2024
Preparation 1 – Choose Business Location
NOVEMBER 2024
Preparation 2 – Choose Business Structure
DECEMBER 2024
Opening – ENDORSE AND PROMOTE AROMA CLUV
 AROMÀ CLUV
KEY STAKEHOLDERS
(OWNERS)
 CURRICULUM VITAE
NAME: UNTALAN,

SOPHIA ELAINE C.
ADDRESS: MAMBOG 1 BLK 6 LOT 11 GREENSQUARE VILLAS
CONTACT NUMBER: 0991 793 3376
E-MAIL: [email protected]
[email protected]
PERSONAL DETAILS
BIRTH DATE: NOVEMBER 21, 2007
AGE: 15
GENDER: FEMALE
RELIGION: CATHOLIC
NATIONALITY: FILIPINO

CURRICULUM VITAE

NAME: MAGPARANGALAN, RYAN L

ADDRESS: B1 L18 Plaza Homes Anabu 2A City of Imus, Cavite
CONTACT NUMBER: 0942 683 4499
E-MAIL: [email protected]
PERSONAL DETAILS
BIRTH DATE: JUNE 10, 2008
AGE: 15
GENDER: MALE
RELIGION: CATHOLIC
NATIONALITY: FILIPINO

CURRICULUM VITAE

NAME: REYES, IZZEA MARIE

ADDRESS: PHIRST PARK HOMES TANZA MARSHALL STREET. BLK 66 LOT 56
(TRECE MARTIRES CITY)
CONTACT NUMBER: 0960 250 0725
E-MAIL: [email protected]
[email protected]
PERSONAL DETAILS
BIRTH DATE: FEBRUARY 16, 2008
AGE: 15
GENDER: FEMALE
RELIGION: CATHOLIC
NATIONALITY: FILIPINO

KEY STAKEHOLDERS
(INVESTORS, CUSTOMERS, EMPLOYEES,
VENDORS, AND COMMUNITY.)
INVESTORS: Investors frequently play a significant role in our
company's development since they directly impact their personal or corporate
finances. Likewise, our company's ability to succeed depends on our investors'
continuing financial backing.

CUSTOMERS: Customers are key stakeholders in a business's success,

as they assist with the creation or implementation of projects, receive free samples,
and are experts within their field. They can also play a role in the success of a
product line if it receives positive reviews from experts.

EMPLOYEE: Project managers have a great deal of influence over the

success of projects and activities, making employees important stakeholders in a
company's success.

VENDORS: Vendors provide resources such as raw material, technology,

and business loans to businesses.
COMMUNITY: Businesses can have an impact on the community
where they are located. A local business may bring financial stability, new job
opportunities, and economic growth to its community.

COST
BUSINESS FINANCIAL OF
AROMÀ CLUV
CONCLUSION
Our goal with this business idea is to provide a tranquil setting for our clients to unwind during
downtime. It is our responsibility to keep our consumers as loyal as possible. Providing them
with the items they desire to eat while they work on paperwork for their office or as pupils
working on paperwork at school. They have full internet access, and they can enjoy a peaceful
view of my coffee shop where my customers may unwind. When customers visit our shop,
giving them free beers or tiny trinkets makes it easier for them to remember to return time and
time again to our coffee shop. This company focuses mainly on services. We provide our
customers with delicious bread and coffee juices. I particularly offer them a pleasant perspective.
 MOONSTONES Lieu de l’événement
(EVENT PLACE)

A BUSINESS PLAN
Presented to Mrs. Mendoza
In Partial Fulfillment of the Requirements for
The Business High School Curriculum

SUBMITTED BY:
UNTALAN, SOPHIA ELAINE C.
REYES, IZZEA MARIE
MAGPARANGALAN, RYAN L.
GRADE 9, GOLD

SUBMITTED TO:
MRS. MENDOZA, ANGELITA R.
METHODS OF RESEARCH SUBJECT TEACHER
INTRODUCTION:

Event venues are one of the most successful businesses in the world, which draws clients with a
compelling atmosphere. We all recognize that important events frequently occur in our lives, and
occasionally we wish to make them unforgettable.

As mentioned, the event space runs a profitable business. Since the epidemic is over, the event
venue industry should be established this time. Event venues will be popular because of different
events like school events, business gatherings, celebrations, parties, concerts and other occasions.
It is important that events make it look crucial, no customers should be disappointed. Every
venue has its own concept and aesthetic based on the client.

Events are well-liked and prosperous because they can be attended by children, teenagers, and
adults. A venue can happen anywhere, stadiums, arenas, fairgrounds, auditoriums, gymnasiums
etc… Make sure you love every second of the event. A corporate event location aids in
increasing profitability and is beneficial for the associations that come with celebrations and
parties.

