MODULE

PROFESSIONAL DEVELOPMENT AND APPLIED

ETHICS

THC 6

ACADEMIC YEAR 2022-2023

 MODULES FOR

THE IMPACT OF OUR IMAGE

Alternative Delivery Mode
Quarter 1 – WEEK 2:

Credits : 3 units lecture (3 hours/week),

Pre-Requisite : 1st year standing

Lesson Title: What is an Image?

Impact of an Image
Aspects that Made Us What We Are
Understanding the Image Types

Lesson Objective:

At the end of the module, the learners will be able to:

1. Discuss what an image is,

2. Discuss the impact of an image,
3. Explain how to address poor image,
4. Discuss the aspects that made a person what he is today,
5. Enumerate and explain image types,
6. Accomplish the image test,
7. Develop a plan on how to enhance personal image, and
8. Project a positive image.

Lectures and Annotations:

Introduction

Double click to play or see attachment in google classroom,/stream.

“As you’ve seen in the video, we were able to tell that each of the characters has different images
being portrayed, through the way they act and their body language. You were able to identify the
message of that commercial which eventually leads to some others to purchase or patronize the
company the commercial models are representing. This class, if not all, may have been
influenced by that commercial. Given this, it is very important for all of us to identify and
evaluate the gestures being shown by other people. It will help us understand how to use this
when communicating with other people as body language is common during conversation. As it
is part of a total package of a professional image, it is therefore significant that we are
knowledgeable on image, which is the focus of our topic for this session.”
What is an Image?
In its simplest meaning, image is the physical likeness or representation of a person. It pertains to
the personality that one is trying to convey, or the personality unknowingly being shown to other
people. It is also the reproduction of yourself as seen by other people, or a mental picture as what
others perceived you. In other words, image shown sends a message to others pertaining to what
a person is. This is somewhat like saying, that is you, and this is me.

Our questions are:

 Does your image tell something about you being a professional?

 Does it show that you are happy and contented?
 Does it tell that you are what you are?
 Is your physical packaging represent the real you inside?
 Does it show that you have what it takes to be someone (a leader, a manager, a
supervisor, etc.)?

ANALOGY
Let’s think of a gift wrapped in a very elegant way. With that gift when given to
you will surprise you since you don’t know what’s inside. Given this, how will you
feel if that gift contains a not so elegant gift as expected?

On the other hand, let’s think of a gift wrapped in a simple gift wrapper without
even a ribbon. In this case, surprisingly, the gift was really good. How will you
react to something that is unexpected?

These analogies are two things that we have to consider as a person.

 The first represent someone who looks very elegant. However, that person
has the characteristics of a person who is not elegant. In other words, the
image shown is not really a reflection of who he or she is. It shows otherwise.
 The second example can represent someone who is timid, or simple, but has
a very acceptable personality from within.

These examples show something that we have to think about. We have to be

careful if the saying “first impression lasts” is true. An elegant at first look will be
the basis of a person to create an impression, which in the example becomes a
good one. On the other hand, a timid or shy type will be the basis also in forming a
reaction of the person who will look at him/her, which in the example can be
something unacceptable, especially if we are talking about hotel or restaurant
employees.

Now, do you have a good and acceptable image?

Impact of an Image

The impact of a person’s image.

For the future tourism and hospitality professionals, our image will be one of
 the bases to be hired when we apply for a job. Whatever position we are
applying for, our image will be assessed.

The way we present ourselves in this world will greatly affect how people will
treat us. Below are some of the impacts of our image:

 If you present yourself as a good person, then you will be treated well.

 If you present it in an uneducated way, chances are, you will be treated

the same way and may not be respected too.

 If you look like undeserving, chances are, you will be treated that way.

 If you look like you are defensive, then you are likely to invite attacks.

 If you look like you are intelligent, strong, confident, you will be
responded with respect and deference.

These are just some of the impacts of our image. Can we imagine that without
knowing it, we are inviting something that we don’t expect just because of the
image we show?

That’s something we should be careful about as future tourism and hospitality

professionals.

How to address poor image

Below will help one in addressing the negative impact of an image:

 Check the image you show to others and do the necessary actions to
change the negative ones.

 Do not be stuck on something that is negative, develop it to make it

acceptable.

 Listen to what other people say about you. If more than two people
comment the same thing, check it out.
 Ask help from your friends especially your closest one to do these. They
know better about what image you portray.

 Evaluate the actions done and see if positive changes are visible.

Though the process of change is complicated, the important thing is we know what to
be changed, and what to be improved. Personality enhancement will then come along
the way.

