Scribd Logo
Upload

Welcome to Scribd!

  • 10 views

    Branding Guidelines WGW

    Uploaded by

    PauloNesideCampos
    This document provides branding guidelines for World Glaucoma Week. It includes the main logo with and without date, a secondary logo with date, guidelines on proper usage of the logos and awareness ribbon, minimum clear space and size requirements, alternate logo appearances for different backgrounds, typography guidelines specifying Source Sans Pro as the main font and Sketch Rockwell for theme visuals, and the official color palette of green, blue and white.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Branding Guidelines WGW

    Uploaded by

    PauloNesideCampos
    10 views12 pages
    This document provides branding guidelines for World Glaucoma Week. It includes the main logo with and without date, a secondary logo with date, guidelines on proper usage of the logos and awareness ribbon, minimum clear space and size requirements, alternate logo appearances for different backgrounds, typography guidelines specifying Source Sans Pro as the main font and Sketch Rockwell for theme visuals, and the official color palette of green, blue and white.

    Original Title

    Branding-Guidelines-WGW

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides branding guidelines for World Glaucoma Week. It includes the main logo with and without date, a secondary logo with date, guidelines on proper usage of the logos and awareness ribbon, minimum clear space and size requirements, alternate logo appearances for different backgrounds, typography guidelines specifying Source Sans Pro as the main font and Sketch Rockwell for theme visuals, and the official color palette of green, blue and white.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views12 pages

    Branding Guidelines WGW

    Uploaded by

    PauloNesideCampos
    This document provides branding guidelines for World Glaucoma Week. It includes the main logo with and without date, a secondary logo with date, guidelines on proper usage of the logos and awareness ribbon, minimum clear space and size requirements, alternate logo appearances for different backgrounds, typography guidelines specifying Source Sans Pro as the main font and Sketch Rockwell for theme visuals, and the official color palette of green, blue and white.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    BRANDING GUIDELINES

    World Glaucoma Week


    JULY 2021 Guidelines WGW l 1
    Branding
    MAIN LOGO

    Branding Guidelines WGW l 2


    MAIN LOGO WITH DATE

    Branding Guidelines WGW l 3


    SECONDARY LOGO WITH DATE

    Branding Guidelines WGW l 4


    MAIN LOGO

    Awareness Ribbon
    Wordmark
    The green colored
    The full name of the
    ribbon is designed to
    congress should always
    create public awareness
    be written completely
    to health, medical
    conditions, disability,
    and other issues. The
    Awareness ribbons
    are defined as short
    pieces of colored ribbon
    folded into a loop, or
    representations of such,
    which are used in the
    United States, Canada,
    Australia, UK and other
    parts of the world as a
    way for wearers of the Date
    ribbon(s) to make a Is always marked in
    statement of support for a different color
    a cause or issue.

    Branding Guidelines WGW l 5


    HOW NOT TO USE

    DO NOT World DO NOT


    Rotate the logo at any Glaucoma place the logomark or logo
    text on the other side
    degrees Week
    March 7 - 13, 2021

    DO NOT World DO NOT


    Add any additional text or Glaucoma Change the color or font of
    artwork
    Week the logo
    EXTRA TEXT March 7 - 13, 2021

    DO NOT DO NOT
    Have a transparent logo Change the logo’s aspect
    (png or eps file) on a colored ratio
    background

    Branding Guidelines WGW l 6


    MINIMUM CLEAR SPACE & MINIMUM SIZE

    CLEAR SPACE
    Clear space is defined as the space that no other
    element explicit or implicit shall cross in relation to the
    World Glaucoma Week Logo

    Minimum size: 60mm MINIMUM SIZE


    To make sure the logo is always
    clear and legible, there is a
    minimum size requirement.

    Branding Guidelines WGW l 7


    ALTERNATE APPEARANCE

    ALTERNATE APPEARANCE
    The World glaucoma week logo should always be
    presented on a White background. But when not
    possible, On photo images, make sure to use the
    logo with the white borders around it and that it’s World
    Glaucoma
    clearly to read. It should be placed on an open
    space with sufficient contrast. Do not place logo
    on people, busy colorfull background or objects.
    Week
    On an color background, the text should be white March 6 - 12, 2022
    including the white border ribbon.

    The examples shown here are exceptions that


    have specific usage allowances.

    World
    Glaucoma
    Week

    Branding Guidelines WGW l 8


    TYPOGRAPHY

    SOURCE SANS PRO


    Typography plays an important role in communication and overall tone and quality. Careful use of typography reinforces our
    personality and ensures clarity and harmony in all World Glaucoma Week communications.

    Please note: Source Sans Pro is used as main font type

    Source Sans Pro ExtraLight abcdefghijklmnopqrstuvwxyz1234567890


    Source Sans Pro ExtraLight Italic abcdefghijklmnopqrstuvwxyz1234567890
    Source Sans Pro Light abcdefghijklmnopqrstuvwxyz1234567890
    Source Sans Pro Light Italic abcdefghijklmnopqrstuvwxyz1234567890
    Source Sans Pro Regular abcdefghijklmnopqrstuvwxyz1234567890
    Source Sans Pro Italic abcdefghijklmnopqrstuvwxyz1234567890
    Source Sans Pro Semibold abcdefghijklmnopqrstuvwxyz1234567890
    Source Sans Pro Semibold Italic abcdefghijklmnopqrstuvwxyz1234567890

    Aa
    Source Sans Pro Bold abcdefghijklmnopqrstuvwxyz1234567890
    Source Sans Pro Bold Italic abcdefghijklmnopqrstuvwxyz1234567890

    Branding Guidelines WGW l 9


    TYPOGRAPHY

    SKETCH ROCKWELL
    Typography plays an important role in communication and overall tone and quality. Careful use of typography reinforces our
    personality and ensures clarity and harmony in all World Glaucoma Week communications.

    Please note: Sketch Rockwell is only used in the image of the World Glaucoma Week theme

    Sketch Rockwell Regular abcdefghijklmnopqrstuvwxyz1234567890


    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    Branding Guidelines WGW l 10


    Aa
    THEME VISUAL

    Branding Guidelines WGW l 11


    COLOR

    Consistent use of these 3 colors will contribute to the cohesive and harmonious look of the World Glaucoma Week brand
    identity across all relevant media. Check with your designer or printer when using the corporate colors that they will always
    be consistent.

    CMYK color should be used when designing for 4 color printing


    RGB color should be used when designing for desktop printing (digital artwork)
    HEX color should be used when designing for web

    MAIN COLORS

    GREEN BLUE WHITE

    C 83 R0 C 69 R 44 C 0 R 255
    M 6 G 165 M 14 G 172 M 0 G 255
    Y 96 B 78 Y 0 B 227 Y 0 B 255
    K1 K0 K0
    Hex: #00A54E Hex: #2CACE3 Hex: #FFFFFF

    Branding Guidelines WGW l 12

    You might also like