Our Mission
Being the top event management company in the world by providing high-quality, value-driven
services while putting an emphasis on the specialness and idiosyncrasies of each project for our
clients.
Our Vision
To guarantee client pleasure and loyalty as we produce customized, one-of-a-kind experiences
that go above and beyond client expectations, forge enduring bonds with clients, and host
amazing events.
STATEMENT OF THE PROBLEM AND NEED:

BUSINESS PROBLEMS (GENERAL)

I. Forgetting to track schedule or budget changes it an avoidable event problem.
When scheduling or financial alterations are not tracked, a problem arises that can be prevented.
II. Not having a backup plan for bad weather is an event problem.
Rainy days, Storms and Floods have increased in frequency and intensity, so it is important to be
prepared for unexpected events.
III. MARKETING ISSUE (LOW EVENT MARKETING BUDGET)
Budget Deficit
IV. Stagnant annual growth
Lack of attendance
V. Heavy competition
Competition of Markets
VI. UNPREDICTABLE ATTENDANCE
Unpredictable attendance can be addressed by offering an early bird incentive, such as freebies
or sweepstakes, and a strong call to action to motivate early registrations.
VII. LATE START
A late start to event marketing is important, but it doesn’t have to hamper attendance.
PROJECT DETAILS:
We, the key stakeholders, are planning to solve each problem one-by-one. We have come to the
decision to start it with “Marketing Issue.” The event venue may not be well presented to
potential clients due to the lack of good pictures or information about the venue. It may also not
be displayed on the right platform or media used by the target market, so it will not be seen or
noticed by interested clients.
Now that we have the solution for marketing issue, the next one is “Heavy Competition.”
Marketing can make an event more attractive by identifying attendee benefits, creating
compelling banners, posters, flyers, invitation, and postcard designs, setting up a registration
page, and offering an early bird discount.
Next is “Not having a backup plan for bad weather” As an event planner and a venue for the
event. This is one of the major problems we have. It is hard to predict what would the weather is
going to be like. So, we, the owners, would like to always keep a backup location in mind. one
that accepts last-minute reservations, is close by, and isn't in great demand at this time of year.
We would take into account getting weather or event insurance in case the event is postponed or
canceled. This is crucial if we are selling tickets for our event because we will need to reimburse
attendees. Creating plans B, C, D, and E for the event. Hoping they won't even need to be
exposed to daylight.
Some of the event places are limited, so we are not going to limit people (by choice) if our client
wanted to not limit their visitors. So, we prepared some requirements for our client to provide
and here is what they needed to submit. (Attendance growth should be addressed by
developing a strategy to collect contact information from event attendees and targeting
them with low-cost invitations, flyers, and emails.)
And lastly, the most essential thing in the business industry is Budget. We prepared for this,
lessen our promoting equipment and turn it in a cheaper way without affecting its results. So, we
decided to use invitation cards, social media, email marketing, as well as low-cost event
marketing items like banners, flyers, and short-run posters. Our campaign can be funded using
sponsorship and exhibitor funds, and working with media partners can provide excellent
visibility for little expense.
The estimated budget, and other liabilities would be PHP 347,890
OBJECTIVES

- To offer a unique value proposition to its clients.

- To give elegant and classy rooms and areas to be able to accommodate all types
of events
- A dedicated team of highly qualified and customer-service oriented event
planners
- Partnerships with the most highly sought after catering and pastry companies,
florists, and DJ's that have proven reliability and a track record of servicing all
types of events.
- To use professional photography to highlight their stunning site and provide
contact information.
- To stage successful events, event planners reserve venues, interact with vendors,
and control finances and logistics. By establishing goals, we can actually achieve,
we ensure success. One strategy for defining our goals and making them more
manageable.
- To increase awareness of a venue, occasion, tradition, cultural and art forms,
history area. Special interest groups, etc. Building community pride and social
cohesion Validation of community groups and issues. And expanding cultural
perspectives.
SCOPE

We owners decided that our General Management and financial operations needed to develop a
timeline and work plan. Established the event date and helped develop the event budget, assisted
with vendor identification, negotiating and contracting event marketing. Also, we ensure timely
execution of all creative associated with the event. This includes invitation, letters, tickets,
pledge forms, press kits, press materials, table sign, sponsor signage, advertising materials etc.
Moonstones Lieu de l’événement offers the highest customer service and believes that every
customer deserves to be treated with respect. We’ll always have a fallback option in case things
don’t go smoothly at our venue.
Our event place will have multiple event spaces, ranging from small meeting rooms to large
ballrooms. Each space will be equipped with the latest technology, including audio-visual
systems, projectors, and screens. We will also have ample parking space and accessible facilities
for people with disabilities. And We have lights and sound, a videoke, a projector, wireless
microphones, a photographer, and a videographer available for rent. We must know the event’s
maximum capacity to provide you with what you need.
DEFINITION

Moonstones Lieu de l’événement is a prestigious Event Place where culinary

services division set itself out from the competition with innovative food and
beverage flavors and presentations.

We plan to continue its operation in Imus City and strictly abide by government
guidelines and directives while introducing a line of nutritious and delectable foods
for individual or mass consumption. Moonstones Lieu de l’événement does this in
response to the needs of its customers and with a resolve to serve its community
during the period of community quarantine.