Aspects that Made Us What We Are

Most says that our personality, image, or our self is a re presentation of the environment
where we came from. Our past experiences greatly affect what we are now, which is
something that we should be able to recognize in order to assess them as we present
ourselves in the hospitality world.

Let’s have the following to better understand this:

People raised by a family who is God fearing, responsible, respectful, kind, and closely-tied,
expect that they will have a good personality. They will be God fearing too, responsible,
respectful, and you will not hear them say profane words or hear them ask for a fight with
someone. They are patient and understanding.

On the other hand, people who lived and grew in an environment full of vices, surrounded
by people who are always shouting and using words of profanity, the same way will be seen
to them. They will act in the same manner as to what they were exposed to. So expect that
these people will show this type of personality in anywhere they may go. That is what they
were used to, so we cannot blame them.

There are some people who are treated important in their family. These are the centre of
attraction, or the famous among the members of the family. When get used to it, they will
feel the same and assume to be treated that way even outside their home. Let us
remember that not all people can get along with this kind of attitude. Not all will
understand it so expect that you will lose some of your friends.

People who are not obliged to do house chores or if assigned only for just
some easy tasks will assume to have fewer tasks in the office. We can see this
when we get to work with them. You will hear them complaining on some
tasks assigned to them.

Our nicknames at home sometimes affect our personal being. Being called
“totoy”, “nene”, “pogi”, or “baby” will no longer be applicable when you are
part of the tourism and hospitality industry workforce. Have a name that will
suit to your personality, or the person you wanted to be in the future. Better
yet, stay with your real name. If you are a professional, be used of being
called “Ms. Santos” or “Mr. Lopez”, it sounds good, and this is one way used
to please guests in the hospitality industry.

These representations just prove us that what we had experienced or the

environment we were exposed to affected the way we are today in some ways.
These experiences had helped in the development of our personality today.

Let’s note that despite of these experiences, personality enhancement is always

an open issue to everyone. You wanted to be the “boss”, then why not? Just make
sure that you act like one. You need to have the benefits of being the boss, such as
prestige, respect, and the status. Change requires trade-off. All you need to do is
to be ready and willing to embrace the consequences of these changes. You are
assured in this way to reap a totally new set of rewards.
Understanding the Image Types

We can say that for one to be understood and respected, he or she should act in accordance with
the occasion or situation. We, as students need to understand that our gestures or actions are
 important to be considered when portraying an image or when communicating with various
people. Our image is seen through the way we act, talk, dress, through our gestures, facial
expressions and so on. To ensure that we are aware of our actions

The following are some image types (Rodolfa, et al, 2011):

 Authoritative – Someone who could be respected as one, someone with leadership

capacity, someone who could command his members, or someone who has the
personality of being strong and confident.

 Masculine – A guy who is manly in any ways as seen in the manner he acts, talks,
walks, and behave.

 Feminine – It is a characteristic relating to a woman. She should look and be

respected as a woman having the attributes of being a lady.

 Business-like – Image of having the characteristic of a businessman. They are

normally serious type, in suit, and are confident.

Other image that you may want is also being casual, sexy, macho, chic, understated, friendly,
and flashy. Whatever image you want to portray, make sure that it fits to your aspirations, to
what you wish to be recognized. You cannot be a casual type of a person if you wanted to be a
bossy type, remember that. You cannot be friendly and approachable if you are so serious, that is
normal. Everything has to be in relation with each other so that the image you are portraying will
reflect the message you want to send to other people.

Body language is another very important thing to consider with the image you are portraying. If
you want to show as an authoritative person but you act like not one, chances are, you will not be
recognized as one. If you want to be masculine type, then act like one, be a man, be gentleman,
and be responsible as a man. Your facial expression should manifest the characteristics of a man.
This is the same for a lady. If you want to be treated and recognized as one, then act in a manner
that it shows your femininity. You need not to be rude and boyish. Act the way woman should
act as acceptable.

Generalization
A. Image Test
Below are some questions that will help you assess more your personality. Answer them accordingly
and with honesty. Note that this is personality enhancement course. The moment you lie, the worst
will be the effect. Again, there is no right or wrong answers. This is our way to reflect and react to
something in relation to our personality.

Instruction:

Just put a check on the Yes/No section for every item listed in the table.
SEE ATTACHMENT IN GOOGLE CLASSROOM FOR IMAGE TEST.
REFERENCES:

www.youtube.com/watch?v=AR6tArfLaUk

Rodolfa, Bernardo Jr. B., Aquino, Ma. Christina G., Dellova, Rovena I., and Tiongco,
Nicholas Carmelo P. (2011). Leadership and Personality Development for Tourism and
Hospitality Professionals. Manila: Mindshapers, Co., Inc.