Moonstones menus are made by culinary chefs with a national cuisine flair,
carefully adhering to food safety preparation regulations. Cuisines served at
Moonstones Lieu de l’événement include popular Asian, and Continental dishes.
TIMELINE GRAPH
TIMELINE (ENCODED)
JANUARY 2024
Resource Planning – Determining ways, calculating, and arranging the resources required
to finish developing our shop.
FEBRUARY 2024
Analyzing Business Requirements – Business Requirements aids in determining, analyzing,
defining, and documenting requirements connected to the goal of our store (Aroma Cluv),
as well as defining the project’s scope for the purposes of determining timeframes and
resources needed.
MARCH 2024
Documenting Existing System – includes requirements documents, design decisions,
architecture descriptions, program source code, and faqs.
APRIL 2024
Supporting Plan for Business System – Common items to include are credits histories,
resumes, product pictures, letters of reference, licenses, permits, patents, legal documents
and other contracts.
MAY 2024
Maintenance – Set of processes and practices which aim to ensure the continuous and
efficient operation of machinery, equipment, and other types of assets typically used in
business.
JUNE 2024
Evaluation – Determining our company’s monetary value.
JULY 2024
Conducting Swot – list down the “strengths and know your weaknesses” Find matching
“opportunities” Be aware of “threats.”
AUGUST 2024
Development Strategy – the process of researching and identifying strategic options,
selecting the most promising and deciding how resources will be allocated across the
organization to achieve objectives.
SEPTEMBER 2024
Mission – To open our shop year after planning everything that is needed for our business
to succeed.
OCTOBER 2024
Preparation 1 – Choose Business Location
NOVEMBER 2024
Preparation 2 – Choose Business Structure
DECEMBER 2024
Opening – ENDORSE AND PROMOTE AROMA CLUV
 COST
BUSINESS FINANCIAL OF
Moonstones Lieu de l'événement
 Moonstones Lieu de l'événement
KEY STAKEHOLDERS (OWNERS)
 CURRICULUM VITAE
NAME: UNTALAN,
SOPHIA ELAINE C.

ADDRESS: MAMBOG 1 BLK 6 LOT 11 GREENSQUARE VILLAS

CONTACT NUMBER: 0991 793 3376
E-MAIL: [email protected]
[email protected]
PERSONAL DETAILS
BIRTH DATE: NOVEMBER 21, 2007
AGE: 15
GENDER: FEMALE
RELIGION: CATHOLIC
NATIONALITY: FILIPINO

CURRICULUM VITAE

NAME: MAGPARANGALAN, RYAN L

ADDRESS: B1 L18 Plaza Homes Anabu 2A City of Imus, Cavite
CONTACT NUMBER: 0942 683 4499
E-MAIL: [email protected]
PERSONAL DETAILS
BIRTH DATE: MAY 10, 2008
AGE: 15
GENDER: MALE
RELIGION: CATHOLIC
NATIONALITY: FILIPINO

CURRICULUM VITAE

NAME: REYES, IZZEA MARIE

ADDRESS: PHIRST PARK HOMES TANZA MARSHALL STREET. BLK 66 LOT 56
(TRECE MARTIRES CITY)
CONTACT NUMBER: 0960 250 0725
E-MAIL: [email protected]
[email protected]
PERSONAL DETAILS
BIRTH DATE: FEBRUARY 16, 2008
AGE: 15
GENDER: FEMALE
RELIGION: CATHOLIC
NATIONALITY: FILIPINO

KEY STAKEHOLDERS
(INVESTORS, CUSTOMERS, EMPLOYEES, VENDORS,
AND COMMUNITY.)

INVESTORS: Investors frequently play a significant role in our company’s

development since they directly impact their personal or corporate finances. Likewise, our
company’s ability to succeed depends on our investors’ continuing financial backing.

CUSTOMERS: Customers are key stakeholders in a business’s success, as they

assist with the creation or implementation of projects, receive free samples, and are experts
within their field. They can also play a role in the success of a product line if it receives positive
reviews from experts.

EMPLOYEE: Project managers have a great deal of influence over the success of
projects and activities, making employees important stakeholders in a company’s success.

VENDORS: Vendors provide resources such as raw material, technology, and

business loans to businesses.

COMMUNITY: Businesses can have an impact on the community where they are
located. A local business may bring financial stability, new job opportunities, and economic
growth to its community.
CONCLUSION

Moonstones Lieu de l’événement is a prestigious Event Place where culinary services division
set itself out from the competition with innovative food and beverage flavors and presentations.
Moonstones Lieu de l’événement is, in part, a response to social world demands on the working
family, overburdened office, out-of-town business, or special occasion requiring special
recognition. As a company, we understand the requirements of both public and private
companies. As parents and family members, we realize the importance of separating key
moments in our lives. Moonstones Lieu de l’événement works hard to achieve these objectives in
Manila, Philippines, and, eventually, other parts of Cavite.